Category: Search Engine Optimization

Blogging in 2023 - Yes You Still Need To!

Blogging in 2023

Posted on | by Chad Rogalla
Content Writing, Search Engine Optimization

Blogging in 2023? Do you still need to be doing it? The answer is a resounding YES! Blogging in 2023 will remain an important part of content marketing and digital strategy. It’s still one of the most effective ways to reach customers, create relationships, boost SEO, and build your brand.

Blogging is not dead. It has evolved. It is true that the days of personal blogging are over. Blogs started around 10 years ago to sell opinions on a subject matter. This made many blog writers money and opened the floodgates for people to write on just about anything without a second thought on quality and a value-added approach.

Blog Relevancy in 2023

Most audiences engage with things they can personally relate to. A study found that 80% of all online traffic reads a blog at some point, and 68% of marketers find that blogging is more effective than it was 2 years ago.

The internet is still full of people looking for your unique solutions to their unique problems. That is the reciprocating cycle of value-added content. Today, the term blogging is being transformed into a more inclusive term, “content writing.” Here, blogs try to answer a question in a unique way, then drive that audience to the website where the writer engages with more relevant and to-the-point content that finally sells the solution to their problem.

 

What is Blogging Today?

Blogs are niched down and specialized information among a network of shared knowledge. An information-hungry world needs thought leaders who will create content with their own personal experience, creating a more personalized creative to capture the most relevant audience.

Blogging is about building relationships with people who have questions and need answers. The days of blogging to make money are over. Here are some things to consider when creating a blog today.

  • Ditch the sales pitch. You would not want someone to ask you to buy their coffee every day at 9 am.
  • Your content needs to be value-added. Don’t just talk about things for the sake of talking. Bring new ideas or viewpoints to the table.
  • Blogs need to give advice. Adding value includes giving direction to an identified problem. Maybe it’s not important to be selling but to be an authority on a pain point so that your audience can build trust with you. It’s trust that can lead to a sale later on.
  • Answering questions is key. Showing that you are informed on your subject matter makes you trustworthy. People would rather buy from those who not only have the answers but also are experts in their field.

 

Social Media Is Replacing Blogs – Myth

The only thing social media has going for it is that it is easy to fire off a short post in minutes and share it. Here are three problems with social media:

  1. Social Media has restrictions
  2. Account Being Disabled
  3. Social Media Platforms come and go

Social media is not a sustainable channel for a business. It is just a flashy distraction to your main home, your website. If you are relying on social media alone, you are at risk of losing an audience in a heartbeat. What is to stop Facebook from banning you for an obscure policy violation? What if a brigade of users flood negative comments on your profile? With blogs, you have full control, flexibility, and freedom. 

Blogs provide a more personal connection between the author and the reader. The audience can relate and engage with the author by liking the content, sharing, and commenting. Blogs allow writers to build a following and establish themselves as thought leaders and experts in the niche they represent. 

Should I Still Blog in 2023?

Blogging in 2023 with a strategy will be the standard. Personal blogs and writing based on opinions are no longer going to work, so it is important to write consistently. Write based on a well-thought-out structure, such as using the proper headers, keeping paragraphs short, and using pictures. 

Today’s content writers should have no fear as long as they can follow the above guidelines and keep their content fresh and relevant. 

If you are running a small business and simply do not have the time to stay up to date with your website’s content or to write about new and exciting topics, let our amazing content writers at The AD Leaf get your brand back on track and visible to everyone who meets a need and fills a void. 


Sources:

https://contenthacker.com/is-blogging-dead/#:~:text=Blogging%20Isn't%20Dead%20%E2%80%94%20It's%20Just%20Getting%20Started&text=Starting%20a%20blog%20in%20today's,lots%20of%20room%20for%20growth.
Why Mobile SEO Matters?

Why Mobile SEO Matter?

Posted on | by Holly Burke
Search Engine Optimization
Why Mobile SEO Matters?
Why Mobile SEO Matters?

 

Mobile SEO is even more prevalent than ever. Organic searches have increased immensely on mobile devices. People literally do everything on their phones. In fact, to prove our point, you are probably reading this article on your phone! Simply making your site responsive is not optimized for mobile; it is not just about fitting on the smaller screen. 

Since Google announced they would start mobile-first indexing businesses, you should have an SEO strategy for mobile and desktop because most sites rank differently in searches depending on the search’s device. If your website isn’t mobile-friendly by now, it will hurt your search ranking. Many aspects make sites optimized for mobile, and now that you know how important it is for your site, brand, and business, we are ready to share these best practices up our sleeves.

Speed It Up

This is a very crucial aspect for both mobile and desktop SEO. People can be extremely impatient, so if your site does not load in a blink of an eye, the searcher will most likely go back and try your competitor’s site. In fact, 40% of consumers will wait no more than 3 seconds before abandoning the site. People want answers now. Site speed is important for SEO efforts because if speed is low, it will cause an increase in bounce rates. Also, Google users come first, and if they constantly get impatient with your site and leave before it loads, Google will drop you in the rankings. 

Don’t Judge a Book by its Cover Does Not Apply to Websites

We live in a society where most people have a smartphone in their pocket, and because of this, your website needs to be easily viewable on their device. Responsive web design stats show that it’s wise to appeal to desktop and mobile viewers.

However, being responsive isn’t enough these days; you need to go a bit further than this. There is more to it than just making everything fit onto a smaller screen. Mobile optimization reformats and redesigns elements so that way they more appropriately fit. For example, your website’s navigation menu plays a vital role in how users find and access pages on your website. If your navigation is too difficult to use or too difficult to find what they are looking for, users will get frustrated and leave your site. Hamburger menus are popular to use on mobile screens.

Another design aspect to consider is the amount of content you have on the mobile site. Scrolling endlessly is not appealing. Something even worse is having to zoom in to read anything on the site; that takes up more time, and more than likely, your mobile viewer is on the move.

Avoid Pop-Ups like the Plague

We live in an ad-blocker world. Even if your cute pop-up message does show, the user will probably get frustrated and not even pay attention to what you are offering. This frustration with pop-ups is the effect of other businesses needing to design them and over-using them properly. If you want to use a pop-up, ensure the “x” is easily visible and clickable because people hate zooming in to click on an icon.

Local SEO is HUGE on Mobile

People these days don’t seem to slow down. Everyone is always on the move. Not to mention, people can be very impatient when trying to run a bunch of errands around town. Therefore, local SEO becomes a huge factor because those people use “near me” like it’s going out of style. They want the quickest answer that is closest to them. People want things to cater to their needs, and location qualifiers will help your business and them at the moment.

Since mobile devices have become such a crucial factor in search rankings, creating different desktop and mobile SEO strategies is necessary. We specialize in this field and have the tools and expertise necessary to help drive your business’s success by improving your search engine ranking. Contact The AD Leaf for our mobile and desktop SEO strategy services.

How can The AD Leaf help you?

You are busy running your business as it is, so working on your website’s SEO Mobile friendly version might be too time-consuming, especially if you don’t have much experience! That’s why it’s important to have on your side a marketing firm that can improve your SEO mobile user experience targeted to your goals, audience, and industry! Our team works together seamlessly to achieve your business goals, so give us a call today at 321-255-0900 or fill out our contact form! We are just a click or call away.

What is Backlinking?

What Is Backlinking?

Posted on | by Yeammy Torres
Search Engine Optimization
What is Backlinking?
What is Backlinking?

Chances are, if you’ve been talking about SEO, you’ve heard the term “backlinking” more than once. Backlinks can also be referred to as “inbound links,” “incoming links,” or “one-way links,” and they are links that go from one website page to a different website’s page. Search Engine sees a backlink and considers it a “vote” in favor of the web page. Pages with high backlinks tend to have higher organic search engine rankings.

Why Is Backlinking Important?

For every high-quality backlink, you have to point at your site that is essentially telling Google, “this website is trustworthy and has good content” the more of these high-quality links you have, the higher search engines will want you on their search results. 

While backlinking is not a new thing, it is still a vital part of SEO and a good way to improve your rankings. Google has confirmed that backlinks continue to be of the leading SEO components if you want to rank well!

Are All Backlinks The same?

No, they are not! 

A lot of backlinks can be detrimental to your SEO. To increase your search engine optimization, you need to focus on high-quality backlinks, but how do you dictate what high-quality websites? 

The first thing to look at is if the incoming link is from a trusted source; let’s be honest, we are sure you’d prefer to have a backlink from Yale instead of a random spam page. The concept itself of getting high-quality links is referred to as “Domain Authority” if you have a link coming from a website with high domain authority, google puts a massive emphasis on it because it is prioritized as a source of links.

What Is Anchor Text, and is it important?

An anchor text is the visible part of a text that is linked. But how do you use anchor text to your advantage? Well, a best practice for SEO is to have an anchor text that includes your target keyword. In fact, a study found a direct correlation between keyword-rich anchor text and higher search rankings. But you also have to be careful with your keyword-rich anchor text and try not to go overboard with it; Google has a filter in their algorithm that’s called “google penguin,” and what this update does is filter out a lot of backlink building strategies and has a focus on sites that build backlinks with an exact match anchor text. But a good habit of having when backlinking is ensuring that the website and page you are linking to your website and page are related to the content you have on your website. Google will heavily prioritize these websites because the links come from reliable sources and are within the same niche.

Do you want to improve your ranking on Google? Contact The AD Leaf Marketing Firm!

You are busy running your business, and backlinking your website might be too time-consuming, especially if you don’t have much experience! That’s why it’s important to have on your side a marketing firm with a team of experts ready to go and help with all your marketing needs, including website maintenance! Our SEO and Website team works together seamlessly to achieve your business goals, so give us a call today at 321-255-0900 or fill out our contact form! We are just a click or call away.

Why Mobile SEO Matters?

Why Mobile SEO Matter?

Posted on | by The AD Leaf Marketing Firm
Search Engine Optimization
Why Mobile SEO Matters?
Why Mobile SEO Matters?

 

Mobile SEO is even more prevalent than ever. Organic searches have increased immensely on mobile devices. People literally do everything on their phones. In fact, to prove our point, you are probably reading this article on your phone! Simply making your site responsive is not optimized for mobile; it is not just about fitting on the smaller screen. 

Since Google announced they would start mobile-first indexing businesses, you should have an SEO strategy for mobile and desktop because most sites rank differently in searches depending on the search’s device. If your website isn’t mobile-friendly by now, it will hurt your search ranking. Many aspects make sites optimized for mobile, and now that you know how important it is for your site, brand, and business, we are ready to share these best practices up our sleeves.

Speed It Up

This is a very crucial aspect for both mobile and desktop SEO. People can be extremely impatient, so if your site does not load in a blink of an eye, the searcher will most likely go back and try your competitor’s site. In fact, 40% of consumers will wait no more than 3 seconds before abandoning the site. People want answers now. Site speed is important for SEO efforts because if speed is low, it will cause an increase in bounce rates. Also, Google users come first, and if they constantly get impatient with your site and leave before it loads, Google will drop you in the rankings. 

Don’t Judge a Book by its Cover Does Not Apply to Websites

We live in a society where most people have a smartphone in their pocket, and because of this, your website needs to be easily viewable on their device. Responsive web design stats show that it’s wise to appeal to desktop and mobile viewers.

However, being responsive isn’t enough these days; you need to go a bit further than this. There is more to it than just making everything fit onto a smaller screen. Mobile optimization reformats and redesigns elements so that way they more appropriately fit. For example, your website’s navigation menu plays a vital role in how users find and access pages on your website. If your navigation is too difficult to use or too difficult to find what they are looking for, users will get frustrated and leave your site. Hamburger menus are popular to use on mobile screens.

Another design aspect to consider is the amount of content you have on the mobile site. Scrolling endlessly is not appealing. Something even worse is having to zoom in to read anything on the site; that takes up more time, and more than likely, your mobile viewer is on the move.

Avoid Pop-Ups like the Plague

We live in an ad-blocker world. Even if your cute pop-up message does show, the user will probably get frustrated and not even pay attention to what you are offering. This frustration with pop-ups is the effect of other businesses needing to design them and over-using them properly. If you want to use a pop-up, ensure the “x” is easily visible and clickable because people hate zooming in to click on an icon.

Local SEO is HUGE on Mobile

People these days don’t seem to slow down. Everyone is always on the move. Not to mention, people can be very impatient when trying to run a bunch of errands around town. Therefore, local SEO becomes a huge factor because those people use “near me” like it’s going out of style. They want the quickest answer that is closest to them. People want things to cater to their needs, and location qualifiers will help your business and them at the moment.

Since mobile devices have become such a crucial factor in search rankings, creating different desktop and mobile SEO strategies is necessary. We specialize in this field and have the tools and expertise necessary to help drive your business’s success by improving your search engine ranking. Contact The AD Leaf for our mobile and desktop SEO strategy services.

How can The AD Leaf help you?

You are busy running your business as it is, so working on your website’s SEO Mobile friendly version might be too time-consuming, especially if you don’t have much experience! That’s why it’s important to have on your side a marketing firm that can improve your SEO mobile user experience targeted to your goals, audience, and industry! Our team works together seamlessly to achieve your business goals, so give us a call today at 321-255-0900 or fill out our contact form! We are just a click or call away.

SEO Melbourne FL | Search Engine Optimization Florida

South Florida SEO & Search Engine Optimization Florida – What Is SEO?

Posted on | by The AD Leaf Marketing Firm | Leave a Comment on South Florida SEO & Search Engine Optimization Florida – What Is SEO?
Search Engine Optimization

South Florida SEO

Understanding our customer and client demographics helps us to be able to understand and develop an appropriate marketing strategy that communicates effectively with our target audience.

All of the younger generations, like Gen X, Gen Y, Millennials, Generation Z, and Generation Alpha, use Google and Amazon as their preferred method of searching for goods and services. The AD Leaf’s south Florida SEO services can help you reach this lucrative market. Users on Google use their search algorithm to scour the web with over 9 billion daily search queries.

South Florida SEO also serves as your digital marketing platform, allowing your business listing to rank via each search engine. 90% of all users who use search engines will find and select their goods and services from the first page of the search engines.

We are located and do SEO in Melbourne, FL. We work to ensure that all of your business information presented to the search engines is consistent across all public and digital mediums. It ensures that the information your customers and users see when searching for your goods and services via search engines is accurate. Your hours of operation, your business address, your telephone number, your email address, your website, and your customer reviews are all presented in a manner that may showcase your company in the best possible way for your potential customers.

Below is a list of demographics for all age groups:

Lost Generation

Greatest Generation

Silent Generation

Baby Boomers

Generation X

Millennials

Generation Z

Generation Alpha

Importance of South Florida SEO

Now that you understand what SEO does let’s talk about what SEO is. Search Engine search results are divided into 3 sections within the page. The Pay-Per-Click section is located at the top and far right of the page. This section is easily identified because each search result in this section is labeled as an “Ad.” The search engines provide the local search results section should you search for a city or town identifier when searching. This is also commonly referred to as the Maps section. The “Organic Section” is the search results that are located beneath the Google Map section if the Map section is there. Note that sometimes only organic results will be shown, and organic search results will be at the top. Users will typically select the Pay Per Click section about 30% of the time to find goods or services. The remaining 70% of the user selection process is directed toward the Organic search results, and if the search engine serves a Maps segment, the placement of the map will be the last section of choice. Get your website to page one with our custom-built SEO program today! For more information, this article by Forbes outlines why south Florida SEO is so critical in the modern age.

How many times have you Googled something only for the search engine to return a search result that was not accurate, Or maybe, that search was not relevant? Think about the long-standing impact that has on Google’s integrity. If users and people (Google’s Customers) experienced this problem each time they used Google’s search engine, then Google would lose its business. Businesses would stop advertising with Google, and the consequences would be devastating. Of course, Google does not want this to happen. That said, Google works very hard to ensure the results that its search engine pulls to the first page are the highest quality, the most accurate, and the most relevant for the users or Google’s customers.South Florida SEO

How SEO and Content Work Hand-In-Hand for Your Business

Posted on | by Danielle Louw
Marketing, Search Engine Optimization

How SEO and Content Work Hand-In-Hand for Your Business

As a small business owner, you know that one of the keys to success is having a strong online presence. In the age of the internet, most people do their research online before making a purchase. But how do you make sure your website appears at the top of the search results? The answer is twofold: SEO and Content. Here’s a closer look at how these two things work hand-in-hand to help you attract more visitors to your site.

What is SEO?

SEO, or “search engine optimization”, is the process of making sure your website is as visible as possible on search engines like Google and Bing. There are a number of different ranking factors that come into play when determining where your website will appear on the search engine results page (SERP). These include things like the age of your domain, the quality of your content, and the number of high-quality backlinks pointing to your site.

What is Content?

Content, on the other hand, is what will actually be displayed on your website. This includes everything from blog posts and articles to product descriptions and video content. In order for your website to rank high in the SERPs, you need to have high-quality content that is relevant to what people are searching for. That’s where SEO comes in. By optimizing your blog posts and product descriptions for certain keywords, you can make them more likely to appear in the search results when someone types those keywords into a search engine.

How do SEO and Content work together?

For example, let’s say you own a coffee shop in Melbourne, FL. You want people who live near your business to be able to find your website when they search for “Melbourne fl coffee shop.” So, you would use SEO techniques like keyword research and backlink building to help improve your chances of ranking for that particular keyword. At the same time, you would make sure that all of your content—from your about page to your blog posts—mentions “Melbourne coffee shop” in order to demonstrate to Google that your website is relevant to what searchers are looking for.

It’s important to note that SEO and content are not one-time things. In order to maintain a high ranking in the SERPs, you need to continuously produce high-quality content and optimize it for relevant keywords.

Optimize your SEO and Content Before the Holidays!

The holiday season is an exciting time for business. In 2022, US holiday retail sales are expected to reach $1.3 trillion, a 3.3% increase over 2021 (according to ROI Revolution). With many businesses predicted to experience an increase in sales during the holidays, there’s no time like the present to invest in your business’ marketing aimed at holiday consumers. Whether it’s ramping up your SEO on your website through blog posts and product refreshes or growing your email and social media, The AD Leaf is a team of in-house experts to elevate your business!

 

That’s where The AD Leaf comes in!

You are busy enough running your business as it is, so website optimization is a daunting task, especially if you don’t have much experience. That’s why it’s important to hire a marketing firm that builds your growth goals as a company, to make your business a cut above the rest.

The AD Leaf SEO and Content teams work together seamlessly. Our SEO team conducts research on popular keywords used in search engines and informs the Content team on popular keywords to use in blogs and product descriptions. We do this on a weekly, bi-monthly, or monthly basis to ensure that your small business stays on top of the competition!

SEO – Let’s Not Set it And Forget It!

Posted on | by Chad Rogalla
Search Engine Optimization

Have you ever wondered why your website used to rank number 1 organically, then months later, your site tanks in its place below the top? HINT: SEO: let’s not set it and forget it! Maybe you are guilty of website neglect. Everything you do on a website is not static or set in stone. Many dynamic factors will determine how well your site will rank right now and in the future. How your search engine optimization will perform a year from now will be determined by the industry, Google, and the latest trends. If you thought you could set up your website and forget it thinking the money will continue to roll in, read below why your SEO strategy will fail.

Link Erosion for SEO – Let’s Not Set it And Forget It!

Over time websites deteriorate just like your home or car. The website you might be linking to today might not be around a few years from now. This can be due to a whole host of reasons. One of the most common causes of a dead link is that the website’s domain subscription might have expired. For example, if my website links to an article about dog teeth cleaning on www.cleandogteeth.com and the owner of that website stop paying for their domain name, my link will turn dead.

SEO maintenance is key to ensure these links stay up to date, so we are not leading our audience to dead ends and a bad user experience.

Keywords Are Not Set In Stone

The keywords you choose today might be irrelevant tomorrow. Not to mention, today’s keywords might degrade their impression share as the keyword is being searched for more often. The competition for popular keywords can be fierce. So it is important to update your content to suit a long-tailed keyword instead. A long-tail keyword for SEO is simply a keyword with a narrow search focus, such as a location or product specification.

SEO Keyword Optimization – Let’s Not Set it And Forget It!

Keywords work by an inbound methodology. We should not create content around what we want to tell people; rather, we should be creating content around what people want to search for. This means the audience is inbound seeking, so keywords used that people are not searching for are useless. Proper keyword research can provide you with insights into current marketing trends. A great way to ensure your content is what people are searching for is to use an online keyword research tool such as ahrefs. Understand that there’s no such thing as the “best” keyword, just those that have a high search volume by your audience. 

The Dynamic Nature of SEO Keywords and Why SEO It’s Not Set It and Forget It!

You could rank high with the keyword “cat groomers” today and rank worse a year later. You could use the keyword “cat groomers in Santa Monica, CA” to address this. This keyword targets a specific location making the search term less competitive with a more regionally searched term. Beware of keywords that are seasonal or involve current events. These keywords might rank well now, but once the season changes, the keywords are less often searched. The same thing applies to current news events. People perform what is known as “surge” searching during a national event. It just takes days for the search volume to diminish into the ether.

Google – That Pesky Update

Google changes its privacy policy, terms of service, and the “algorithm” as often as you clean your house. It’s time you clean house after a major Google update to ensure your SEO strategy is up to date with its search engine requirements and features. Not doing so will result in your website being unable to rank higher than your competition.

 A strategy most often overlooked and one of the easiest to implement is to go back and assess their content and add additional details, longer copy, better images, keyword density, and remove any violating content that the new update might now be flagging as red.

Industry Changes

According to Forbes, 93% of online purchasing experiences last year began with a search engine query. Covid-19 played a vital role in this change in consumer behavior. Automation and the explosion of online shopping post-covid have affected search engine optimization efforts.

Conclusion

Search engine optimization is an effective skill but needs nurturing and care to achieve a long-term results-driven goal. Make sure to re-evaluate your keywords every few months, but no earlier to give the search engines time to evaluate and index your website. Google is ever-evolving, so you must update site content and keep up with the latest search trends and competitor research.

SEO with The AD Leaf

Are you struggling with getting your page ranking on Google? You don’t have time to properly do SEO on your website? Here at The AD Leaf Marketing Firm, we have a team of experts here ready to assist you with Search Engine Optimization tailored for your business. You can call us at 321-255-0900 or fill out our contact form!

 

Sources used:

https://www.forbes.com/sites/forbesagencycouncil/2022/05/05/powerful-seo-trends-that-are-dominating-2022/?sh=1d51d5fb338d

tags: trends in SEO, SEO, search engine optimization,
SEO Content Strategy

The Importance of SEO Content Strategy

Posted on | by The AD Leaf Marketing Firm
Content Writing, Marketing, Search Engine Optimization

The Importance of SEO Content Strategy

When it comes to Search Engine Optimization (SEO) there is more to it than just optimizing SEO titles and meta descriptions. Another key component to improving your chances to rank organically is to write content. Content writing is the glue that brings all aspects of SEO together. Without enough content being on the page then there would be no reason that Google would pay attention to the optimizations that you make. That is why there needs to be SEO content strategy. Learn more about why your business needs content writing services paired with SEO to help improve your organic growth!

Picking The Right Topics To Write About

You may think that you just need to write about whatever topic and that will help your growth, but it takes more research than that! If you want to grow organically, you have to understand what people are looking for in Google. Doing research on the right topics can be the key to showing up in top search results. This is due to knowing how to answer the questions people are searching for. Writing blog posts that answer those questions and link back to proper service pages are a great way to get people onto your website.

Linking to other pages is a great way to improve interactions on your website as well. Each new post is another page that can generate potential leads for your website, according to Hubspot. Google also takes into consideration the frequency of posting content to your website.  This is a very big factor when determining ranking and why its important upload content consistently!

Pairing The Content With Proper Optimizations

Obviously once the content has been written, it needs to be optimized. There’s no point if no one can find the content you have just written if it hasn’t been thoroughly optimized with proper titles, descriptions, image alt tags, and keyword implementations. It is also important that the content is written with web optimizations in mind, including proper html structure and spacing. This is very important as Google can read your pages and possibly use them as featured snippets!

Another factor that is important for ranking is the readability of your web pages. Ensuring that your sentences are concise help improves the overall readability of the page. This also applies to short paragraphs as some people may not be interested in reading pages with too much content on them. Knowing how to adjust the formatting of the content to maximize its potential is the key to success!

Contact The AD Leaf For SEO Content Strategy

If you are looking to implement SEO content strategy for your business then contact the AD Leaf Marketing firm today! The AD Leaf has experience SEO content writers that are focused on creating content with keywords & search engines in mind. We’re here to help bring you the optimal pairing of content and SEO in order to give your website the best opportunity to rank on search engines like Google! Contact us today to learn more about how we can improve your business’ marketing efforts today! We want to see your business grow organically and we even provide other services like social media marketing & Google ads management.

Marketing for Tourism

Marketing for Tourism and Vacation Excursions

Posted on | by Shannon Sullivan
Advertising, Marketing, Search Engine Optimization, Social Media

Between larger companies trying to scoop up tourists to visitors trying to plan their trips themselves, the vacation tour excursion industry has never been more competitive! Let’s talk about how you can market your company to bring you more leads on top of word-of-mouth business. 

Social Media 

The concept of social media is certainly nothing new, but many still underestimate its power. This is especially true for the tourism and tour excursion industry. Most social media platforms are very visual-based. This means that you can have the most fantastic captions and graphics in the world, but if people aren’t drawn to it, they’ll quickly scroll on by. According to recent statistics, 36.5% of people start their vacation searches on social media, and another 17.1% consult friends on social media before making vacation plans. Not having a solid social media presence alone can make for an uphill battle against competition. 

Tourism Ads 

From social media to Google, the internet is becoming more and more “pay to play” by the day, which means only a tiny percent of your social media and site traffic will come organically. Ads don’t always have to be a significant financial investment! It’s easy to reel people in with discount codes or other similar offers. This is especially true if your competition isn’t offering any. 

Optimizing SEO for Tourism 

A lot of traffic can and should come with paid ads, but pairing them with a proper SEO plan is essential. SEO involves knowing and working with search engine algorithms to make your website come up first when searched. The good thing about tourism and excursions is that people are searching for them in all sorts of different ways. There are a lot of great keyword selections to make that will keep you competitive against bigger players. 

Start Your Journey 

Marketing for tourism doesn’t have to be hard! You enjoy guiding people through new adventures while on vacation. Similarly, we enjoy the adventure of figuring out the best ways to get visitors to you in the first place! The AD Leaf has extensive experience in marketing for the tourism industry. We’re ready and waiting to start on a journey with you to market your tour and vacation excursion. Sail on over to our contact page, call at (321) 255-0900, or email at info@theadleaf.com. 

 

Google My Business App Replacement

Google My Business App Replacement: What Does It Mean?

Posted on | by Shannon Sullivan
Google Guaranteed, Marketing, Search Engine Optimization

They’ve teased it for months now, but it looks like Google is finally starting to make the big shift to replace the Google My Business app! What does this mean for your business? Let’s talk about it. 

What is the Google My Business App? 

Up until now, this app is where business owners can go to check in on and manage their business listings. This includes updating contact information, ensuring the appearance on Google is set up correctly, appearing in Google searches, etc. 

Why Is Google Replacing It?

They’re getting rid of the Google My Business app because they want business owners to shift to managing their listings in Search, Maps, and their respective apps. In their eyes, this is making everything more concise, rather than having a whole other app to manage listings. 

How Do I Make the Change?

Google is emailing small business owners with visual instructions on what the change will entail and what they need to do to make the switch. They’re also posting these instructions on their social media. 

How Do I Keep Up?

Google changes a lot. Like, every day. Whether it’s app interfaces, their algorithm, or countless other ways Google is involved in everyday life of your business, it’s a lot to keep up with! In fact, it’s nearly impossible to do so all while keeping the focus on the management of your company. 

The good news is, you’re not alone! The AD Leaf is here to help guide you through this change and any other ones Google rolls out, allowing you to concentrate on growing your business in different ways. 

Google Whizzes 

We offer an array of Google services and would be happy to help you with yours! Get on the path to keeping up with search engines by calling us at (321) 255-0900, emailing at info@theadleaf.com, or reaching out via our contact form.