The Pitfalls of A Bad Logo Design

Bad Logo Design

A good trademark is either cancer or a cure. A bad logo design can simply destroy or flourish your business. Everyone has a face and that face whether it’s fair or not, is the first step to gaining trust. So we shave, cleanse, and smile to put our best foot forward so that we can build loving trusting relationships. The same should be brought into your business utilizing graphic design. However, what exactly is a logo and or trademark? Who will be best to bring a face to your company? In the end is the process monetarily it worth it. No matter how big or successful your company is, I assure you, nothing is more expensive than a bad logo.

What comes to mind when I say, Nike? The Swoosh. What comes to mind when I say McDonald’s? The golden arches. Even though I stated the singular name of the company you unconsciously accepted both a trademark and a logo. As in the case of NIKE’s branding, the Swoosh is the trademark and the lettering/typeface is the actual logo. The logo comes from the ancient Greek ‘Logos’ meaning word. As you can see in our modern society the two have become almost interchangeable.

Many people, to their detriment, regard the logo as secondary in nature to the running of the business itself. They have an image in their mind of something they feel would properly represent themselves as an entity. A graphic designer takes the good intentions of the client and makes that message palatable and inviting across all platforms. Building trustworthy relationships between, not just Client and Designer, but Client and their consumers. You will always be able to find an illustrator to create what you have in your head. However until you trust a real designer to get into your head to find the true motivation, direction, and audience behind the company, you might never see your businesses true value and highest potential.

A poorly rebranded logo or even a bad logo design can simply destroy a company, just as a poor logo from the beginning will assure a swift end to many, if not, most businesses. As a business owner hiring the right designer or the right agency to market you might seem expensive and overwhelming. What I tell my clients is since their head is in the money space, let’s talk money. Right now, if you have a poor logo that doesn’t properly convey the value of your business, everything your logo touches is a waste of money, and worse being used against you. Your bad logo design/trademark goes on every product, bag, email campaign, and social media post will execute the opposite of your goals. It would be akin to funding your competitors. Most people in this case with little to no understanding of the issue, believe they just need to be put more in the spotlight so they throw even money at the problem not realizing they are plastering the problem to everyone on everything speeding up the demise of their company. Before you know it, your advertising budget is gone, your clients are scarce, and your dream is over.

No matter how big or successful your company is, I assure you, nothing is more expensive than a bad logo design. A logo or a trademark that is simple, elegant, and clearly projects the full spectrum of the value you provide is an investment that will allow you to focus and scale beyond your goals and not hinder you to the pages lost in chapter 11. You need to run your business with the help of a seasoned graphic designer. In conclusion, if you are an entrepreneur, you need someone in the design business who understand the business of design.

At The AD Leaf can help turn a bad logo design into a design any company would be proud of. For more information about our graphic design solutions, contact us today at info@theadleaf.com or give us a call at 321-255-0900.

The State of Social Media in 2019

Social Media Marketing Melbourne FL

Facebook has been around for over 15 years now! It’s no longer a question of should your business be on social media but a question of how effective are you using this powerful tool for marketing your business. If you don’t have an answer to this question, you’re likely really struggling to maintain relevancy in today’s fast moving digital marketplace.  

Don’t just take our word for it, look at this latest Google Trend graph showing the rise of social media and the decline of the ever-popular excuse for the lack of marketing: “Word of Mouth”.

 

Social Media Marketing

Social Media Marketing Melbourne FL

Word Of Mouth


Social Media Marketing Melbourne FL

 

So, what do you do with this information? As a business owner, it’s time to come to the incredibly important realization that social media is not only a viable part of marketing your business it’s actually one of the most effective ways for many business models in today’s ever evolving digital landscape.

It’s not enough to just post some pictures on your social media channels once in awhile either. Platforms like Facebook and Instagram understand that they’re businesses and they’re fully aware that they can and do expect you to pay them to show your content to your intended audiences.  

Did you know that only 2% of the content you post is shown to your audience organically (without paying to promote it)?

 

This is incredibly sad news for businesses because just a few short years ago, each time you posted an update, it was shown to all of your page audience (those users who like and follow your page). Now, not only do you have to pay the platforms to grow your page audience, you have to pay the platforms to show those people who have already chosen to be a part of your audience your content.  

 

Ok, so if you’re even slightly savvy with social media marketing you’re probably thinking to yourself that this is nothing new for 2019. These changes rolled out in phases in 2017 and 2018.  That’s true! However, the Facebook Business Manager interface, the Ads Manager interface and Facebook’s Advertising Policies (in the wake of failures like Cambridge Analytica) are changing almost weekly. They’re becoming more and more strict with advertising policies, more advanced with ad targeting options and introducing more highly developed interfaces to improve your performance.  

A few years ago, a business owner could manage their own social media marketing.  It was actually quite fun for many who saw the value in it. Now, with the inception of social media marketing as a 4-year degree choice, the almost daily updates to Facebook’s Business and Ads Manager interfaces and the constant policy changes to navigate, a business owner will either have their accounts shut down for policy violations or waste an incredible amount of money trying to figure out how to reach their audience on social media.   

Social Media marketing in Melbourne FL has also come to be known as a glamorous and sexy component of a small businesses marketing program. However, for some of you, running things yourself is not the right answer.  Unless you’re going to keep up with weekly advances and policy changes, invest money in paid posts to reach and grow your audience quickly and develop strategies to reach and retarget your audience, social media marketing is a very slow growth marketing service line and will not yield lead procurement results with the speed you would expect. Even if you do invest in paid social growth to quickly grow your platforms, social media performance has a trajectory to its success.  

Your social media pages start off as a branding tool.

As your platforms begin to grow and develop, you’re raising your hand to let your audience know you’re here and you are sharing content that helps them get to know your brand and your products or services.  

When you have 50 followers on Instagram, don’t expect the public to jump for joy and immediately start buying into your brand and what you’re selling. 21st century consumers are educated and they will vet you. One of the first places modern day consumers vet you is on social media, so having a professional presence is critical.

Once your platforms start to grow legs and build an audience it will move from only serving as a branding tool into a customer service vessel for your company. You will notice customers asking about products or services they are interested in or have paid for.  

Finally, when you have reached an acceptable level of audience size (what your customers find acceptable), after they see a regular stream of content sharing (so they realize you’re not a Russian bot), and you have positively interacted with your customers on your pages (so they can see you are not a customer service nightmare), your platforms will then begin to procure leads or sales.  

This trajectory is a slow growth and you must be committed to its success for the long haul. Committed means you must regularly cultivate impressive and relevant content, you must not try to sell people and you should offer content that users actually care about, not what you want them to see.  

How does your product or service solve the problem for the consumer?  

Social Media Marketing in Melbourne FL can help you leverage your service and product offerings in ways that help your consumers and we can help you achieve that success. For more information about our social media marketing in Melbourne FL solutions, email us today at info@theadleaf.com or give us a call at 321-255-0900.

Connecting with Customers with SEO in Melbourne FL

seo in melbourne fl

Long-tail keywords are longer and more specific keyword search phrases that people are more likely to use when they’re getting closer to purchasing a product or service. These phrases are a little bit counter-intuitive at first, but they can be hugely valuable if you know how to use them.

The SEO in Melbourne FL competition is fierce. It is much easier now to rank for long tail keywords than for more common keywords, because fewer websites are trying to compete for these search terms. This is because the longer and more specific search terms are, the easier they are to rank for. Focusing on a group of long tail keywords will result in a great deal of traffic altogether. With the rise in smart home devices, people are using their smart home devices to search the web using voice searching. These type of search keywords are usually long phrases that are similar to a sentence.

Utilizing long-tail keywords is simply a matter of establishing a better line of communication between your business and the potential clients who are already out there and actively shopping for the product or service you provide. For example, if you’re company manufactures and sells desks, the chances of you ranking high for an organic search for “Desks” are extremely slim because there is too much competition for that keyword. But if you specialize in a certain type of desk or certain materials then keywords like “cherry wood L shaped computer desk” are going to reliably find those consumers looking for exactly that product.

Obviously, you’re going to draw less traffic with a long-tail keyword than you would with a more generalized one like “desks”, but the traffic you do bring to your website will be more committed and focused on buying your product or service which will more likely lead to a conversion. Competition for shorter keywords will be much more fierce and your return on investment can be low. By intelligently implementing long-tail keywords, you will be attracting exactly the audience you’re looking for, giving you a much higher return on investment proportionally.

Some markets are more competitive and can be extremely hard to rank in with larger companies dominating the search results. These companies have a very large budget to spend on marketing and SEO. You will be unable to compete on a small budget in a market like the furniture industry using broad search terms like wooden desk. If you have your mission clear, you should be able to define what makes your product or service stand out in your specific market. You should be able to find your niche and you should use your mission in order to start ranking. Taking the example of desks with a L shape made out of cherry wood would mean that you should focus on the less competitive term “cherry wood L shaped computer desk”. Again, use words that are used by your target audience and avoid difficult terms.

With keyword rankings getting more competitive, creating new strategies for SEO in Melbourne FL is a must. We are specialized is this field and have the tools and expertise necessary to help drive your business’s success by improving your search engine ranking. Learn more about what we have to offer your business and contact us to plan out and design a strategy for SEO in Melbourne FL.

Why Does Mobile SEO Matter?

SEO in Melbourne FL

You can’t simply make your site responsive and truly call it mobile-ready. To adjust to the dramatic rise of mobile search, you need to understand how people are using mobile devices to find your website. Mobile search engine usage surpassed desktop search engine usage in early 2015 and it hasn’t stopped growing. As the shift to mobile continues to dramatically increase, we keep investing time into learning what this increase means to your business.

Today, you now need to keep an eye on both desktop and mobile SEO in Melbourne FL because a majority of sites have different rankings on these different devices. This means that being the top listed site on the desktop version of Google doesn’t guarantee you will be the top listed site on the mobile version. So to be successful, you need to have a dual.pronged approach to your SEO in Melbourne FL strategies.

Back in 2016, Google announce they would start work on their mobile-first indexing as a response to the ever increasing mobile usage reports.In the past, Google’s search algorithm has used the desktop versions of websites for indexing and displaying results to both mobile and desktop users. This has caused issues for many users because the desktop site might not be mobile friendly. Mobile-first indexing started to roll out in March of 2018, it is a new procedure in which a website’s search engine indexing is based on its mobile version.. If your website isn’t mobile friendly it can really hurt your search engine rankings, which hurts your business.

These differences in keyword rankings are driven by Google to create a better experience for mobile users, and it is important to make sure your website is compliant. At The Ad Leaf, we have a highly successful strategy for SEO in Melbourne FL to maximize your website rankings. Our approach includes a many highly critical factors like:

  • Separate strategies and plans for both Desktop and Mobile SEO in Melbourne FL.
  • Tracking page speeds for both versions of the website as mobile websites need to perform and load faster.
  • We keep track of mobile users while they are on your site so we can learn their behavior and adjust our strategy accordingly

As specialists in the field of SEO in Melbourne FL, mobile first indexing isn’t a huge algorithm change like we have seen in the past. It’s a change in how Google reads your website and how your site ranks on mobile. If you don’t have a mobile website, Google will still search and index the desktop version of your website but there is a downside to that. You can be ranked really well for certain keywords but that doesn’t mean you will turn those clicks into conversions. If you don’t have a mobile website, it could make your website difficult to read on mobile devices which will increase the bounce rate and possibly start to negatively impact for search rankings.

Since mobile devices have become such a crucial factor in search rankings, creating separate strategies for desktop and mobile SEO in Melbourne FL is a must. Understanding there is a difference will help you grow your business. We are specialized is this field and we have the tools and expertise necessary to help drive your business’s success by improving your search engine ranking. Learn more about what we have to offer your business and contact us to plan out and design a strategy for SEO in Melbourne FL.

Getting More Out Of Your CMS

CMS

Every Content Management System or CMS has its own sets of advantages and disadvantages. A CMS really gives the power to website creators and website owners to add content and change or modify it as needed. How well it can build a website for your business depends on your skills to deploy it and market it. Here are some useful facts to consider when trying to get the most out of your CMS.

Customization

Every CMS allows for some amount of customization, some allow a lot more than others with the availability of themes and plugins. Plugins are what really allow you to expand on what your CMS is capable of right out of the box. Many CMSs can be enhanced with add-ons and plugins that can turn a basic blog into an e-commerce site, a forum, or a web application. Your plans for the new site could steer you towards one or two Content Management Systems that offer the plugins that you’ll need.

Usability

You don’t need knowledge of HTML or CSS to edit your website if you use a CMS. a CMS offers editing tools are provided for you in a clean and simple way and there’s very little to learn. Some CMSs do include complex content editors that are similar to popular document processing software, and some let you edit page content in a live view. If you ever have a problem using your CMS, many of the popular platforms have very large and well-established communities full or users that extend their expertise and help users with solving their problems on the platform.

SEO Responsiveness

You should never use a CMS platform that does not assure you about the site’s search engine optimization. While it’s true that most CMSs are equipped with search optimization tools, their effectiveness varies. You won’t be able to make your website prominent in the search engines without the proper tools that are needed to boost a site’s rank position. You need to be careful in picking the platform that has inbuilt SEO features or SEO features that can be easily added with the help of a plugin.

If you aren’t using a content management system to manage your website content, making the switch will certainly save you a lot of time, money, and frustration. The key is to choose the right CMS that closely aligns with the functions, extensions, and flexibility that you require.

Importance of Responsive Web Design

Responsive Web Design

Responsive web design has been an essential part of website design for several years. If you’re not a web designer, you may be wondering what this term means. You might also be unsure as to whether or not your website should be implementing responsive design.

Responsive design will make your website mobile-friendly by improving how it looks on devices with both large and small screens, and will increase the time visitors spend viewing your website. Responsive design can also greatly help you improve your rankings in search engines.

 

What is responsive design?

First, here’s a quick description of responsive design and how it functions. Responsive design is a way to build a website so that it automatically scales its content to match the screen size on the device it is being viewed on. It keeps images from being larger than the screen, and stop visitors on mobile devices from having to do extra work to read your content like zooming in. The ultimate goal of responsive design is to avoid the unnecessary scrolling, zooming, or panning that would be needed with sites that have not been optimized for mobile devices.

With a responsive website design, all content and pages are adaptable to every screen resolution and device. Whether you’re seeing a website on your cell phone, tablet, laptop, or desktop, it will be easy to navigate despite the varying screen sizes. Providing an ideal experience for the client no matter how you are viewing it.

 

Why should you invest in responsive design?

We live in a society where most people have a smartphone in their pocket and because of this, it is important for your website to be easily viewable on their device. Responsive web design stats show that it’s wise to appeal to both desktop and mobile viewers. In fact, the number of mobile viewers now outnumbers desktop. This number will continue to rise as global smartphone accessibility continues to increase.

Responsive web design is also an important ranking factor when it comes to SEO. Websites that are responsive will generally load faster which is going to support the website ranking and decrease the bounce rate. SEO campaigns and website maintenance will be a much smoother process with a responsive website design. Responsive web design implies you just have one website to take care of; it’s also quicker and more affordable than making a stand-alone mobile application in addition to your desktop website.

 

There are numerous responsive web design benefits and if your website isn’t yet responsive then planning a redesign and a new fluid layout is a great first step. It will help you determine which page elements are most important, which pages can be eliminated, and how much you want to keep on your site. Once you’re clear on the direction of your redesign, you can dive into choosing the right platform and the right theme for your site.

7 Reasons Why PPC is Vital To Your Business

Pay-Per-Click marketing is like the gold rush. Everyone is flocking to the land, but only a few come out with more riches than they know what to do with. PPC marketing is very challenging, unbelievably frustrating at times, but it’s worth it. Actually, it’s more than worth it. Think about it. You have the ability to show thousands of potential customers your ads all day, and night, every single day of the week. Why wouldn’t you want to do that? Continue reading and I will go over 7 reasons why PPC marketing is vital to growing your business.

 

  1. Pay-Per-Click

One of the reasons why this business model works and works well is because you only pay when someone clicks on your ad hence the name “Pay-Per-Click” or PPC Marketing.

Your ads can appear on searches but if a user doesn’t click, you don’t pay.

Your goal is to appear when your services are needed and wanted.

The whole point to PPC marketing is to appear in front of users who are in need, and properly offer your solution to their problem.

 

  1. You’re in Control

Yes I know we’re advertising on Google’s platform and all, but we’re not at their mercy. We (the advertisers) are still very much in control of our success. Here are the following things we are in control of.

  • Which keywords trigger our ads to be shown
  • Which keywords we DON’T show up for
  • How much we spend
  • When our ads show up
  • What our ads say
  • Who we show up for (E-Mail list)

The things we’re in control of is utterly important. Do your due diligence when it comes to keyword research, negative keyword research, the latest trends, and be sure to test until you find your winning formula!

 

  1. Google Analytics

One of your greatest allies!

Google analytics eliminates any and all confusion as to what works in your PPC marketing campaigns. Google lets you know which keywords are performing the best, what search terms your ads are appearing for, what time of day your ads are being clicked on, and much more.

This tool was created by Google tool to help us advertisers make informed decisions about our campaigns, and how to optimize them accordingly.

 

  1. Tracking Conversions

How do you know if your campaigns are successful or not?

That’s where conversion tracking comes into play.  

Conversion tracking allows you to know which aspects of your campaign are working, and which ones are not (in terms of performance)

AdWords allows you track phone calls, app downloads, e-mail sign-ups, sales, leads, etc

Conversion tracking is one of the most important parts of daily campaign management, and conversion tracking should be set up as soon as possible.

We don’t want to spend money on clicks, and not know for a fact if they’re converting or not.

Be sure to set up conversion tracking as soon as possible!

 

  1. Unlike SEO, Pay Per Click Marketing Can Yield Better Results & Do it Faster!

Don’t get me wrong, SEO is one of the most important parts of a great digital marketing strategy, but it takes a long time (I’m talking several months) to see results.

On the other hand, Pay-Per-Click marketing can have your ads on Google in front of your ideal customer in just several hours.

Let’s go over some of the benefits of Search Engine Optimization (SEO)

  • It’s cost-effective (you never pay for a click)
  • Increase brand awareness
  • SEO can decrease your Cost Per Acquisition
  • SEO builds trust and credibility

Let’s go over the downsides of Search Engine Optimization

  • Takes an incredibly long time to see results
  • Appear below paid ads
  • Most people don’t go past the first couple of results (aka the paid ads)

Benefits of Pay-Per-Click Marketing

  • Fast Results
  • Accurate Results
  • Trackable Conversions

Downsides to PPC Marketing

  • Costs money
  • Daily monitoring
  • Constant optimization
  • Never ending testing

 

Both SEO, and PPC have their pros and cons, but the best way to see fast, accurate, and trackable results is through PPC. To rank your page on Google using SEO will take you months, and even when you’re in top position for organic searches; you’ll still be below the paid ads.

 

  1. Constant Testing is Encouraged!

When you’re a PPC manager the only thing that’s constant is change and why are we constantly testing, tweaking, and messing around with ads?

The question is, why aren’t you?

As a PPC manager, your job is to find a winning formula and duplicate it over, and over, and over again. That’s the only way to increase business for your client and keep them happy.

Here’s an important tip to remember… Not everything you test will be successful!

Don’t be discouraged by this instead think of it as a blessing, you figured out a way that didn’t work, so that eliminates one more thing that you have to test.

Your winning formula is out there! You just need to keep testing!

How do you know if one of your strategies is working or not?

Use Conversion Tracking and Google Analytics!

Because of these two amazing tools, you don’t have to guess whether or not something works. You’ll have empirical data that will show you if it’s working or not.

 

  1. Remarketing

What is remarketing? 

Have you ever been to Amazon started browsing around, maybe you even added an item or two into your cart and now everywhere you go those same products seem to follow you?

That’s remarketing folks.

Remarketing is showing your ads to users that have been to your website, took an action on your ad, or have added an item to their cart.

If you have 100 clicks on your ad, and 20 of those users become customers you have a 20% conversion rate. But you may be asking, what about the remaining 80%?

You’ve already spent money getting them to come to your website, they clicked on your ad for a reason, so why not pursue them some more?

It’s much easier to convert a prospect into a customer if they see your advertisements over and over again

 

What’s so great about remarketing?

Remarketing is amazing because you get to target users that already interacted with your ad in one way or another, and remarketing costs a fraction of what a normal PPC campaign costs

If a remarketing campaign is setup properly, it can get you results for cents on the dollar and be sure to use remarketing as a part of your overall marketing strategy for maximum return on your investment.

As you learn more, and more about how PPC Marketing can positively impact your business; you’ll quickly realize that it can generate quality leads at a fair price, and at an incredible rate of speed. PPC is a hard beast to tame, but once you get the hang of it the results can be astonishing!

Google My Business Setup Guide

You’ve heard all sorts of hoopla about the internet, and how it affects your business, but have you taken any action? How many customers are you missing out on simply because your business isn’t listed on the world’s most popular search engine, Google? Those days are over, and your shift to promoting, and showcasing your business online starts today with Google My Business!

Introduction

At this point, you’re thinking two things.

  1. What in the world is Google My Business?
  2. Why in the world should I care?

Google My Business is a feature that Google offers to businesses that puts them right on the search engine map (literally) as well as Google’s organic search results, and Google+. The reason you NEED to care about Google My Business (GMB for short) is because this feature makes it unbelievably easy for customers, and clients to quickly and easily find your business no matter which device they are using.

This fantastic tool goes beyond the old simplistic features such as including your hours of operation, and your phone number. Google has made it very simple for everyone to navigate and use this feature; users can even find driving directions, or call you directly from the listing. Best part of it all? It’s FREE! The initial investment of creating, and setting up a Google My Business account can yield some amazing returns.

 

Setup

Alright, you’ve made it this far, let’s get your company or business listed with Google! To get started, the first order of business is to navigate Google’s new business page as shown in the picture below.

By clicking the “START NOW” button, you’ll be prompted with the following screen…

  • Simple stuff, enter the name of your business

  • Next, you’ll be prompted to fill this location form

  • Pick your location on the map
  • Users will be able to see your business location on Google Maps as well

  • Name the type of business that you run (i.e – carpet cleaning, hvac, dental office, toy store, etc)

  • You can add your phone number here to add a contact method
  • You can also add your business address

  • After you fill everything you’ll see this screen, simply hit “Continue”

  • On this interface, you’re able to add and edit photos, phone numbers, hours of operation, business addresses, and virtual tours

  • Once the progression bar reaches 100% then you’re fully finished with the setup process and can show off your awesome business listing
  • You can make changes at any time by adding new photos, changing your location, etc

Conclusion

Google My Business setup is now complete! You can now go to sleep knowing that people who are looking for your business will find it, no matter what time of day they might be looking for it. Update this page on a semi-regular basis with new photos, and/or any major changes that may occur within your business (i.e hours of operation changing) An up-to-date, and strong online presence ensures potential customers that you’re on top of your game.

3 Quick Tips to Mastering PPC Marketing

PPC mastery takes a number of years and countless mistakes along the way. From learning all of the technical terms to managing the interface itself, it takes a lot of time and dedication to reach mastery level. This article is designed to give you quick info blast on PPC mastery, and give you the few key things you need to focus on when it comes to running your campaigns.

 

Quick Tip #1: Run Mobile Campaigns

According to a 2015 study, more searches were conducted on mobile devices (phones and tablets alike) than from desktop computers.

It makes sense the more you think about it. Nowadays people are glued to their smart devices. No matter if they’re on a train, at work, or even at dinner with friends and family; people can’t seem to put these devices down. People feel as though their phone is an extension of themselves and their personality.

Digital advertisers can make great use of this situation, and run highly targeted ads to the most amount of people.

Be sure to test which platforms work best for your business or clients and really dive deep into what makes those platforms so attractive to the end users.

 

Quick Tip #2: Retargeting/Remarketing

What is remarketing?

Remarketing is a clever way of advertising to those who visited your website but didn’t perform your desired action once they got there.

Essentially, it allows you to position very targeted ads in front of a highly relevant audience.

Why is this important?

The users clicked on your ad for a reason, in one way or another your ad interested them enough to click on it

Since you know the user has interest in your site you can bring them back for a much cheaper cost-per-click

 

Quick Tip #3: Use Ad Extensions for AdWords Campaigns

This quick tip is Google AdWords specific and is a very important piece of your ad puzzle.

Ad extensions give you more virtual real estate by making your ad the biggest and baddest one on the search engine results page

What are ad extensions?

Ad extensions are additional pieces of information about your product, or service.

Ad extensions can send users to another part of your website, increase the visibility of your ad, increase the quality of your ads score.

Here are a few ways you can use ad extensions:

  • Location (Great for local businesses)
  • Sitelinks (Take users to different pages on your site)
  • Call Extension (add your phone number)
  • Seller ratings (showcase your high rating)

By including ad extensions, your ads will gain a lot of traction and bring your more business.

 

Conclusion

Those are my 3 quick tips that you can implement immediately, and see the fruits of your labor in a short time frame.

Be sure to test the following tips above, and keep track to see how they impact your campaigns.

Best of luck to you on your journey to PPC mastery!

SEO Trends for 2019

As we enter the fourth quarter of 2018, looking to the future to see what SEO trends 2019 will
hold is important. In terms of Search Engine Optimization also known as SEO, the trends seem
to be revolutionary from voice search to blockchain the trends are varied. Below you will find
the top SEO trends for 2019.

SEO in 2019 – Most Popular Predicted Trends

Many experts in the SEO industry have made their predictions for 2019:
Voice Search – According to 1/3 of SEO experts voice search will be at the top for SEO
trends for 2019.
Mobile Focus – 10% of experts believe that mobile will continue to dominate over
desktop therefore making optimizing for mobile essential.
Blockchain – 10% of experts feel that blockchain is going to impact the way that SEOs
interact with websites in terms of technical changes.
Amazon Search Optimization (AMSO) – is going to be trending according to 7% of
experts.

In Depth on Popular SEO Trends for 2019

AI will change how we do keyword research
SEO Specialists will have to dedicate time to understanding the underlying mechanisms of
Artificial Intelligence (AI) when it comes to keyword research. Experts believe this type of
search is still 5-10 years down the road before it really takes hold. Therefore, it is wise for SEO
Specialists to be informed now with the ever-changing AI industry so that they are ready for AI’s
full impact on SEO. SEO Specialists will need to consider users interests, hobbies, location,
search history, and gender when performing SERPS. It’ll also be important to consider such
content as: length, quality, TF-IDF, and its structure.

Site Impressions will be removed with the use of Amazon Search and Voice Search
Amazon is taking over the way we buy products so why would it not also impact our ability to
search the internet? According to Kent Lewis, President and Founder of Anvil says:
My prediction is that the biggest SEO trend in 2019 will be Amazon search. 56% of consumers
begin searches around products on Amazon (not Google), According to a Kenshoo study. This is
a huge shift that we’re seeing, and Amazon search cannot be neglected. Amazon really could be
the new Google.

It’s clear that Amazon Search will make a rise in 2019.

Voice Search and It’s Challenges
Voice Search is predicted to be one of the biggest SEO trends for 2019. It changes the way in
which consumers search on the web. Consumers who use voice search over traditional
searching tend to change up the way they ask for something when using voice search. Voice
search tends to produce many more long-tailed keyword queries. With this new form of
searching will come its own set of challenges for example: Do we create new pages to address
each long-tail variation? Do we create a hub page? These are all things to consider when
considering voice search.

Search Intent and Code Optimization Will Have More Emphasis
As we prepare to enter 2019, keyword creation for SEO specialists will become less important.
This is due to the fact that voice search and mobile search is on the rise, therefore, its less about
the keyword and more about the meaning behind the keyword and how it is used in the
context of a search.

There are a few tools that will assist the SEO specialist in better analyzing the keywords and key
phrases people use.

Data and Interpreting It
Technology will play a big role in interpreting the meaning behind a search query.

Security
With the increase in personal information being shared, it is all the more important to keep
websites secure. There are several ways to do this including: hosting on secure servers,
encrypting on sites, keeping everything up-to-date, and blockchain.

Performance
Website load time greatly affects the impression users get when they come to your site for the
first time. It’s important that your site speed/load time is optimized to work at peak
performance so as not to lose site visitors. You can improve performance by utilizing CDNs,
caching mechanisms, and the organization of scripts/CSS files. Websites will be expected to load
instantaneously in 2019 so ensuring you have the methods in place will keep you above the
pack.

Search Engine Optimization is constantly changing and 2019 will be no different. As you prepare
in the coming months to review SEO best practices for 2019 keep in mind the trends listed. It
will give you an edge in your work performance and in your industry.