What is Marketing?

Do you own or run a company? Do some people say you should market your business? But what is Marketing

It About Connecting

The definition of marketing is the action or business of promoting and selling products or services, including market research and advertising. What marketing is really about is connections. Connecting your brand, product, or service with an audience’s desires, wants, and needs. Marketing solves, provides answers, and can offer a promise. An effective promise will help you attract new customers, paving the way to increased sales, revenue, and profitability. However, be mindful of delivering on those promises. Missing the mark of false claims can quickly sever that connection. 

people connecting

The Gap

What is your business’s current state? How many clients or customers do you have? How widgets do you sell a week/month/quarter? What are your monthly sales? Step one in planning a marketing campaign is understanding your current state.

The next step is identifying what your desired future state is. How many clients or customers do you want or can handle? How many widgets would you like to sell? In 30/60/90/120 days? Desired monthly sales?  

The place between the current state and the future state is the gap. Marketing fills the gap, is the bridge from the current to the future. Marketing is not an expense. It’s an investment in the present and future growth of your business.

Investment and Not an Expense. 

a bridge connects

I often hear from businesses that they don’t “believe” in marketing or advertising. Well, did you know that marketing and advertising are not a religion? No, seriously, they are not 🙂 When you hear this, they really mean that they don’t believe it is an investment but rather an expense. Marketing is an investment. Including digital marketing: Ex. SEO, Google Ads, Social Media.  And what you put in is what you receive. And much like financial investments, it is something you have to let work and grow over time to achieve a meaningful yield. An expense is a line item on your balance sheet. Something you will probably look at with angst and find a way to reduce. An investment is an action and effort to realize gains. One is aligned with anxiety, and the other with hope—an investment in you, your employees, and the future of your business. When you see marketing as a growth vehicle for your business vs. another payment, you will start to see and enjoy results.

 

help to grow

The AD Leaf Can Help!

Contact us today to help develop and implement a successful campaign! Talk to one of our experts here at The AD Leaf! To schedule a free consultation with our team, call us today at 321-255-0900.

What is TikTok, and How Does it Work as a Search Engine?

TikTok has exploded in popularity in recent years and is now one of the most downloaded apps in the world! So how does TikTok work as a search engine? Hint: Video optimization is key.

What is TikTok, and How Does it Work as a Search Engine?

Let’s start with the basics; TikTok is a social media app where users can share short videos of themselves. The app is owned by Chinese company ByteDance and was originally released in 2016. TikTok uses algorithms to surface videos that are likely to be popular with users. The app also uses personalized recommendations to show users new videos they might be interested in. As a result, TikTok is very good at helping users discover new content.

TikTok is also unique in allowing brands and businesses to advertise directly to users. For example, brands can run ads that appear between videos or sponsor specific videos that are featured prominently in the app. This makes TikTok an attractive option for businesses that want to reach a young, engaged audience.

In conclusion, TikTok is a social media app that is quickly gaining popularity all over the world. The app’s success is due in part to its innovative search engine, which helps users discover new and interesting videos. TikTok also offers businesses a unique way to reach potential customers through advertising.

How could TikTok rival Google in the future, and what are its advantages over Google?

TikTok has certain advantages over Google when it comes to video optimization. One advantage is that TikTok offers users a wider range of creative tools for editing and enhancing their videos. For example, users can add filters, special effects, and music to their videos and control their clips’ speed and playback order.

Those options allow users to create highly customized and engaging videos that are more likely to capture viewers’ attention. Additionally, TikTok’s algorithms are designed to surface the most popular and relevant videos to each user, which helps to ensure that users are always seeing fresh and relevant content. 

In contrast, Google’s algorithms prioritize paid advertising over organic content, meaning that users are more likely to see ads than interesting videos. This could change in the future, but for now, TikTok’s video optimization tools give it a significant advantage over Google.

What do experts think about TikTok’s potential to become a major search engine player?

Video is one of the most popular forms of content on the internet, and TikTok has quickly become a powerful player in the world of online video. Experts believe that TikTok has the potential to become a major search engine player due to its focus on video optimization. TikTok users are highly engaged, and the platform offers a variety of tools to help businesses reach their target audiences. 

In addition, TikTok’s algorithms are designed to promote fresh and relevant content, making it an ideal platform for businesses to showcase their products and services. While TikTok is still relatively new, its rapid growth and ongoing success suggest that it could soon become a major force in an online search.

Are there any risks associated with using TikTok as a search engine instead of Google or other established players?

Video optimization is the process of making as many people see sure your videos as possible, and when it comes to search engine optimization (SEO), TikTok is quickly becoming a major player.

Though it’s still relatively new, TikTok has already been downloaded more than 2 billion times and is used by more than 500 million people worldwide. But, as with any new platform, certain risks are associated with using TikTok as a search engine. For one, TikTok is not yet as established as Google or other established players in the SEO space. This means that there’s a greater chance your videos could get buried in the algorithm.

Additionally, TikTok is known for being a bit more light-hearted and fun-focused than other social media platforms. It may not be the best place to promote serious or complex topics. 

Finally, because TikTok is still growing and evolving, best practices for video optimization are constantly changing. This can make it difficult to keep up with the latest trends and ensure your videos are properly optimized. Despite these risks, TikTok offers a unique opportunity to reach a large and engaged audience. When used correctly, TikTok can be an incredibly powerful tool for driving traffic and growing your business. So, if you’re willing to do the work, TikTok could be a great addition to your SEO strategy.

How can businesses ensure users on TikTok see their content, and what are the best ways to use the platform for marketing purposes?

Video optimization is key to making sure users on TikTok see your content. To optimize your videos, start by choosing a catchy and descriptive title that accurately reflects the content of your video. Then, add tags that describe your video and make it easy for users to find. In addition, be sure to include a video description that gives users an idea of what your video is about. Finally, consider using paid promotion to reach a larger audience.

When used effectively, TikTok can be a powerful marketing tool that helps businesses reach a new and engaged audience.

TikTok and The AD Leaf – What is TikTok and How Does it Work as a Search Engine?

The AD Leaf Marketing Firm offers free TikTok Tutorials in Central Florida, and we are happy to schedule one for your business today. You can call us at 321-255-0900 or fill out our contact form for more information!

Why Videography is Important for Businesses

Why Videography is Important for Businesses? – Over the last year, the percentage of businesses that use videography has increased from 64% to 82%. Videography production is increasing and improving, and its position in the showcasing scene will significantly increase by the end of 2021. What matters most about videography is the perceived value it adds to your image. It is related to letting others know you exist and that you are only getting started. TikTok, for example, is a video-first stage continually flooding the commercial center, and its popularity demonstrates the growth of videography as a medium. 

A Facebook executive even predicted that by 2021, their foundation would have no message, only videography. That is one of the a’s strong points. In advertising, videography is crucial and persuasive. The basic answer is that people enjoy watching videography (Alers et al., 2015). We are more likely to be persuaded by someone in videography, thus showing increasingly choose to produce records for improvement. When all factors are considered, videography outperforms words and images. Separately, there are other reasons why videography creation is important for companies and their marketing nowadays. 

Videography is ideal for explaining your product or service:

In particular, for new businesses, videography may capture the attention and comprehension of your target audience in less than 3 minutes. Viewers who see videography retain 96% of the material, but only 11% after reading written text. Videography contains an appealing mix of pictures and sound to keep the viewer interested. 73% of customers would rather have videography explain an item or service to them than any other media. While they’re attracted, they’re learning about what you have to offer and how you might address their worries. It’s a shared advantage far more effective than written content: satisfaction with video promotions increases buy intent by 98% and brand relationship by 136%. Videography may also be used to directly add to offers.

Deals on videography increments:

Most of us know that over 51% of online users look for videography about a product or service before purchasing it. Advertisers who used videography creation increased their income 48% faster than non-video clients (D’Arma, 2011). Similarly, adding videography for your landing page might increase conversion rates by 20% or more. Something doesn’t stack up about a video that gives you extra energy and confidence: 38% of leaders who have visited an advertiser’s site have done so after viewing a promotional film. For certain people, videography is more easily locked in, and stronger commitment leads to more customer conversions.

Videography conveys a brand’s personality, culture, and ethos:

Your graphic assets are crucial. They provide an opportunity to display these items to your audience. Watching a video is the finest way to see what a brand can do creatively and what they ‘sound’ and ‘closely resemble. Awful sound is unforgivable for video viewers, with the main exception being virtual entertainment video material (Bixhorn, 2018). Try not to rely too much on audio alone for web-based entertainment, as 84% of Facebook video is watched without it. Today, videography production is the most reliable promotional resource you have. It’s adaptable, entertaining, energetic, practical, edible… and extremely shareable.

Conclusion – Why Videography is Important for Businesses:

According to the Review, data showed that recordings or videography helped firms increase brand awareness, traffic, and sales by 71%, 77%, and 43%, respectively. Videography is an excellent way to capture the attention of your target audience and convert them into customers. Videography will earn you some real money. An item film may increase the changes on your greeting page by 81%. Furthermore, regardless of the class, numerous organizations and groups have ensured that video operates marvelously. 

Benefits of Videography with The AD Leaf Marketing Firm

Are you looking forward to getting your video strategy started? Here at The AD Leaf Marketing Firm, we have a team of experts here ready to assist with creating the perfect plan for all your video needs. You can call The AD Leaf Marketing Firm at 321-255-0900 or fill out our contact form!

 

References

Alers, H., Redi, J. A., & Heynderickx, I. (2015). Quantifying the importance of preserving video quality in visually important regions at the expense of background content. Signal Processing: Image Communication32, 69–80. https://doi.org/10.1016/j.image.2015.01.006

Bixhorn, A. (2018). Five ways to ensure your video content meets your training requirements. Strategic HR Review17(1), 53–54. https://doi.org/10.1108/shr-10-2017-0071

D’Arma, A. (2011). Content Aggregation in the Age of Online Video: An Analysis of the Impact of Internet Distribution on the Television Business. Journal of Media Business Studies8(3), 1–17. https://doi.org/10.1080/16522354.2011.11073524

How SEO and Content Work Hand-In-Hand for Your Business

How SEO and Content Work Hand-In-Hand for Your Business

As a small business owner, you know that one of the keys to success is having a strong online presence. In the age of the internet, most people do their research online before making a purchase. But how do you make sure your website appears at the top of the search results? The answer is twofold: SEO and Content. Here’s a closer look at how these two things work hand-in-hand to help you attract more visitors to your site.

What is SEO?

SEO, or “search engine optimization”, is the process of making sure your website is as visible as possible on search engines like Google and Bing. There are a number of different ranking factors that come into play when determining where your website will appear on the search engine results page (SERP). These include things like the age of your domain, the quality of your content, and the number of high-quality backlinks pointing to your site.

What is Content?

Content, on the other hand, is what will actually be displayed on your website. This includes everything from blog posts and articles to product descriptions and video content. In order for your website to rank high in the SERPs, you need to have high-quality content that is relevant to what people are searching for. That’s where SEO comes in. By optimizing your blog posts and product descriptions for certain keywords, you can make them more likely to appear in the search results when someone types those keywords into a search engine.

How do SEO and Content work together?

For example, let’s say you own a coffee shop in Melbourne, FL. You want people who live near your business to be able to find your website when they search for “Melbourne fl coffee shop.” So, you would use SEO techniques like keyword research and backlink building to help improve your chances of ranking for that particular keyword. At the same time, you would make sure that all of your content—from your about page to your blog posts—mentions “Melbourne coffee shop” in order to demonstrate to Google that your website is relevant to what searchers are looking for.

It’s important to note that SEO and content are not one-time things. In order to maintain a high ranking in the SERPs, you need to continuously produce high-quality content and optimize it for relevant keywords.

Optimize your SEO and Content Before the Holidays!

The holiday season is an exciting time for business. In 2022, US holiday retail sales are expected to reach $1.3 trillion, a 3.3% increase over 2021 (according to ROI Revolution). With many businesses predicted to experience an increase in sales during the holidays, there’s no time like the present to invest in your business’ marketing aimed at holiday consumers. Whether it’s ramping up your SEO on your website through blog posts and product refreshes or growing your email and social media, The AD Leaf is a team of in-house experts to elevate your business!

 

That’s where The AD Leaf comes in!

You are busy enough running your business as it is, so website optimization is a daunting task, especially if you don’t have much experience. That’s why it’s important to hire a marketing firm that builds your growth goals as a company, to make your business a cut above the rest.

The AD Leaf SEO and Content teams work together seamlessly. Our SEO team conducts research on popular keywords used in search engines and informs the Content team on popular keywords to use in blogs and product descriptions. We do this on a weekly, bi-monthly, or monthly basis to ensure that your small business stays on top of the competition!

Google Reviews

Google ReviewsThe AD Leaf ® Team would like to give you a friendly reminder of how important business reviews such as Google Business Page reviews, and other online platform reviews are. A good goal to set is to receive at least one good review every month. This keeps your company ‘fresh’ in Google’s eyes.

Google, Social Media, and Yelp reviews

Everywhere you go, you see reviews. Whether it’s a physical or digital product, if it’s worth talking about, it has reviews. The most important thing to consider about reviews is that people actually do than to care about them. This is why we want you to have good reviews.

It’s important to carefully approach the subject of reviews with customers. First, you want them to receive the product and be happy with it. The more satisfied they are, the more likely they are to not only leave a review but leave a positive one.

Before asking for a review, we recommend assessing whether or not you think a customer will leave good feedback or not. If they have had any issues, they’ll let you know, and you’ll have the chance to fix them. If they are happy, then it’s safe to ask them for a review. If you aren’t sure if they are happy, then don’t ask them for a review.

5 Star Review Tips

Tip #1 – Be appreciative. To be frank, reviewers don’t really get much out of the process. It’s just a nice thing they can do for other people reading reviews in the future.

Tip #2 – Make it simple. Provide them with the access link and simple instructions to leave your review if you think the customer enjoyed the experience.

Tip #3Do NOT offer an incentive. You can’t just offer them something if they do a review this is against TOS for these companies.

Tip #4 – Do NOT ask for a review from unhappy customers. If you think the customer will not leave 5 stars then don’t ask for a review. We only want reviews once the customer is totally fulfilled and happy.

Tip #5 – Do connect with your customers. Talk to them to understand better how they feel. Ask them questions about your service/product with them. Read their previous reviews and see what you did good and try to repeat that for others.

We hope this helps you understand why Google, Social Media, and Yelp reviews are important, how to get them, and when to get them.

Get A Bad Review or Photo Removed

Bad reviews are something we never want to see. Anyone can post photos on Google Maps onto our Google My Business profile. Fortunately, if it’s not of your work or business we can flag them to be removed.

  1. On your computer, open Google Maps.
  2. Find your Business Profile.
  3. Find the review or photo you’d like to flag.
  4. Click More More and then Flag as inappropriate.

View Google’s Official answer to this question here.

Reasons you can Flag as Inappropriate

 

If you have any questions about the process, please feel free to reach out to The AD Leaf’s support team by using our live chat feature or call us at 321-255-0900. We would be happy to help!

Advertising Firm in Melbourne FL

Are you looking for an advertising firm in Melbourne, FL? The AD Leaf Marketing Firm LLC. is an advertising firm located in Melbourne, Florida. Based in an industrial city with many small businesses and larger companies alike, we are proud to serve our community and other communities by providing businesses with the highest quality advertising services. 

Our Advertising Firm in Melbourne FL

Here at The AD Leaf Marketing Firm LLC. we offer businesses a number of different creative and advertising services to help promote your services or products. Here are just some of the things our expert advertising teams can provide to you:

  • Social Media Advertising Services
    • In today’s online world, having a social media presence is crucial. Many people now get their news from social media platforms such as Facebook and Twitter. These websites are also a great way to promote your business to your target audience. Our social media team can help you create the best social media advertising plan that will yield results.
  • Search Engine Optimization (SEO) Services
    • When you search for a specific product or service on Google or other search engines, you will see a list of companies your algorithm believes is best suited for you. The purpose of search engine optimization, or SEO, is to put your business at the top of these rankings. Our SEO team can help analyze the best keywords to use on your website so that it is at the top of your engine’s search results.
  • Google Ads Management Services
    • Google is arguably the most popular search engine at the moment. In fact, according to SEO Tribunal, “Google receives over 63,000 searches per second on any given day.” This is why it should come as no surprise that they provide ad space for businesses on certain keywords. We can help walk you through the Google Ads Management program to make sure you get the highest ad space bid possible. 
  • Facebook Ads Services
    • There are over two billion actively registered users on Facebook, making this the largest social media platform currently operating. How many of these are locals who would be interested in your business? Facebook Ads are a great way to advertise your business, and our team can help create the perfect ad campaign that could produce results.
  • Video Production
    • Video marketing effectively boosts awareness of one’s brand while generating leads through a lucrative lead source. Don’t miss out! Since the year 2019, video has seen drastic increases in video marketing as video consumption has increased likewise. Almost 5 billion videos are watched every day on YouTube. 8/10 people 18-49 years old watch YouTube every month. On mobile alone, YouTube reaches more 18-49 year-olds than any broadcast or cable network. Not to mention, up to 70% of YouTube video views come from mobile devices. In the United States alone, there are over 180 million active YouTube users now.

That is just a sampling of the services of The AD Leaf Marketing Firm LLC. provides here in Melbourne, FL. We offer a large number of other services that can help elevate your business to the next level, such as web design and graphic design services. 

What Our Clients Say

The AD Leaf doesn’t believe in a one size fits all approach to advertising. Our agency works with clients across many industries and regions. We use our diverse knowledge to implement effective, customized strategies to fit our client’s needs and budgets. The AD Leaf works hard to not only improve clients’ sales and business figures in Melbourne, FL, and elsewhere, but we strive to build relationships and develop thoughtful strategies to help their companies grow from the roots up.

“I hired AD Leaf a few years ago, and honestly, I thought I would only work with them for a few months because you know how marketing experiences can be. I was averaging about 7 sales per day I was hoping they could help me get up to about 10-15. 3 years later, we’re up to about 300 sales per day, and I’ve had to move into 2 new warehouses since I started working with them. They are a really strong marketing company, very responsive, and when they make suggestions or want to implement something, I do it immediately. I trust them implicitly and will work with them for as long as they’ll have me. These guys are the real deal and if you work with them they’ll help you too.”

“I met AD LEAF back in December and signed on with them to do all my SEO work and website and social media. They are very professional and give me daily updates on what they did for me. When the pandemic hit they worked extra hard to get me leads and helped me out with billing when money was tight.”

“Unfortunately I have been on a journey with using multiple website companies over the 8 years of operating my business. I have learned and experienced some good things and a lot of bad in the process. Ad leaf has stepped up and within 2 months of working together provided a new lead stream source through social media. The lead intake was so high we need to adjust our process and add sales assets to keep up with the leads. That’s a problem any business owner would gladly take. Their team has a great organized process and approach to their monthly deliverables. I am more than thrilled we have found such a great partner and highly recommend their services to your business!”

“Here is what I posted on my LinkedIn page about AD Leaf… “If ya haven’t noticed, I have a lot of activity for 2020 with the business and social media. I’ve hired a company called AD Leaf and they are really doing a bang-up job. As friends, customers, or associates, I ask for your support and at the very least, your tolerance, lol. I have great products. Just time they aren’t the best-kept secret. AD leaf is helping me with that. Thanks for everyone’s help, support, and understanding. If you have a business, I would also highly suggest AD Leaf in Melbourne.”

“Our interactions with The AD Leaf remain my Gold Standard of client communications. The company smoothed out our cumbersome website into an easily navigated and visually attractive source of information. Our social media ‘posts’ and ‘Likes’ surpassed our expectations. Thank you for being there.”

If you want to begin or improve your social media marketing in Melbourne, FL, contact us today!

Why an Advertising Firm in Melbourne, FL?

It may not be a household name in the way that our nearest metropolitan neighbor Orlando is, but Melbourne, Florida is a bustling town that houses many small and large businesses. That is why The AD Leaf Marketing Firm LLC. is so proud to be headquartered in this beautiful town. We believe that one of the best ways to give back to the community is to purchase locally and support local businesses. Being an advertising agency in Melbourne, Florida allows us to give back by providing valuable resources and services to businesses so that they are able to succeed. 

Advertising Company in Melbourne, Florida

Are you a Melbourne business owner that wants to take your advertising to the next level? Talk to one of our local experts here at The AD Leaf Marketing Firm LLC.! We are located at 2238 Sarno Rd, Melbourne, Florida. To schedule a free consultation with our marketing teams, call us today at 321-255-0900.

Why Develop a Marketing Strategy Specifically for the Holidays?

Why develop a marketing strategy specifically for the holidays ensures that your marketing efforts produce beneficial results? A well-thought-out strategy will outline your business goals so that you can create ways to reinforce them. Creating this detailed action plan can be a powerful tool that drives sales and increases brand awareness.

As the holidays approach, developing a marketing strategy that reflects your business’s marketing goals for the upcoming season is crucial. This plan acts as a guide to keep your business on track. You will see more results as you develop a more detailed action plan.

The holidays are also perfect for building trust and credibility with your customers. A detailed plan that creates ease for customers to discover and purchase your product will help to develop a great relationship with them as they search for the perfect holiday gift.

How do I develop the correct marketing strategy for the Holidays?

Using the correct marketing strategies is a tremendous opportunity to increase sales, communicate with customers, and build and maintain a brand voice. After outlining your business goals for the holidays, you can begin to develop a strategy that is tailored to these objectives. Your strategy should be created with your specific goals in mind, but a few strategies can help any service or product sold during the holidays.

Helpful Holiday Strategies:

Enhancing the customer experience is an improvement area that will likely help all year round, especially during the holidays. It can be stressful as a customer to find and purchase the perfect gift. Popular items may sell out, or the item they want is impossible to find in the right color or size. By using a few tricks to enhance the customer experience, you can create ease to these issues that customers run into.

Optimizing your site for mobile phones is a great way to enhance the customer’s experience. By ensuring that site visitors can easily browse your products and make their purchases on their phones or tablets, you can rocket your e-commerce sales during the holiday season. Integrating a live chat will also create ease for the customer. During the holidays, customers will reach out frequently. They may want to learn more about your product or check if it will be delivered on time. Not only do they have questions more often, but they are expecting to receive a quick response. Integrating a live chat into your website can be a solution to this.

The holiday season is also a great time to make greater use of your social media. Developing a plan specific to your social media can increase your connection with your followers and make purchasing your product simple. During the holiday season, social media sites witness an enormous surge in conversation. Today, social media provides a platform to guide consumers from product discovery to final purchase. Creating eye-catching posts and exciting videos about each holiday can be helpful. You can attach your online store link to these posts so that customers can click and purchase their favorite products. Creating polls and running contests on Facebook or Instagram can also attract many participants and increase traffic to your website, resulting in even more sales!

Incorporating email marketing campaigns for the holidays is another helpful strategy to include. You can send announcement emails, exclusive sale offers, or last reminders through an email marketing campaign. Announcement emails can be sent ahead of time to existing subscribers. These emails may include holiday sales details or important dates to remind customers when the sale officially begins. Another way to capture your customer’s attention is to send a deal that is only available for email subscribers. Sending exclusive sale offers can be one of the most incredible holiday marketing ideas. Developing an email that offers an extra discount on products after customers spend a certain amount is an example of an exclusive sale offer that can drive a significant sales increase. Last reminders can also be included in your campaign to urge customers to shop quickly before the deals expire.

When should I start developing a marketing strategy specifically for the Holidays? 

Deciding when to begin your holiday marketing campaigns is an important detail to include when first developing your strategy. Starting too early may irritate customers, and starting too late may cause you to lose customers to your competitors. Deciding when to start a marketing strategy for the holidays depends primarily on your business, your customers, and your product or service.

The summer is a great time to start outlining your strategy and planning specific products or themes you may want to incorporate for the upcoming season. From August until October, you can start producing specific holiday posts, sneak peeks into upcoming products, and announcements of holiday sales. This will create excitement for the season and attract customers to follow your business closely as the holidays approach. During November and December, you can begin implementing the specific strategy you have developed to market your product for the holidays. If you have prepared your strategy in great detail and delivered it effectively, this is usually the time to sit back and track your success!

We can help!

The AD Leaf was created to work with you to develop these marketing strategies to create the best experience for your customer and increase sales for your business. The holidays can be busy, but with our professional help, we will ease your stress toward marketing so that you can focus on all other aspects of your business. We will be your trusted advisor if you have questions about driving success this holiday season. Call us today! (321) 255-0900.

How Effective Communication Can Make or Break a Small Business

          When most people think about digital marketing, they think about the latest auto-playing YouTube ads stopping them from watching their next video or the flashy ads running on their favorite websites’ sidebar. Most don’t see the other side of media creation, and that’s by design. Advertising is one of the most critical tools for uplifting small and upstarting businesses off the ground and into the limelight. Through measured and well-thought-out campaigns, a fledgling start-up can begin to challenge major players in an area and carve out their well-deserved slice of the pie. This post will teach you how effective communication can make or break your business!

          Small businesses and the teams that support them are much like a body’s critical organs. Each has a purpose, and the whole would not function without them. When the business is booming, you can feel it, like a beating heart pumping life into each cell of the body. You feel the energy from the staff, the owners, and most importantly, the customers. The difference between an empty restaurant struggling to make ends meet and a booming patio full of happy guests can sometimes come down to communication. When a business struggles to create a dialog between their customer base and themselves, it can confuse and frustrate the customer. Likewise, when that dialog is present and successfully communicates the important information from the business to the consumer, the customer leaves satisfied and will use the information to support their decision to come to and spend money supporting the business again in the future.

           When speaking with a restaurant owner our team once worked with, they said something that has stuck with us. Through the many years they had owned the company, one critical thing remained constant: the experience he tried to provide for them. He had watched some marketing teams try their best to reimagine the business and capture an audience that wasn’t there. At the end of the day, while new business is great, it is always a mixed hat trying to capture that new audience without alienating those who have been there, supporting the foundations of what made the restaurant what it was. This perspective on growth is essential, as ambition often blinds those who have it. Our function as the marketing organ inside the body of a small business isn’t to reinvent the wheel but rather to take the information most critical to the customer and the owner and communicate it effectively. In this way, marketing acts as the voice of your business. Like a voice, it speaks for the body and communicates with the world. This voice is the first impression, yet many small businesses overlook it.

           Much like marketing is critical to success, clarity is critical to successful communication. The mistake an overly-ambitious ad most often makes is a loss of clarity by trying too hard to become something that isn’t necessary. Minimalism was born out of the need in modern, fast-paced society to convey information to the near subconscious of an overly-apathetic reader. It is critical when your target audience’s gaze moves past your work that it can, without effort, consume the information you intend to convey. This clarity takes many forms, from bright, contrasting colors to bold typefaces and plenty of breathing room for the content you most need to convey. It is critical to have a marketing “mouth” that knows what it’s talking about.

           Intrigue is the tool needed to bridge the gap between minimalism and practicality. In practice, an advertisement is meant to convey information to the client. However, if there is too much information, you will scare off potential readers. The solution is to allow natural human curiosity to solve that issue for you. Making an ad with an intentionally unexpected design will often attract the eye of the consumer and give them an opportunity to explore your brand information organically, on their own time. Customers often prefer to go to a restaurant they feel they discovered for themselves rather than one that blasts its ads over the socials and airwaves. There is a certain feeling of comfort in knowing that you are a part of a business’s community rather than just the target of their advertising. This effect isn’t easy to achieve organically, but when done right, it can lead to lifetime supporters of the business, a true keystone to any successful venture. 

           Without taking this role for our customers, they would be left trying to navigate our world without our experience. Anyone would agree that this could only lead to disaster and miscommunication between the customer and their clientele. Over-communication has never caused a business to fail, but everyday businesses fail due to under-communication. We often feel our client’s relief wash over us as they realize the success they are afforded by working with industry professionals rather than trying to handle the nuance of marketing by themselves. The happiness of the business owner passes down to make happy staff and satisfied customers, and here at The AD Leaf, that’s what it’s all about.

5 Reasons Why Social Media Marketing Matters

Are you still on the fence about social media marketing? If so, you’re not alone. A lot of business owners are hesitant to invest in social media because they’re not sure how it can help their business. But the truth is that social media marketing is a great way to reach new customers and grow your business. Here are five reasons why social media matters for businesses: 

  • Social media gives you a voice online. 
  • Social media helps you engage with customers and prospects. 
  • Social media grows your brand awareness. 
  • Social media generates leads and sales. 
  • Social media is a cost-effective way to reach your target market.

Social media gives you a voice online.

Social media has given business owners a voice online. With more than 4.2 billion active social media users across the globe, it’s a great way to connect with customers and build relationships with them. Social media can also help you promote your business and get the word out about what you have to offer. It’s important to use social media wisely and make sure your content is relevant to your audience. When you do that, you’ll find that social media can be a powerful tool for growing your business.

Social media helps you engage with customers and prospects.

If you’re not using social media to engage with customers and prospects, you’re missing out on a powerful tool. Social media platforms like Facebook and Twitter allow you to connect with people in a way that wasn’t possible before. You can share information about your business, respond to questions and comments, and build relationships with customers and prospects. By using social media, you can create a strong connection with your audience and help your business grow.

Social media grows your brand awareness.

As a business owner, you know the importance of brand awareness. And if you’re not using social media to grow your brand awareness, you’re missing out. Studies have shown that social media is an effective way to reach new customers and build loyalty among current ones.

So how can you use social media to grow your brand awareness? Here are a couple of tips: 

1) Use hashtags relevant to your industry. This will help get your brand in front of more people who are interested in what you do. 

2) Make sure your social media profiles are complete and up-to-date. Include interesting content and make sure your branding is consistent across all platforms.

Social media generates leads and sales.

Social media presents a huge opportunity to generate leads and sales. Platforms like Facebook, Twitter, and Instagram offer tremendous potential for reaching new customers and building relationships with them. By sharing valuable content and engaging with your audience, you can create a strong connection that leads to conversions. One of the most difficult aspects of sales is getting an interested person to engage. Social media brings those people to you, allowing more time to improve other aspects of your business instead of going crazy trying to find potential customers.

Social media is a cost effective way to reach your target market.

You may be wondering if social media is worth the investment. After all, it can be expensive to create and maintain a social media presence. But the truth is, social media is one of the most cost-effective ways to reach your target market. With billions of users around the world, social media platforms provide an unparalleled opportunity to connect with potential customers. And best of all, social media marketing is free or low-cost to implement at its base level. Beyond posts and content, many platforms have advertising opportunities that will normally be far less expensive than traditional ads on radio, television, and print media and allows for changes to be made without additional investment.

Bonus reason! Establish your brand as a thought leader.

As a business owner, you want to be seen as a thought leader in your industry. Establishing yourself as an expert on social media can help you reach that goal. By sharing valuable content and engaging with your audience, you can position yourself as a trusted source of information. When people trust you, they’re more likely to do business with you.

Social media marketing is one of the most effective ways to reach your target audience and create a connection with them. It allows you to communicate directly with customers and followers, giving you the opportunity to build trust and loyalty. Additionally, social media platforms are an important way to share your content and help it reach a larger audience. At The AD Leaf, we know how to create social media campaigns that deliver results. We’d love to chat with you about how we can help you achieve your marketing goals through social media marketing. Contact us today to learn more!

The Importance of Human-Centric Marketing

The Importance of Human-Centric Marketing

What is Human-Centric Marketing?

Do you view your targeted audience base as a dollar sign or more as a friend in need of a service you provide? 

When you provide a service with the intention of how you can help an entity versus what this entity can provide for you, you’re practicing the art of Human-Centric Marketing. 

As humans living in a fast-paced, and carefree society, we crave more than ever to share a personal connection with those we choose to interact with. This outlook could apply to a simple conversation between two parties or be as involved as to why Mr.Rogers should buy groceries at your store versus John Doe’s, who happens to be located closer to their home. When you understand your targeted audience’s perspective, language, values, beliefs, and goals and tailor your approach accordingly, you’re expressing the traits of Human-Centric Marketing. 

How to Apply a Human-Centric Approach to your Marketing Strategy

Start a Conversation:

Listen to your audience and attempt to understand their motives. Why do they need your service or product? What benefit can you provide this person? When you can coherently understand their niche values, goals, and expectations, you promote a personalized experience. This act will result in your client possessing more confidence in your skill.

Analyze and Adapt:

Make time daily to analyze your client’s analytics. This practice will keep you well informed on your impact on this client and allow you time to implement a new strategy if needed. You will also be able to distinguish how visitors interact with your client’s site. 

Act more Human:

What’s more annoying than a decrease in an analytics report? No one addresses the decrease or provides background as to why the numbers have dropped since the last report. If you’re making all of the right moves as a marketer, you’ll know it’s sometimes normal to see decreases. Where a customer may panic and see something wrong, it is our responsibility to address all impacts our efforts have had, good or bad. It could boil down to the season. If your customer sells sweaters, then a 6 mo vs. 6 mo analytic rundown will compare sales from June. A notoriously hot month and one where sweaters are not likely to be purchased. Explaining that could make all the difference between a customer losing trust & doubting your abilities and a customer learning something new and appreciating the insight you provide, thus increasing their confidence in your Brand.

What benefits will my Brand Absorb from Practicing Human-Centric Marketing?

Identify New Areas of Growth:

Traditional Marketing practices could neglect the ability to pinpoint potential growth opportunities. When you dive into the mind of your clientele to target their specific needs, if your Brand can meet those needs, and how you can address them with strategy and success, you’re implementing a Human-Centric approach. Practice this by creating a persona for your buyer and studying them. Through this technique, you’ll better detect the areas where you need to focus your message and structure your product or service accordingly. 

Promotes Client Satisfaction:

What makes you feel better when you lack confidence in yourself and your abilities? As a human, validation can sometimes be needed. It should be one of several priorities as a marketer to place ease at the forefront of your client’s mind. They request our services because they trust our skills and knowledge and take a great leap of faith when selecting us to increase their brand awareness, generate leads, traffic, or whatever the goal may be. When they jump aboard a sinking ship, they reach for our hand to guide them out of the chaos.  

Strengthen your Brand:

We distinguish our Brand from our competitors by our trademark’s credibility and awareness. This is why many companies showcase the clients they work with, review, and repost content. It all displays to new audience members as a company with a credible reputation. Your Brand stimulates a certain image to your targeted audience, so it’s important to make clients feel valued. Deliver an experience that provides an a-ha moment for your audience, and you’ll notice a positive impact on your brand credibility.

Developing a marketing strategy can be an overwhelming responsibility. Unclench your jaw and relax those shoulders. We’re here to help!

Follow us on Facebook, Twitter, LinkedIn and TikTok for more information about social media marketing and how it can help your business grow.