Don’t Make This Mistake When Generating Leads: Google Ads vs Google Guaranteed

google guarantee local service ad graphic

The success of your business depends on your ability to generate leads. It’s plan and simple.

There have been two killers in the lead generation toolbelt of any marketer: Search Engine Optimization (SEO) & Google Ads.

BUT.. a third Google platform has been on the horizon for the past three years:

Google Guaranteed

While Google Ads has some longevity in the paid ads arena, Google Guaranteed is just getting started and looks like a long-term stay in the market. We’ll take a look at the new guy, Google Guaranteed, what he brings to the table compared to Google Ads, and why both have a valid place in the marketing atmosphere.

The New Guy: Google Guaranteed/Google Guarantee Local Service Ad

There are many various types of advertising that you can use when developing marketing campaigns for your company, one of which is advertising with Local Services Ads, known as Google Guaranteed, a marketing tool provided by Google for local businesses. The Google Guaranteed program, which enables you to advertise your local business in the home services sector, is a key component of this solution.

Google originally developed this particular advertising platform in 2019 to support lead generation and ensure that clients obtain top-notch service from a business that they have verified. With this service, Google guarantees the legitimacy of the services you provide. If a buyer is dissatisfied and wants a return, they are covered up to $2,000 by Google. This platform has continuously gained popularity for businesses since its introduction.

The Veteran: Google Ads & Google My Business

Google Ads is an advertising platform that has been around for a long time, since October 2000, and actually went by the name of Google AdWords, this platform has been the standard go-to for businesses to advertise. Since it’s inception, Google Ads has become a multi-billion dollar ads platform for Google.

They continue to dominate the ads landscape and look for ways to improve the platform. For example, within the past couple of years, they launched Lead Form Extensions for Google Ads. This allows a contact form link to show with your ad, so someone can contact your business immediately, and you can even add customized questions to ask to help ensure you’re only getting qualified leads.

Google My Business is a powerful tool for local businesses seeking online visibility. It optimizes engagement and boosts local search rankings. By creating a well-optimized listing, businesses can manage customer reviews, appear on Google Maps, and enhance customer experience. The verification process ensures credibility, while insights provide valuable data to refine strategies.

With features like Q&A, photospheres, and service area customization, it caters to diverse business needs. Integrating it with websites and adding call-to-action buttons can drive traffic and conversions. Google My Business empowers businesses to showcase products, post updates, and interact with customers, making it essential for local marketing success.

Ok, So What's the Difference Between Google Search Ads & Google Local Service Ads?

While both Google Ads and Google Guaranteed are great advertising platforms, they have unique standout properties. Google Ads is a Pay Per Click platform, while Google Guaranteed is a Pay Per Lead business model. This is the primary difference that makes these such great advertising models, and your business can benefit from either or both, depending on your marketing goals.

Google Search Ads - Pay Per Click (PPC)

If you want a quick turnaround for leads, then Google Ads is the way to go for your business. They are the industry leaders when it comes to paid ads and even though you can acquire leads in the shortest time, it still takes a well-planned ads strategy in order to be effective.

Google Ads is not a “set it and forget it” strategy, it takes consistent monitoring and updates to your ads in order to find the right target market, so the leads can start flowing in. With Google Ads, your ads appear at the top of the search results page above the “organic” listings (SEO).

Another benefit is that Google Ads is a robust platform and has many options in order to effectively show your ads to the right consumers. You can set up many different ad types:

Search Ads – These are the basic ads that show on the Google search results when you search for “Men’s Running Shoes” for example. They had a small AD square next to the listing.

Display Ads – Ads that have images to showcase your business that can appear on various websites and apps.

Smart Ads – These are mostly automated ad campaigns that can be beneficial when you have a small or limited ads budget.

This is just a small roster of the many campaigns and ads available with Google Ads. They can be a good starting point to get the leads you need to help grow your business, and one highlight is that they are available to almost every type of business.

Google Guarantee Program - All About Local Service Ads

Ok, here’s the (fairly) new kid on the block; Google Guaranteed. It only just launched back in 2019 but has caught the attention of many business owners as another option for bringing in new leads. While Google Ads focuses on displaying ads for people to click on, Google Guaranteed took a different approach: pay per lead.

It’s also known as Local Service Ads, and as the name implies, they are geared toward local businesses to help them draw in local traffic. Another great benefit is that Local Service Ads will appear above Google Ads, placing them as the highest priority when it comes to paid ads.

Well, doesn’t Google Ads do the same thing?

To an extent, yes, but with Google Ads, they can work for businesses that service locally, regionally, or nationally.

The Google Guaranteed difference is that:

  1. You’re paying per lead
  2. The lead is contacting you directly
  3. If a client is unsatisfied with your service, Google reimburses them, not your business.

How Does Google Guarantee Work?

Are you tired of scrolling through endless lists of local businesses, wondering which ones are trustworthy and reliable? Look no further – Google Guarantee is here to ease your worries. Imagine a world where you can book services with confidence, knowing that the company has been thoroughly vetted and meets specific standards. With Google Guarantee, this dream becomes a reality. Picture a distinct green and white check mark badge that serves as a visible symbol of trust and assurance.

But it doesn’t stop there. If for any reason you’re not satisfied with the service provided by a business bearing the Google Guarantee Badge, you’re eligible for a refund. This program not only builds customer confidence but also drives more business to verified companies.

Stick around as we dive deeper into how Google Guarantee works, the benefits it offers both businesses and customers, the qualifications needed to attain this prestigious badge, and the refund policy in case things don’t go as planned. Get ready to enter a world where trust takes center stage!

Key Takeaways, Does Google Guarantee Work?

– Google Guarantee is a program that helps customers find trustworthy and reliable local businesses.

– Businesses that join the program receive a green and white check mark badge that sets them apart from competitors.

– Customers who find businesses through Google Guarantee are eligible for a refund if they are not satisfied with the service.

– Businesses with the Google Guarantee Badge undergo a rigorous vetting process and must meet certain qualifications and standards.

How Google Local Lead Generation Works

So, how exactly does the Google Guarantee program work? Well, it’s important to understand the difference between Google Guaranteed and Google Ads. While both can help boost your business, Google Guaranteed is specifically designed to build customer confidence and trust in local businesses.

When you become a part of this program, you receive a distinctive green and white check mark badge that sets you apart from your competitors. This badge assures customers that your business has been vetted by Google and meets specific standards.

But what are the benefits for businesses? We’ll explore that in the next section.

Benefits for Local Businesses – Am I Eligible For The Google Guaranteed?

Imagine being able to showcase a distinctive green and white check mark badge that instantly boosts customer confidence in your business, giving them the peace of mind they need to choose you over your competitors. With Google Guarantee, you can do just that. By meeting specific standards and undergoing a rigorous vetting process by Google, you become a verified business and are eligible for the Google Guarantee Badge. This badge not only sets you apart from other businesses but also offers customers additional security and reassurance when booking your services.

But it doesn’t stop there. Customers who find your business through this program have the added benefit of being eligible for a refund if they aren’t satisfied with your service. This builds trust and loyalty, ultimately leading to more business opportunities for you.

Now let’s explore the benefits that this program brings to customers…

Google Guarantee For Consumers

Get the peace of mind you deserve by choosing a business with the Google Guarantee Badge, knowing that your satisfaction is guaranteed. When you see that distinctive green and white check mark, it means that the business has been vetted by Google and meets specific standards. But what does this mean for you as a customer? Well, first and foremost, it means that you can trust the business to provide high-quality services.

Whether you’re booking a plumber, electrician, or any other service professional, you can feel confident in their expertise and reliability. And if for any reason you aren’t satisfied with their work, Google has your back. You have the option to request a refund if something goes wrong. So go ahead and choose a business with the Google Guarantee Badge – your satisfaction is their priority.

Now let’s dive into how businesses qualify for this badge and what standards they must meet…

Qualifications and Standards

When choosing a business with the Google Guarantee Badge, you can rest assured that they have undergone a rigorous vetting process and meet high standards to ensure top-notch service. To qualify for the Google Guarantee, businesses must meet certain criteria and maintain good standing. Here are three qualifications and standards that businesses must adhere to:

1. Background checks: Every employee who performs services in customers’ homes must undergo background checks to ensure their trustworthiness.

2. License and insurance verification: Businesses need to provide proof of licenses and insurance coverage to protect both themselves and their customers.

3. Good customer ratings: Companies must maintain a minimum average rating based on customer reviews to demonstrate their commitment to excellent service.

By meeting these qualifications, businesses with the Google Guarantee Badge show that they are reliable, trustworthy, and dedicated to providing exceptional service. Now let’s explore how the refund policy works when you’re not satisfied with your experience.

Refund Policy

If you’re not completely satisfied with your experience, you can simply request a refund through the Google Guarantee program. This policy is designed to give customers peace of mind when booking services from businesses with the Google Guarantee Badge. If you encounter any issues or are dissatisfied with the service provided by a Google Guarantee Badge holder, you have the option to seek a refund. The process is straightforward and hassle-free. All you need to do is contact Google’s customer support and explain the situation. They will review your case and if they find that your complaint is valid, they will initiate the refund process for you. This ensures that customers can confidently choose a business with the Google Guarantee knowing that their satisfaction is valued and protected.

Frequently Asked Questions

How long does it take for a business to get approved for the Google Guarantee program?

On average, it takes about 2 to 3 weeks for a business to get approved for the Google Guarantee program. During this time, Google assesses various factors such as the company’s licensing and insurance information, customer reviews, and overall reputation. They want to ensure that businesses meet their specific standards before granting them the prestigious badge. So while it may take a little time, once approved, you’ll gain access to increased customer confidence and potential refunds if customers aren’t satisfied with your service.

Can businesses in any industry apply for the Google Guarantee?

Yes, businesses in any industry can apply for the Google Guarantee program. Whether you provide plumbing services, home cleaning, or even yoga classes, you have the opportunity to gain customer confidence and loyalty through this certification program. By meeting specific standards and undergoing vetting by Google, you can receive the distinctive green and white check mark badge that assures customers of your reliability and trustworthiness. This helps to build customer confidence and ultimately leads to more business for your industry.

Is the Google Guarantee Badge available in all countries?

No, the Google Guarantee badge is not available in all countries. As of now, it is only available for businesses in the United States and Canada. However, Google has plans to expand this program to other countries in the future. The Google Guarantee program aims to provide customers with additional confidence and security when booking services from verified businesses. So if you’re a business outside of the US and Canada, stay tuned for updates on when this program becomes available in your country!

Are there any ongoing fees or costs associated with being part of the Google Guarantee program?

Yes, there are ongoing fees associated with being part of the Google Guarantee program. Businesses who wish to participate in this certification program are required to pay a monthly fee. The exact cost can vary depending on factors such as the industry and location of the business. However, it is important to note that this fee helps cover the benefits provided by the program, including the Google Guarantee Badge and potential refunds for dissatisfied customers.

How does Google determine if a business meets the specific standards required for the program?

To determine if a business meets the specific standards required for the Google Guarantee program, Google takes several factors into account. They evaluate a company’s licensing, insurance, and background checks on employees. Additionally, they assess customer reviews and ratings to ensure high-quality service. Google also requires businesses to maintain a minimum star rating and respond promptly to customer inquiries. By thoroughly vetting businesses, Google ensures that only reliable and trustworthy companies receive the coveted Google Guarantee Badge.

So Why Would I Not Just Go With Google Guarantee / Get Google Guaranteed Local Service Ad Instead of Google Ads?

Google Guaranteed is limited to certain service-based industries, and there is a verification process. While this may seem to limit for some businesses, one of the reasons Google created this amazing platform is to help fight against fraudulent practices by some businesses taking advantage of customers with misleading services.

While there is a verification process, it’s not painful at all. Google will require information that you will already have:

  • Business License
  • Proof of Insurance
  • Background Check (at no cost to you!)
  • Google Reviews

Ok, Now I Understand, s Which One Is Best for My Local Business Needs?

Both platforms are great and understanding your business needs, we can help you determine which, or if both, will be valuable to you. Google Ads is not as limiting as Google Guaranteed, although there are a few regulated industries. If you want to have a variety of ads at your disposal, Google Ads is the way to go.

If you want to target more qualified leads and are in a qualified home service industry, then Google Guaranteed is a better fit. You get the benefit of leads contacting you directly, and you can book them right in the Local Service Ads platform mobile app.

Who's the Winner, Google Guarantee or Google Ads?

When it comes to having the most effective paid ads strategy, there’s no one winner over the other. Both have a place in your overall marketing strategy and can work together. But now we come to the part that we can’t avoid, Google is a Pay to Play business platform, and the obvious must be said: businesses that have higher ads budgets get more leads. There’s no other way around it. Because of the vast competition out there, companies with good ad spend budgets do fair better than companies with lower budgets.

That’s why The AD Leaf is here. We’ll help you navigate the paid ads marketing space to ensure you’re successful. Minimize the stress and maximize your profits; be ready for a stronger Fall holiday season that’s quickly approaching. Connect with us by phone at 321-255-0900 or email

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