Custom Web Development in Melbourne, FL

Sometimes, making a website from a template is not enough. Many businesses either want to be distinct, and the best way to do that is by making a website that the competition can’t replicate. Do you want a website that is custom-made for your business? The AD Leaf Marketing Firm, LLC. can help. If you’re looking for custom web development in Melbourne, FL, you have come to the right place. We offer professional web development services tailored specifically to your needs. Contact us today, and let’s talk about how we can make the perfect site for you and your company.

Why Should You Need a Custom Site?

If you want to grab the attention of your target audience, get a unique custom website and one-of-a-kind. It will set you apart from other businesses in Melbourne, FL, who are using templates for their websites – giving you more credibility with customers seeking something new on the web. Not only that, but a custom site shows you are genuinely committed to impressing your audience.

Overall, there are many reasons why you should invest in a custom website. However, you shouldn’t trust just any web developer to make one. Call The AD Leaf today to schedule a free custom web development consultation!

Benefits of an AD Leaf Site

Not every website builder is equal. Just because someone says that they offer the best website design services means telling the truth. However, when you let The AD Leaf redesign your website, you and your website will receive the following:

  • Mobile Responsive Design
  • Any Platform, Any Code
  • User-Centric and Conversion Oriented Design
  • Web Application Development
  • Quality Coding Conventions
  • Transparent and Honest

Here at The AD Leaf, our website programmers are second to none. They have created websites for businesses of all sizes, even if these businesses are still establishing themselves. We build up your e-commerce site or blog with the knowledge that you need to do business in today’s market. Our web design teams can take care of everything from creating an aesthetically pleasing website interface to coding a stunning new mobile app!

Custom Web Development in Melbourne, FL

Whether you have been in business for years or are just getting started, you deserve a powerful website to showcase what you do. Our web designers offer custom solutions to any business, no matter how big or small they are. Give The AD Leaf Marketing Firm, LLC. a call today at 321-255-0900 or fill out our online contact form to learn more about our web design services.

Web Design in Melbourne, FL

Is your website in need of a refresh? It would help if you got in touch with web design experts to bring new life to your company’s website. The AD Leaf Marketing Firm, LLC. is a full-service marketing company providing web design services in Melbourne, FL. Whether you are looking to redesign your current website or start from scratch, our team can help! We offer everything from web hosting and domain registration to graphic design and social media management. Give us a call today at 321-255-0900 or fill out our online contact form to schedule a free consultation.

Importance of a Good Website

Think of your business’s website as an online business card. It will be one of the first things prospective customers see when they look up your company online. Because of this immediacy, you need to ensure this first impression is a good one. A poorly designed website can lead to frustration and confusion on behalf of the customer, which leads them to seek out your services elsewhere.

A well-designed web page is essential for businesses in all industries. This necessity doesn’t mean that larger companies are immune from poor design; their websites need good visuals too. It does not matter whether you have been in business for years or are just starting. You deserve to have an organized and stylish website built by the team here at The AD Leaf.

Benefits of an AD Leaf Site

Not every website builder is equal. Just because someone says that they offer the best website design services means telling the truth. However, when you let The AD Leaf redesign your website, you and your website will receive the following:

  • Mobile Responsive Design
  • Any Platform, Any Code
  • User-Centric and Conversion Oriented Design
  • Web Application Development
  • Quality Coding Conventions
  • Transparent and Honest

Here at The AD Leaf, our website programmers are second to none. They have created websites for businesses of all sizes, even if these businesses are still establishing themselves. We build up your e-commerce site or blog with the knowledge that you need to do business in today’s market. Our web design teams can take care of everything from creating an aesthetically pleasing website interface to coding a stunning new mobile app!

Web Design in Melbourne, FL

Whether you have been in business for years or are just getting started, you deserve a powerful website to showcase what you do. Our web designers offer custom solutions to any business, no matter how big or small they are. Give The AD Leaf Marketing Firm, LLC. a call today or fill out our online contact form to learn more about our web design services.

e-commerce basics

The Basics of E-Commerce

Learn E-Commerce Basics

If you have ordered something off Amazon or another online shopping platform, you have engaged in e-commerce. This practice has seen substantial growth over the past year, as more people can purchase their essential goods from websites or mobile apps. If you are a business owner who sells a specific product, then starting an e-commerce platform could be a massive boost for your company. We’ll help you get started with these e-commerce basics.

E-Commerce is Growing

Due to the COVID-19 pandemic, many people went online to shop and pay for the items they wanted and needed. This caused 21.3% of all retail sales to be from online shopping. There were several additional reasons for this growth, including broader accessibility and faster service on e-commerce websites.

These online shopping experiences fall under B2C transactions. B2C or Business to Consumer transactions is when customers buy a product directly from a company. These businesses use their websites as a virtual storefront, showcasing products that customers either need or want. You can do this as well with your own business and products!

The Basics of E-Commerce and More

At The AD Leaf ® Marketing Firm LLC., we understand that starting your e-commerce store can be a bit overwhelming. There are many products that you have to load information of online, and the market of e-commerce platforms themselves continuing to grow. You might be wondering where to start, and our team of marketing experts is here to help. 

List of E-Commerce Websites

When it comes to e-commerce basics, there’s nothing more important than your website. Many general website builders, such as WordPress and Wix, can give you the option to add an online store to an already-existing website. However, some platforms allow you to make your store the focal point of the company’s website. Here are just a few:

  • Shopify
  • BigCommerce
  • WooCommerce
  • Square Online

Designing Your Website

The primary purpose of your e-commerce site is to attract new customers and bring back previous ones. That means that you should make sure that it is as accessible as possible. Some of the best ways to do this are choosing simple layout designs and easy-to-read text with your company’s colors. 

Leave It To Us

Although you might be excited to begin working on your e-commerce website, you might be wondering when you can take time out of your busy day to work on it. If you are in this situation, don’t panic because The AD Leaf ® Marketing Firm LLC.’s team of web designers and marketers can help. We can make your new website from scratch, ensuring that you and your store are represented in the best way possible.

Ready for a free consultation to see how we can help bring your business online? Call us today at 321-255-0900.

It’s Time to Rebuild Your Outdated Website.

Today, good design is everything. People laugh at websites from 2005. It’s time to elevate your online presence and make a website that stands out. Whether you’re building a new site from the ground up or updating an old one, keeping your image sharp online can help put you at the top of your game for business.

Think about your own experience online. Do you prefer looking at images or long bodies of text? What colors stand out? Do you really like those clunky buttons? Having a sleek website doesn’t have to be hard. With many easy site-building tools on the market today, it’s easier than ever to get an up-to-date look for your online hub. And if you can’t put in the time or don’t quite understand how newer tech works, The AD Leaf can help with web design too!

 

Why It’s Time to Update That Old Site

  • First Impressions Are Everything.

When a customer searches for your product, it is likely that the first thing they will see is your website. Taking advantage of this is crucial in today’s digital world; even word of mouth will lead to potential customers searching for your site for hours of operation, products, and more. Creating a website that offers the answers to these questions in a good-looking package means that consumers will have a more enjoyable experience browsing your site. Happy customers = good business. 

  • Your SEO Will Benefit.

SEO, or search engine optimization, is one of the most important factors that goes into making a website. Everything down to the code used to build your site needs to be SEO-friendly in order to get the best online visibility. By utilizing key phrases and words, marketing teams like The AD Leaf can help your website rank higher in Google, Bing, Yahoo, and other searches. Making sure your website can be found is a great way to reach new and existing customers with good web copy, new blog updates, and more. 

  • You’ll Come Across Better to Customers.

If you put in the time to create a good-looking website, your audience will know that you will put in the time for them too. The best websites are created with the reader in mind; everything from button placement to how the content is written is crafted to make the browsing experience more enjoyable. With a bright, welcoming website, your customers will feel welcomed as if greeted by a friendly customer service representative. On the other hand, an old, forgotten page can come across as untrustworthy.

  • It’s Important to Keep Up With Competition.

Think about this: your competitors probably already have updated websites. With the push for more and more online services, the demand for website development has skyrocketed, meaning you might be falling behind. Don’t be left in the dust, update your site as soon as possible to avoid missing out.

  • It Creates a Consistent Image.

Having a website that is accessible from a laptop, phone, tablet, or any other internet-using device is part of being up-to-date. Being visible on all platforms will help your brand stay consistent, creating a better image for you and your product. Combining a fresh new site with high-quality graphic design can be the best way to elevate your brand.

  • Your Audience Will Trust You More.

Let’s be honest. People don’t trust sketchy websites. Just like a house, if a customer doesn’t feel comfortable on your website, they’re going to leave it. A disheveled, dusty shop isn’t going to sell as much as a shiny new one, no matter what the quality of the product.

 

Just like an interview, you want your business to make its best first impression. In today’s digital age, people are turning more and more to the internet to search for products and services. Keeping up with current design trends and digital interfaces can help put you ahead of the competition. Whether creating your own site from an easy online source or taking advantage of creative services like ours, get your site up to snuff for the new year.

The Importance of Brand Awareness on Social Media

Brand awareness is when potential customers can recognize your brand based on your name, logo, colors, or fonts.

These potential consumers may remember your packaging, phone number, location, or slogan. These essential features act as a mechanism for possible purchase. Representing your brand starts from the ground up. A simple logo design that people can easily recognize, colors that pop and a clear visual font are of the most importance.

How do you want to be represented online?

A consistent presence on social media is key. Your content may continuously change, but the visual appearance surrounding that content will eventually influence potential consumers. Especially those that are interested in your content and what you offer. The more people who see your brand, the more likely it is that they will purchase from you rather than a competitor who does not provide a consistent image. Think about how much content you see when your scrolling through your feed. You probably have a couple of brands that you can think of right off the top of your head that you saw this morning, that you also saw last night. You may not have actually interacted with the post or ad, but you saw it, and now it’s in your head. Your brand’s consistency is essential, and that consistency is how people associate themselves with your brand.

Brand awareness is based not only on the amount of content you share but also on its quality. In order to increase brand awareness through your social media, your content must be interesting and useful to the consumer. Whether it’s a video or a blog, your content must catch your audience’s attention. That is the primary way to create engagement and, therefore awareness.

To do this, you’ll want your content to be up to date. Search for the latest news or trends in your industry and implement how you would use them in your business into your posts. People may already know what you offer; therefore, you want to engage people that are interested in your brand, and the more current your content is, the more likely they are to comment, like, or share your post to their page, group, or better yet, their own business.

Brand Loyalty

Learn about your audience. It is best to collect all of the information you can get about the people who interact with your products. Engage and attract customers by planning, creating, and showcasing the most relevant and high-quality content on your selected marketing platforms. Quality and relevance are crucial considerations for achieving customer engagement and conversion.

Once a consumer makes a purchase and is satisfied with that purchase, the chances are good that they will come back to you. People associate trust with what they are buying, and once they associate that trust with a logo, color, or font, the rest is putting a product in front of them and seeing what happens.

People are more likely to purchase from businesses that have values they admire or appreciate. Whether it is community service, donations, or even the brand mission statement, people want to spend money at businesses that represent values that are important to them. If you’re a small business, think local.

Feedback is a great tool to increase your brand awareness. People like to be heard, and by keeping track of their interests, you can also increase brand awareness since they will most likely remember how good the interaction with your business was. Liking posts and commenting back to people let them know that they are heard. The quicker this interaction takes place, the better. The mind of a consumer moves fast, and having the thought of their post when you comment or like back is an instant acknowledgment of their post, which sticks with them.

Brand awareness is mostly reached by offering and delivering good quality products to your clients. Social media can help increase your business’s visibility and be a great window to allow the audience to participate and interact with the brand. From this interaction, memories will be created and will give a boost to the brand awareness that you need.

photos

Stock Photography: Silent Brand Killer or Time-Saver?

 

As a business owner, there’s a myriad of decisions that fall on your shoulders from financial decisions to branding decisions. At the end of the day, you may find yourself wanting to slap on any photos for marketing to pair with your social media posts. But before you press that “Post” button, let’s dive into the Stock Photography vs. Original Photography debate.

First things first, why can’t we simply copy and paste any photo from the world wide web? 

Avoiding Copyright Infringement

The photos that we see on online publications are copyrighted and are unable to be used for commercial and marketing use. Using these photos without the permission of the photographer, company, or publication could result in a hefty fine or further legal action. This is typically when companies look to stock photography. Let’s look at the pros and cons, shall we?

 

The Pro’s and Con’s of Stock Photography

Stock Photography can be a great tool to lean on when deadlines are tight. It can save you an hour’s time of messing with a camera and worrying about copyright when you just need two posts worth of photos. Sprinkling in quality stock photos to buff up your volume of content certainly won’t damage your brand credibility, however, it’s important to sift through stock photography libraries. If the image isn’t blending in with the rest of your content or branding it’ll stick out like a sore thumb. We’ve all seen those generic photos of a group of “business associates” that are giving their best faux laugh with a thumbs up. 

The last thing you want when a consumer comes across your marketing content is generic. It cancels out your credibility of providing customized customer relationships and takes away the originality of your brand that you’ve worked so hard to build. Furthermore, nothing is more embarrassing for a company than when they realize their landing page has the same smiling employee as a competitor company in another state. With the public consuming so much content in a day, you’ll be surprised at how quickly consumers of all ages can spot stock photography usage. 

 

The Pro’s and Con’s of Original Photography

Many business owners think that the option of original photography is an expensive and time-consuming process searching for the right photographer. Websites, such as Fiverr, are a great place to find photographers! You’ll be able to analyze their style, read reviews from past clients, and even find a product photographer for as little as $30. Think of this as a legal investment now that you’ll have complete ownership of photos that you’ll be able to use more than once. Working with a photographer will also assist in expanding your brand aesthetic that consumers can recognize without seeing your company’s name. These photos can present your service or product in your perspective. This is a part of laying down the foundation for building trust and familiarity with customers. 

Due to the majority of people having a smartphone, there’s no reason to not have photos of your product or your employees in action while they carry out a service. By typing in “Basic Smartphone Photography” on Youtube, you’ll be provided with countless quick lessons on how to take the proper photo. Allow yourself to present your own point of view and indulge in your inner creative.

 

Stock Photography vs. Original Photography

 In the end, your own photos for marketing will perform better than stock photography. A while back we had a client that was reluctant to provide his Social Media Specialist with photos of his employees while they were working but was unsatisfied with the performance of their social media platforms. They finally decided to send one photo and amazingly enough, the response and engagement were twice that of any previous stock imagery the Social Media Specialist has used in the past. 

A study recently conducted by “Marketing Experiments” compared the response of consumers to a stock image of a woman vs a picture of a company’s founder. Consumers were 35% more likely to sign up for a free consultation when the founder’s photo was used. Even though it wasn’t likely that visitors would be conversing with the founder, they were able to connect with a real person from the company.

All in all original photography not only saves you money in the end but is a testament to your commitment to being a trustworthy, premium content company. There’s no need to ban stock photography from your marketing content, but you’ll find the best engagement success online with photos taken by you or by a professional. 

Still intimidated by the decision on which images to use? At The AD Leaf ®, we have a team of Social Media Specialists who thrive off of cultivating premium content for a variety of businesses. Let’s work together on expanding your company’s presence online! Give us a call at (321) 255.0900 or, set up a consultation by emailing us at info@theadleaf.com. We look forward to hearing from you soon! 

 

Why Does Mobile SEO Matter in 2020?

In our previous blog topic on “Why Does Mobile SEO Matter?” we discussed what makes your website mobile friendly, what is mobile first indexing, and what does Google look for when ranking for website. As we covered in our previous article, You can’t simply make your site responsive and truly call it mobile-ready. This concept was relevant when we wrote our original article and more relevant now. Mobile phones have become such an integral part of everyday life. So much that whenever you need to find an answer to a question, you pull out your phone, open your browser, and do a quick search. We have also noticed a huge trend over the past year with voice search via mobile devices or smart home assistants.

To adjust to the continuous rise of mobile and voice search, you need to understand how people are using their mobile devices to find your brand. Mobile search engine usage surpassed desktop search engine usage in early 2015 and it hasn’t stopped growing almost 5 years later. Current trends show that this usage isn’t going to stop either so leveraging this data is how you can better promote your brand.

Keeping an eye on both desktop and mobile SEO is an absolute necessity because a majority of sites have different rankings on these different devices. This means that being the highest ranking website on the desktop version of Google doesn’t guarantee you will be the highest listed site on the mobile version. To be successful, you need to have a dual-pronged approach to your SEO strategies.

Back in 2016, Google announced they would start work on their mobile-first indexing as a response to the ever increasing mobile usage reports.In the past, Google’s search algorithm has used the desktop versions of websites for indexing and displaying results to both mobile and desktop users. This has caused issues for many users because the desktop site might not be mobile friendly. Mobile-first indexing started to roll out to websites in March of 2018, in May 2019 they set mobile first indexing to default for new websites, and Google has stated that the rollout will finish by September 2020. If your website isn’t mobile friendly by now, it can really hurt your search engine rankings, which hurts your business and your brand.

There are many aspects that come into play when it comes to making sure your website is mobile friendly and prepared for the final “mobile first indexing” rollout. This final rollout is the most important phase of mobile first indexing because your competitors might not be ready which is good news for you! At the same time, if you’re not ready, this could be disastrous for your brand and could take a lot of work to rebuild your rankings. Now that you know why mobile SEO is so important, it’s time to take a look at the 5 best practices for improving your mobile SEO strategy.

Site Load Time

Making sure your website loads as fast as possible in integral for the success of your brand and user experience. When users search for information on their phone, they want to access it as quick as pobble. If your website doesn’t load fast enough, they will “bounce” from your page and go to your competitor. To keep leads on your mobile site, you must improve your site’s load time. Sites like Google PageSpeed Insights can provide you with information on your websites page load time.

Easy to Use Navigation Bar

Your website’s navigation menu plays a vital role in how users find and access pages on your website. If your navigation is too difficult to use or too difficult to find what they are looking for, users will get frustrated and leave your site. 

To ensure you’re creating a the best possible user experience, create mobile-friendly navigation. The best way to create mobile-friendly navigation is by using whats called a hamburger menu. Hamburger menus appear at the top of a page with three lines. When users click on this button, they’ll see a drop-down menu with all the different pages they can visit.

Responsive design

We live in a society where most people have a smartphone in their pocket and because of this, it is important for your website to be easily viewable on their device. Responsive web design stats show that it’s wise to appeal to both desktop and mobile viewers. In fact, the number of mobile viewers now outnumbers desktop. This number will continue to rise as global smartphone accessibility continues to increase.

Responsive web design is also an important ranking factor when it comes to SEO. Websites that are responsive will generally load faster which is going to support the website ranking and decrease the bounce rate. SEO campaigns and website maintenance will be a much smoother process with a responsive website design. Responsive web design implies you just have one website to take care of; it’s also quicker and more affordable than making a stand-alone mobile application in addition to your desktop website.

Since mobile devices have become such a crucial factor in search rankings, creating separate strategies for desktop and mobile SEO is a must. Understanding there is a difference will help you grow your business. We specialize in this field and we have the tools and expertise necessary to help drive your business’s success by improving your search engine ranking. Learn more about what we have to offer your business and contact us to plan out and design a strategy for SEO.

Digital Marketing Strategy

Why Businesses Need Digital Marketing To Survive COVID-19

Why Businesses Need A Digital Marketing Strategy To Survive COVID-19

In the coming months, businesses of all sizes are going to become extra reliant than ever on their digital marketing strategy. Without wanting to sound too much like a killjoy, in many cases, it will be the deciding factor in whether they make it through the tough times that are ahead. 

The unparalleled, and almost-total disappearance of all channels related to live events and conferences, and the increasing barriers on face-to-face business, pose an enormous challenge to any business model. 

B2B companies, in particular, rely on the annual circuit of trade shows and exhibitions to network and build customer relations. In industries that are not digital-native, they may also be less sophisticated in their digital growth and customer relations strategies. Especially in the case of smaller businesses that are used to getting new customers strictly word-of-mouth referrals or on the strength of a hard-won reputation, their loss is going to come as a shock if it hasn’t already.

Larger companies are now finding themselves in the position of having potentially lost millions of dollars from canceled events alone. They won’t claw back the hours of time and expense spent on preparations for this year, but insurance and flexible cancellation policies are going to leave them with some marketing budget to reassign. Digital Marketing in any aspect is likely going to be the clear and obvious choice here, and companies that may not so much as had a Facebook page before will need to move into social media marketing, content marketing, SEO, and even influencer-led campaigns. 

This, of course, means there are opportunities out there for the taking and a key factor in resilience is adaptability. If it’s standard in your industry to go out and meet new customers face-to-face before you do business, adapting may mean opening new channels over web or social media platforms where introductions can be made and relationship fostered. In the coming months, you prospective clients are going to be less open to the idea of letting you walk through the door and shake their hand, and no-one really has any idea how long this will last and whether this will lead to longer-term change. 

We are going to be in some uncertain times, but with the increase of remote working and a collaborative approach, companies are going to turn to digital channels and embrace the transformation. There has already been a real spike in the last few weeks from companies wishing to create or update their websites, launch new social media channels and campaigns focused on home-workers and a real focus on using influencers and SEO to reach new audiences. 

Being confined to the office — or even the home — rather than on the road on sales visits or at events, means marketers are going to have more time to develop digital marketing strategies. This means researching where your customers can be found online, and how different approaches and tactics might impact your success. If your organization previously put minimal efforts into digital channels, now is going to be a prime time to revisit them. That could be as simple as giving your website or social media pages a refresh, or a more innovative approach. 

A key point to note is that a lot of corporate entities use up about 50-60% of their marketing budgets on events. When things go back to normal, budgets will most likely be going back to those live face-to-face events, but if organizations can see the benefits and opportunities that digital marketing can offer, they might understand the benefit of adding it to their long-term marketing strategy. 

Channels such as Facebook, Instagram, or LinkedIn Live are going to be crucial moving forward as the ability to connect with a targeted audience real-time is very beneficial, if not essential. 

It’s certainly true that the coming weeks, or months – or however long this situation lasts – will be a challenging time for any company that isn’t ready to think about how they will replace the opportunities that have been lost. 

As long as businesses can approach the shift to digital marketing strategically, there’s no reason why it should just serve as an emergency fill-in but could carry on providing long-term value when the world eventually gets back to normal. And of course, this would make companies more resilient to deal with any future pandemics. Do you need help with your Digital Marketing Strategy? Looking to take your social media or SEO to the next step? Contact the team at The AD Leaf ® Marketing Firm and learn how you can grow with us today and weather the storm that is COVID-19!

Marketing Agency

5 Reasons To Hire A Marketing Agency VS An In-House Team

Should you hire a Marketing Agency or build an in-house team?

In today’s digital landscape, there is no shortage of marketing options for businesses. From freelancers and marketing agencies to hiring your own in-house team, companies have more choices than ever before, specifically when it comes to online marketing. As your business grows, you will need to consider how your marketing will be handled, including whether to hire new employees and build an internal marketing team or empower your brand through a Marketing Agency.

While each has its own advantages, a full-service Marketing Agency provides substantial value to large, medium, and even small businesses. They strive to build cohesive and effective brands, put organizations in front of their customers and audience, and drive sales through awareness.

5 Reasons to Hire A Marketing Agency

1. Unparalleled Experience

Why piece together individual talents when you can hire an experienced Marketing Agency to handle everything for you? One of the major advantages of hiring a Marketing Agency is a professional experience. In fact, a good agency will have specific knowledge in a wide range of industries and markets, along with experience facing a diverse range of scenarios and challenges never encountered by many newer business owners. Having a knowledgeable and experienced staff at your side can produce immediate results for owners, helping to quickly get your marketing efforts off the ground.

2. Broader Skillsets

It can be difficult to locate suitable in-house employees with branding and marketing skills such as SEO and graphic design. By hiring a Marketing Agency, you’ll not only have the necessary tools to achieve your vision for success but a suite of creative services at your fingertips.

For example, a full-service Marketing Agency can assist clients in everything from rebranding their company image and website, developing their print and direct mail campaigns, and creating a social strategy to boost SEO and PPC campaigns. With a Marketing Agency, a client may choose to utilize one service or all them–whereas, with an in-house team, businesses are limited in what they can achieve.

3. Fresh Perspective & Inspiration

Another major advantage of hiring a Marketing Agency is a new perspective. A marketing team can help inject new life into marketing efforts, helping to identify unseen opportunities and enhance current campaigns. One example is social media marketing. With more companies looking to broaden their social reach through sites like Facebook, Instagram, and Twitter, a Marketing Agency can significantly enhance a brand’s approach to social media, including how they’re perceived by their audience.

4. Speed, Efficiency, and Consistency

As an up-and-coming business owner, you’ll be forced to wear several hats when getting your business off the ground. Generally speaking, this will almost include tackling aspects of the business you’re unfamiliar with, such as branding and digital marketing. With only so much time in the day, it’s important your marketing approach doesn’t suffer from time restraints or inexperience. Hiring a Marketing Agency can easily solve this dilemma.

5. More Affordable Than Hiring In-House

The cost of hiring and maintaining a team of in-house marketers can be very expensive. For smaller businesses, this expense may be too much to afford.
One of the more surprising benefits of hiring a Marketing Agency is cost-effectiveness. Along with providing a plethora of knowledge, experience, and skillset, a Marketing Agency is almost always more affordable compared to hiring a full-time marketing team. For example, after hiring a marketing manager, web designer, graphic designer, content writer, and social media manager, the total cost can reach upwards of multiple six figures a year! And that’s not even including the cost of employee benefits.

Marketing is the heart and soul of any business. At The AD Leaf ®, we’ve spent the last 25 years working with a diverse range of clients — from healthcare and technology to governmental, law enforcement and consumer goods — to perfect our approach to marketing, advertising, and branding. From strategic creative direction to engaging digital marketing, our extensive marketing team is here to handle every aspect of your business.

Want to enhance your content marketing? Looking to take your social media to the next step? Contact the team at The AD Leaf ® Marketing Firm and learn how you can grow with us today!

Website Development

6 Advantages of Responsive Website Design & Website Development

Responsive website design basically implies making sites that can adjust to the size of the guest’s device. The objective for great website development is for content to render to a certain size, relying upon the device or screen size with the goal that visitors have an optimal experience with a website, no matter where they may try to view it.

The idea has existed for quite a long time. However, website development engineers started really perceiving the advantages of responsive website designs during the mid-2000s as more buyers began utilizing smart cell phones. Today, more clients get to the web with cell phones than with customary workstations or work areas, so the field keeps on developing. Organizations with sites that don’t take into account mobile clients are going terminated. To contact a more extensive crowd of potential clients, organizations must grasp the advantages of responsive website architecture. Essentially, it is an idea that every single working engineer must comprehend.

The Main 6 Advantages of Responsive Website Design & Website Development 

Responsive website design benefits clients in the accompanying ways:

Increased Mobile Traffic

The greater part of traffic to top sites in the U.S. originated from cell phones in 2015. Along these lines, it’s undeniably significant for organizations to have sites that render appropriately on littler screens with the goal that clients don’t experience twisted pictures or experience a problematic site design. While a few organizations still decide to have a different rendition of their site for mobile clients, responsive structure is turning into the standard since it offers more prominent adaptability at lower improvement costs.

Improved SEO

Responsive website architecture is turning out to be as essential to site improvement as quality substance. More grounded backlinks and better bounce rates convert into higher hunt rankings, however there’s an extra SEO advantage for mobile streamlined devices. Having a solitary responsive site instead of isolated work area and mobile forms keeps away from the issue of copy content, which can negatively affect your search positioning.

Lower Maintenance Needs and Costs

Keeping up a different mobile site needs extra testing and help. Interestingly, the procedure of responsive structure utilizes a variety of testing methods to guarantee ideal format on each screen. Having separate work area and mobile devices additionally requires two substance techniques, two regulatory interfaces and conceivably two structure groups. Responsive structure’s “one size fits all” approach implies less cerebral pain for designers, entrepreneurs, and shoppers. Investing less energy in upkeep additionally saves time to concentrate on increasingly significant things like advertising and substance creation.

Faster Loading Times and Pages

Versatile clients specifically have limited capacity to focus. Studies show that versatile guests will in general desert site pages that take longer than three seconds to get done with loading. On the off chance that a site isn’t upgraded for cell phones and tablets, it will likewise set aside more effort to explore, which can disappoint clients to a point of no arrival. Guaranteeing that your responsive site utilizes present day execution methods, for example, storing and responsive picture show will help improve your website page’s loading speed.

Higher Conversion Rates

Bringing down your bounce rate is just 50% of the fight. Making a steady client experience over all gadgets is critical to changing over new clients. At the point when clients are choosing whether or not to buy in to an assistance, they would prefer not to be diverted to gadget explicit sites in light of the fact that the procedure regularly takes longer. Having a solitary secure site that looks proficient on all stages makes clients more averse to get baffled or go to a contender.

Lower Bounce Rates

A responsive and enhanced mobile site gives a vastly improved experience for the guest. Thusly, almost certainly, they’ll stay for a more extended time frame and investigate various zones of your site. On the other hand, if your site isn’t responsive, it is a lot harder to keep the guest on the following website and hence almost certain that they’ll bounce off the site.

Simpler Analytics Reports

Realizing where traffic is coming from and how clients cooperate with your site is important to make educated upgrades. Dealing with various renditions of a site expects engineers to follow clients’ voyages through numerous transformation ways, channels, and diverts. Having a solitary responsive site incredibly rearranges the checking procedure. Google Analytics and comparative devices currently oblige responsive sites by gathering following and investigation into a solitary report with the goal that you can perceive how your substance is performing on various gadgets.

 

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