How SEO and Content Work Hand-In-Hand for Your Business

How SEO and Content Work Hand-In-Hand for Your Business

As a small business owner, you know that one of the keys to success is having a strong online presence. In the age of the internet, most people do their research online before making a purchase. But how do you make sure your website appears at the top of the search results? The answer is twofold: SEO and Content. Here’s a closer look at how these two things work hand-in-hand to help you attract more visitors to your site.

What is SEO?

SEO, or “search engine optimization”, is the process of making sure your website is as visible as possible on search engines like Google and Bing. There are a number of different ranking factors that come into play when determining where your website will appear on the search engine results page (SERP). These include things like the age of your domain, the quality of your content, and the number of high-quality backlinks pointing to your site.

What is Content?

Content, on the other hand, is what will actually be displayed on your website. This includes everything from blog posts and articles to product descriptions and video content. In order for your website to rank high in the SERPs, you need to have high-quality content that is relevant to what people are searching for. That’s where SEO comes in. By optimizing your blog posts and product descriptions for certain keywords, you can make them more likely to appear in the search results when someone types those keywords into a search engine.

How do SEO and Content work together?

For example, let’s say you own a coffee shop in Melbourne, FL. You want people who live near your business to be able to find your website when they search for “Melbourne fl coffee shop.” So, you would use SEO techniques like keyword research and backlink building to help improve your chances of ranking for that particular keyword. At the same time, you would make sure that all of your content—from your about page to your blog posts—mentions “Melbourne coffee shop” in order to demonstrate to Google that your website is relevant to what searchers are looking for.

It’s important to note that SEO and content are not one-time things. In order to maintain a high ranking in the SERPs, you need to continuously produce high-quality content and optimize it for relevant keywords.

Optimize your SEO and Content Before the Holidays!

The holiday season is an exciting time for business. In 2022, US holiday retail sales are expected to reach $1.3 trillion, a 3.3% increase over 2021 (according to ROI Revolution). With many businesses predicted to experience an increase in sales during the holidays, there’s no time like the present to invest in your business’ marketing aimed at holiday consumers. Whether it’s ramping up your SEO on your website through blog posts and product refreshes or growing your email and social media, The AD Leaf is a team of in-house experts to elevate your business!


That’s where The AD Leaf comes in!

You are busy enough running your business as it is, so website optimization is a daunting task, especially if you don’t have much experience. That’s why it’s important to hire a marketing firm that builds your growth goals as a company, to make your business a cut above the rest.

The AD Leaf SEO and Content teams work together seamlessly. Our SEO team conducts research on popular keywords used in search engines and informs the Content team on popular keywords to use in blogs and product descriptions. We do this on a weekly, bi-monthly, or monthly basis to ensure that your small business stays on top of the competition!

SEO – Let’s Not Set it And Forget It!

Have you ever wondered why your website used to rank number 1 organically, then months later, your site tanks in its place below the top? HINT: SEO: let’s not set it and forget it! Maybe you are guilty of website neglect. Everything you do on a website is not static or set in stone. Many dynamic factors will determine how well your site will rank right now and in the future. How your search engine optimization will perform a year from now will be determined by the industry, Google, and the latest trends. If you thought you could set up your website and forget it thinking the money will continue to roll in, read below why your SEO strategy will fail.

Link Erosion for SEO – Let’s Not Set it And Forget It!

Over time websites deteriorate just like your home or car. The website you might be linking to today might not be around a few years from now. This can be due to a whole host of reasons. One of the most common causes of a dead link is that the website’s domain subscription might have expired. For example, if my website links to an article about dog teeth cleaning on and the owner of that website stop paying for their domain name, my link will turn dead.

SEO maintenance is key to ensure these links stay up to date, so we are not leading our audience to dead ends and a bad user experience.

Keywords Are Not Set In Stone

The keywords you choose today might be irrelevant tomorrow. Not to mention, today’s keywords might degrade their impression share as the keyword is being searched for more often. The competition for popular keywords can be fierce. So it is important to update your content to suit a long-tailed keyword instead. A long-tail keyword for SEO is simply a keyword with a narrow search focus, such as a location or product specification.

SEO Keyword Optimization – Let’s Not Set it And Forget It!

Keywords work by an inbound methodology. We should not create content around what we want to tell people; rather, we should be creating content around what people want to search for. This means the audience is inbound seeking, so keywords used that people are not searching for are useless. Proper keyword research can provide you with insights into current marketing trends. A great way to ensure your content is what people are searching for is to use an online keyword research tool such as ahrefs. Understand that there’s no such thing as the “best” keyword, just those that have a high search volume by your audience. 

The Dynamic Nature of SEO Keywords and Why SEO It’s Not Set It and Forget It!

You could rank high with the keyword “cat groomers” today and rank worse a year later. You could use the keyword “cat groomers in Santa Monica, CA” to address this. This keyword targets a specific location making the search term less competitive with a more regionally searched term. Beware of keywords that are seasonal or involve current events. These keywords might rank well now, but once the season changes, the keywords are less often searched. The same thing applies to current news events. People perform what is known as “surge” searching during a national event. It just takes days for the search volume to diminish into the ether.

Google – That Pesky Update

Google changes its privacy policy, terms of service, and the “algorithm” as often as you clean your house. It’s time you clean house after a major Google update to ensure your SEO strategy is up to date with its search engine requirements and features. Not doing so will result in your website being unable to rank higher than your competition.

 A strategy most often overlooked and one of the easiest to implement is to go back and assess their content and add additional details, longer copy, better images, keyword density, and remove any violating content that the new update might now be flagging as red.

Industry Changes

According to Forbes, 93% of online purchasing experiences last year began with a search engine query. Covid-19 played a vital role in this change in consumer behavior. Automation and the explosion of online shopping post-covid have affected search engine optimization efforts.


Search engine optimization is an effective skill but needs nurturing and care to achieve a long-term results-driven goal. Make sure to re-evaluate your keywords every few months, but no earlier to give the search engines time to evaluate and index your website. Google is ever-evolving, so you must update site content and keep up with the latest search trends and competitor research.

SEO with The AD Leaf

Are you struggling with getting your page ranking on Google? You don’t have time to properly do SEO on your website? Here at The AD Leaf Marketing Firm, we have a team of experts here ready to assist you with Search Engine Optimization tailored for your business. You can call us at 321-255-0900 or fill out our contact form!


Sources used:

tags: trends in SEO, SEO, search engine optimization,
SEO Content Strategy

The Importance of SEO Content Strategy

The Importance of SEO Content Strategy

When it comes to Search Engine Optimization (SEO) there is more to it than just optimizing SEO titles and meta descriptions. Another key component to improving your chances to rank organically is to write content. Content writing is the glue that brings all aspects of SEO together. Without enough content being on the page then there would be no reason that Google would pay attention to the optimizations that you make. That is why there needs to be SEO content strategy. Learn more about why your business needs content writing services paired with SEO to help improve your organic growth!

Picking The Right Topics To Write About

You may think that you just need to write about whatever topic and that will help your growth, but it takes more research than that! If you want to grow organically, you have to understand what people are looking for in Google. Doing research on the right topics can be the key to showing up in top search results. This is due to knowing how to answer the questions people are searching for. Writing blog posts that answer those questions and link back to proper service pages are a great way to get people onto your website.

Linking to other pages is a great way to improve interactions on your website as well. Each new post is another page that can generate potential leads for your website, according to Hubspot. Google also takes into consideration the frequency of posting content to your website.  This is a very big factor when determining ranking and why its important upload content consistently!

Pairing The Content With Proper Optimizations

Obviously once the content has been written, it needs to be optimized. There’s no point if no one can find the content you have just written if it hasn’t been thoroughly optimized with proper titles, descriptions, image alt tags, and keyword implementations. It is also important that the content is written with web optimizations in mind, including proper html structure and spacing. This is very important as Google can read your pages and possibly use them as featured snippets!

Another factor that is important for ranking is the readability of your web pages. Ensuring that your sentences are concise help improves the overall readability of the page. This also applies to short paragraphs as some people may not be interested in reading pages with too much content on them. Knowing how to adjust the formatting of the content to maximize its potential is the key to success!

Contact The AD Leaf For SEO Content Strategy

If you are looking to implement SEO content strategy for your business then contact the AD Leaf Marketing firm today! The AD Leaf has experience SEO content writers that are focused on creating content with keywords & search engines in mind. We’re here to help bring you the optimal pairing of content and SEO in order to give your website the best opportunity to rank on search engines like Google! Contact us today to learn more about how we can improve your business’ marketing efforts today! We want to see your business grow organically and we even provide other services like social media marketing & Google ads management.

Marketing for Tourism

Marketing for Tourism and Vacation Excursions

Between larger companies trying to scoop up tourists to visitors trying to plan their trips themselves, the vacation tour excursion industry has never been more competitive! Let’s talk about how you can market your company to bring you more leads on top of word-of-mouth business. 

Social Media 

The concept of social media is certainly nothing new, but many still underestimate its power. This is especially true for the tourism and tour excursion industry. Most social media platforms are very visual-based. This means that you can have the most fantastic captions and graphics in the world, but if people aren’t drawn to it, they’ll quickly scroll on by. According to recent statistics, 36.5% of people start their vacation searches on social media, and another 17.1% consult friends on social media before making vacation plans. Not having a solid social media presence alone can make for an uphill battle against competition. 

Tourism Ads 

From social media to Google, the internet is becoming more and more “pay to play” by the day, which means only a tiny percent of your social media and site traffic will come organically. Ads don’t always have to be a significant financial investment! It’s easy to reel people in with discount codes or other similar offers. This is especially true if your competition isn’t offering any. 

Optimizing SEO for Tourism 

A lot of traffic can and should come with paid ads, but pairing them with a proper SEO plan is essential. SEO involves knowing and working with search engine algorithms to make your website come up first when searched. The good thing about tourism and excursions is that people are searching for them in all sorts of different ways. There are a lot of great keyword selections to make that will keep you competitive against bigger players. 

Start Your Journey 

Marketing for tourism doesn’t have to be hard! You enjoy guiding people through new adventures while on vacation. Similarly, we enjoy the adventure of figuring out the best ways to get visitors to you in the first place! The AD Leaf has extensive experience in marketing for the tourism industry. We’re ready and waiting to start on a journey with you to market your tour and vacation excursion. Sail on over to our contact page, call at (321) 255-0900, or email at 


Google My Business App Replacement

Google My Business App Replacement: What Does It Mean?

They’ve teased it for months now, but it looks like Google is finally starting to make the big shift to replace the Google My Business app! What does this mean for your business? Let’s talk about it. 

What is the Google My Business App? 

Up until now, this app is where business owners can go to check in on and manage their business listings. This includes updating contact information, ensuring the appearance on Google is set up correctly, appearing in Google searches, etc. 

Why Is Google Replacing It?

They’re getting rid of the Google My Business app because they want business owners to shift to managing their listings in Search, Maps, and their respective apps. In their eyes, this is making everything more concise, rather than having a whole other app to manage listings. 

How Do I Make the Change?

Google is emailing small business owners with visual instructions on what the change will entail and what they need to do to make the switch. They’re also posting these instructions on their social media

How Do I Keep Up?

Google changes a lot. Like, every day. Whether it’s app interfaces, their algorithm, or countless other ways Google is involved in everyday life of your business, it’s a lot to keep up with! In fact, it’s nearly impossible to do so all while keeping the focus on the management of your company. 

The good news is, you’re not alone! The AD Leaf is here to help guide you through this change and any other ones Google rolls out, allowing you to concentrate on growing your business in different ways. 

Google Whizzes 

We offer an array of Google services and would be happy to help you with yours! Get on the path to keeping up with search engines by calling us at (321) 255-0900, emailing at, or reaching out via our contact form


What Is Domain Authority

What Is Domain Authority & Page Authority And Why Is It Important?

Have you been struggling to rank against your competitors? When it comes to Search Engine Optimization (SEO), one of the most important factors to pay attention to when trying to rank is Domain Authority & Page Authority. That is why we put together this information so that you know what factors we pay attention to for SEO! Let us show you how we can help you grow your brand organically!

What is Domain Authority?

Domain Authority (DA) is a ranking system developed by Moz to determine how likely a website is to rank in search engines like Google. According to Moz, “Domain Authority scores range from one to 100, with higher scores corresponding to greater likelihood of ranking.” While many people may think so, DA doesn’t actually play a role in Google ranking directly. It is rather an aggregate score of how well your website performs compared to the field of options on Google! This makes it more so a prediction tool on how likely you may be able to rank for certain keywords! As it is an aggregate score, it takes influence on a lot of different things to determine your rank, including page speed, keywords, & plenty of other factors! To reiterate, Google DOES NOT use Domain Authority as a means to determine your website rank! As such, it’s better to use DA as a means to examine how well your website’s performance as a comparison!

What is Page Authority

Page Authority (PA) is very similar to Domain Authority. Rather than taking the whole website into account it only determines a specific page in the website. Page Authority in a similar way to DA but it does differ in a certain way. It does not take into consideration specific on-page elements like keyword use or content optimizations. As such, much like DA, it is best used as a comparison to other pages that you are competing with. Page authority is scored on many similar things to Domain Authority, but some key factors include having high-quality content, & how frequently the page is updated. If the page hasn’t been updated in a couple of years then it is more likely to have poor rankings!

How Do I Improve My Domain/Page Authority?

If you’re looking to better improve your Domain/Page Authority then you are going to want to improve your SEO! Since they are both aggregate scores, you need to make your website & pages more competitive in Google Search Results to stand a chance against the ocean of competition! As your competitors increase their SEO and you aren’t doing the same, you’ll fall even further behind in DA! This is why it’s imperative that you are consistently improving your SEO in order to ensure that you can at least keep pace & with your current rankings! When it comes to Page Authority, there are a couple of factors that can help improve your overall score!

Need SEO or Content Writing Services?

If you’re in need of SEO services then getting in touch with the AD Leaf Marketing Firm will be the right move! If you have no experience in SEO it will be very difficult to rank in comparison to your competitors. Especially if they have a higher Domain Authority. This is why you should higher the AD Leaf to improve your SEO and content writing in order to have a higher chance of ranking for your website! The AD Leaf has the main goal of building strong synergistic marketing relationships with our clients. We will learn your goals, your mission, and what success looks like to you! Contact the AD Leaf today at 321-255-0900 to start your marketing services today!

Optimize Images for Web

The Importance of Optimizing Your Images

When most people think of optimizing their website for Search Engines including Google, most think of updating meta titles, descriptions, & keywords in order to rank as high as possible. Yet, an often overlooked aspect would be to optimize images for web usage. There are plenty of ways to ensure that your images are optimized properly for usage online. Here are a list of things that we consider extremely important when it comes to optimizing images for web & search engines. 

Optimize Images For Web By Changing The Image Format

When it comes to picking the right format for online there are very few choices that can beat WebP. WebP is a modern image format that provides lossy compression for web-used images. According to Google developers, WebP lossless images are ~26% smaller in size compared to PNGs and lossy images are 25-34% smaller than JPEG images of the same quality. There are plenty of ways to convert your images online to WebP! If you have a WordPress website there are some plugins that can handle the conversions for you. One extremely useful plugin is WebP Converter for Media! This plugin can help convert already uploaded content like JPEGs, PNGs, & GIF formats into WebP so that you don’t have to go through the painstaking process of re-uploading each individual image on you own! 

Add Image Alt Text To Your Images

If you’re looking to improve & optimize your webpage for Google then including image alt text is extremely important for improving your rankings. Alt text is basically the written copy of the image. This will allow search engines to better crawl and rank the webpage it is on! Basically, Google uses alt text to better understand what the image is about, but the webpage it is on.  However, it is not as simple as just describing the image! You want the alt text to not only describe the image, but represent the content that is on the page. It’s also best to include semantic keywords rather than implementing the direct keyword itself! Another thing to consider is if you have multiple images on your page then don’t shove your keyword or phrase into every image’s alt tags. You’ll want to pick one image that represents the content best on the page and give that one your keyword. 

Geotag Your Images

Another thing to consider including when optimizing your images is to Geotag all your images. Geotagging is the process of appending geographic coordinates to media based on the location of a mobile device. People naturally do this all the time. If they post a picture of themselves at a location on social media platforms like Instagram, they tag their location. Geotagging can not only help increase your brand awareness, but also helps you better analyze where all your web traffic is coming from. A fantastic program to use for geotagging is GeoSetter. This freeware tool can be used in order to change the geo data & metadata of image files. 

Need To Optimize Your Images

Contact The AD Leaf Marketing Firm to handle your SEO Optimizations today! We not only optimize images, but we also optimize your websites meta titles, descriptions, & page speed to help get you ranking on search engines like Google & Bing. We will do the keyword research to find the phrases that best correlate to your business, optimize content that is already present on your website to help improve your chances of ranking higher, & improve your Local Search Engine Marketing to make sure your business is visible in map searches. The AD Leaf wants to make sure your website pops up in organic search results. This way when people are searching for a product or service you are one of the top choices that appear! Contact us today at 321-255-0900 to learn more about our services or read more about what SEO can provide to your website here


How To Do Keyword Research

There are many parts that take place when working with search engine optimization. One of the most vital techniques that are used when conducting SEO is keyword research. SEO is ever-changing, but keyword research always remains constant. Being able to properly understand how to conduct keyword research can make or break your site.

How To Conduct Keyword Research

Keyword research is when you have to find specific words to add to your content, title tags, and meta descriptions in order to give the most relevant results that people are searching for. Many people believe they can pick the most basic word that has to deal with their company or site. For example, if there is a plumbing company that is looking for keywords for their site, they may think the best keyword for them would be “plumbing”, but this couldn’t be further from what needs to happen.

If you look up the singular word “plumbing” in any keyword research tool, you will see that the difficulty level to rank for this word is extremely high. When smaller companies are starting off with SEO, these general keywords are the ones that they need to steer away from.

How To Decide Which Keywords To Target

Deciding which keywords to target and how to target them is important for the company to understand. If a plumbing company only works in a specific county, then it wouldn’t make sense for that company to target a keyword such as “plumbing company”. Using locators as part of your keywords will help drive your site higher when people are searching for plumbing in their area.

For example, if the plumbing company only services in Brevard county, then it would be best practice to find keywords that incorporate the name of the county or cities within the county. These keywords would look something like this: “Plumbing in Brevard County”, “plumbing in Melbourne”. Targeting the cities throughout the county is a great way to get your sites ranking higher when potential customers are searching for local services.

The same rules apply when a company services all throughout the state. Such as a construction company that takes on clients all throughout Florida. The keywords that would be the best fitting would be something along the lines of “Construction company in Florida”.

Should You Keep The Same Keywords?

The simple answer to this question is no. There are so many different factors that go into keyword research, and ranking higher on Google. Keyword difficulty and searches are also continuously changing. Making sure you are keeping your content fresh and up to date, along with filtering out different keywords will help your site rank higher and gain more organic traffic. Potential customers are searching for answers, and if your site does not give them the answer they are looking for then your rankings will start to diminish.

Make sure to keep up with your SEO and forming a routine will help keep you at the top of your game. Here is a list to help you perform your best keyword research:

  • Research and analyze current keywords
  • Have an understanding of what your site is trying to portray
  • Build an extensive keyword list
  • Do your research on your competitors to see how they are implementing their SEO strategies to gain ideas
  • Keep an open mind about keywords, and think of new ways to implement them that would attract potential customers
Web Design Bounce Rates

How Stellar Web Design Improves Bounce Rate

Even though the quality of a website’s content is what keeps an audience on a website, an appealing web design first catches the audience’s attention and keeps them on a site, keeping your bounce rate low. The design of a website is an essential component of making an indelible mark upon the target audience. Moreover, it impacts how your audience perceives your brand. For example, even if you have the best information among your competitors, your audience will leave the website and turn to your competitors if the design doesn’t resonate with your audience. This is why your website must have these five items to encourage your audience to remain on the site and lower bounce rates.

Web Content Presentation

When your audience visits your website, make the content presentation stand out. They need to be able to access info quickly and easily. Your website should deliver it. Heavy-text information without a good presentation can overwhelm your audience and make them leave your website. Moreover, the presentation also refers to the colors and fonts you use on the site. Choosing the proper colors and fonts can emphasize what is important about your content and makes the content easy to read.


The colors of your website can affect your viewer’s impressions and moods. Pick a color scheme that not only matches your branding but also appealingly presents your information. If you don’t, your web design will be a key influence on your bounce rate.

The colors can also help viewers decide whether your website is the real deal or not. After all, the right colors can help convey people’s emotions about your brand. It is also important to be ADA compliant. To find out more about this requirement, click here.

Navigation Design

Another killer of web design bounce rates is poor navigation. When your audience visits your website, you do not want them to get frustrated because of the complicated layout. Having a hard time navigating through a website can discourage your audience from remaining on the page. You want to ensure that your visitors make as few clicks as possible to find the information they want. Take them through an easy flow and format to see all information.


Don’t forget to include SEO. Many web design elements and practices influence how you publish content on your website, which in turn affects how search engine spiders crawl and index your website. As a result, a poorly designed website can have you ranking poorly on search engines.

Website Mobile Responsiveness

Nowadays, more people use their smartphones or other mobile devices to find information on the internet. Therefore, it will be essential for you to ensure that your website is fully responsive so that your audience can easily access your website and find the information they need without having a hard time zooming in and out of the pages.

Does Your Website Need a Refresh?

These are just some of the elements we employ for our clients to ensure their websites rank well and score high marks for client retention. Is your website not the lead capturing powerhouse it should be? Then, it is time for a refresh. Contact us today for a personalized strategy to get clients utilizing your website today!

Featured Snippets

What Are Featured Snippets & How Can It Help Me?

Featured Snippets are little snippets from a web page that relate to a user’s search result. The snippet answers whatever they were searching for, while also providing a link to the webpage relating to the snippet. This snippet is also called position 0. This is due to it appearing above the typical first search result. As such, it’s very good for your organic growth to have a featured snippet by giving it a boost.

What Can Be A Featured Snippet

There are many different types of featured snippets. These include definitions, unordered lists, ordered lists, & tables.

  1. Definition Snippet: This snippet is fairly self-explanatory. It provides a definition based on the search result. For example, if someone were to search “Is Pluto a planet?” they would find a featured snippet definition explaining that it is a dwarf planet. These definitions are taken directly from paragraph code or <p> within the given webpage.
  2. Unordered List Snippet: These lists show up as an unordered list. For example, if you search “list of sports” you will get a bulleted list of sports including soccer, tennis, basketball, etc. Obviously, the order of this list doesn’t matter, which is why the ranking of each item doesn’t matter. Google takes these lists directly from <ul> code or unordered lists within the page.
  3. Ordered List Snippet: The ordered list is a list where the ranking of each item does matter. These lists are typically step-by-step instructions on how to complete a task. This is most prevalent with cooking recipes! Google pulls these from <ol> or ordered list codes from the website.
  4. Table Snippet: Tables pull data from the page that have the <table> code within them related to the query. For example, if you search for a list of upcoming Marvel movies, you will get a featured snippet with a table featuring the movie title and when it is released in the United States & Australia!

How Can I Get Featured Snippets?

Sadly, there is no way to guarantee that your website will be a featured snippet. Google itself has a system that determines if the webpage is viable, and will elevate it if it fits the query. Generally, your best chances of being a featured snippet involve you already being within the top 10 search results. This means you will need to have solid SEO before even considering going for a featured snippet. That is where we come in.

Contact The AD Leaf Marketing Firm!

If you’re looking to have featured snippets for your website, then call the AD Leaf Marketing Firm to help improve the SEO on your website. We will help build up your organic search results to help give you the best chances at getting a featured snippet for your webpage! We will help with keyword research, on-page optimizations, and link development to help you at getting the best chances at reaching the top spots on Google! If you’re interested in our services, give us a call today at 321.255.0900! Feel free to connect with us on Facebook to keep up with our events and trends!