Content Calendar

Why Your Business Needs a Content Calendar

When you are a small business owner, making sure that you plan out your website or social media content ahead of time is crucial. However, what is arguably even more crucial than this is making sure you are posting these pieces of content at the right times. That is why creating a content calendar should be a priority for your content and social media marketing. 

Thankfully, we are here to make this process just a little bit more simplified. Here is the ultimate quick-start guide to creating the right calendar for you and your business.

What Exactly is a Content Calendar?

You might already be slightly familiar with the concept of a content calendar, just under a different name: an editorial calendar. It is a calendar that lays out all of your upcoming content over the next week or month, depending on the layout of the calendar. Any type of content that you and your business are planning to post or promote can go on this calendar. This will help you stay on track and be looking ahead to any upcoming holidays, ensuring you have plenty of time to plan out specific promotions or events. 

Benefits of a Content Calendar 

Creating a calendar for your website or social media content can lift a lot of weight off of your shoulders. This is because you will be able to see all of your planned content in one space, organizing both your workspace and your hard-drive at the same time. Another benefit is that content calendars are able to be readjusted to more easily accommodate your target audience’s attention and online presence; after all, your content will only be able to succeed if your audience is able to actually see it.

You are also able to post more consistently with a content calendar. This is because you can customize your calendar to make sure you are hitting the best days and times for audience engagement. Not only that, but you are also able to plan more efficiently for holidays and special events. For example, you can plan your Fourth of July celebration post or commemoration of a relevant national day for your business well ahead of time.

How The AD Leaf ® Can Help

Our Content Marketing and Social Media Marketing programs can help you create the best calendar for your business. We will analyze your customers’ and audiences’ behaviors to best determine what, when, and where to post. From there, we can create the perfect content for your business. Give us a call at 321-255-0900 for more information on how The AD Leaf ® can help you create an amazing content calendar.

Social Media Engagement

Sports in the Time of COVID

Covid-19 has no doubt forced changes in nearly all industries but few have been more obvious than professional sports. It’s no secret that some sports teams are more popular than others but at the end of the day, at least their corresponding social media accounts have always had games and team news to post about. With suspended and, in some cases, canceled seasons, all teams have been forced to get a little creative with how they interact with their fan bases and keep people interested in their teams. Let’s take a deeper look at a few examples of how the industry has adapted. 

One yearly event that always makes waves is the NFL Draft, which while always televised, is also always an in-person event. This year, cameras were in hundreds of living rooms across the country, ready and waiting to capture the exuberant reactions of the fresh draft picks when their name was called. Social media saw a huge boom in direct relation to the draft, with teams like the Bengals seeing a 412% increase in their social media engagement. To put that number into a bit perspective, the Bucs only saw a little over a 300% increase in their engagement when they announced the signing of former Patriots legend Tom Brady.Social Media Engagement

Many leagues have also made prior seasons available to view for free and have been hosting e-watch parties of classic games on social media. With normally pricey things like NBA League Pass and NFL Game Pass available for free, social profiles were able to target people’s nostalgia for classic wins to keep people entertained and engaged. Similarly, with more free time on their hands than they’re quite used to, many big-name athletes have been hosting Q&As and live streams on both their personal profiles and team ones, which has been an added bit of fun for socially inclined fans. This time off has also seen the e-reunions of several championship-winning teams. They’re not as good as a new game, but these added interactions have certainly made the loss of sports a bit easier for hardcore fans. 

Social Media Engagement

Shutdowns have also seen teams leaning into their humorous side with a ton of memes and heavy usage of Twitter’s poll feature. Often redundant questions, these polls are a fun way to get fans talking to each other and with the team itself. One example of that is this poll the Rays recently ran. There’s no higher compliment for a pitch than to be described as filthy or any synonym thereof, so they ran with that idea to amusing results.

 

While some leagues in the States are, for better or worse, looking to start back up soon, some leagues around the world have already gotten up and running, including the English Premier League (go Liverpool!) and Korean Baseball Organization. Instead of awkward silence in between broadcaster commentary, they’ve chosen to play crowd noise for home viewers, making it nearly just like how it would normally be to watch on the couch. Aside from empty seats in the background of in-game pictures and footage, a scroll through the Twitter of an EPL club page seems just like any other season! Social Media Engagement

 

Sports have always been a unifier, even if it’s bonding over hatred of each other’s teams with some trash talk– something I’m quite good for– and there are few things better than enjoying some stadium food while being surrounded by like-minded fans, so when faced with a reality where that wasn’t available, technology and social media have really come in clutch. If you’re interested in having The AD Leaf ® manage your social media engagement, feel free to give us a call at 321-255-0900 or email us at info@theadleaf.com. Let us hit your social media out of the park! 

organic seo search rankings

Why Organic Search Matters

4 Reasons Why Organic Search Matters

Getting traffic from paid advertising and social media, is a great thing. However, organic SEO efforts should not be neglected in the process.

We work in a different world today, a more diversified world. We’re using AdWords and Bing Ads. We build identities through social media and promote them via Twitter, Facebook, Instagram and Pinterest. Websites no longer rely solely on Google Rankings. Thus, it’s easy to see why organic rankings may be perceived as less relevant to the user experience.

We can confidently assure you that the importance of maintaining high organic ranking still matters when considering your business’s credibility, and competitive edge. Here are four reasons why organic SEO matters, and will continue to matter.

  1. Organic Is Still Relevant
    Overwhelmingly, organic search trumps other traffic generators. Organic is clearly still best suited for the delivery of necessary website traffic. The only platform that performs better in some capacity is paid search advertising, but that is for conversions only, not overall traffic delivery. We also find that by combining channels, we can outperform either channel by itself. Thus, if you are neglecting your organic listings, your Paid listing could be affected as well.
  2. Investing In Organic Gives You A Competitive Edge
    If you want to be successful, SEO is non-negotiable. Chances are, competitors are investing time and energy into their sustainable traffic. They target high-value keywords. And they’re doing everything they can to dominate the rankings. On a fundamental level, this means that you can not ignore the benefits of SEO. If you have strong search results, it’s easier to dominate your market. Imagine that your content appears on the first page of results for the top keywords in your niche. That kind of advantage is paramount. Traffic and potential customers that would’ve otherwise gone to your competitor now are being directed to you. In addition, your competitors can’t recreate the unique content experience that you use to drive organic traffic.
  3. Bring In Regular, Engaged Visitors
    This is one of the most noticeable advantages of maintaining organic rankings. If your website is ranked for a keyword, you will enjoy regular, targeted traffic. This consistent flow of traffic will open up floodgates for new leads and customers. Here’s the point about an organic audience: you have the opportunity to create a rich content experience. Additional eyes on the website are fantastic, but if you can’t get them to connect, you not converting that traffic. When users invest in your content, they’ll keep coming back, and they’ll become the fuel for your sales.
  4. An Effective Method For Building Your Brand
    Your future clients use search engines to look for information on a regular basis. Google conducts 40,000 search requests of its own per second. When your website is constantly coming up as a solution, you ‘re going to be the preeminent brand in people’s eyes. This ensures that any piece of content that leads consume that created by you, is increasing your brand’s value. Not only that, but you’re also creating multiple touchpoints, so potential customers have every opportunity to discover your business.

We know that it takes a lot to stay on top of the different ways you can improve your website SEO efforts. That is why The AD Leaf ® Marketing LLC is here to help. Our team of SEO specialists will help you determine the best course of action for your SEO strategy. Call us today at (321) 255-0900 for more information!

Content Marketing Strategy

Develop Your Content Marketing Strategy in Five Easy Steps

When you are a small business owner that offers specific services, making sure that you have enough content is crucial. That is where content marketing comes into play. There are a lot of different options for content marketing for your business, so choosing what types to use to promote your business can be difficult. Here is the ultimate guide for drafting the perfect content marketing strategy for your business.

Why Content Marketing Matters

In order to determine the strategy of content marketing is best for you and your business, you need to understand the importance of content marketing as a whole. Here are some great reasons why content marketing is crucial for the success of a company:

  • It builds trust between the customer and the company
    • The more information you publish on your website, the more transparent your business is. 
  • It can help you stand out against your competitors
    • Unique content can attract both new and encourage repeat customers to utilize the services or products you offer.
  • It will help improve your Search Engine rankings
    • When combined with our SEO tactics, your content can be optimized to appear on on the first page of a search engine depending on what keywords you’re focusing on
  • It increases awareness for your company’s brand
    • A company with a consistent active online presence is more likely to attract customers.
  • Customers can make a more informed decision about your services
    • If a customer or client is unfamiliar with your line of work, the information given on your website through content marketing.

How to Develop Your Content Marketing Strategy

Trying to draft out an idea for your content marketing strategy can be difficult. However, you do not have to sort through it all alone. The AD Leaf ® Marketing Firm’s team of content marketers can help you develop the best plan for you and your business, whether it is just updating your current service pages or creating an entirely new campaign. We have gathered some of the most essential tips for you to use when coming up with your content marketing strategy, along with some questions to help you have a better understanding of your strategy:

  • Have a clear mission on what you want to do
    • What is the message that you are trying to send with your content? 
    • Why should customers choose you over your competitors?
  • Understand your target audience
    • Are there any patterns in your customers’ demographics?
    • Where are your main audiences getting their content and information from?
  • Research different content types
    • Which platforms would best reach your audiences?
    • Beyond blogs and videos, what types of content can make you stand out?
  • Draft up content ahead of time
    • What are the things you want to promote right now?
    • What is important to the audience that relates to you and your business?
  • Post your content
    • Are there specific dates or times that you find the audience is more receptive to content?
    • Is the content still relevant?

Why The AD Leaf ®

Although this is a great starting point for getting an idea for your content marketing strategy, actually executing your campaigns can be stressful. That is why the team at The AD Leaf ® Marketing Firm is here to help. We can help you sort out your strategy to make it work for you and your business. Give us a call today for more information on how we can optimize your content marketing strategy.

5 Reasons Why Great Imagery is Key

When we browse through an Instagram profile, whether it’s Architectural Digest or Condé Nast Traveller, we suddenly long for the coziness of home or encounter wanderlust scrolling through images of Italian vineyards. Without a doubt, the beautiful, crisp, clean imagery evokes a good feeling and has an undeniable impact on our brain.

Images are a powerful tool. And when great imagery is combined with digital marketing, that’s when the magic happens. Why is that? What is the science behind it? It’s simple. Research shows images are processed 600,000 times faster than text! Without imagery, digital marketing won’t strike an emotional chord among your audience. Visual imagery resonates, connects, and inspires. Let’s explore the reasons why great imagery is the key in your marketing efforts:

1. The right imagery will attract an audience. It’s true. In an age of visual culture, if you want to create the biggest impact from the get-go, imagery is king. Written content will only take you halfway. If your goal is to stop your audience in its tracks when scrolling through hundreds of posts on their Instagram feed, focus on your visuals. The right tone, resolution, and even subject matter are things that should be at the forefront of your marketing strategy. In fact, imagery is 10 times more likely to generate audience engagement than content without images.

2. Imagery boosts engagement and connects. Research shows posts with imagery cultivate more engagement than links, videos, or text-based updates. And more engagement means more leads. On Facebook, posts featuring imagery account for 93% of the most engaging posts. That’s a pretty big deal! If your engagement is dropping and you’re scratching your head at what you’re doing wrong, take a look at your visuals. It may be time to rethink what you’re posting on Instagram and break your visuals down to even color science.

3. Your imagery reflects your brand. Do you want your brand to stand out and be memorable? Focus on your visual strategy. It’s not just about the brand logo. New companies and brands struggle to establish brand identity through imagery. Being mindful of the color tone and how it flows through your digital efforts, is something that should be considered. Use visuals that reflect the mood of the content. Pro tip: Lean on color theory and psychology.If you’re trying to convey happiness, use imagery that evokes joy: bright colors. Remember, you’re aiming for emotional impact. Connecting with your audience is key and the formula is simple: great imagery.

4. Your audience will remember your message. Text-based content is inefficient on its own. You can write a paragraph of content on your skincare brand, but users will struggle to connect if it’s just that. However, if you include a great on-brand image with your material, people are more likely to remember you and refer back to your product. According to the Social Science Research Network, 65% of people are visual learners, including myself. Want to captivate me? Tell me a story through a passionate image!

5. The digital world’s platforms are image-centric. It’s not rocket science to figure out why Instagram and Pinterest are taking the world by storm. What do they both have in common? That’s right. It’s Images. Image focused platforms are becoming increasingly popular. I think we can all agree pictures have become the universal language of the world. If you haven’t considered Instagram or Pinterest vital in the health of your brand, hopefully, you learned an important lesson today: a picture is worth a thousand words.

Great imagery comes with great responsibility. If done right, a picture inspires, evokes emotion, and engages people. Most importantly, it tells a compelling story when text may otherwise fail to personally resonate. Humans are wired to need visuals. How often have you become distracted or bored? Imagery is your chance to grab someone’s attention! It’s time to harness the power of visual imagery.

If you’re struggling to tell a compelling story and feel your brand is not performing to its full potential, hey, it happens. It’s natural to feel frustrated because you’re not getting any or enough engagement on your content. You’ve worked hard to introduce your business to the world and sometimes a little more push is just needed to unlock your brand’s full potential.

At The AD Leaf ®, we’re here to help study your brand, strategize, and offer solutions for your digital media portfolio. Feel free to give us a call at 321-255-0900 or you can email us to info@theadleaf.com. Let’s make great things happen together.

Three Ways to Improve Your Website Content Writing

Writing engaging website copy can be a bit difficult for even the most seasoned professionals. However, it does not have to be this way. Here are some great tips to get you started on writing professional copy that will catch the eye of any client.

One: Check Out These Content Marketing Podcasts

Over the past couple of years, podcasts have taken the world by storm. There are podcasts for virtually every topic and every industry. The content marketing world is no exception, as there are a number of different marketing podcasts on the Internet. Want to begin listening to some content marketing podcasts but do not know where to start? The AD Leaf ® has compiled a list of some of the best podcasts on the market. These podcasts can help you with a number of different content marketing roadblocks, such as breaking out of your creative rut and learning about new industry tools.

  • Marketing Over Coffee
    • If you are interested in listening to a content marketing podcast but prefer a more conversational and relaxed tone, check out Marketing Over Coffee. Hosted by John Wall and Christopher Penn, current topics and events are discussed in simple terms that are easy to understand.
  • The Copyblogger Podcast
    • Copyblogger is one of the best content marketing resources in the industry, so it is no surprise that their podcast is just as informative. Hosted by Tim Stoddart and Darrell Versterfelt, this podcast gives professionals the best tips and tricks to succeed in all forms of marketing.
  • Marketing School – Digital Marketing and Online Marketing Tips
    • Eric Siu and Neil Patel are some of the most well-known names in the content marketing industry, so you do not want to miss this podcast. The two discuss the current trends and tools.
  • Online Marketing Made Easy with Amy Portfield
    • Perhaps one of the most knowledgable podcasts currently airing, Amy Portfield’s weekly podcast gives essential information on how to succeed in the content marketing industry. This podcast is one of the best to listen to if you are just entering the industry, as well.

Two: Review Your Competitor’s Websites and Build a Strategy

Who said that imitation was not the highest form of flattery? It should obviously be said that plagiarism is highly frowned upon and can land you and your business in some hot legal trouble. That being said, that does not mean that you cannot do your research.

The marketing industry is extremely flexible and constantly introducing new methods to engage clients. It is important to keep up with these developments because they might significantly help you with potential client outreach and customer engagement. Take notice of the strategies your competitors are utilizing for their own outreach. Do they appear to be working? 

Three: Take the Time to Understand Who Your Target Audience Is

The key to understanding your target audience is analyzing your client list. Are there any patterns that you see? These simple patterns in age and gender can help you determine a very general understanding of your target audience. 

That being said, it is important to develop your understanding of your target audience further than just the bare minimum of demographics. One way to determine your more specific demographics is to send out a survey to current or prospective customers on your email lists. Once you have collected most if not all of the surveys then you can analyze your target audience in a more analytical way.

Contact Us

We know that it takes a lot to stay on top of the different ways you can improve your website content and content marketing in general. That is why The AD Leaf ® Marketing LLC is here to help. Our team of expert content marketers will help you determine the best course of action for your marketing strategies. Call us at 321-255-0900 for more information.

SEO Rules

5 Best SEO Rules To Follow For Your Website

Are you looking to optimize your website to make it more SEO-friendly? Have you been putting in a tremendous amount of time to figure out how to rank your website online? If these are questions you’re asking yourself, you’ve certainly come to the right place. When it comes to ranking your website, there are many rules you must follow to be compliant with Google’s standards. Although Google has many ranking factors (255 and counting), here are our 5 best SEO rules one must follow for your website to rank really well.

Build An SEO-Friendly Designed Website

Before you begin to market your website, it is paramount that you create a website that’s SEO-friendly and provides an awesome user experience for your customers. This is part of a process called Technical SEO where we’re implementing advanced tools and procedures before any attempt of content creation takes place. If this step is ignored, you can prevent your website in receiving quality traffic. In addition to Technical SEO, using a WordPress platform can certainly be advantageous compared to using outdated CMS (Content Management System) platforms or custom coded templates.

Install An SSL Certificate For Your Website’s Security

Gone are the days where you can launch a website without any security measures and still rank on Google. As technology evolves and hackers abound, Google will do its best to protect users from any malicious attacks whenever they’re visiting a website. To help your website become protected and follow Google’s SEO rules, you will need to install an SSL Certificate to secure your user’s data as well as your own. This can be down by installing a free version of SSL or by paying for a 1 or 2-year renewal subscription which can really help your site become more secured if your website contains very sensitive data.

Optimize Your Website’s Page Speed For Desktop And Mobile Devices

Google has made it its mission to give users on their platform the best experience possible. Having fast page speed for your website is part of that mission. As part of Google’s 255 algorithmic checkpoints, websites that have page speeds clocking in at 2 seconds or less can help rank high in the search results. By having a fast website on desktop and mobile devices, your users will continue to keep looking for more information that your website has in store, which will, essentially, keep them on your website for a long duration of time. In case you didn’t know, fast websites can actually lead to more traffic as well as generating more conversions.

Implement On-Page SEO Optimization

As we’ve mentioned in one of our previous posts, on-page SEO optimization refers to all measures that can be taken directly within the search rankings of your website to improve your position. These measures consist of using relevant title tags, keywords, and meta descriptions pertain to your blog posts and main pages as week as making sure your website loads as fast as possible.

Writing SEO-Friendly Blog Post and Pages

When it comes to writing your pages and blog posts for SEO, you always want to make sure that your content is structured correctly. The simple way to structure your content is to come up with an engaging headline that uses your main keyword, using proper size headings(e.g. Headings H1-H6), and breaking up the content in small chunks for easy readability. Also, you want to add internal and outbound links to your blog post and pages so when you give Google permission to crawl and index your site, their algorithms can understand what your content is all about and present it to your potential customers when they search for keywords that relevant to your business.

Now that you understand the 5 best rules you need to follow for your website, it is time to choose a high-class SEO service to optimize and improve your website’s ranking. If you are looking for a reputable SEO Company in Melbourne FL to improve your website’s ranking, please don’t hesitate to contact The AD Leaf ® Marketing Firm at 321-255-0900. We’d love to help you.

 

 

The Positive Power of Social Media

It’s no secret that there is a lot of negativity in the world right now. Many individuals have taken to social media to post their feelings, reactions, emotions, and to seek support from others. On Tuesday, June 2nd, 2020, much of the world participated in a social media campaign given the name #BlackOutTuesday. Amongst those hundreds of millions were businesses, from huge corporations to small locally owned businesses.

It’s important as a company to keep your social media campaign positive. This does not mean turning your back on what you believe in but ensuring that your content will not be viewed in any negative light. Staying positive and looking towards a better future is especially important to your audience. Brands that are viewed in a negative light will not succeed in their social media campaign. When Chase Bank insinuated that some of their customers have low balances due to their bad spending habits, the backlash was quick and clear. With more than 43.8 billion people on social media that is a huge hit to your company if you lose your social media following and good presence.

Staying neutral doesn’t mean turning a blind eye or lacking compassion amidst current events. Posting positive content occasionally can be a relief from the negativity we see on our feed. The Women’s Center of Brevard does a great job of doing this on social media. Occasionally they will feature activities for the family, uplifting-quotes, appreciation posts for sponsors and staff, and encouraging content. The goal is to get the audience to stop scrolling as a result of your positivity.

It’s hard not to let personal viewpoints and emotions spill over into how you present your company brand, but it’s important to remember that not every customer or client thinks exactly as you do. With a lot of negative situations going on, here are some tips on staying positive on social media.

  1.     Post Positively

This may seem obvious but think about how your posted content will impact society and your audience. Share appreciation posts, testimonials, and uplifting quotes. What you are posting should be inspiring and encouraging. Your goal should be to unite your audience in a positive way. A member of the audience is a potential customer. If the audience perceives your feed negatively, they are less likely to purchase from you.

  1.     Keep Judgment and Intimidation Off Social Media

Your opinion can be misperceived and taken as judgment. The old saying “keep your opinions to yourself,” applies to your social media campaign. What you believe may not be what everyone else believes. Compete with rivals in your industry but do not intimidate them. It is okay to compete with others in your industry but do not be hateful, rude, or derogatory in your competitive nature. Challenge your competitors in a clean way that can never be taken as slander or cruelty. Samsung is a great company that exemplifies poking fun at the competition without being cruel. Their commercial mocking Apple’s fanbase that waits in lines for hours for a new product launch is a great example of giving a company their props while comparing their quality and innovation. The opinion of a business owner can be different from that of their customer base. Therefore, keeping opinions on the inside can prevent the loss of an existing customer or future customer.

  1.     Do Showcase, Do Not Show Off

Yes, businesses should be showcasing their new items or services and achievements. However, it is discouraged to show off. The two things might seem like they are one and the same, but they are not. Showing off is perceived as flashy and looking for kudos for doing something good. Your business might have made the most money it has in years but that is not something you should be posting on social media. While your business might be excelling in all aspects your neighboring businesses might also be struggling. However, if your business wins “Salon of the Year” that is something you should be showcasing. That is a great accomplishment that your community awarded you and is a result of their support and your efforts to go above and beyond. Back in 2013, the airline company, WestJet, released a viral video that encouraged its customers to perform random acts of kindness, which has now coined the term “mini-miracles.” WestJet has kept the tradition of showing their gratitude and appreciation for their customers’ kindness alive for years.

  1.     Honesty Is Everything

All too often we see companies who are later caught in a lie. Covering up a mistake or mishap will only come back to bite you in the long run. This can lead to loss of business. Acknowledging an incident, apologizing, and taking a corrective course of action will produce the best outcome.  An alcohol delivery company, Grizzly, has a GREAT example of this recently! They accidentally sent out an email with placeholder text and sent out an apology email with coupon code “LOREMIPSUM”. Be positive in your acknowledgment and plan of action by putting the incident into the spotlight as a learning experience. Businesses that take ownership and are transparent will continue to be successful.

  1.     Be Respectful

Again, this might seem as obvious as being positive, but it can often be overlooked. Respect your community, respect your neighbors, respect your customers, and respect your brand. When posting something put yourself in the place of a spectator in your audience. Could your post be taken the wrong way despite not being meant maliciously? Is the content culturally unaware? Will anyone view the content as insensitive? If the answer is yes to any of these questions, it isn’t something your business should be posting. Respecting your community extends to respecting your competitors, sometimes by supporting them. We often see this with small businesses in their local community, but large companies like T-Mobile and Sprint recently displayed their support for each other. As a segue to their merger, the two companies decided to provide their customers with more coverage during the pandemic by sharing their networks before the merger was official.

A positive social media campaign is one that inspires, makes your audience think, or gives them a warm fuzzy feeling. If you are a business and do not feel very strongly about something you should stay neutral in the matter. Do not follow the majority opinion to gain a following or increase engagement. Be genuine in your approach.

If you’ve recently been involved in a situation where your brand wasn’t represented in a positive manner and you’re struggling with getting back on your audience’s good side we are here to help. Feel free to give us a call at 321.255.0900 or you can email us to info@theadleaf.com. We look forward to hearing from you soon!

Making Creative Content with Results

Content marketing is a tried and true method of grabbing your audience’s attention. However, this has its downfalls because you have to compete against your peers. You want your content and blogging to stand out. 

This is why giving your content a creative spin is so important. There are a number of ways you can help your content give an extra twist.

Decide What You Want to Market

Before you get into the nitty-gritty of making your content, you first need to decide what exactly you want to market. Perhaps you have a new service you want to announce to your customers, or maybe you just want to amplify a service most of your customers did not know you offered. Whatever it is that you want to market, make sure that your marketing focuses on this product or service. You want to make sure that its usefulness and benefits are still the main focus.

Define Your Audience

You want to make sure that both the concept you are marketing and the marketing you plan to execute revolves around your target audience. Who do you believe will benefit the most from this product or service? 

For example, if you are a roofing company that wants to market your shingle repair services, you want to market yourself towards homeowners. If you want to go further, you may want to research online search trends to see further demographics who might be interested in your services, such as gender and age.

Types of Creative Content

Now that you have decided what to market and who to market to, here is the fun part: deciding how to creatively market your product or service. There are some different methods and mediums you and your business can utilize. Here are just a few:

  • Videos
  • Blogs
  • Electronic media
  • Print media
  • Infographics
  • Social media

We will be walking through the benefits of using these types of creative content for your marketing, as well as why you should choose The AD Leaf ® for whatever creative content production you decide upon. 

Videos for Content Marketing

Videos are great for easygoing and quick bites of information. Your customers can use these videos to gain a basic knowledge of your service or product. Furthermore, videos can be easily accessible to your consumers, as they are easy to share onto multiple platforms. The AD Leaf ® can help you create the perfect marketing videos using the best equipment and software on the market.

Blogs for Content Marketing

Blogs are perfect for customers who want a more in-depth and intimate explanation of your services and products. They are also a great way for your audience to get to know your business on a personal level through blog posts on your employees and your company’s culture. The AD Leaf ®’s team of content marketers will be able to guide you through the blog-writing process in an easy and efficient way.

Electronic Media for Content Marketing

Electronic media marketing can apply to anything from television advertisements to email marketing. This can result in new customers finding out about your services or products and older customers coming back to you for repeat results. Whatever your electronic media marketing needs are, The AD Leaf ®’s team of experts will help you decide what is the best course of action for your company.

Print Media for Content Marketing

Even in an environment populated by digital media, print media marketing is far from dead. Print advertisements are more flexible to promote, as you are able to choose where you want to publish your advertisements. The AD Leaf ® will help you determine the right course of action for your print media to make sure you are reached to as many potential customers as possible. 

Infographics for Content Marketing

For people who want the basics of your business and products, infographics are a great way to share your information. The effectiveness of infographics has been scientifically tested, with researchers at Thermopylae Sciences and Technology discovering that people “[process] images 60,000 times faster than text”. With this in mind, let The AD Leaf ® help you condense your important information into an easy-to-digest infographic with our graphic design

Social Media for Content Marketing

Finally, social media is perhaps the biggest source of creative content marketing on the market at the moment. It is so effective because you can create your own campaigns centered around your service or product while also promoting your other campaigns; for example, linking your blog post on a social media site can increase traffic towards that blog post. The AD Leaf ® can help you create the perfect social media strategy for you and your business.

Contact Us

Here at The AD Leaf ®, we are committed to providing you with the best and highest quality services possible for your business. We specialize in various different types of marketing, from video production to social media. Call us at 321-255-0900 or visit our website to schedule an appointment today.

What is the Difference Between Content Marketing and SEO?

Whenever you open up your internet browser, what is the very first thing you do? Well, you conventionally start by searching for a topic of your choosing up in the search bar, correct? We can all admit that many consumers in today’s society, in particular, are looking to build some sort of a trusting relationship with their search engine so that in turn, they will be able to receive the most accurate information as well as reviews. This is essentially why Content Marketing and Search Engine Optimization are both necessary for going forward. They are the marketing tools that maintain those routines in today’s society.  However, these two methods have changed drastically over the past couple of years which is why we need to first break them both down to ultimately understand the bigger picture. 

Search Engine Optimization:

Search Engine Optimization, which is also abbreviated to be “SEO”, is a specific method that furthers a search engine’s ability to rank and categorize different client’s websites. We know what you’re thinking. What’s the point? There are so many websites to choose from! (There are literally 1 trillion websites to choose from) The great thing about Search Engine Optimization is that it narrows an individual’s search down to the point where your website could get ranked even higher than millions of other sites! Over the course of the past few years, however, Search Engine Optimization has changed dramatically. So you may be wondering, why is it still important to incorporate SEO into your writing? When’s the last time to clicked past Page 1 on Google? Probably never. Imagine if your business could potentially be on the 1st page. Usually, the way this is achieved however is through keyword-rich titles, words, and copy which many SEO specialists believe will effectively optimize your site for the search engine.

Content Marketing:

“Traditional marketing talks to people. Content marketing talks with them” was said by Doug Kessler who was trying to best explain how besides rankings, meaningful conversations and relationships need to be developed so that people are basically more engaged with what they are reading. To that point, Content Marketing is basically all about guiding the audience when they review a website through written content that the audience themselves will actually find intriguing including blog posts, infographics, guides, etc. Content Marketing has become very popular today because connections and digital marketing have both in some way intertwined. Instead of companies using outbound marketing strategies, Content Marketing can help companies boost conversions, create a sense of community around a specific brand, but also build a vigorous relationship between the consumer but also the business. 

The Overlap

Many people nowadays believe that Content Marketing and SEO must be disunited, but this is not always the case! They do in fact work well together and here’s why. If we look from the viewpoint of an SEO specialist, Search Engine Optimization is basically the method that makes the big demands meaning that they show the audience what they are looking for in particular. Now, this is why Content Marketing needs to come into play. With the help of Content Marketing, the fulfillment of those demands can actually occur as the audience can now be constantly guided with satisfying information that will hopefully make them eager to reach out to the business or company. The main message we’re trying to get at here is that sometimes in order to enforce successful Content Marketing onto a page, sometimes SEO has to be incorporated (and vice-versa) as you need verbiage but also lots of substance. At the end of the day, it is great if you are able to combine both Search Engine Optimization as well as Content Marketing. By using a “hand and hand approach”, an effective integrated digital marketing plan can be produced so that both the reach and the visibility of the content are produced thus resulting in the ultimate satisfaction for your client. 

Still Need Help With This?

At the AD Leaf, we have an expert team of both SEO specialists and Content Marketers that understand exactly how to fill out a service page with great original content but at the same utilize keywords in order to enhance your website. More than anyone, our team actually dives into the writing before the client does. 

If your website needs additional updates or even needs to be restructured/rewritten you can give us a call at 321-255-0900 or email us at info@theadleaf.com in order to set up a consultation appointment. We promise you we can help you understand why updating your website with content is the key to success. We look forward to helping you in whatever way we can!