Our Campaign Process
Our Google Ads certified partners are committed to ensuring your ads and campaigns are executed to deliver the best lead conversion results while simultaneously searching for innovative and cutting-edge drivers that minimize Costs Per Click, and utilizing the leanest budget. The AD Leaf ®’s Google Ads PPC (Pay-Per-Click) Management includes the following services as part of our standard Ad Words management practices:
- Fact Finding Evaluation
- Extensive Detailed Campaign Structure
- Keyword Research and Optimization
- Ad Copy Creation Tool
- Website Landing Page Optimization Tool
- Ad Split Testing Tool
- Optimized Bid Strategy
- Negative Keywords
Google Ads management works well for certain types of businesses. If your business model involves emergency services (e.g. plumber, electrician, towing service, etc.), then a Google Ads campaign is fantastic. If you haven’t executed a marketing strategy correctly for your business and are in need of quick leads, our Google Ads management is also for you. Furthermore, businesses that are entering its holiday season can utilize Google Ads for gaining additional market share as a supplement for your business’ success. Google Ads are best if your targeted age demographics are within the Gen X, Gen Y, and Millennial generations.
Google and its partners own 71% of the search engine market share.
What is Google Ads Management?
Google Ads management is the implementation of pay per click strategies from an individual marketing manager or a team of digital marketers to assist in generating leads and conversions on the Google Ads platform.
Before you even start to advertise with Google, you have to start with the type of visitors you want to attract to your website. The main steps in setting up and maintaining a favorable Google Ads campaign are
- Keyword Research
- Writing Advertisements
- Tracking Conversions
- Generating High-Quality Leads
- Campaign Monitoring
Keyword Research is about selecting the relevant keywords and phrases that your potential clients would enter into Google’s search engine to find products and services. Also, to find out how much a keyword would cost once someone clicks your ads which will help determine the right amount for your budget and determine an ROI.
Our team will create emotional and engaging headlines and ad copy to intrigue your potential clients and have them inquiring more about your products and services. We work with you to produce the most effective ads that get high conversions.
We will set up tools to track your conversions and to come up with additional strategies to generate ever more conversions
Generating High-Quality Leads
With the combination of an effective and engaging ad copy and landing page for your product and services, we will make it advantageous to have your leads be of high-quality and relevant to learn more about your business.
We will monitor your search term reports closely to learn which keywords/queries are most often used, to focus their buys on the most common searches.
If it seems like a lot of work, then yes, it can be, especially if you need to start at the beginning. If time and budget are important to you, it is probably to your advantage to outsource this task. If you have a desire to be in control and learn all the information required then there are plenty of online resources to assist you in gaining the knowledge you need to start advertising on Google.
To learn more about how Google Ads can positively impact your business’s sales and marketing, please contact us to schedule your consultation. Google Ads can create the necessary impressions your business desires by gaining immediate traffic.