5 Key Benefits of Managed IT Services

Managed IT Services Melbourne FL

Does your business have an IT Department that is running thin? Your employees are busy, which is great because that means that business is booming, but do they have too much to do? Are they having to work overtime to get what needs to get done completed on a daily basis? When you have a booming business, IT Staff plays a very key role in keeping things running smoothly everyday. Think of how much smoother your business would or could run on a daily basis if you outsource your IT Management and could use your in-house IT staff for more tasks on a daily basis. Having an outsourced Managed IT service would clear up some of your current staff’s time to do other tasks.

Here are 5 Benefits from using Managed IT Services:

  1. IT employees are a valuable asset in your company no matter what the size. Being connected to the Internet, connected to other employees or staff members via email or even calling another employee on the phone can be easily taken for granted until all of a sudden, these things are no longer working. When your business only has one IT person on staff this can hinder a business significantly when something needs to be fixed. Having Managed IT Services can help you with these problems when they do arise. The in-house staff would be able to help you get this situation handled because your Management IT Staff would be handling the “bigger” things off site for you on a daily basis.

 

  1. Computers and Cloud Servers can be a great asset to your business. They keep you connected to the internet and store needed files for you and your employees. Unfortunately, these assets can be very unpredictable. Servers can go down, get hacked and computers can have trouble connected to Wi-Fi. These can be things that could be very costly to your business. This is going to cost your business extra money because your IT Staff is now working on getting these issues fixed for you, taking up time in their day. When you are running a business, you have to think about your budget, whether it be the monthly budget or the quarterly budget. Keeping this budget as steady or consistent as possible is always the key goal. When you are fully aware of what your monthly expenses are going to be, you can be more at ease while running your business. Managed IT Services Melbourne FL will come with a monthly price, but this price will be consistent based on the services that you choose. Having this consistency can not only give you piece of mind about the technology that you have in your office, but piece of mind when it comes to you company’s financials.

 

  1. In 2019, being someone that recycles and takes care of the environment can be looked at as a good thing to be doing. Society might see you as someone that cares about the environment and that you are doing things to create a better environment for your town or city. When you hire remote or non-onsite employees you can also be seen as decreasing your business’s carbon footprint. Having a Managed IT department would mean that you would only have a select few or even just one employee that would have to travel to work every day. Being a business that cares and makes a clear effort to care about the environment will always arise good within the community that you do business in.

 

  1. When problems arise with the technology that you are currently using in your everyday business, they tend to arise at the most inconvenient times. You are about to walk into a new client meeting, about to have a conference call with a new business partner or even small issues that happen to occur at exactly 8:00 A.M. on a Monday morning. When these problems arise, you have no choice but to reschedule or stop what you are currently doing and “fix” these problems, so you are able to move forward with your day. With having Managed IT Services, your services and managed IT staff could have predicted or even foreseen the problem arising and be able to fix the issue or concern before it became a major issue. Managed IT services would be monitoring your entire network 24/7. They are looking for the patterns of the good and the bad. If they foresee a pattern that might end up as an issue, they can address this concern before you even notice a hiccup in your business. Sometimes your Managed IT service is going to take care of an issue and you will never actually hear about it. Having staff that is monitoring your technology for issues 24/7 can be a major business benefit.

 

  1. When you bring together people from all walks of life you automatically bring together different personalities to the table, but you also bring together people from different education backgrounds. The same can be said when you have Managed IT services. When your in-house IT staff already has a collective wealth of knowledge you have a great advantage. With this, having an outside Managed IT service can double or even triple this wealth of knowledge for your business. You now not only have the minds of a few staff members but of many staff members.  When problems do arise, you will not only be able to utilize your in house staff but utilize the minds of your Managed IT staff to come together and fix the concern or problem.

 

These are just a few key benefits of having a Managed IT Services Melbourne FL for your business. The list can be endless when it comes to the different services that can be provided. When you find yourself thinking about hiring another IT staff member, certainly consider what Managed IT services might be able to do for the expansion of your business.

 

If you would like to hear more about what Managed IT Services Melbourne FL that The AD Leaf provides, please call us directly at 321-259-0900. We look forward to hearing from you and what we can do for your business.

Social Media Marketing Spotlight: Instagram

Instagram for Small Business

Instagram In An Instant

*1 billion+ accounts are active worldwide every month
*500 million+ accounts are active worldwide every day
*80% of those accounts are following a business

If these staggering facts don’t raise an eyebrow and have yourself asking ‘what does this have to do with me as a business owner?’ then you may just want to close up shop right now. In all seriousness though, with a social media platform that boasts a colorful Polaroid-esque icon, you must know that you’re getting ready to dive into a wonderful world of visual immersion!

Launched in October 2010 for iOS, then later in April 2012 for its Android counterpart, Instagram has millennials arranging the perfect plate of food before taking one bite and snapping selfies from 4 different angles so that they can use that warm-glow filter that makes their skin look flawless. Users can create their own view of reality and only share what they feel is most worthy to their world of followers.

It’s even turned into a game for those in the ever-changing pop culture world. @World_Famous_Egg created an Instagram account for the sole purpose of getting users to like a photo of a plain brown egg to surpass the likes on a baby photo posted by popular gal pal Kylie Jenner. When the egg prevailed with more than 50 million likes in January 2019 over her 15 million likes, her response was cracking an egg on the sidewalk. That still got nowhere near as many likes.

Where Pop Culture Meets Business

The whole egg fiasco is only one example of the influence that a dedicated Instagram account can have. Obviously, this is about as ridiculous as you can get, but the point is that it worked in a big way! If users are going gaga over that photo of your dog napping or the mini video of the guy next door mowing his lawn in his underwear, why can’t a business visually brag on their goods and services to bring in new, soon to be faithful customers?
Forbes has said that “Social media has created this intense desire and opportunity to share what we learn. Most of us enjoy sharing ideas, especially when there’s a video or a photograph or drawing.” These are the posts that go viral, not wordy posts or status updates. The best part about Instagram for small businesses is that it does not discriminate against the type of business you are either– be it a mom and pop shop or a big e-commerce brand. As long as you are consistently enticing potential clientele with the visual wonders of your goods and services, there is no doubt they will be falling in line to purchase time and again.

A Few Helpful Hints

One more fun fact for the doubters: 25 million businesses are reaching customers on Instagram! Type in the name of the closest competitor in your industry. Chances are they have a flourishing profile with eye-catching imagery, helpful information for consumers, and a following that is already purchasing. Good news is you are not too late in the “game” as Instagram and other social media platforms are constantly evolving and finding new ways to help businesses succeed. Follow a few simple steps to get started:

The Perfect Profile

One thing remains constant across most popular social media sources and that is a company needs to start with an uncomplicated, straightforward profile page with easy access to contact information and a clear idea of what type of business they are. Make sure your branding is consistent across the board with an Instagram for small business handle that matches your business name, a logo or other image that best represents the company, and a mini bio that lets the users know what you are about.

Talented Targeting

Think about your typical consumer. Are you a chic boutique looking for young hipsters to buy your one of a kind creations? Or are you a local bar with craft beers on tap and giant TVs on the wall coaxing hard-working blue-collar men in for a round after a hard day’s work? Before posting anything on your Instagram for small businesses, make sure the visuals and the captions are custom crafted to spark an interest in your target audience. Keep it simple and use niche hashtags that you know will be searched for. #rockclimbing brings up more than 3 million images of world travelers with daring mountain top views. #coloredhair offers over 1 million photos of amazingly colored and inspirational hairstyles. Find some perfect tags that fit your business model and those eager searchers who are looking for your type of company will find you!

Visual Awareness

With the emergence of free and easy to use photo and video editing tools, you have full creative license when it comes to what you post. Establish the look for your page by staying consistent with colors, filters, and the physical content you post. This does not mean that a chic boutique should only be posting the same boring photos of clothing laying on a table. Those are great for a hard sell, but it’s perfectly OK to spice things up with images of your customers strolling downtown in your signature collection or shots of the staff in the store enjoying their jobs. No matter what you post, make sure it is visually appealing!

Collaboration & Calls-To-Action

Remember not to talk AT your potential clientele. Talk WITH them. Engage them in conversations about your goods and services, ask questions and bring up topics that will get people interacting with your content, and even offer contests that encourage users to like, comment, and share posts. Don’t be afraid to throw in some easy instructions to get them closer to that final sell. “Visit our website and sign up for our newsletter to get 15% off your first order!” “Tell us who your favorite television star is for a chance to win a $10 gift card towards your next car service!” There are many options to get your followers converting to customers without saying “BUY BUY BUY!”

Marketing Magic

This is the part where you do your thing and we do ours! A business owner has much to do when it comes to keeping the shop going, the workers happy, and the clients wanting more. Not to mention the bookkeeping, the problem solving, and the trailblazing of new and interesting products and ideas! Devote your time to business development while we devote ours to the strategy and implementation of awesome marketing magic!

 

To get started on an Instagram for Small Business profile, or jump head first into a full-blown social media marketing campaign, call the experts at The AD Leaf Marketing Firm at 321-255-0900. We truly enjoy collaborating with our clients and offering our amazingly imaginative social platform expertise in order to position your business for ultimate success.

Top 3 Problems that Graphic Design and Good Branding can help Solve for your Business.

Graphic Design Melbourne FL

“There are three responses to a piece of design – yes, no, and WOW!
Wow is the one to aim for.”
Milton Glaser

Time
The old wives’ tale that time is money has never been so true when you are talking about running or owning a small business. You find yourself constantly looking for ways that you can save time.
Graphic Design Melbourne FL and Good Branding can help save you this time. If you have prospective clients reaching out and asking what your services are, you should automatically know that you might have a problem with your presentation and graphic design Melbourne FL. For example, when you first look at the Portland Trailblazers logo you might be a bit taken back. Their name implies “trailblazer” (a type of horse) but their logo doesn’t look anything like a horse. Although the actually meaning behind the logo is significant, it implies five players on one side, playing or interacting with five players on the other side, it unfortunately doesn’t read easily, and can be quite confusing. Having a logo with meaning behind it is always great, but does it also let consumers know who you are and what you do. When you combine both of these aspects you are on the right path to saving time and getting right down to the fun part, business.

Standing Out From your Competitors
Starting or running your own small business can be very exciting and terribly scary at the same time. Whether you are selling goods or providing services, the most important thing you will need no matter what you do is customers/clients. Do you own a plumbing company, but are also in competition with fifteen other plumbing companies in your local area? What about your business is going to make the prospective client call you, instead of someone else? Standing out from your competitors when you are in a saturated market can be very difficult. If we dive deeper into plumbing companies, most consumers never think twice about plumbing until they actually need a plumber then they tend to call the plumber in their area that they recognize. Recognition is the first step in standing out. Does your overall “look” go across all of your marketing platforms. Are you consistent?

Becoming and/or Being Memorable
You are now at the point in your business “life” where you have clients, but you are now looking for those clients or customers to come back. Is your business memorable? Is your logo memorable? Some might say that your great customer service will continue to bring customers back, but can you solely rely on this? When you think of a great coffee shop, most consumers tend to think of Starbucks. They not only have great customers service and amazing coffee, but they are recognizable across the United Stated and the world, they are consistent and memorable. Now that you have the “recognition” part of your business down, you can start working on the consistency. Road trips are one of my favorite past times, I love to travel. While traveling, I am normally looking to stay awake, I correlate staying awake with coffee. While traveling the only symbol that I look for on the interstate is the Starbucks logo. I don’t even need the “Starbucks” typography written below it. I know the logo because they are consistent, when I see it, I recognize it right away. I know who they are, what they sell, and that they have great coffee, and who doesn’t like great coffee.

With Graphic Design Melbourne FL and Good Branding, you can also be on the right track to attracting your customers and becoming memorable. With these three problems solved for your business you can now focus on the task at hand, running your business. At The AD Leaf, we can create any design that any company would be proud of. For more information about our graphic design Melbourne FL solutions, contact us today at info@theadleaf.com or give us a call at 321-255-0900.

Why Your Business Needs SEO Melbourne FL Services?

SEO Melbourne FL services

Let’s go back to the ’80s and early ’90s. Back then, you had to go through the yellow pages to find a local business for a service/product you were searching for.

You had to call the business for the service or product that you were looking to find and then head over to the business if services/products were available.

Now let’s fast forward presently to the year 2019.

As you know, going through the yellow pages to find the number of a local business is a thing of the past.

We now have this nice, little invention called a smartphone where the majority of the population can easily find any type of information at their fingertips.

As a local business, it is not an option to build a website.

In the digital and information age, where things are moving at such a rapid pace, having an online presence is now mandatory.

However, even though building a website for your business online is a tremendous start, it does not end there and this is where many small businesses usually falter.

They believe once their website is built, the traffic will increase automatically to their platform and the money will come rolling in.

Big mistake!

They haven’t learned how to market their website and how to optimize it with SEO (Search Engine Optimization) techniques.

If you’re building your website where you want your potential customers to find and call you for your products and services, you cannot treat your website like it’s a “business card”.

You have to put in the work to optimize your website with SEO so your customers can easily find you in the search engines i.e Google and Bing.

In this post, the AD Leaf Marketing Firm will give you our reasons why your business needs SEO Melbourne FL Services if you are building your business online for the long term and to out-market your competition.

Why Your Business Needs SEO Melbourne FL Services?

Consumers Are Searching Online

According to this article, over 70% of consumers search online for products and services before they buy.

What does this tell you?

It means that consumers are becoming intelligent because they are better informed all because of the power of the internet.

The business that has the right content and information that solves the consumer’s problems will win their trust as well as their business.

Having well-constructed content and an SEO-optimized website can certainly help increase your business’  traffic and to land new customers.

Having an SEO-Optimized Website Is A Long-Term Asset

Many local businesses tend to focus on PPC (Pay Per Click} campaigns to reach new clients.

Although we agree that launching a PPC campaign is beneficial for your business, it can be expensive if you don’t have a substantial budget.

With SEO, you are building an asset that can last you long-term.

Think of your business like growing a garden.

To have your crops grow, you have to water and nurture it on a consistent basis.

This same concept applies to building your website with SEO.

By writing awesome content and optimizing your website with effective SEO techniques, you’ll build up your website so it drives more and more customers to your business.

Your Competitors Are Building Their Website

This is the number one reason why your business needs SEO.

If your competitors in your local area are implementing SEO to their website and you’re not, your business will end up on the losing end.

When it comes to SEO, you want your website to end up on the first page of Google for your relevant keywords and long-tail phrases.

By not using SEO, you will lose potential leads and customers by your competitors who are smart enough to hire professional SEO specialists to assist in increasing their traffic and their income. Don’t let this be you.

Conclusion

Now that you know why your business needs SEO Melbourne FL services, you are wise enough to know that not only having a website will help your customers find you, but it needs to be SEO-optimized if you want to out-market your competition in your local area.

If you, as a business, are in need of SEO Melbourne FL services and you don’t have the time to do this yourself, contact The AD Leaf Marketing Firm where our professional SEO specialists will perform effective SEO Melborune FL techniques and strategies to help your business and website get to the first page of the search engines which will lead to new customers and increased revenue.

4 Benefits of Social Media Marketing for Small Businesses

Benefits of Social Media Marketing

We are far from the early days of social media. The days where Facebook was used as a way to tell your friends what you had for dinner and Instagram meant having your Grandmother on speed dial. Social media has become an ever present part of our day-to-day life and thus, has become a dynamic marketing tool in 2019. In order to stay relevant in the digital age, social media is nothing short of essential for every digital marketing strategy. Here are 4 Benefits of Social Media Marketing for EVERY business, large or small.

 

#1 Advertising and Brand Recognition: (Shout Your Brand’s Name From The Rooftops!)

As we mentioned, social media is an integral part of our society; it’s everywhere and everyone is active in at least some form of it. Imagine being able to quickly and effectively reach all of those people at once. Let’s compare a social media post to a newspaper ad. Print advertising has been around longer than any other form of advertising we see today, but how does it compare to social media marketing? Let’s say we are trying to get the word out about a sale. To put an ad in the paper, you will have to make some choices: How big can my ad be? Will my ad have color? Who will my ad reach? How much will it cost me? The average rate for a newspaper ad today is $12 per inch, meaning a 4×10 inch ad will run your business $480.00! Now let’s talk about social media, not only is it more efficient, its free! Rather than a one-off ad in the paper, social media allows you to talk to your entire community 24/7. It’s just a matter of time before everybody knows your name. Any money you spend on an ad on social media is icing on the cake to reach more of your target audience. That $480 could get your Facebook ad in front of thousands of users in just a few days time!

 

#2 Show Your Brand’s Personality: (You Know You’re Awesome, So Tell Them!)

Stuff that 4×10 newspaper ad with as much personality as you want, it will never tell your brand’s story like social media. Social media not only allows businesses to market their product or service more effectively, but their company’s personality like never before. Have a fun day at work? Snap a picture and share it! Exciting new update or product? Snap a picture and post it! Before you know it, your followers will have made a connection with you and your brand before even stepping foot in your small business.

 

#3 Easy Way to Provide Updates: (Never Miss A Beat)

If you are a small business, you want to connect with your local audience. Everybody loves to support local small businesses in their town, and social media is the bridge you need to connect with them daily. Get the word out about your latest sale, show off that new product or recipe the day you put it on the shelves or the menu. Social media allows your small business to stay in touch constantly. Even better than that, social media works both ways by putting you in the know with what’s going on in your community. Connecting with local events going on like big sports team wins, weekend markets, town block parties, etc., gives your business the chance to connect to your audience on a more personal level. Help build some excitement around these events, have a sale or run a promotion to take advantage of the extra foot traffic, By keeping the conversation going, your customers will feel connected to your brand.

 

#4 They’ll Never Forget Your Brand: (Leave a Lasting Impression)

Did we mention that social media was everywhere, all the time? Social media marketing is what is considered a “live campaign”. This means that 24/7, your content is out there working for you and can be seen by anyone. Our newspaper ad from before is only effective to the subscribers of that publication, and is gone as soon as the last one is thrown away. Not to mention, by the time our newspaper ad reaches the right person about your sale, your sale is over and your potential lead is lost. In addition, how many times a day does a potential customer look at a newspaper? Once! Throughout the day, the world is checking their phones, jumping over to Facebook in-between emails, scrolling Instagram while unwinding at night, they’re constantly interacting on social media! If you don’t have a social media marketing strategy, you’re missing out on all of these opportunities for your brand to be on the forefront of everybody’s mind. You want these people to be reading reviews, seeing your products and asking you questions. In many ways, social media marketing has become the word of mouth of 2019.

 

If you are a small business and you’re not marketing on social media, you’re losing money. Social media has become an essential tool to tell your brand’s story, connect with your community in real time and leave a lasting impression. If your small business’ social media has been neglected, The AD Leaf can help. Our strategy includes creating dynamic and engaging social media platforms tailored to your business’s specific needs, and managing them to ensure your business has the tools to succeed in the modern world. For more information about the benefits of social media marketing, contact us today at info@theadleaf.com or give us a call at 321-255-0900.  

The Pitfalls of A Bad Logo Design

Bad Logo Design

A good trademark is either cancer or a cure. A bad logo design can simply destroy or flourish your business. Everyone has a face and that face whether it’s fair or not, is the first step to gaining trust. So we shave, cleanse, and smile to put our best foot forward so that we can build loving trusting relationships. The same should be brought into your business utilizing graphic design. However, what exactly is a logo and or trademark? Who will be best to bring a face to your company? In the end is the process monetarily it worth it. No matter how big or successful your company is, I assure you, nothing is more expensive than a bad logo.

What comes to mind when I say, Nike? The Swoosh. What comes to mind when I say McDonald’s? The golden arches. Even though I stated the singular name of the company you unconsciously accepted both a trademark and a logo. As in the case of NIKE’s branding, the Swoosh is the trademark and the lettering/typeface is the actual logo. The logo comes from the ancient Greek ‘Logos’ meaning word. As you can see in our modern society the two have become almost interchangeable.

Many people, to their detriment, regard the logo as secondary in nature to the running of the business itself. They have an image in their mind of something they feel would properly represent themselves as an entity. A graphic designer takes the good intentions of the client and makes that message palatable and inviting across all platforms. Building trustworthy relationships between, not just Client and Designer, but Client and their consumers. You will always be able to find an illustrator to create what you have in your head. However until you trust a real designer to get into your head to find the true motivation, direction, and audience behind the company, you might never see your businesses true value and highest potential.

A poorly rebranded logo or even a bad logo design can simply destroy a company, just as a poor logo from the beginning will assure a swift end to many, if not, most businesses. As a business owner hiring the right designer or the right agency to market you might seem expensive and overwhelming. What I tell my clients is since their head is in the money space, let’s talk money. Right now, if you have a poor logo that doesn’t properly convey the value of your business, everything your logo touches is a waste of money, and worse being used against you. Your bad logo design/trademark goes on every product, bag, email campaign, and social media post will execute the opposite of your goals. It would be akin to funding your competitors. Most people in this case with little to no understanding of the issue, believe they just need to be put more in the spotlight so they throw even money at the problem not realizing they are plastering the problem to everyone on everything speeding up the demise of their company. Before you know it, your advertising budget is gone, your clients are scarce, and your dream is over.

No matter how big or successful your company is, I assure you, nothing is more expensive than a bad logo design. A logo or a trademark that is simple, elegant, and clearly projects the full spectrum of the value you provide is an investment that will allow you to focus and scale beyond your goals and not hinder you to the pages lost in chapter 11. You need to run your business with the help of a seasoned graphic designer. In conclusion, if you are an entrepreneur, you need someone in the design business who understand the business of design.

At The AD Leaf can help turn a bad logo design into a design any company would be proud of. For more information about our graphic design solutions, contact us today at info@theadleaf.com or give us a call at 321-255-0900.

The State of Social Media in 2019

Social Media Marketing Melbourne FL

Facebook has been around for over 15 years now! It’s no longer a question of should your business be on social media but a question of how effective are you using this powerful tool for marketing your business. If you don’t have an answer to this question, you’re likely really struggling to maintain relevancy in today’s fast moving digital marketplace.  

Don’t just take our word for it, look at this latest Google Trend graph showing the rise of social media and the decline of the ever-popular excuse for the lack of marketing: “Word of Mouth”.

 

Social Media Marketing

Social Media Marketing Melbourne FL

Word Of Mouth


Social Media Marketing Melbourne FL

 

So, what do you do with this information? As a business owner, it’s time to come to the incredibly important realization that social media is not only a viable part of marketing your business it’s actually one of the most effective ways for many business models in today’s ever evolving digital landscape.

It’s not enough to just post some pictures on your social media channels once in awhile either. Platforms like Facebook and Instagram understand that they’re businesses and they’re fully aware that they can and do expect you to pay them to show your content to your intended audiences.  

Did you know that only 2% of the content you post is shown to your audience organically (without paying to promote it)?

 

This is incredibly sad news for businesses because just a few short years ago, each time you posted an update, it was shown to all of your page audience (those users who like and follow your page). Now, not only do you have to pay the platforms to grow your page audience, you have to pay the platforms to show those people who have already chosen to be a part of your audience your content.  

 

Ok, so if you’re even slightly savvy with social media marketing you’re probably thinking to yourself that this is nothing new for 2019. These changes rolled out in phases in 2017 and 2018.  That’s true! However, the Facebook Business Manager interface, the Ads Manager interface and Facebook’s Advertising Policies (in the wake of failures like Cambridge Analytica) are changing almost weekly. They’re becoming more and more strict with advertising policies, more advanced with ad targeting options and introducing more highly developed interfaces to improve your performance.  

A few years ago, a business owner could manage their own social media marketing.  It was actually quite fun for many who saw the value in it. Now, with the inception of social media marketing as a 4-year degree choice, the almost daily updates to Facebook’s Business and Ads Manager interfaces and the constant policy changes to navigate, a business owner will either have their accounts shut down for policy violations or waste an incredible amount of money trying to figure out how to reach their audience on social media.   

Social Media marketing in Melbourne FL has also come to be known as a glamorous and sexy component of a small businesses marketing program. However, for some of you, running things yourself is not the right answer.  Unless you’re going to keep up with weekly advances and policy changes, invest money in paid posts to reach and grow your audience quickly and develop strategies to reach and retarget your audience, social media marketing is a very slow growth marketing service line and will not yield lead procurement results with the speed you would expect. Even if you do invest in paid social growth to quickly grow your platforms, social media performance has a trajectory to its success.  

Your social media pages start off as a branding tool.

As your platforms begin to grow and develop, you’re raising your hand to let your audience know you’re here and you are sharing content that helps them get to know your brand and your products or services.  

When you have 50 followers on Instagram, don’t expect the public to jump for joy and immediately start buying into your brand and what you’re selling. 21st century consumers are educated and they will vet you. One of the first places modern day consumers vet you is on social media, so having a professional presence is critical.

Once your platforms start to grow legs and build an audience it will move from only serving as a branding tool into a customer service vessel for your company. You will notice customers asking about products or services they are interested in or have paid for.  

Finally, when you have reached an acceptable level of audience size (what your customers find acceptable), after they see a regular stream of content sharing (so they realize you’re not a Russian bot), and you have positively interacted with your customers on your pages (so they can see you are not a customer service nightmare), your platforms will then begin to procure leads or sales.  

This trajectory is a slow growth and you must be committed to its success for the long haul. Committed means you must regularly cultivate impressive and relevant content, you must not try to sell people and you should offer content that users actually care about, not what you want them to see.  

How does your product or service solve the problem for the consumer?  

Social Media Marketing in Melbourne FL can help you leverage your service and product offerings in ways that help your consumers and we can help you achieve that success. For more information about our social media marketing in Melbourne FL solutions, email us today at info@theadleaf.com or give us a call at 321-255-0900.

Connecting with Customers with SEO in Melbourne FL

seo in melbourne fl

Long-tail keywords are longer and more specific keyword search phrases that people are more likely to use when they’re getting closer to purchasing a product or service. These phrases are a little bit counter-intuitive at first, but they can be hugely valuable if you know how to use them.

The SEO in Melbourne FL competition is fierce. It is much easier now to rank for long tail keywords than for more common keywords, because fewer websites are trying to compete for these search terms. This is because the longer and more specific search terms are, the easier they are to rank for. Focusing on a group of long tail keywords will result in a great deal of traffic altogether. With the rise in smart home devices, people are using their smart home devices to search the web using voice searching. These type of search keywords are usually long phrases that are similar to a sentence.

Utilizing long-tail keywords is simply a matter of establishing a better line of communication between your business and the potential clients who are already out there and actively shopping for the product or service you provide. For example, if you’re company manufactures and sells desks, the chances of you ranking high for an organic search for “Desks” are extremely slim because there is too much competition for that keyword. But if you specialize in a certain type of desk or certain materials then keywords like “cherry wood L shaped computer desk” are going to reliably find those consumers looking for exactly that product.

Obviously, you’re going to draw less traffic with a long-tail keyword than you would with a more generalized one like “desks”, but the traffic you do bring to your website will be more committed and focused on buying your product or service which will more likely lead to a conversion. Competition for shorter keywords will be much more fierce and your return on investment can be low. By intelligently implementing long-tail keywords, you will be attracting exactly the audience you’re looking for, giving you a much higher return on investment proportionally.

Some markets are more competitive and can be extremely hard to rank in with larger companies dominating the search results. These companies have a very large budget to spend on marketing and SEO. You will be unable to compete on a small budget in a market like the furniture industry using broad search terms like wooden desk. If you have your mission clear, you should be able to define what makes your product or service stand out in your specific market. You should be able to find your niche and you should use your mission in order to start ranking. Taking the example of desks with a L shape made out of cherry wood would mean that you should focus on the less competitive term “cherry wood L shaped computer desk”. Again, use words that are used by your target audience and avoid difficult terms.

With keyword rankings getting more competitive, creating new strategies for SEO in Melbourne FL is a must. We are specialized is this field and have the tools and expertise necessary to help drive your business’s success by improving your search engine ranking. Learn more about what we have to offer your business and contact us to plan out and design a strategy for SEO in Melbourne FL.

Why Does Mobile SEO Matter?

SEO in Melbourne FL

You can’t simply make your site responsive and truly call it mobile-ready. To adjust to the dramatic rise of mobile search, you need to understand how people are using mobile devices to find your website. Mobile search engine usage surpassed desktop search engine usage in early 2015 and it hasn’t stopped growing. As the shift to mobile continues to dramatically increase, we keep investing time into learning what this increase means to your business.

Today, you now need to keep an eye on both desktop and mobile SEO in Melbourne FL because a majority of sites have different rankings on these different devices. This means that being the top listed site on the desktop version of Google doesn’t guarantee you will be the top listed site on the mobile version. So to be successful, you need to have a dual.pronged approach to your SEO in Melbourne FL strategies.

Back in 2016, Google announce they would start work on their mobile-first indexing as a response to the ever increasing mobile usage reports.In the past, Google’s search algorithm has used the desktop versions of websites for indexing and displaying results to both mobile and desktop users. This has caused issues for many users because the desktop site might not be mobile friendly. Mobile-first indexing started to roll out in March of 2018, it is a new procedure in which a website’s search engine indexing is based on its mobile version.. If your website isn’t mobile friendly it can really hurt your search engine rankings, which hurts your business.

These differences in keyword rankings are driven by Google to create a better experience for mobile users, and it is important to make sure your website is compliant. At The Ad Leaf, we have a highly successful strategy for SEO in Melbourne FL to maximize your website rankings. Our approach includes a many highly critical factors like:

  • Separate strategies and plans for both Desktop and Mobile SEO in Melbourne FL.
  • Tracking page speeds for both versions of the website as mobile websites need to perform and load faster.
  • We keep track of mobile users while they are on your site so we can learn their behavior and adjust our strategy accordingly

As specialists in the field of SEO in Melbourne FL, mobile first indexing isn’t a huge algorithm change like we have seen in the past. It’s a change in how Google reads your website and how your site ranks on mobile. If you don’t have a mobile website, Google will still search and index the desktop version of your website but there is a downside to that. You can be ranked really well for certain keywords but that doesn’t mean you will turn those clicks into conversions. If you don’t have a mobile website, it could make your website difficult to read on mobile devices which will increase the bounce rate and possibly start to negatively impact for search rankings.

Since mobile devices have become such a crucial factor in search rankings, creating separate strategies for desktop and mobile SEO in Melbourne FL is a must. Understanding there is a difference will help you grow your business. We are specialized is this field and we have the tools and expertise necessary to help drive your business’s success by improving your search engine ranking. Learn more about what we have to offer your business and contact us to plan out and design a strategy for SEO in Melbourne FL.

Getting More Out Of Your CMS

CMS

Every Content Management System or CMS has its own sets of advantages and disadvantages. A CMS really gives the power to website creators and website owners to add content and change or modify it as needed. How well it can build a website for your business depends on your skills to deploy it and market it. Here are some useful facts to consider when trying to get the most out of your CMS.

Customization

Every CMS allows for some amount of customization, some allow a lot more than others with the availability of themes and plugins. Plugins are what really allow you to expand on what your CMS is capable of right out of the box. Many CMSs can be enhanced with add-ons and plugins that can turn a basic blog into an e-commerce site, a forum, or a web application. Your plans for the new site could steer you towards one or two Content Management Systems that offer the plugins that you’ll need.

Usability

You don’t need knowledge of HTML or CSS to edit your website if you use a CMS. a CMS offers editing tools are provided for you in a clean and simple way and there’s very little to learn. Some CMSs do include complex content editors that are similar to popular document processing software, and some let you edit page content in a live view. If you ever have a problem using your CMS, many of the popular platforms have very large and well-established communities full or users that extend their expertise and help users with solving their problems on the platform.

SEO Responsiveness

You should never use a CMS platform that does not assure you about the site’s search engine optimization. While it’s true that most CMSs are equipped with search optimization tools, their effectiveness varies. You won’t be able to make your website prominent in the search engines without the proper tools that are needed to boost a site’s rank position. You need to be careful in picking the platform that has inbuilt SEO features or SEO features that can be easily added with the help of a plugin.

If you aren’t using a content management system to manage your website content, making the switch will certainly save you a lot of time, money, and frustration. The key is to choose the right CMS that closely aligns with the functions, extensions, and flexibility that you require.