Why Accessibility Matters for Your Website 

On July 26, 1990, a law was created to prohibit discrimination against individuals with disabilities in all avenues of modern life: at work, school, on transportation, and in all public or private zones available to the public. This law is known as the Americans with Disabilities Act or ADA for short. So, how does accessible web design impact me, and why accessibility matters for your website? Title III of the American Disabilities Act “prohibits discrimination based on disability in the activities of places of public accommodations.” This means that if you provide goods and services from or at a public place, you must provide accommodations for people to access them.  

A recent example of a discrimination case on accessible web design is Robles v. Domino’s Pizza LLC, June 2021. This Ninth Circuit case deemed that Domino’s violated ADA title III due to its website not having accessible web design for visually impaired individuals. Based on a prior ruling from 2015, this case declared that while Domino’s website is not a “place of public accommodation,” its website does promote goods or services from a place of public accommodation. Therefore, if your business has a website and you sell goods or services in a public space, your website must be accessible to all individuals.  

 

How Disabled Users Interact on the Internet 

So, why does accessibility matter for your website? Individuals with disabilities rely on various forms of technology to navigate and interact on the world wide web. W3C (The World Wide Web Consortium) has created standard content guidelines that developers use to make content more accessible. Some tools that disabled users depend on use these guidelines as a structure to interpret information online. These tools can include screen readers, alternative text on images, closed captioning, and keyboard navigation.  

Screen Readers 

Screen Readers allow users to navigate through a web page’s semantic/header tags or an image’s alternative tags to efficiently read out the synthetic text output or interpret the element to a readable braille display. However, screen readers are only as effective as the website design they view.  

Closed Captioning 

For video content, deaf individuals rely on closed captioning or transcriptions to read audible content. Most content today is audible, so transcriptions and closed captioning are absolutely vital for the hearing impaired. 

Keyboard Navigation 

Users with severe motor skill impairment from disorders like dyspraxia or ALS use special keyboards that combine screen reader capabilities and have large buttons that let them navigate the screen using the palms of their hands. These keyboards allow them to interface with their computer but lower the speed they can interact on the page. Without effective accessibility tools or a well-structured user interface and design flow, your business’s website can discriminate or hinder a large swath of people. 

 

Why Accessibility Matters For Your Website

Having accessible web design promotes inclusivity of not only disabled communities but of the elderly, rural, and developing communities. Good web design also increases your brand’s reputation; users notice companies that put in the effort to include others. Today Millennials and Gen Z are the first to notice bad inclusivity practices and are more likely to condemn or “cancel” brands that are not using the best standards. 

Creating accessible design improves your site’s user experience. The best experience you can have is one that you can fully participate in. The inverse is also true; the worst experience is when you cannot participate at all. 

 

We Can Update Your Site For Accessibility!

The AD Leaf Marketing Firm wants to improve your business’ reach! Creating an accessible web design experience requires experienced developers. Our specialists are trained in the best accessibility practices 

to improve your website’s user interface and user experience, increasing conversions. They will also help maintain user flow on your website using the best modern trends. 

If you have questions about why accessibility matters for your website, a website redesign or maintenance, you can contact 321-255-0900, info@theadleaf.com, or complete our contact form. We would love to become your trusted advisor for your business!

 

Sources: 

(WAI), W3C Web Accessibility Initiative. “WCAG 2 Overview.” Web Accessibility Initiative (WAI). Accessed August 11, 2022. https://www.w3.org/WAI/standards-guidelines/wcag/.  

Accessibility Fundamentals with Rob Dodson.” YouTube. SFHTML5, February 23, 2018. https://www.youtube.com/watch?v=z8xUCzToff8.  

Screen Reader Demo for Digital Accessibility.” YouTube. The University of San Francisco’sFrancisco’s IT Web Services Department, May 31, 2016. https://www.youtube.com/watch?v=dEbl5jvLKGQ.  

Sidoti, Mark S. “Robles v. Domino’sDomino’s: The Saga Continues – on Remand, District Court Grants Partial Summary Judgment to Plaintiff, Solidifying the Scope of ADA Website Liability in the Ninth Circuit.” 

Gibbons Law Alert. Gibbons, March 14, 2022.
https://www.gibbonslawalert.com/2021/08/16/robles-v-dominos-the-saga-continues-on-remand-district-court-grants-partial-summary-judgment-to-plaintiff-solidifying-the-scope-of-a-website-liability-in-the-ninth-circuit/.  

Website Design For The Best Lead and Customer Conversion

Currently, in 2022 there are over 1.92 billion active websites being hosted throughout the world today. But not all are converting website traffic into leads. It is now more important than ever, to build your website correctly, strategically, and in the mindset of achieving the mission, you expect with each webpage of your website. The Marketing and Advertising industries have conducted extensive A/B Testing with respect to website traffic and website customer lead conversion metrics. Through this discovery process, we have identified 5 components that websites need to show the consumer or business customer within 10 seconds of them viewing the web page in order to realize the best possible lead conversion for their website. Listed below are the 5 components of optimal lead conversion you need to implement within your website design for the best lead and customer conversion.  Remember, the ultimate objective with our website is converting website traffic into leads:

  1. Who are you? Your business logo needs to be strategically placed at the top left-hand corner of the website. Throughout the English language, we read from left to right, top to bottom. This is also standard across most websites and so the reader is programmed to look for it in that spot.
  2. What do you do? The reader(not you, but if you can’t decipher what you do from seeing your website, that’s worse) needs to be able to easily identify in 10 seconds of seeing your website, what it is that your business does, what service that it provides to your consumer?  In order to receive the credit for this, it needs to also be identifiable BEFORE the fold, or before you scroll your webpage down to the bottom.  The area that you see when you type a website URL(website address) into your website browser immediately when it loads, is called the “HERO” area.  Your website is going to be a Hero or a Zero and the customer will make that determination within 10 seconds.
  3. What makes you different from your competitors? Does the consumer need to understand what makes YOU different from your competitors?  The website home page needs to contain U.S.P’s (Unique selling points) and C.T.A’s(Calls to Action) that show the reader why they should call YOU instead of your competitors.  Great calls to action should be featured in strategic places above the fold, utilizing your branding and style color scheme.
  4. How do I contact you?  Your phone number needs to be placed at the top right corner of the website, and your email address prominently displayed so the consumer can easily contact you.  Also, the home page of the website must contain the standard “Form box” or side pop-out contact form.  These form boxes are standard across many websites.  They typically contain three lines:   Line1 is for the customers’ Name, Line 2 is for the customers’ email address, and Line 3 is for the customer to ask a question of you, or request additional information regarding your service and they then submit the form.  The form comes to YOU in an email.  These form boxes represent about 30-60% of total website communication from potential customers. Additionally, it is very important because it allows YOU to capture the potential clients’ email information as a lead so you can follow up with them.  If a contact form box is not feasible add the pop-out contact form plugin that floats along the right-hand side of your hero area within your banner images.  Installing a chat feature will also be a very important component to improve your lead conversion and lead flow.  At the end of the day, with nearly 1 Trillion active websites, you need to shout from the mountain tops, that you are open for business, you are welcoming to your customers, and that you are not forcing your customers to dig through your website just to contact you.  If you do not make it easy for your customers to reach you, you will lose your customers in 2022. The days of customers waiting with bated breath hoping and praying you will answer your phone to speak with the customer are long gone.  They do not have to be committed to you.  There are 9 other organic businesses on page 1 of Google, 3-10 Ad words businesses listed on page 1 of Google, and countless social media businesses listed for them to chose from.  Surely, one of your competitors will make things easy for your customer if you don’t and you won’t be converting website traffic into leads!
  5. Are you communicating effectively to your target audience?  This is where most of you completely miss the mark and target with your online business card or website.   When you developed your website, did you design its look, feel, content, layout, and structure with your target audience in mind?  Most business owners design their website with themselves in mind(based on your likes, your color pallet, your design pallet, what you wanted), and in most cases, the business owner isn’t their own target audience or target customer. As an example:  If your target customer is under age 35, do you have a chat feature installed?  Do you have a contact form box displayed on your home page?  Have you moved away from copy(written content) on the home page?  If you do have any content, is it written in 3-4 call to action bullet points?  If your target audience is an older consumer, do you have your phone number prominently displayed in the upper right-hand corner?  Is your website easy to navigate, is there a proper flow through starting from your home page to your about us page, to your services or products pages, and then to contact you?  If there are inconsistencies with the journey, the potential lead will just leave your page, it’s simple.  There are over 1.2 billion websites active online currently throughout the world right now.  If you do not communicate effectively to your target audience, you will lose your leads.  Remember, the main objective is converting website traffic into leads!

For more information on how you can improve your website by converting website traffic into leads, or how you can make a bigger impact within your business market please schedule a consultation. E: info@theadleaf.com P: 321.255.0900

Web Design Bounce Rates

How Stellar Web Design Improves Bounce Rate

Even though the quality of a website’s content is what keeps an audience on a website, an appealing web design first catches the audience’s attention and keeps them on a site, keeping your bounce rate low. The design of a website is an essential component of making an indelible mark upon the target audience. Moreover, it impacts how your audience perceives your brand. For example, even if you have the best information among your competitors, your audience will leave the website and turn to your competitors if the design doesn’t resonate with your audience. This is why your website must have these five items to encourage your audience to remain on the site and lower bounce rates.

Web Content Presentation

When your audience visits your website, make the content presentation stand out. They need to be able to access info quickly and easily. Your website should deliver it. Heavy-text information without a good presentation can overwhelm your audience and make them leave your website. Moreover, the presentation also refers to the colors and fonts you use on the site. Choosing the proper colors and fonts can emphasize what is important about your content and makes the content easy to read.

Colors

The colors of your website can affect your viewer’s impressions and moods. Pick a color scheme that not only matches your branding but also appealingly presents your information. If you don’t, your web design will be a key influence on your bounce rate.

The colors can also help viewers decide whether your website is the real deal or not. After all, the right colors can help convey people’s emotions about your brand. It is also important to be ADA compliant. To find out more about this requirement, click here.

Navigation Design

Another killer of web design bounce rates is poor navigation. When your audience visits your website, you do not want them to get frustrated because of the complicated layout. Having a hard time navigating through a website can discourage your audience from remaining on the page. You want to ensure that your visitors make as few clicks as possible to find the information they want. Take them through an easy flow and format to see all information.

SEO

Don’t forget to include SEO. Many web design elements and practices influence how you publish content on your website, which in turn affects how search engine spiders crawl and index your website. As a result, a poorly designed website can have you ranking poorly on search engines.

Website Mobile Responsiveness

Nowadays, more people use their smartphones or other mobile devices to find information on the internet. Therefore, it will be essential for you to ensure that your website is fully responsive so that your audience can easily access your website and find the information they need without having a hard time zooming in and out of the pages.

Does Your Website Need a Refresh?

These are just some of the elements we employ for our clients to ensure their websites rank well and score high marks for client retention. Is your website not the lead capturing powerhouse it should be? Then, it is time for a refresh. Contact us today for a personalized strategy to get clients utilizing your website today!

Custom Web Development in Melbourne, FL

Sometimes, making a website from a template is not enough. Many businesses either want to be distinct, and the best way to do that is by making a website that the competition can’t replicate. Do you want a website that is custom-made for your business? The AD Leaf Marketing Firm, LLC. can help. If you’re looking for custom web development in Melbourne, FL, you have come to the right place. We offer professional web development services tailored specifically to your needs. Contact us today, and let’s talk about how we can make the perfect site for you and your company.

Why Should You Need a Custom Site?

If you want to grab the attention of your target audience, get a unique custom website and one-of-a-kind. It will set you apart from other businesses in Melbourne, FL, who are using templates for their websites – giving you more credibility with customers seeking something new on the web. Not only that, but a custom site shows you are genuinely committed to impressing your audience.

Overall, there are many reasons why you should invest in a custom website. However, you shouldn’t trust just any web developer to make one. Call The AD Leaf today to schedule a free custom web development consultation!

Benefits of an AD Leaf Site

Not every website builder is equal. Just because someone says that they offer the best website design services means telling the truth. However, when you let The AD Leaf redesign your website, you and your website will receive the following:

  • Mobile Responsive Design
  • Any Platform, Any Code
  • User-Centric and Conversion Oriented Design
  • Web Application Development
  • Quality Coding Conventions
  • Transparent and Honest

Here at The AD Leaf, our website programmers are second to none. They have created websites for businesses of all sizes, even if these businesses are still establishing themselves. We build up your e-commerce site or blog with the knowledge that you need to do business in today’s market. Our web design teams can take care of everything from creating an aesthetically pleasing website interface to coding a stunning new mobile app!

Custom Web Development in Melbourne, FL

Whether you have been in business for years or are just getting started, you deserve a powerful website to showcase what you do. Our web designers offer custom solutions to any business, no matter how big or small they are. Give The AD Leaf Marketing Firm, LLC. a call today at 321-255-0900 or fill out our online contact form to learn more about our web design services.

Web Design in Melbourne, FL

Is your website in need of a refresh? It would help if you got in touch with web design experts to bring new life to your company’s website. The AD Leaf Marketing Firm, LLC. is a full-service marketing company providing web design services in Melbourne, FL. Whether you are looking to redesign your current website or start from scratch, our team can help! We offer everything from web hosting and domain registration to graphic design and social media management. Give us a call today at 321-255-0900 or fill out our online contact form to schedule a free consultation.

Importance of a Good Website

Think of your business’s website as an online business card. It will be one of the first things prospective customers see when they look up your company online. Because of this immediacy, you need to ensure this first impression is a good one. A poorly designed website can lead to frustration and confusion on behalf of the customer, which leads them to seek out your services elsewhere.

A well-designed web page is essential for businesses in all industries. This necessity doesn’t mean that larger companies are immune from poor design; their websites need good visuals too. It does not matter whether you have been in business for years or are just starting. You deserve to have an organized and stylish website built by the team here at The AD Leaf.

Benefits of an AD Leaf Site

Not every website builder is equal. Just because someone says that they offer the best website design services means telling the truth. However, when you let The AD Leaf redesign your website, you and your website will receive the following:

  • Mobile Responsive Design
  • Any Platform, Any Code
  • User-Centric and Conversion Oriented Design
  • Web Application Development
  • Quality Coding Conventions
  • Transparent and Honest

Here at The AD Leaf, our website programmers are second to none. They have created websites for businesses of all sizes, even if these businesses are still establishing themselves. We build up your e-commerce site or blog with the knowledge that you need to do business in today’s market. Our web design teams can take care of everything from creating an aesthetically pleasing website interface to coding a stunning new mobile app!

Web Design in Melbourne, FL

Whether you have been in business for years or are just getting started, you deserve a powerful website to showcase what you do. Our web designers offer custom solutions to any business, no matter how big or small they are. Give The AD Leaf Marketing Firm, LLC. a call today or fill out our online contact form to learn more about our web design services.

e-commerce basics

The Basics of E-Commerce

Learn E-Commerce Basics

If you have ordered something off Amazon or another online shopping platform, you have engaged in e-commerce. This practice has seen substantial growth over the past year, as more people can purchase their essential goods from websites or mobile apps. If you are a business owner who sells a specific product, then starting an e-commerce platform could be a massive boost for your company. We’ll help you get started with these e-commerce basics.

E-Commerce is Growing

Due to the COVID-19 pandemic, many people went online to shop and pay for the items they wanted and needed. This caused 21.3% of all retail sales to be from online shopping. There were several additional reasons for this growth, including broader accessibility and faster service on e-commerce websites.

These online shopping experiences fall under B2C transactions. B2C or Business to Consumer transactions is when customers buy a product directly from a company. These businesses use their websites as a virtual storefront, showcasing products that customers either need or want. You can do this as well with your own business and products!

The Basics of E-Commerce and More

At The AD Leaf ® Marketing Firm LLC., we understand that starting your e-commerce store can be a bit overwhelming. There are many products that you have to load information of online, and the market of e-commerce platforms themselves continuing to grow. You might be wondering where to start, and our team of marketing experts is here to help. 

List of E-Commerce Websites

When it comes to e-commerce basics, there’s nothing more important than your website. Many general website builders, such as WordPress and Wix, can give you the option to add an online store to an already-existing website. However, some platforms allow you to make your store the focal point of the company’s website. Here are just a few:

  • Shopify
  • BigCommerce
  • WooCommerce
  • Square Online

Designing Your Website

The primary purpose of your e-commerce site is to attract new customers and bring back previous ones. That means that you should make sure that it is as accessible as possible. Some of the best ways to do this are choosing simple layout designs and easy-to-read text with your company’s colors. 

Leave It To Us

Although you might be excited to begin working on your e-commerce website, you might be wondering when you can take time out of your busy day to work on it. If you are in this situation, don’t panic because The AD Leaf ® Marketing Firm LLC.’s team of web designers and marketers can help. We can make your new website from scratch, ensuring that you and your store are represented in the best way possible.

Ready for a free consultation to see how we can help bring your business online? Call us today at 321-255-0900.

It’s Time to Rebuild Your Outdated Website

Today, good design is everything. People laugh at websites from 2005. It’s time to elevate your online presence and make a website that stands out. Whether you’re building a new site from the ground up or updating an old one, keeping your image sharp online can help put you at the top of your game for business.

Think about your own experience online. Do you prefer looking at images or long bodies of text? What colors stand out? Do you really like those clunky buttons? Having a sleek website doesn’t have to be hard. With many easy site-building tools on the market today, it’s easier than ever to get an up-to-date look for your online hub. And if you can’t put in the time or don’t quite understand how newer tech works, The AD Leaf can help with web design too!

 

Why It’s Time to Update That Old Site

  • First Impressions Are Everything.

When a customer searches for your product, it is likely that the first thing they will see is your website. Taking advantage of this is crucial in today’s digital world; even word of mouth will lead to potential customers searching for your site for hours of operation, products, and more. Creating a website that offers the answers to these questions in a good-looking package means that consumers will have a more enjoyable experience browsing your site. Happy customers = good business. 

  • Your SEO Will Benefit.

SEO, or search engine optimization, is one of the most important factors that goes into making a website. Everything down to the code used to build your site needs to be SEO-friendly in order to get the best online visibility. By utilizing key phrases and words, marketing teams like The AD Leaf can help your website rank higher in Google, Bing, Yahoo, and other searches. Making sure your website can be found is a great way to reach new and existing customers with good web copy, new blog updates, and more. 

  • You’ll Come Across Better to Customers.

If you put in the time to create a good-looking website, your audience will know that you will put in the time for them too. The best websites are created with the reader in mind; everything from button placement to how the content is written is crafted to make the browsing experience more enjoyable. With a bright, welcoming website, your customers will feel welcomed as if greeted by a friendly customer service representative. On the other hand, an old, forgotten page can come across as untrustworthy.

  • It’s Important to Keep Up With Competition.

Think about this: your competitors probably already have updated websites. With the push for more and more online services, the demand for website development has skyrocketed, meaning you might be falling behind. Don’t be left in the dust, update your site as soon as possible to avoid missing out.

  • It Creates a Consistent Image.

Having a website that is accessible from a laptop, phone, tablet, or any other internet-using device is part of being up-to-date. Being visible on all platforms will help your brand stay consistent, creating a better image for you and your product. Combining a fresh new site with high-quality graphic design can be the best way to elevate your brand.

  • Your Audience Will Trust You More.

Let’s be honest. People don’t trust sketchy websites. Just like a house, if a customer doesn’t feel comfortable on your website, they’re going to leave it. A disheveled, dusty shop isn’t going to sell as much as a shiny new one, no matter what the quality of the product.

 

Just like an interview, you want your business to make its best first impression. In today’s digital age, people are turning more and more to the internet to search for products and services. Keeping up with current design trends and digital interfaces can help put you ahead of the competition. Whether creating your own site from an easy online source or taking advantage of creative services like ours, get your site up to snuff for the new year.

The Importance of Brand Awareness on Social Media

Brand awareness is when potential customers can recognize your brand based on your name, logo, colors, or fonts.

These potential consumers may remember your packaging, phone number, location, or slogan. These essential features act as a mechanism for possible purchase. Representing your brand starts from the ground up. A simple logo design that people can easily recognize, colors that pop and a clear visual font are of the most importance.

How do you want to be represented online?

A consistent presence on social media is key. Your content may continuously change, but the visual appearance surrounding that content will eventually influence potential consumers. Especially those that are interested in your content and what you offer. The more people who see your brand, the more likely it is that they will purchase from you rather than a competitor who does not provide a consistent image. Think about how much content you see when your scrolling through your feed. You probably have a couple of brands that you can think of right off the top of your head that you saw this morning, that you also saw last night. You may not have actually interacted with the post or ad, but you saw it, and now it’s in your head. Your brand’s consistency is essential, and that consistency is how people associate themselves with your brand.

Brand awareness is based not only on the amount of content you share but also on its quality. In order to increase brand awareness through your social media, your content must be interesting and useful to the consumer. Whether it’s a video or a blog, your content must catch your audience’s attention. That is the primary way to create engagement and, therefore awareness.

To do this, you’ll want your content to be up to date. Search for the latest news or trends in your industry and implement how you would use them in your business into your posts. People may already know what you offer; therefore, you want to engage people that are interested in your brand, and the more current your content is, the more likely they are to comment, like, or share your post to their page, group, or better yet, their own business.

Brand Loyalty

Learn about your audience. It is best to collect all of the information you can get about the people who interact with your products. Engage and attract customers by planning, creating, and showcasing the most relevant and high-quality content on your selected marketing platforms. Quality and relevance are crucial considerations for achieving customer engagement and conversion.

Once a consumer makes a purchase and is satisfied with that purchase, the chances are good that they will come back to you. People associate trust with what they are buying, and once they associate that trust with a logo, color, or font, the rest is putting a product in front of them and seeing what happens.

People are more likely to purchase from businesses that have values they admire or appreciate. Whether it is community service, donations, or even the brand mission statement, people want to spend money at businesses that represent values that are important to them. If you’re a small business, think local.

Feedback is a great tool to increase your brand awareness. People like to be heard, and by keeping track of their interests, you can also increase brand awareness since they will most likely remember how good the interaction with your business was. Liking posts and commenting back to people let them know that they are heard. The quicker this interaction takes place, the better. The mind of a consumer moves fast, and having the thought of their post when you comment or like back is an instant acknowledgment of their post, which sticks with them.

Brand awareness is mostly reached by offering and delivering good quality products to your clients. Social media can help increase your business’s visibility and be a great window to allow the audience to participate and interact with the brand. From this interaction, memories will be created and will give a boost to the brand awareness that you need.

photos

Stock Photography: Silent Brand Killer or Time-Saver?

 

As a business owner, there’s a myriad of decisions that fall on your shoulders from financial decisions to branding decisions. At the end of the day, you may find yourself wanting to slap on any photos for marketing to pair with your social media posts. But before you press that “Post” button, let’s dive into the Stock Photography vs. Original Photography debate.

First things first, why can’t we simply copy and paste any photo from the world wide web? 

Avoiding Copyright Infringement

The photos that we see on online publications are copyrighted and are unable to be used for commercial and marketing use. Using these photos without the permission of the photographer, company, or publication could result in a hefty fine or further legal action. This is typically when companies look to stock photography. Let’s look at the pros and cons, shall we?

 

The Pro’s and Con’s of Stock Photography

Stock Photography can be a great tool to lean on when deadlines are tight. It can save you an hour’s time of messing with a camera and worrying about copyright when you just need two posts worth of photos. Sprinkling in quality stock photos to buff up your volume of content certainly won’t damage your brand credibility, however, it’s important to sift through stock photography libraries. If the image isn’t blending in with the rest of your content or branding it’ll stick out like a sore thumb. We’ve all seen those generic photos of a group of “business associates” that are giving their best faux laugh with a thumbs up. 

The last thing you want when a consumer comes across your marketing content is generic. It cancels out your credibility of providing customized customer relationships and takes away the originality of your brand that you’ve worked so hard to build. Furthermore, nothing is more embarrassing for a company than when they realize their landing page has the same smiling employee as a competitor company in another state. With the public consuming so much content in a day, you’ll be surprised at how quickly consumers of all ages can spot stock photography usage. 

 

The Pro’s and Con’s of Original Photography

Many business owners think that the option of original photography is an expensive and time-consuming process searching for the right photographer. Websites, such as Fiverr, are a great place to find photographers! You’ll be able to analyze their style, read reviews from past clients, and even find a product photographer for as little as $30. Think of this as a legal investment now that you’ll have complete ownership of photos that you’ll be able to use more than once. Working with a photographer will also assist in expanding your brand aesthetic that consumers can recognize without seeing your company’s name. These photos can present your service or product in your perspective. This is a part of laying down the foundation for building trust and familiarity with customers. 

Due to the majority of people having a smartphone, there’s no reason to not have photos of your product or your employees in action while they carry out a service. By typing in “Basic Smartphone Photography” on Youtube, you’ll be provided with countless quick lessons on how to take the proper photo. Allow yourself to present your own point of view and indulge in your inner creative.

 

Stock Photography vs. Original Photography

 In the end, your own photos for marketing will perform better than stock photography. A while back we had a client that was reluctant to provide his Social Media Specialist with photos of his employees while they were working but was unsatisfied with the performance of their social media platforms. They finally decided to send one photo and amazingly enough, the response and engagement were twice that of any previous stock imagery the Social Media Specialist has used in the past. 

A study recently conducted by “Marketing Experiments” compared the response of consumers to a stock image of a woman vs a picture of a company’s founder. Consumers were 35% more likely to sign up for a free consultation when the founder’s photo was used. Even though it wasn’t likely that visitors would be conversing with the founder, they were able to connect with a real person from the company.

All in all original photography not only saves you money in the end but is a testament to your commitment to being a trustworthy, premium content company. There’s no need to ban stock photography from your marketing content, but you’ll find the best engagement success online with photos taken by you or by a professional. 

Still intimidated by the decision on which images to use? At The AD Leaf ®, we have a team of Social Media Specialists who thrive off of cultivating premium content for a variety of businesses. Let’s work together on expanding your company’s presence online! Give us a call at (321) 255.0900 or, set up a consultation by emailing us at info@theadleaf.com. We look forward to hearing from you soon! 

 

Why Does Mobile SEO Matter in 2020?

In our previous blog topic on “Why Does Mobile SEO Matter?” we discussed what makes your website mobile friendly, what is mobile first indexing, and what does Google look for when ranking for website. As we covered in our previous article, You can’t simply make your site responsive and truly call it mobile-ready. This concept was relevant when we wrote our original article and more relevant now. Mobile phones have become such an integral part of everyday life. So much that whenever you need to find an answer to a question, you pull out your phone, open your browser, and do a quick search. We have also noticed a huge trend over the past year with voice search via mobile devices or smart home assistants.

To adjust to the continuous rise of mobile and voice search, you need to understand how people are using their mobile devices to find your brand. Mobile search engine usage surpassed desktop search engine usage in early 2015 and it hasn’t stopped growing almost 5 years later. Current trends show that this usage isn’t going to stop either so leveraging this data is how you can better promote your brand.

Keeping an eye on both desktop and mobile SEO is an absolute necessity because a majority of sites have different rankings on these different devices. This means that being the highest ranking website on the desktop version of Google doesn’t guarantee you will be the highest listed site on the mobile version. To be successful, you need to have a dual-pronged approach to your SEO strategies.

Back in 2016, Google announced they would start work on their mobile-first indexing as a response to the ever increasing mobile usage reports.In the past, Google’s search algorithm has used the desktop versions of websites for indexing and displaying results to both mobile and desktop users. This has caused issues for many users because the desktop site might not be mobile friendly. Mobile-first indexing started to roll out to websites in March of 2018, in May 2019 they set mobile first indexing to default for new websites, and Google has stated that the rollout will finish by September 2020. If your website isn’t mobile friendly by now, it can really hurt your search engine rankings, which hurts your business and your brand.

There are many aspects that come into play when it comes to making sure your website is mobile friendly and prepared for the final “mobile first indexing” rollout. This final rollout is the most important phase of mobile first indexing because your competitors might not be ready which is good news for you! At the same time, if you’re not ready, this could be disastrous for your brand and could take a lot of work to rebuild your rankings. Now that you know why mobile SEO is so important, it’s time to take a look at the 5 best practices for improving your mobile SEO strategy.

Site Load Time

Making sure your website loads as fast as possible in integral for the success of your brand and user experience. When users search for information on their phone, they want to access it as quick as pobble. If your website doesn’t load fast enough, they will “bounce” from your page and go to your competitor. To keep leads on your mobile site, you must improve your site’s load time. Sites like Google PageSpeed Insights can provide you with information on your websites page load time.

Easy to Use Navigation Bar

Your website’s navigation menu plays a vital role in how users find and access pages on your website. If your navigation is too difficult to use or too difficult to find what they are looking for, users will get frustrated and leave your site. 

To ensure you’re creating a the best possible user experience, create mobile-friendly navigation. The best way to create mobile-friendly navigation is by using whats called a hamburger menu. Hamburger menus appear at the top of a page with three lines. When users click on this button, they’ll see a drop-down menu with all the different pages they can visit.

Responsive design

We live in a society where most people have a smartphone in their pocket and because of this, it is important for your website to be easily viewable on their device. Responsive web design stats show that it’s wise to appeal to both desktop and mobile viewers. In fact, the number of mobile viewers now outnumbers desktop. This number will continue to rise as global smartphone accessibility continues to increase.

Responsive web design is also an important ranking factor when it comes to SEO. Websites that are responsive will generally load faster which is going to support the website ranking and decrease the bounce rate. SEO campaigns and website maintenance will be a much smoother process with a responsive website design. Responsive web design implies you just have one website to take care of; it’s also quicker and more affordable than making a stand-alone mobile application in addition to your desktop website.

Since mobile devices have become such a crucial factor in search rankings, creating separate strategies for desktop and mobile SEO is a must. Understanding there is a difference will help you grow your business. We specialize in this field and we have the tools and expertise necessary to help drive your business’s success by improving your search engine ranking. Learn more about what we have to offer your business and contact us to plan out and design a strategy for SEO.