seo and ai

AI & SEO

Depending on how you perceive them, technological advancements can either pose new problems or new opportunities in any industry, and developments in the area of artificial intelligence and digital marketing are no exception.

Self-teaching algorithms have made search engine optimization (SEO) more complex and challenging to learn, which means that it could get more challenging to target followers, and eventually win a customer through digital marketing initiatives.

However challenging it can be to adapt to new innovations, an incredible return on investment exists for those who are willing to adjust and learn how to use emerging technologies.

So, how will artificial intelligence shape the new SEO landscape?

Search Engine Are Becoming Smarter

While it’s made our work a bit tougher, it still presents an opportunity for advertisers.

The goal of both these developments in artificial intelligence and machine learning is primarily to have improved user experience and to make consumers happy.

Don’t we want the same thing as the marketers? If these networks get more effective, features such as private (formerly “personal”) search results can push more eligible, qualified traffic to the right location. Thus, instead of creating mass appeal content for better search ranking, you will be able to create content that speaks directly to your audience – meaning more qualified traffic.

Let’s see how AI is being used to produce quality content, develop better strategies, with a focus on personalized customer experiences.

Hyper-personalization 

Nothing captivates a buyer more than being personally marketed to. Today’s consumers want to feel as if companies care enough to produce content that zeros in on their individual needs and concerns. Personalization is thus important not only for SEO, but also for the satisfaction of the consumer. Data reveals that 79% of companies that have met their sales goals have a designed a personalization stragety. In addition, smart optimization engines used to identify consumer intent would allow digital companies to increase their revenues by up to 15%.

Consumers want businesses to pay attention to what they do online and bring ease to their online buying experience. AI helps you to construct customized interactive environments that cater to these individuals.

Specifically, AI can allow us to:

  • create specific landing pages
  • dynamic content
  • create unique customer interfaces focused on behaviors

How AI Is Used Today
Finding out what keywords, verbs, or phrases you want to automate is more than half a fight. AI excels in identifying trends in broad data sets, including search volume results. Your preferred search engine depends on artificial intelligence to produce the answers of your queries. Search engines use advanced AI, machine learning , and deep learning to perform searches, and then anticipate which outcomes will fulfill each quest. As every SEO specialist who tracks Google’s algorithm updates knows, search engines do not disclose precisely how their AI programs operate, but offer hints.

Local Search
It’s not always straightforward to make sure your company turns up specifically in search of several different places. And the consequences of incorrect local search results can negatively affect companies within a metropolitan area. AI is great at solving this type of information-based problem on a scale.

User Experience Is Top Priority for Ranking
More intuitive search engines are taking into account user interaction and connection trends in the evaluation of the content. User engagement has been Google’s top priority for some time now.

Google is looking at four key user interface signals:

  • Organic Click-through Rate: The number of users who click on the outcome of the search.
  • Sessions: How long a person has spent on your web.
  • Bounce Rate: How many users leave your website immediately after arrival.
  • Pogo-sticking: How many times a user clicks the back button to go back to the search results and find another connection.

In addition to the accuracy of the content on your websites, you must ensure that the website is searchable, easy to navigate, and available to all browsers and computers.

Back links are still also a significant ranking aspect, so make sure yours comes from high-level pages.

Even More Mobile-Focused
Users Are More Likely To Purchase From A Mobile Friendly Company
Your smartphone friendliness has an effect on your conversion rate. If your platform is running well on smartphones, your customer is more likely to buy items from your service. A mobile-friendly website will help you make more conversions.

People Invest A Significant Portion of Their Time on Mobile Devices
70% of the time,  users use handheld devices to browse the internet. If users spend most of their time surfing the web using mobile devices, you need to ensure that they have a memorable experience on your platform. If you don’t adjust, you risk losing potential leads bad a poor mobile experience.

The implementation of strong, high-quality SEO on a brand’s website and digital properties will always benefit the brand and its marketing efforts. At The AD Leaf ®, we understand that not every business has the time to invest their full efforts into SEO. To learn more about how investing in SEO can bring more leads to your business, contact us via our phone number, (321) 255.0900. Or, set up a consultation by emailing us at info@theadleaf.com. We look forward to hearing from you soon!

seo for small business

SEO For Small Business

SEO will definitely boost the searchability and accessibility of your business’s website, but what other practical benefit does it offer? What is the benefit of SEO for small business? SEO can provide more value than greater viability and searchability. Small business SEO has the potential take their brand to the next level!

Organic Search Is Typically The Source of Website Traffic
Organic search is an essential part of the success of most company websites, as well as a vital aspect of the customer sales funnel, eventually bringing consumers to complete a conversion or take an action.

Google, the world’s most visited search engine, is also the world’s most popular email provider (with over 1 billion users). Thus, we know that a significant majority of the world that accesses the internet is most likely visiting Google at least once a day.

Being highly visible as a trusted resource will always work for the brand. Quality SEO and a high-quality website can bring the right customers to your brand.

Trust & Credibility
As experienced SEOs, we aim to establish a strong foundation for a website with an efficient user experience that can be easily discovered in the search process thanks to the trust and credibility of the brand and its digital properties.

There are many elements in establishing the authority for search engines. In addition to the factors mentioned above, authority is accumulated over time as a result of elements such as: positive user behavior, machine learning signals, optimized elements and content, and quality backlinks.

Remember, it’s impossible to build trust and trust overnight — just like real life. Authority and credibility is acquired and built over time.

Local SEO Can Lead To Increased Engagement, Traffic & Conversions
With the rise and increasing dominance of mobile traffic, local search has become a key part of the success of small and medium-sized enterprises.

Local SEO aims to optimize your digital properties for a specific location, so that people can find you quickly and easily, putting them one step closer to a transaction.

Local SEO marketing focuses on different cities, territories and even states, creating a competitive platform for brand advertising at the local level. We do this by enhancing a website’s content, including local quotes and backlinks, as well as local listings specific to the location and business sector of the company.

We also emphasize Google Reviews. There should also be a strong emphasis on user reviews on Google, as well as on other review sites such as Yelp, Home Advisor, and Angie’s List, depending on the industry.

SEO Can Impact The Buying Cycle
Customers are conducting their homework. The ability to research almost anything is considered to be one of the greatest benefits of the Internet, from the point of view of the consumer.

Using SEO strategies to convey the message for excellent offers, innovative goods and/or services, and the quality and value of what you sell to the customers will change the game.

Undoubtedly, this would also have a positive effect on the purchasing process when done properly. Brands must be visible in places where people need them to make a worthy connection. Local SEO enhances that visibility and enables potential customers to find answers and companies to respond.

It’s A Long Term Strategy
SEO can have a measurable effect in the first year of implementation, and all of these efforts can have an effect that lasts longer than a few years.

As the market evolves, yes, it is best to follow trends and changes closely. The more SEO time, energy, and investment is performed, the stronger and longer a website stands to be a worthy competitor in the business.

It’s no mystery that if you’re not on page 1, you are missing crucial opportunities to get traffic to your website. A recent study shows that the first three organic search ranking positions result in almost 40 percent of all click-throughs, while up to 30 percent of all results on pages 1 and 2 are not clicked at all.

What’s the significance of this? There are two things:

  1. If you’re not on page 1, you ought to be on page 1.
  2. There are far too many times where a person performs a search query and can’t locate what they’re searching for.

The implementation of strong, high-quality SEO on the brand’s website and digital properties will always benefit the brand and its marketing efforts. At The AD Leaf ®, we understand that not every business has the time to invest their full efforts into SEO. To learn more about how investing in SEO can bring more leads to your business, contact us via our phone number, (321) 255.0900. Or, set up a consultation by emailing us at info@theadleaf.com. We look forward to hearing from you soon!

Why Does Mobile SEO Matter in 2020?

In our previous blog topic on “Why Does Mobile SEO Matter?” we discussed what makes your website mobile friendly, what is mobile first indexing, and what does Google look for when ranking for website. As we covered in our previous article, You can’t simply make your site responsive and truly call it mobile-ready. This concept was relevant when we wrote our original article and more relevant now. Mobile phones have become such an integral part of everyday life. So much that whenever you need to find an answer to a question, you pull out your phone, open your browser, and do a quick search. We have also noticed a huge trend over the past year with voice search via mobile devices or smart home assistants.

To adjust to the continuous rise of mobile and voice search, you need to understand how people are using their mobile devices to find your brand. Mobile search engine usage surpassed desktop search engine usage in early 2015 and it hasn’t stopped growing almost 5 years later. Current trends show that this usage isn’t going to stop either so leveraging this data is how you can better promote your brand.

Keeping an eye on both desktop and mobile SEO is an absolute necessity because a majority of sites have different rankings on these different devices. This means that being the highest ranking website on the desktop version of Google doesn’t guarantee you will be the highest listed site on the mobile version. To be successful, you need to have a dual-pronged approach to your SEO strategies.

Back in 2016, Google announced they would start work on their mobile-first indexing as a response to the ever increasing mobile usage reports.In the past, Google’s search algorithm has used the desktop versions of websites for indexing and displaying results to both mobile and desktop users. This has caused issues for many users because the desktop site might not be mobile friendly. Mobile-first indexing started to roll out to websites in March of 2018, in May 2019 they set mobile first indexing to default for new websites, and Google has stated that the rollout will finish by September 2020. If your website isn’t mobile friendly by now, it can really hurt your search engine rankings, which hurts your business and your brand.

There are many aspects that come into play when it comes to making sure your website is mobile friendly and prepared for the final “mobile first indexing” rollout. This final rollout is the most important phase of mobile first indexing because your competitors might not be ready which is good news for you! At the same time, if you’re not ready, this could be disastrous for your brand and could take a lot of work to rebuild your rankings. Now that you know why mobile SEO is so important, it’s time to take a look at the 5 best practices for improving your mobile SEO strategy.

Site Load Time

Making sure your website loads as fast as possible in integral for the success of your brand and user experience. When users search for information on their phone, they want to access it as quick as pobble. If your website doesn’t load fast enough, they will “bounce” from your page and go to your competitor. To keep leads on your mobile site, you must improve your site’s load time. Sites like Google PageSpeed Insights can provide you with information on your websites page load time.

Easy to Use Navigation Bar

Your website’s navigation menu plays a vital role in how users find and access pages on your website. If your navigation is too difficult to use or too difficult to find what they are looking for, users will get frustrated and leave your site. 

To ensure you’re creating a the best possible user experience, create mobile-friendly navigation. The best way to create mobile-friendly navigation is by using whats called a hamburger menu. Hamburger menus appear at the top of a page with three lines. When users click on this button, they’ll see a drop-down menu with all the different pages they can visit.

Responsive design

We live in a society where most people have a smartphone in their pocket and because of this, it is important for your website to be easily viewable on their device. Responsive web design stats show that it’s wise to appeal to both desktop and mobile viewers. In fact, the number of mobile viewers now outnumbers desktop. This number will continue to rise as global smartphone accessibility continues to increase.

Responsive web design is also an important ranking factor when it comes to SEO. Websites that are responsive will generally load faster which is going to support the website ranking and decrease the bounce rate. SEO campaigns and website maintenance will be a much smoother process with a responsive website design. Responsive web design implies you just have one website to take care of; it’s also quicker and more affordable than making a stand-alone mobile application in addition to your desktop website.

Since mobile devices have become such a crucial factor in search rankings, creating separate strategies for desktop and mobile SEO is a must. Understanding there is a difference will help you grow your business. We specialize in this field and we have the tools and expertise necessary to help drive your business’s success by improving your search engine ranking. Learn more about what we have to offer your business and contact us to plan out and design a strategy for SEO.

organic seo search rankings

Why Organic Search Matters

4 Reasons Why Organic Search Matters

Getting traffic from paid advertising and social media, is a great thing. However, organic SEO efforts should not be neglected in the process.

We work in a different world today, a more diversified world. We’re using AdWords and Bing Ads. We build identities through social media and promote them via Twitter, Facebook, Instagram and Pinterest. Websites no longer rely solely on Google Rankings. Thus, it’s easy to see why organic rankings may be perceived as less relevant to the user experience.

We can confidently assure you that the importance of maintaining high organic ranking still matters when considering your business’s credibility, and competitive edge. Here are four reasons why organic SEO matters, and will continue to matter.

  1. Organic Is Still Relevant
    Overwhelmingly, organic search trumps other traffic generators. Organic is clearly still best suited for the delivery of necessary website traffic. The only platform that performs better in some capacity is paid search advertising, but that is for conversions only, not overall traffic delivery. We also find that by combining channels, we can outperform either channel by itself. Thus, if you are neglecting your organic listings, your Paid listing could be affected as well.
  2. Investing In Organic Gives You A Competitive Edge
    If you want to be successful, SEO is non-negotiable. Chances are, competitors are investing time and energy into their sustainable traffic. They target high-value keywords. And they’re doing everything they can to dominate the rankings. On a fundamental level, this means that you can not ignore the benefits of SEO. If you have strong search results, it’s easier to dominate your market. Imagine that your content appears on the first page of results for the top keywords in your niche. That kind of advantage is paramount. Traffic and potential customers that would’ve otherwise gone to your competitor now are being directed to you. In addition, your competitors can’t recreate the unique content experience that you use to drive organic traffic.
  3. Bring In Regular, Engaged Visitors
    This is one of the most noticeable advantages of maintaining organic rankings. If your website is ranked for a keyword, you will enjoy regular, targeted traffic. This consistent flow of traffic will open up floodgates for new leads and customers. Here’s the point about an organic audience: you have the opportunity to create a rich content experience. Additional eyes on the website are fantastic, but if you can’t get them to connect, you not converting that traffic. When users invest in your content, they’ll keep coming back, and they’ll become the fuel for your sales.
  4. An Effective Method For Building Your Brand
    Your future clients use search engines to look for information on a regular basis. Google conducts 40,000 search requests of its own per second. When your website is constantly coming up as a solution, you ‘re going to be the preeminent brand in people’s eyes. This ensures that any piece of content that leads consume that created by you, is increasing your brand’s value. Not only that, but you’re also creating multiple touchpoints, so potential customers have every opportunity to discover your business.

We know that it takes a lot to stay on top of the different ways you can improve your website SEO efforts. That is why The AD Leaf ® Marketing LLC is here to help. Our team of SEO specialists will help you determine the best course of action for your SEO strategy. Call us today at (321) 255-0900 for more information!

SEO Rules

5 Best SEO Rules To Follow For Your Website

Are you looking to optimize your website to make it more SEO-friendly? Have you been putting in a tremendous amount of time to figure out how to rank your website online? If these are questions you’re asking yourself, you’ve certainly come to the right place. When it comes to ranking your website, there are many rules you must follow to be compliant with Google’s standards. Although Google has many ranking factors (255 and counting), here are our 5 best SEO rules one must follow for your website to rank really well.

Build An SEO-Friendly Designed Website

Before you begin to market your website, it is paramount that you create a website that’s SEO-friendly and provides an awesome user experience for your customers. This is part of a process called Technical SEO where we’re implementing advanced tools and procedures before any attempt of content creation takes place. If this step is ignored, you can prevent your website in receiving quality traffic. In addition to Technical SEO, using a WordPress platform can certainly be advantageous compared to using outdated CMS (Content Management System) platforms or custom coded templates.

Install An SSL Certificate For Your Website’s Security

Gone are the days where you can launch a website without any security measures and still rank on Google. As technology evolves and hackers abound, Google will do its best to protect users from any malicious attacks whenever they’re visiting a website. To help your website become protected and follow Google’s SEO rules, you will need to install an SSL Certificate to secure your user’s data as well as your own. This can be down by installing a free version of SSL or by paying for a 1 or 2-year renewal subscription which can really help your site become more secured if your website contains very sensitive data.

Optimize Your Website’s Page Speed For Desktop And Mobile Devices

Google has made it its mission to give users on their platform the best experience possible. Having fast page speed for your website is part of that mission. As part of Google’s 255 algorithmic checkpoints, websites that have page speeds clocking in at 2 seconds or less can help rank high in the search results. By having a fast website on desktop and mobile devices, your users will continue to keep looking for more information that your website has in store, which will, essentially, keep them on your website for a long duration of time. In case you didn’t know, fast websites can actually lead to more traffic as well as generating more conversions.

Implement On-Page SEO Optimization

As we’ve mentioned in one of our previous posts, on-page SEO optimization refers to all measures that can be taken directly within the search rankings of your website to improve your position. These measures consist of using relevant title tags, keywords, and meta descriptions pertain to your blog posts and main pages as week as making sure your website loads as fast as possible.

Writing SEO-Friendly Blog Post and Pages

When it comes to writing your pages and blog posts for SEO, you always want to make sure that your content is structured correctly. The simple way to structure your content is to come up with an engaging headline that uses your main keyword, using proper size headings(e.g. Headings H1-H6), and breaking up the content in small chunks for easy readability. Also, you want to add internal and outbound links to your blog post and pages so when you give Google permission to crawl and index your site, their algorithms can understand what your content is all about and present it to your potential customers when they search for keywords that relevant to your business.

Now that you understand the 5 best rules you need to follow for your website, it is time to choose a high-class SEO service to optimize and improve your website’s ranking. If you are looking for a reputable SEO Company in Melbourne FL to improve your website’s ranking, please don’t hesitate to contact The AD Leaf ® Marketing Firm at 321-255-0900. We’d love to help you.

 

 

Content Marketing And SEO

What is the Difference Between Content Marketing and SEO?

Whenever you open up your internet browser, what is the very first thing you do? Well, you conventionally start by searching for a topic of your choosing up in the search bar, correct? We can all admit that many consumers in today’s society, in particular, are looking to build some sort of a trusting relationship with their search engine so that in turn, they will be able to receive the most accurate information as well as reviews. This is essentially why Content Marketing and SEO are both necessary for going forward. They are the marketing tools that maintain those routines in today’s society.  However, these two methods have changed drastically over the past couple of years which is why we need to first break them both down to ultimately understand the bigger picture. 

Search Engine Optimization:

Search Engine Optimization, which is also abbreviated to be “SEO”, is a specific method that furthers a search engine’s ability to rank and categorize different client’s websites. We know what you’re thinking. What’s the point? There are so many websites to choose from! (There are literally 1 trillion websites to choose from) The great thing about Search Engine Optimization is that it narrows an individual’s search down to the point where your website could get ranked even higher than millions of other sites! Over the course of the past few years, however, Search Engine Optimization has changed dramatically. So you may be wondering, why is it still important to incorporate SEO into your writing? When’s the last time to clicked past Page 1 on Google? Probably never. Imagine if your business could potentially be on the 1st page. Usually, the way this is achieved however is through keyword-rich titles, words, and copy which many SEO specialists believe will effectively optimize your site for the search engine.

Content Marketing:

“Traditional marketing talks to people. Content marketing talks with them” was said by Doug Kessler who was trying to best explain how besides rankings, meaningful conversations and relationships need to be developed so that people are basically more engaged with what they are reading. To that point, Content Marketing is basically all about guiding the audience when they review a website through written content that the audience themselves will actually find intriguing including blog posts, infographics, guides, etc. Content Marketing has become very popular today because connections and digital marketing have both in some way intertwined. Instead of companies using outbound marketing strategies, Content Marketing can help companies boost conversions, create a sense of community around a specific brand, but also build a vigorous relationship between the consumer but also the business. 

The Overlap of Content Marketing and SEO

Many people nowadays believe that Content Marketing and SEO must be disunited, but this is not always the case! They do in fact work well together and here’s why. If we look from the viewpoint of an SEO specialist, Search Engine Optimization is basically the method that makes the big demands meaning that they show the audience what they are looking for in particular. Now, this is why Content Marketing needs to come into play. With the help of Content Marketing, the fulfillment of those demands can actually occur as the audience can now be constantly guided with satisfying information that will hopefully make them eager to reach out to the business or company. The main message we’re trying to get at here is that sometimes in order to enforce successful Content Marketing onto a page, sometimes SEO has to be incorporated (and vice-versa) as you need verbiage but also lots of substance. At the end of the day, it is great if you are able to combine both Search Engine Optimization as well as Content Marketing. By using a “hand and hand approach”, an effective integrated digital marketing plan can be produced so that both the reach and the visibility of the content are produced thus resulting in the ultimate satisfaction for your client. 

Still Need Help With This?

At the AD Leaf, we have an expert team of both SEO specialists and Content Marketers that understand exactly how to fill out a service page with great original content but at the same utilize keywords in order to enhance your website. More than anyone, our team actually dives into the writing before the client does. 

If your website needs additional updates or even needs to be restructured/rewritten you can give us a call at 321-255-0900 or email us at info@theadleaf.com in order to set up a consultation appointment. We promise you we can help you understand why updating your website with content is the key to success. We look forward to helping you in whatever way we can!

on page and off page seo

What Is The Difference Between On-Page & Off-Page SEO?

What Is The Difference Between On-Page & Off-Page SEO?  

To the untrained marketer or individual, all SEO items fall under one industry umbrella. However, there are two distinct divisions that should be addressed: on-page and off-page search engine optimization. Here’s a thorough overview and explanation of some best practices to help you learn more about the ins and outs of each division to ensure that your current strategy is up-to-date.

On-Page SEO

When you think of the most basic tactics for search engine optimization, such as using keywords in your copy and optimizing meta descriptionS, HTML code, title tags, and alt tags, these factors are the foundation of what is considered on-page SEO. On-page SEO refers to all measures that can be taken directly within the search rankings of your website to improve your position. This includes the basic tactics outlined above but also takes into account things such as the overall content quality, page performance, and content structure. Let’s elaborate a little more on some of these on-page factors:

  • Keywords: keyword optimization remains today a pillar of SEO. That said, the focus has shifted to more long-tail keywords, which better fit the search patterns of current internet users. Think about your audience and the keywords they’re looking for, and try to create and optimize the content of your website around those keywords.
  • Meta Description: A meta description is a short description that appears on a search engine results page below your URL and in a social post under a headline. It should describe the content on that page in an engaging, eye-catching manner. A best practice is to include relevant keywords so that search engine crawlers can detect them. Sentences should be below 300 characters to ensure that the search results show the whole description.
  • Title tag: this refers to your web page title, or the main heading you see on the results pages of the search engine. The title tag presents another crucial opportunity to include relevant keywords and boost your page’s searchability.
  • Internal Linking: another important factor for on-page SEO is ensuring that a web page links to another related page within your website. Linking to different related web pages on your site makes it easy for search engines to index your website, while keeping users more engaged.
  • Page performance: while other on-page SEO factors deal with the quality and structure of content, the performance of your website and its pages is also a factor for on-page ranking. In the search engine results sites (SERPs), sites that take a long time to load, websites that aren’t responsive to different screen sizes, will rank lower as users get irritated and leave the website, raising the bounce rate. Search engines analyze this and use it as a page ranking metric.

Off-Page SEO

“Off-page SEO” (also known as “off-site SEO”) refers to actions taken outside your own website to impact your search engine results rankings (SERPs).

Optimizing off-site ranking criteria includes enhancing search engine awareness and understanding of the visibility, importance, trustworthiness and authority of a site. This is accomplished by linking to or promoting your website through other reputable places on the Internet (pages, sites, people, etc.) and effectively “vouching” for the quality of your content. There are three main types of links, defined by how they were earned: natural links, manually constructed links, or self-created linkages. The following elaborates on off-page factors:

  • Backlinks: Building backlinks forms the core of off-page SEO. Search engines use backlinks as indicators of the nature of the linked content, and a site with many high-value backlinks would typically rank higher than a site with fewer backlinks that would otherwise be comparable.
  • Natural links are given editorially by a page owner, without any action. For instance, when a food blogger adds a connection to a post referring to their favorite farm produce.
  • Manually created links are acquired through deliberate link-building activities. This includes things like getting customers to link to your website or asking influencers to share your content.
  • Self-created links include practices such as adding a backlink to an online directory, forum, blog comment signature or a press release.

Off-Page SEO Unrelated To Backlinking

While gaining links from external websites is the most frequently practiced off-page SEO strategy, almost any activity that a) takes place outside of your own website and b) helps to improve your search ranking position could be considered as “off-page SEO.”

  • Social media marketing
  • Guest blogging
  • Linked and unlinked brand mentions
  • Influencer marketing

However, it is important to note that the net result of each of these activities is to create a reference to your site from elsewhere on the web — whether it’s a reference to a link, a mention of your brand or website, or something else.

Now that you understand the differences between on-page and off-page SEO, it is time to choose a seasoned SEO service to optimize and improve your website’s ranking. If you are looking for a reputable SEO Company in Melbourne FL to improve your website’s ranking, please don’t hesitate to contact The AD Leaf ® Marketing Firm at 321-255-0900. We’d love to help you!

SEO services

How SEO Services Can Help Boost Your Sales and Revenue

Are you a brick and mortar company that’s looking to establish an online marketing presence? Interested in marketing your products or services online, but you just don’t have additional time to learn digital marketing techniques? If you want to promote your product or services online in the most effective manner, you cannot overlook the importance of SEO services for your business. If you’re not aware, the purpose of SEO is to make sure that your website gets optimized so that you can get maximum revenue through increased traffic in the least possible time. When a team of qualified SEO professionals comes up with an effective strategy – in partnership with you – to increase traffic to your website,  it is a correlation to help increase your revenue. Essentially, the more traffic you can direct to your website, the greater the chances that you can convert them to paying customers. It doesn’t matter if you are a startup or an established firm. Quality, professional SEO services are necessary to make an impact to help boost your sales and revenue.

How SEO Services Can Help Your Business

Although we believe content is king to help you rank on top of Google and other search engines, simply loading your website with well-written content is not enough. Also, building an attractive website wouldn’t simply bring in more traffic and conversions. Understand that having a beautiful website without any marketing is basically a business card online. There is so much competition out there and so many challenges in the world of digital marketing, that it will take tremendous manpower to optimize your website and have it successful for the long term. Search engine optimization is not something you do part-time or with minimal effort. You need a team that’s familiar with SEO best practices, who understands your business goals and come up with a long-term strategy to help you achieve them. We believe this is what it takes to become competitive in 2020 and beyond.

In the end, effective SEO services are designed to bring the right visitors to your site, hold their attention, and convert them to customers. Entrusting the right SEO company with your digital marketing campaign allows you to do what you do best and focus on your core competencies, which is your business. A good team of SEO professionals will work you as a partner of your company to employ the latest and most ethical tactics to make your website rank high on leading search engines.

Here are the SEO services and techniques they can provide for you below:

SEO professionals work to implement these different strategies while keeping your business goals in mind. Their tactics allow your website to maintain its position even in the face of Google’s ever-changing search engine algorithms. A reliable firm will provide you with timely reports to let you know where your website stands and the progress that it is gradually making.

Now that you understand the importance of  SEO services, it is time to choose a high-class SEO service to optimize and improve your website’s ranking. If you are looking for a reputable SEO Company in Melbourne FL to improve your website’s ranking, please don’t hesitate to contact The AD Leaf ® Marketing Firm at 321-255-0900. We’d love to help you.

 

SEO Content Writing

SEO Isn’t Just About Quality Content

Over time, those who are unfamiliar to advanced search engine optimization (SEO) strategies have the perception that the quality of written SEO content is the most important factor to being top ranked on search engines. This perception isn’t entirely incorrect. However, it is misleading and can cause a casual SEO strategist to focus the wrong factors.

When you search a keyword on Google, or another search engine, and click onto a specific result, you’re most likely going to judge the page you land on based on different needs. Does the web page give you the content you were specifically looking for? Is the page easy enough to navigate and view? Does the content actually peak your interest, and does it seem accurate? In terms of quality content, many of these questions are very important to answer. They overall impact the experience of a website’s visitor and how search engines can measure the worth of the page.These elements are important for writing quality, but don’t do much for the actual optimization robots are looking for when indexing websites.

What Is SEO Actually About?

Other than writing quality SEO content, optimization done both on-page and off-page largely factors into what can rank a website greatly on a search engine. Here are the other factors that truly determine SEO success:

Time

SEO is all about time. It is not a process that is completed within a simple couple hours. It can take months, and almost years to gradually build ranking for multiple keywords. It can take a long time to build links externally, that are meant to support your website overall. Gradually and slowly, search engines will discover all connections you are trying to build within your website (from possible internal links), or even links you may have created on other websites that connect back to your site.

Link Building

Search engines could care less about content either being the best or worst if the content itself is not being found through a proper link. If your audience cannot link to it, search engines are very unlikely to even rank it and this will result to no traffic being driven to your website. Think of it this way: The more people can link back to a certain piece of content, the better its chances are of actually ranking for a specific related keyword. Quality links truly do matter, and they can sometimes push a link that has been stuck at position 5 to position 1 on search engines.

HTML Tags

Meta tags, such as title tags, meta descriptions, and keywords, are extremely important. Title tags and meta descriptions are the first impression a possible visitor could have on a specific web page you have ranked. What is displayed in the SERP can make or break whether a person clicks on your website or not.

Source of Content

Link building can play a big factor in giving a website high domain authority. But why is domain authority important? Google will give priority in ranking to those websites that have built such authority and credibility over time. When optimizing a new page, if the website already has high domain authority, they already have a huge head-start in SEO.

Other Factors

Other factors that could affect search engine ranking involve simply having more spend on using better SEO tools, or having a bigger ream of people working on the factors listed above. Another factor is also simple luck. Despite a lack of optimization of SEO strategies, some websites have specific pages ranked up well.

 

Writing the best SEO content may not be the only way to get your web page top ranked. Overall, SEO is a competition of strategy ‒ strategies that are achieved by multiple levels of optimization. However, perseverance and patience are important and are almost key to such a competition.

seo strategies

How Effective SEO Strategies Can Give Your Business Maximum Results

Are you looking to find out how SEO (search engine optimization) can help you rank on the first page on Google in the midst of your competitive market? When it comes to developing and executing SEO strategies, it doesn’t have to be complicated. In fact, you may be over-complicating the process and spending so much time trying to out-Google “Google” that it hurts your chances to create relevant traffic to your website. However, SEO is still very difficult to understand due to the volatile nature of search engine algorithms that changes every minute. This is where hiring a skilled and trusted SEO company as The AD Leaf ® Marketing Firm can do for you.

But first, lets go over exactly why SEO (search engine optimization) is important and what makes an effective SEO strategy work seamlessly.

Always Abide By Google Standards When Developing Your SEO Strategy

SEO is all about abiding by Google ‘s standards which helps Google, as well as other search engines, find your website by including the relevant keywords for your service/product pages or blog posts. If you can determine who is your customer avatar, what your target market is looking for, and produce content that meets their needs, all you need is sound SEO and strategies to make sure your content gets in front of your target audience.

Is SEO Really That Important?

With so many ways to drive traffic online, SEO can be pushed aside in favor of social media, video marketing, Facebook Ads and many other ways of marketing online, but here’s the big reason search engine optimization needs to be an important part of everything you do.

With the right SEO strategies in place, one piece of content like a blog post or an article could bring you traffic day after day without any additional work. This means you have the potential to send hundreds of visitors to your site daily from the work you’ve just done once.

In today’s platform, social media moves so fast that while it is great for building up leads, branding yourself, creating a loyal following, it is paramount to combine your social media marketing with solid SEO strategies to ensure that you create a high volume of traffic coming in.

Now that you know the importance of developing and executing a good SEO strategy to bring maximum results for your business, it is time to choose a high-class SEO service to optimize and improve your website’s ranking. SEO is very effective, however, it is also time-consuming. As a business owner, your main objective is to service your customers and to provide that service fast and efficiently. 

There are only 24 hours in a day. If you’re taking the time to learn SEO, there’s a high chance that you’ll lose customers by not focusing on your leads and increasing your sales which is the most important thing to do at this time. On that note, If you are looking for a reputable SEO Company in Melbourne FL to improve your website’s ranking and handle all of the heavy lifting, please don’t hesitate to contact The AD Leaf ® Marketing Firm at 321-255-0900. We’d love to help you increase your traffic and conversions today.