People are always searching for solutions to the problems or questions that they may have by looking up keywords or phrases, hoping that the results they receive align with what they are looking for. Connect With Your Audience by Using Long Tail Keywords, the more complex a topic is, the longer and more detailed the question gets. Of course, being specific to get the needed answers is fine. But as most websites are optimized for more short-phrased keywords for SEO in Melbourne, FL, any resource triggered by that keyword will come up, which are the numerous resources that might not even have the answer someone is searching for. This could make the user feel frustrated for finding everything BUT what they need. Although your Website or business may have the solution, it can be buried under numerous resources before the user can find you.
This is where incorporating “Long Tail Keywords” into your SEO can establish a more specific answer for users. The more specific the keyword, the more valuable a resource the business is to the person that is looking for them.
What Are Long Tail Keywords?
A long tail keyword is at least three to five words. These search keywords are usually long phrases similar to a sentence, which allows you to target a specific demographic. The more detailed the phrase, the higher the quality of traffic received because it will only appear to users searching for these specific phrases or similar. For a business, higher quality traffic can also lead to better quality conversions because it is being triggered towards an audience who may already be actively in-market to find and invest in a solution.
According to CWS, over 70% of search queries use long-tail keywords, which has become more prevalent due to voice search. As smart devices have become an essential product in everyday life, people use their smart home devices to search the web using voice search. This has developed the adaptation to long tail keywords, as verbally stating a question would be more natural and detailed compared to typing it in the search bar.
An Example of Long Tail Keywords
Utilizing long-tail keywords is a matter of establishing a better line of communication between your business and the potential clients who are already out there and actively shopping for the product or service you provide. For example, if your company manufacturer sells desks, the chances of you ranking high for an organic search for “Desks” are extremely slim because there is too much competition for that keyword. But if you specialize in a certain type of desk or materials, keywords like “cherry wood L-shaped computer desk” will find those consumers looking for that exact product. When creating keywords of any type, It is best to use words used by your target audience and avoid difficult terms.
You’re going to draw less traffic with a long-tail keyword than you would with a more generalized one like “desks,” but the traffic you bring to your Website will be more committed and focused on buying your product or service, which will more likely lead to a conversion. Competition for shorter keywords will be much more fierce, and your return on investment can be lower. By effectively implementing long-tail keywords, you will attract the exact type of audience you are looking for, giving you a much higher return on investment.
How the Ad Leaf Can Help You with SEO in Melbourne, FL
With keyword rankings getting more competitive, creating new strategies for SEO in Melbourne, FL, is a must. We are specialized in this field and have the tools and expertise necessary to help drive your business’s success by improving your search engine ranking. Learn more about what we offer your business, and contact us to plan and design an SEO strategy in Melbourne, FL.
