How They Relate: Content Marketing and Local SEO

Many companies don’t know where to start when it comes to their content marketing and local SEO strategy. Many people don’t know how related these two practices are, as both can help improve a site’s visibility. The AD Leaf Marketing Firm, LLC offers quality content marketing and local SEO services in Melbourne, FL. Our team of experts can help business owners implement a strategy that improves search engine performance and ranking.

Why Utilize Content Marketing and SEO?

Nowadays, there is more competition than ever in the world of digital marketing. With so many brands fighting for visibility on search engines, it can seem difficult for small business owners to see the results they need on their websites. 

Thankfully, content marketing and local SEO services can help a business owner take their digital presence to the next level. The AD Leaf Marketing Firm, LLC offers both of these services, which help the small businesses we serve to see marked improvements on their website.

SEO and content marketing are exciting additions to a company’s digital marketing strategy. These two services work in tandem to drive traffic and enhance a user’s experience. By utilizing these services, small business owners can improve their local outreach while driving sales.

What is SEO?

SEO, or search engine optimization, is the ongoing process of optimizing a website to generate organic web traffic. 

Usually, this traffic comes from a web page’s location on the search engine. Pages that rank on the first page of Google tend to see the most traffic, giving business owners the interested customers they need to drive a profit.

SEO specialists utilize search trends and research tools to optimize websites with SEO in mind. In addition, our SEO specialists here at the AD Leaf Marketing Firm, LLC make changes on-page and in the backend of a website, allowing maximum optimization.

SEO helps drive  traffic on a website by:
  • By creating a streamlined user experience
  • Targeting relevant terms that users search
  • Utilizing analytics to optimize site performance
  • Optimizing content for high placement on search engines
  • And more!

What is Local SEO?

To put it simply, local SEO is SEO on a smaller scale. This type of SEO super-charges a company’s visibility in a local area or neighborhood. 

For example, if a company wanted to show up on Google’s Map Pack when a user typed in “best restaurants near me,” they would have to have a local SEO strategy in place to help. Local SEO lets search engines know that the business operates in a specific area to target results to the needs of local users.

Local SEO can:
  • Improve a company’s visibility
  • Give a company a community presence
  • Provide a business with the organic traffic they need
  • Keep a company relevant
  • Better help business owners assist their clients
  • And more!

What is Content Marketing?

Content marketing is the process of creating content for a website. It is when a company successfully cultivates and distributes relevant content to readers and viewers. 

Also, content isn’t just words on a page, as many people would assume. It is the combination of words, graphics, and media to create a truly engaging user experience. 

Webpages with quality content attract new visitors and encourage people to stay on a webpage. With quality content, a company can distinguish itself from the rest of the competition.

Here are a few of the types of content we utilize at The AD Leaf Marketing Firm, LLC:
  • Service pages
  • Blog posts
  • Videos
  • Pictures
  • Graphics
  • Podcasts
  • And more

In addition, presenting quality content to viewers is a great way to increase a brand’s visibility, incentivizing more people to visit a website.

How Can Content Marketing Services Improve My SEO?

Many business owners wonder how they can benefit from local SEO, especially with so much competition in the local area. The answer? Quality content. 

Search giant Google values quality, localized content over anything when ranking a small business among its competition. Content marketing services can help keep clients on the page longer, giving them more incentive to visit a location. 

A well-written, fluid piece of content can also contain keywords and search terms that help the page continually rank among Google’s top results. 

Content marketing and SEO go hand in hand, as good content can help improve a business’s presence on Google and other search alternatives. Also, optimizing content with local SEO in mind can help give a business a presence in the community, helping it to stand out among competitors.

Here are some ways great content and SEO can drive sales:
  • Answering commonly-fielded customer questions
  • Providing clients with informative service pages
  • Giving search engines industry-leading keywords to rank
  • Allowing customers to access quality blog posts and articles
  • Helping Google easily access key business details (such as address and phone number)
  • And more

Local SEO in Melbourne, FL

Whether you’re a business owner in Melbourne or anywhere else in the country, your business can benefit from local SEO and content marketing services. 

The AD Leaf Marketing Firm, LLC would be happy to help your team implement a content and SEO strategy today. Schedule a free consultation with our marketing experts today by giving us a call at 321-255-0900. We’re looking forward to helping your business grow!

5 Ways Social Media and SEO Work Together

The world of online marketing is changing every day. As we all know, social media and SEO strategy work together to help promote your business and drive traffic to your website. But how do they work together? The AD Leaf Marketing Firm, LLC. can explain! We are a group of digital marketers who look at your company’s whole rather than the sum of its parts. When doing so, we analyze how integrated your social media channels and SEO can be. Here are some of the ways these two seemingly different services work together to deliver results.

Social Sharing 

Social media allows you to spread the word about your content to a wider audience quickly. Through these channels, you can spread these messages faster than other marketing means. When you create high-quality content, you naturally encourage your customers to interact with it and share it with their friends and followers. As a result, this creates a wide net of enhanced visibility. With time, you’ll find that your social media channels will increase your overall reach, boosting your rankings in the search engines.

Increase Brand Awareness

By using social media to share your content, you are also sharing the message of your brand. In other words, it becomes a channel for marketing where people can learn more about who you are and what you do. Search engines, such as Google, can easily pick up on this traffic. 

Reaching a Mobile Audience

More people are using their smartphones to get in touch with businesses they express interest in. Google and other search engines recognize the importance of social media in providing the content that customers are looking for. Because of this, they’re giving users information from Twitter, Facebook, and other social media platforms when they search specific terms or phrases. Google has even gone to partnering with Twitter to improve index searching and increase visibility for many customers. This indexing makes your Twitter posts even more important for raising brand awareness for your company. You should expect this to become more prevalent in the future.

Online Reviews

As we know by now, online reviews are a critical part of building your search engine presence. You can encourage customers to leave those critical reviews through social media, increasing your brand presence quickly. Today’s customers are looking for social proof: the information from other customers online that you are as legitimate as your online presence says you are. High-quality reviews can bring more customers to your business, while poor reviews will turn customers away before they even have a chance to get to know you.

Building Relationships

When you build a relationship with your followers through social media, they’re more likely to turn to your website for their questions and concerns. An increase in traffic to your website will improve your search ranking. By building a relationship with your followers on social media, you can simultaneously increase brand awareness and improve your connection to your audience. As a result, you can increase your conversions. 

Create Your Social Media and SEO Strategy With Us

For more information on how a comprehensive social media and SEO strategy can help your business, contact The AD Leaf Marketing Firm, LLC. today! Call 321-255-0900 or fill out our online contact form today.

Never Underestimate the Influence of Good Web Copy

In today’s online culture, having a virtual footprint is crucial. Having a website to put your inventory, services, and mantras on display can drive more customers to your business. Consumers find websites with more content on them more trustworthy and knowledgeable than websites with little information.

You have a website, but what does it say? What story are you telling your customers when they come to your home page? What about your service pages? Are you writing to your audience or just trying to meet a word count? Do you even have enough words on your page?

There are so many questions surrounding the topic, and it may begin to feel like a lost cause. But don’t worry; we have some tips to help you step up your website or blog game. Our content writers will be able to boost your website using the power of the written word.

Why Copywriting Is Important

Having a trustworthy copywriter on your side can help elevate your business to the next level. This is because customers pay attention to what you and your website have to say. Being able to write about your business in a clear, concise, and eye-catching manner could potentially do wonders. 

Here are what our copywriting experts and content writers have to say:

Eric: “Your website is your brand. It’s where all of your marketing efforts lead your customers. The content on your website is your opportunity to tell your story and encourage your audience to choose you.”

Ashlyn: “Copywriters are able to disseminate a clear and concise message to the reader while helping them find the information that they’re looking for.”

Ren: “Having good web copy is vital to any good website. A content writer weaves a story for the customer, teaching them about the brand, goods, or services in a way that is exciting and engaging to read. Without it, a website can fall flat, and a brand could lose business.”

Not only does good copy look good, but it will also help your website rank higher in search engines as well. As a small business owner, you need to make sure that your website can stand out among your competition. Having strong web copy can do just that, as the right keywords and optimization can help boost your rankings on search engines. Your future customers are searching for specific terms, so why not take advantage of that? 

Benefits of Blogging

Everyone has a blog, but why? You might be asking yourself this question, but fear not. There are some significant benefits to blogging that your business can reap:

  • Attracts consumers
  • Builds trust between you and your customers
  • Shareable between social media platforms
  • Establishes you as a knowledgeable force in your industry

Need Some Help With That?

Are you ready to improve your website’s copy? The AD Leaf Marketing Firm are experts well-versed in social media research and content creation. We would love to conquer the world of ever-changing social media and analysis for your company and help sky-rocket your business’s online presence and social engagement. Contact us today for more information on how we can help you grow by using our online form or call us at 321.255.0900. You can also email us at info@theadleaf.com. We can’t wait to hear from you!

What Is Backlinking?

What Is Backlinking?

Chances are if you’ve been talking about SEO you’ve heard the term “backlinking” more than once. Backlinks can also be referred to as “inbound links”, “incoming links”, or “one-way links” and they are links that go from one website page to a different website’s page. Search Engine sees a backlink and considers it a “vote” in favor of the web page. Pages with a high number of backlinks tend to have higher organic search engine rankings.

Why Is Backlinking Important?

For every high-quality backlink you have pointing at your site that is essentially telling google “This website is trustworthy and has good content”, the more of these high-quality links you have the higher search engines will want you on their search results. While backlinking as a whole is not a new thing it still is a vital part of SEO and a very good way to improve your rankings. Google has actually confirmed that backlinks are one of their three most important search engine ranking factors.

Are All Backlinks The same?

No, they are not! A lot of backlinks can actually be detrimental to your SEO. If you want to increase your SEO you need to focus on HIGH-QUALITY backlinks, but how do you dictate what websites are high quality? The first thing to look at is if the incoming link is from a trusted source, let’s be honest we are sure you’d prefer to have a backlink from Yale instead of a random spam page. The concept itself of getting high-quality links is actually referred to as “Domain Authority” if you have a link coming from a website with a high domain authority google puts a massive emphasis on it because it is prioritized as a source of links.

What Is Anchor Text And Is It Important?

Anchor text is the visible part of a text that is linked. But how do you use anchor text to your advantage? Well, a best practice for SEO is to have an anchor text that includes your target keyword. IN fact, there was a study that found a direct correlation between keyword-rich anchor text and higher search rankings.  But you also have to be careful with your keyword-rich anchor text and try not to go overboard with it, Google has a filter in their algorithm that’s called “google penguin” and what this update does is filter out a lot of backlink building strategies and has a focus on sites that build backlinks with an exact match anchor text. But a good habit to have when backlinking is ensuring that the website and page you are linking to your website and page are related to the content you have on your website. Google will heavily prioritize these websites because not only are the links coming from reliable sources but they are within the same niche.

Contact Us

If you want more information on how backlinking works or if you want to start backlinking on your own website then reach out to us today on our contact us page.

What Is Bounce Rate?

Bounce rate is one of the most important factors when it comes to your SEO. But what exactly is it? How can I improve my bounce rate? What are the average rates? These are questions you probably have regarding bounce rate. So, what is it?

Defining Bounce Rate

The term “bounce rate” is a marketing term that represents how many of your site visitors are coming to your website then bouncing or leaving it without going to other pages. The higher your bounce rate is on your website the worse that is for you, it not only could affect your SEO but it means something is in disarray on your site itself. But before we determine what a good or bad bounce rate is let’s first determine what the average bounce rates are for different industries. Your niche plays a big role in what your rate is, as an example of that, say someone has a very specific question about your niche. They would go to that page and then have their question answered and leave the site. If you are wondering what your average industry bounce rate is, refer to the infographic below.

What is bounce rate?

How Do You Improve Your Bounce Rate?

The best way for you to improve your bounce rate is to first find out where everyone is leaving and then try and determine what could be the cause of it. For example, if you notice a lot of people are leaving within a few seconds of being on your website that could be due to many different factors from loading speeds, to the visuals of the site itself, being ranked for misleading keywords (they can’t find what they are looking for), wrong or misinformation, etc. One of the best ways to determine your bounce rate is to put yourself into the mindset of incoming new visitors. What would you want to see for your niche? What questions are you asking as a new visitor that you answer? Is there enough information? One of the best ways to capture a new visitor is with visuals like pictures, infographics, or videos. Anything you can do to capture their attention is a great way to make sure their eyes stay on it.

Attracting The Right Visitors

Traffic as a whole can be amazing, but not if everyone is leaving as soon as they arrive. Ensuring you have a good rate means that your content is not just getting in front of eyes, it’s getting in front of the RIGHT eyes. To do that when it comes to targeting keywords and rankings you need to envision yourself as the person coming in. If I was looking for “Tile Roofing” and only tile roofing and someone ranking for “tile roofing” only did metal roofs, I would have no reason to stay on that website. One of the best things you can do to optimize your rate is to make sure you have high-quality content that makes people stay. If you have any more questions or want to discuss how we can help your rate improve visit our contact page!

Understanding Google’s SMITH Algorithm

Google’s Latest SMITH Algorithm – What We Know So Far

SEO SpecialistsThe infamous ALGORITHM. An algorithm is just a set of rules that a program or calculation follows. But when someone says “THE Algorithm”, it’s the Google algorithm most people think of. The latest update is the SMITH Algorithm. Google’s search algorithm is a mysterious set of rules that decide which sites to display on the coveted first page of Google’s search results. This algorithm is always changing. But the more we learn about it, the more effectively we can use it to our advantage. Here’s what we know so far about the latest SMITH algorithm.

What is the goal of Google’s algorithm?

In essence, as far as anyone can tell, Google’s goal for search is to provide the most relevant content possible. In a perfect world, this relevance would be judged by humans themselves. However, with billions of websites online, this would be an impossible task. Search algorithms are designed to leverage real human interaction and draw conclusions about the relevance of a site by analyzing different metrics. Based on these metrics and other factors, the algorithm calculates what would be the most relevant pages for a given search term or keyword. The exact, specific details of this calculation are only held by Google. We only know what information they reveal and what we can interpret on our own through testing and experimentation.

What algorithm does Google use?

Google doesn’t say exactly what they are using and how they are using it, but they do give us hints. If we knew exactly what it was, we may be able to “beat the system” and outrank the competition. Unfortunately, once everyone caught onto this, they’d all be doing it. The whole point of organic search results would be compromised; it would just be a race to the top. Google is constantly evolving their algorithms to understand language and web content in a more and more human way and deliver search results that people actually want to see.

What DO we know?

The latest update to Google’s algorithm is called SMITH. We don’t know a whole lot about it so far, but it seems like it is picking up where BERT left off. The last update was called BERT and it was not so much an algorithm itself as it was an ingredient or tool to the existing algorithm. The purpose of BERT was to increase “natural language understanding”. This means that instead of relying on specific keywords, Google’s algorithm can actually interpret the meaning and intent of the words.

So, if lingo or wordplay is used, the algorithm could detect their meaning and serve up search results that apply to the meaning of a keyword, not just the actual text. For content writers, this is great news. If Google is able to understand clever and more subtle language use, you won’t have to go out of your way to “please the algorithm” with your content. You can write more naturally and have more fun with your language without worrying about Google’s judgment as much.

The SMITH algorithm

SMITH takes the next step in understanding language. BERT increased the understanding of individual words, but SMITH can interpret entires passages. Basically, if BERT was for words, SMITH is for sentences. This opens up huge possibilities and takes the understanding gained by BERT to the next level. This means that SMITH will excel at interpreting long documents when compared to BERT. The longer the document, the more SMITH outperforms.

While Google has not officially announced that it is using SMITH, it makes sense they would add it to BERT to help understand large pages online. Until that time, we can only speculate. But if SMITH is beating BERT in testing, it would be surprising if Google didn’t add it to their algorithm. This could mean a big leap in Google’s ability to understand the content. If your website writes great content already, this could be good news for you. If your content is weak, however, you might want to consider improving.

 

SMITH algorithmThe AD Leaf Marketing Firm has a team of SEO experts who stay on top of Google’s algorithm. If your business’ website is struggling to get traffic, contact us to find out how we can help you!

Is Your Marketing Cutting It? Here’s How To Make The Most Out Of Your Budget.

Let’s cut to the chase: without proper marketing, your business is set to struggle. In today’s digital age, having an online presence is more important than ever. Even if you do have a digital presence, are you truly making the most of it?

Whether you’re new to digital marketing or have been in the game for a while, it might be time to reassess your budget. According to BDC, your marketing budget should be between 2 and 5% of your revenue for business to business, B2B, and between 5 and 10% for business to consumer, B2C. The term marketing is broad, so you may be wondering how you can know what you should be putting your investment in. The AD Leaf is here to break down how you can truly make the most of your budget.

Marketing Is An Investment

Something to keep in mind when planning out your budget is that marketing is an investment you are making and not simply an expense. When you pay for marketing, you are hopefully going to see results that will help your company endlessly. While it can be hard to justify spending the cash, especially for small businesses, there are so many reasons why marketing is worth the investment. When you market your business, you are:

  • Building brand awareness
  • Increasing your sales
  • Alerting potential customers and clients to new deals, offerings, and sales
  • Building a customer base
  • Taking advantage of social media and other online spaces
  • Putting your business where your customers are
  • Receiving analytics to help improve your future business strategy

Get The Most Out Of Your Marketing Budget

Marketing budgets can be hard to set for small and big businesses alike. It takes a lot of trial and error to find the right combination of online platforms to get a good ROI, return on investment. We have a few tips and tricks up our sleeve for you to use to get your business off the ground.

  • Start your business off on the right foot: New businesses can have a harder time breaking into an established field. By spending a little extra money upfront, around 15-20% of your revenue depending on your industry, you can get a boost into your target market. Once your business becomes a little better established, you can drop your spending to about 5-10%.
  • Try competition matching: Take a look at what your competitors are doing that’s working for them. Could it also be applied to your marketing strategy? If so, you might be able to get inspiration from other players in the field.
  • Keep your goals in mind: Having a goal-driven marketing strategy is one of the best ways to reach your objectives. Try using the acronym S.M.A.R.T. to set your goals: specific, measurable, attainable, realistic, and time-bound. Keeping this acronym in mind will help you set goals you can realistically hope to achieve with specific ways to achieve them.
  • Imagine yourself in the customer’s shoes: While this is a pretty straightforward piece of advice, it doesn’t hurt to be reminded that you should always think of what’s happening on the other end of your marketing. Are you solving a problem for a customer, or are you just trying to sell a product? Always keep in mind your customer’s journey all the way from your advertisement to them clicking “complete purchase”. What keeps them clicking through? You should also ask yourself how many leads you are getting, and how many are turning into paying customers. Focusing on the buyer is crucial to your marketing success.
  • Keep your ROI in mind: When you start spending on marketing, make sure you are tracking your ROI. By measuring your ROI, you can determine if your budget needs to be adjusted, or if you should increase your spending.

Who We Are

The AD Leaf Marketing Firm is made of experts well-versed in social media research and content creation. We would love to conquer the world of ever-changing social media and research for your company and help sky-rocket your business’s online presence and social engagement. Contact us today for more information on how we can help you grow by using our online form or call us at 321.255.0900. You can also email us at info@theadleaf.com. We can’t wait to hear from you!

How E-Commerce Can Increase Your Profit

The world has never been as digital as it is now. Companies are flocking to the web to create websites, update blogs, access social media, and set up online stores, especially with this year’s inability to shop in-person. With easy-to-use tools like Shopify, the landscape of the internet is becoming more saturated with ways to purchase goods and services. And there’s good reason, too.

You may have heard of e-commerce, but what is it really? Simply put, e-commerce is defined as the buying and selling of goods and services online. E-commerce has taken off in a way no one could have imagined during the pandemic. From huge sites like Amazon to independent online stores, people have been spending more and more online, making the demand for online shopping skyrocket. 

Think about your own experience online. Chances are, you’ve probably needed a food delivery or a quick shipment of toilet paper. Imagine if you could give your customers the same quick experience. The ease of e-commerce is one of its biggest appeals, and offering that to your customers will likely increase your sales as well as help you build your brand identity, not to mention keep your business alive as technology rushed forward.

 

How to Use E-Commerce to Increase Profits

  • Build an online site.

Obviously, you’re going to need a website in order to sell products and services online. If you already have one, site hosts like WordPress or Wix likely have an option to add a store. If you don’t have a website already, that’s okay! There are lots of options for website development that are user-friendly; The AD Leaf offers affordable and effective web design too.

  • Decide on products.

Almost anything can be sold online, but sometimes it’s easier for some products than others. If you sell ice cream and candy, for example, you might choose to only offer candy for purchase online to avoid difficult and costly shipping methods for special items. Think about what you can offer that you already have, or what you could add to your inventory that might sell well online.

  • Upload products.

Once you’ve decided on which products to sell, you’re going to want to upload them to your shop. You’ll need great photos of your stuff, which means you can either try to take professional quality pictures or seek the help of professional services. Choosing prices, layouts, menu options, and other details to fill out your shop is the next step, followed by writing up product descriptions.

  • Utilize SEO and Content Writing.

SEO, or search engine optimization, is the process of helping your business rank higher in searches on sites like Google or Bing. SEO professionals use strategic keywords and market research to help your webpages rise above the competition. SEO teams work closely with content writers who fill out your website with relevant service pages, blogs, product descriptions, and more, all to make your website the optimal marketing tool. Without proper SEO strategies, your website could suffer from being buried at the bottom of the pile of endless other sites, making it hard for customers to be able to find you.

  • Get on social media.

Your customers are on social media already, so why not reach out to them there, too? Utilizing social media channels is a great way to build your brand image, reach more potential customers, and run campaigns. You can advertise or just be present to raise awareness of your shop. If being on social media seems like too much of a hassle, there are also professionals who are experts in navigating the apps who can help take your store to the next level.

  • Run promotions.

Being active with your customers is also an effective way to drive sales. By running promotions, you are offering your customers a chance to save a bit of money while also attracting more attention to your online store. This can be done directly on your site or through social media channels as well.

 

Just like an interview, you want your business to make its best first impression. In today’s digital age, people are turning more and more to the internet to search for products and services. In 2020 especially, people can’t even go into stores to buy essentials, making e-commerce crucial for businesses to stay afloat. Keeping up with current e-commerce trends and digital interfaces can help put you ahead of the competition. Whether creating your own online shop from an online source or taking advantage of creative services like ours, get your site up to snuff for the new year.

let's-talk-marketing-ad-leaf-picture

Let’s Talk Marketing

There’s a lot of jargon thrown around in the world of marketing. As the owner of a plumbing company, hair salon, or landscaping company, you might feel overwhelmed and out of the loop when you’re on the phone with your marketing team and they’re talking about things like CPCs, Bounce Rates, and CTRs. If you’re not sure what these mean, that’s okay. Let’s talk marketing.

 

Commonly Use SEO (Search Engine Optimization) Terms

  • Bounce Rate

This is when someone visits your website and immediately clicks the “back” button on their browser or exits out of the page before giving the page a chance to load. This occurs when a user accidentally clicks on your link or your website takes too long to load. It’s normal to have bounces happen as it’s simply a mis-click in most cases but the goal is to keep that number as long as possible. 

  • Title Tag

This is the main thing that appears in a Google search. The headline or main text you see before reading the description. This should be optimized to catch the attention of a quick browser. 

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  • Meta Description

This is the quick snippet below your title tag. This should be optimized to fit your target keywords as well as support the users’ readability when they’re browsing search results. 

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  • Keywords

Speaking of keywords! Keywords are individual words or phrases that someone might search in order to find your product or service. Your title tags, meta descriptions, and website content should be optimized to support your focus keywords. It’s important to put yourself in the shoes of your customer and imagine what they would be searching for and not what you would search for. You’re knee-deep in your industry so the terms of verbiage you would use to discover your own company might be lost on the typical user. 

  • Domain Authority

This refers to how a whole domain (like www.theadleaf.com) will rank on search engine results. It’s typically calculated by a combination of things like link metrics, root domains, number of other links, and other things on a 100-point scale. This measurement is used internally by Google to see how your website compares to others in regards to your keywords. 

 

Commonly Used Social Media Terms

  • Engagement Rate

This is the rate at which your followers share, like, or comment on your content. This is a great way to determine whether or not your content resonates with your follower base. A quick way to calculate this is to take the average number of engagements you’ve received on a singular piece of content (like a post) and divide it by the number of followers you have. 

let's-talk-marketing-billboard-hot-sauce

  • Pixel

If you’re running Facebook Ads and have a large ad budget, this is necessary to build strong audiences. A Facebook Pixel is a tracking code added to your website that tracks and monitors the users that visit your website as a result of Facebook. You can use the data from this Pixel to build Lookalike Audiences and build Remarketing/Retargeting campaigns. 

  • A/B Split Testing

Another fun one for when you decide to start running paid advertising on social media! A/B Split Testing is the practice of taking two different types of ads that have one variation between them. For example, you may create Ad A with a caption, graphic, and budget. To successfully conduct an A/B Split Test, Ad B should vary one of those items. If you’re stuck between two different graphics/images, run Ad A with Graphic 1 and run Ad B with Graphic 2. This will allow you to test the variables against each other and see which one was more successful. 

  • Boosted Post

You’ve probably heard this term before if you’d ever taken a peek at Ads Center on Facebook. This function allows you to “sponsor” a top-performing post and get it in front of more users. This is done primarily to grow your audience and increase your engagement. It will show it to more of your current follower base and may be shown to users who don’t follow you. Boosting posts is very different from running high-level ads as the targeting options are very limited and the capability to be creative is limited. 

  • Evergreen Content

This type of content is crucial to your organic social media campaigns. Today, most social media algorithms are based on activity and not based on chronological posts. You’ve probably noticed that if you like a post about a movie theater or a pair of sneakers, all of a sudden your whole timeline is filled with other local movie theaters or other sneaker brands. This means that content that’s posted can essentially “live forever” on social media. It’s important that you incorporate content into your campaigns that are applicable to your target audience whenever they see it, any day, any time, any season. This type of content is “evergreen” because it’s always green and is applicable year-round. 

 

Commonly Used Email Marketing Terms

  • Hard Bounce

This is what happens when an email campaign is returned from an email address you sent it to because the email address is either incorrect or no longer active. This does count against your domain’s quality score if you have too many hard bounces. 

  • Soft Bounce

This is slightly different than a hard bounce. This is what happens when an email campaign is returned from an email address due to a technical error like the recipient’s email inbox is full or their server was down and unable to receive emails for a period of time. This doesn’t count against your domain’s quality score because these are unable to be controlled. 

  • CTRs

This stands for Click Through Rate. This is the number of people who click on a link, button, or icon in your email campaign and end up on your desired landing page. An easy way to calculate your CTR is to take the number of users generated from your email campaign and divide it by the number of emails you sent. The final number is your CTR. Generally, you should be aiming for a CTR between 10-15% but this may vary depending on your industry. 

  • Open Rate

This is the number of recipients who open your email. It’s important to keep track of your open rate so you can determine whether or not the campaigns you’re sending are relevant to your audience. The way you calculate this is similar to your CTR. Take the number of emails opened and divide it by the total number of recipients on your email list. 

  • List Segmentation

Segmenting your list is incredibly important. This is the practice of taking similar groups of email recipients based on a variety of factors and creating a new list with just a select number of emails. You may want to create a list based on a recipient’s geographical location (like what State or Town they live in), the company/industry they work for, their age, their gender, or any other qualifying factors. This will allow you to craft campaigns that are unique to each subset of your email list. 

 

Don’t feel overwhelmed if you’re talking with one of our team members and you don’t understand a term we use. If you’re not sure what we’re talking about- ask! We love getting to talk through the terms we use and explain what they mean so you can fully understand the services we’re providing for you. We want you to feel comfortable knowing exactly what we’re doing for you! If you’re ready to get your marketing campaign started, give us a call at 321-255-0900 or email us at info@theadleaf.com and we’d be thrilled to take you on the journey with us! 

A Look Inside The Leaf: SEO

Search engine optimization, otherwise known as SEO, is a crucial part of any business’s website. This is because the right practices can rank your website higher and higher on the organic search results of different search engines. The higher your website ranks, the more likely that your target audience sees your website when they search for certain keywords. 

Here at The AD Leaf ® Marketing Firm LLC., we are the foremost experts on SEO in Melbourne, Florida. We have helped hundreds of clients figure out a formula that works best for their business, and we can do the same for you!

Our SEO Services

As a business owner, SEO might not be the first thing on your mind. That is okay! In fact, you should not have to constantly worry about where your website is ranked on Google or other search engines. That is why you should come to us. We offer a number of different services that will lead to results in your SEO rankings.

Want to learn more about what we can do for your rankings? Here are some of the services we can do for you:

  • Keyword Research
    • We will compile a list of keywords that best correlate to your business. This list’s entries will consist of terms and phrases that your customer base is likely to search for online.
  • On-Site Optimization
    • We will optimize the content that is already present on your website. This is a collaborative effort between SEO and content marketing, as they will both determine the best course of action for your pre-existing content.
  • Local Search Engine Marketing
    • Think of this as SEO for search engine maps. A big part of SEO is making sure that your website is visible across different aspects of search engines, so having your business show up in maps is crucial. We will log the information needed to have your business be registered in search engine maps.
  • Link Development
    • Usually considered to be the most underrated aspect of SEO, we will help adjust the keywords in your website’s URLs to accurately reflect the keywords used in our research.
  • Content Service Strategy
    • In another collaboration with the content marketing team, we will help determine what the best type of content service is right for your website so it will show up in organic search results.
  • In-Depth Reporting
    • We will keep close track of your website’s progress in organic search results and regularly update you on any changes.

What Our Clients Say

The AD Leaf doesn’t believe in a one size fits all approach to social media marketing. Our agency works with clients across many industries and regions. We use our diverse knowledge to implement effective, customized strategies to fit our client’s needs and budget. The AD Leaf works hard to not only improve clients’ sales and business figures, but we strive to build relationships and develop thoughtful strategies to help their companies grow from the roots up.

Here’s what our satisfied clients say about our service:

“I hired Ad Leaf a few years ago and honestly I thought I would only work with them for a few months because you know how marketing experiences can be. I was averaging about 7 sales per day I was hoping they could help me get up to about 10-15. 3 years later, we’re up to about 300 sales per day and I’ve had to move into 2 new warehouses since I’ve started working with them. They are a really strong marketing company, very responsive, and when they make suggestions or want to implement something, I do it immediately. I trust them implicitly and will work with them for as long as they’ll have me. These guys are the real deal and if you work with them they’ll help you too.”

“I met AD LEAF back in December signed on with them to do all my SEO work and website and social media. They are very professional and give me daily updates on what they did for me. When the pandemic hit they worked extra hard to get me leads and helped me out with billing when money was tight.”

“Unfortunately I have been on a journey with using multiple website companies over the 8 years of operating my business. I have learned and experienced some good things and a lot of bad in the process. Ad leaf has stepped up and within 2 months of working together provided a new lead stream source through social media. The lead intake was so high we need to adjust our process and add sales assets to keep up with the leads. That’s a problem any business owner would gladly take. Their team has a great organized process and approach to their monthly deliverables. I am more than thrilled we have found such a great partner and highly recommend their services to your business!”

“Here is what I posted on my LinkedIn page about Ad Leaf… “If ya haven’t noticed, I have a lot of activity for 2020 with the business and social media. I’ve hired a company called Ad Leaf and they are really doing a bang-up job. As friends, customers, or associates, I ask for your support and at the very least, your tolerance, lol. I have great products. Just time they aren’t the best-kept secret. Ad leaf is helping me with that. Thanks for everyone’s help, support, and understanding. If you have a business, I would also highly suggest Ad Leaf in Melbourne.”

“Our interactions with The Ad Leaf remains my Gold Standard of client communications. The company smoothed out our cumbersome website into an easily navigated and visually attractive source of information. Our social media ‘posts’ and ‘Likes’ surpassed our expectations. Thank you for being there.”

Why Melbourne?

It may not be a household name in the way that our nearest metropolitan neighbor Orlando is, but Melbourne, Florida is a bustling town that houses many small and large businesses. That is why The AD Leaf Marketing Firm LLC. is so proud to be headquartered in this beautiful town. We believe that one of the best ways to give back to the community is to purchase locally and to support local businesses. Being a marketing agency in Melbourne, Florida allows us to give back by providing valuable resources and services to businesses so that they are able to succeed. 

SEO in Melbourne Florida

Are you a business owner that wants to take their SEO strategies in Melbourne Florida to the next level? Talk to one of our local experts here at The AD Leaf Marketing Firm LLC.! We are located at 508 N. Harbor City Boulevard, Melbourne, Florida. To schedule a free consultation with our marketing teams, call us today at 321-255-0900.