Google Moves to Mobile-First Indexing By Default for New Websites

SEO in Melbourne FL

We’ve talked about mobile first indexing for SEO in Melbourne FL in the past and its importance in terms of your search engine rankings. Back in 2016, Google announced they would start work on their mobile-first indexing as a response to the ever increasing mobile usage reports. In the past, Google’s search algorithm has used the desktop versions of websites for indexing and displaying results to both mobile and desktop users. This has caused issues for many users because the desktop site might not be mobile friendly. Mobile-first indexing started to roll out in March of 2018, it is a new procedure in which a website’s search engine indexing is based on its mobile version. If your website isn’t mobile friendly it can really hurt your search engine rankings, which hurts your business.

Making sure your website is mobile friendly has become more important than ever since we posted our last blog on this topic. Starting July 1st, Google is now rolling out another update for mobile first indexing and this time is targeting new websites or in Google own words:

“Websites previously unknown to Google Search”

By default, all new sites indexed on July 1st will be indexed using the mobile first indexing algorithm. Even if the website is not really ready for mobile first indexing. So the common question is if Google would at least notify the webmaster via Search Console if the site has any problems that are hurting it because of mobile first indexing. Webmaster Trends Analyst, John Mueller said there are no plans to send notifications in those situations. This does seem confusing and slightly terrifying but it makes sense. Most new websites should be mobile friendly because of how web designers learn and adapt to current technology. Since mobile friendly websites have been a “thing” for a while, most web developers should be building websites that are responsive and ultimately mobile friendly.

John Mueller also added that after they roll out this update, the next step is working on enforcing this for the rest of the websites that have not moved over yet. The most surprising thing about this next step is about 50% of the websites indexed by Google are not ready for mobile first indexing! You read that correctly, half of the websites that Google knows about are not ready for mobile first indexing which means their search engine rankings are going to be heavily affected once the change fully rolls out. The good thing is that Google will be sending out messages to the site owners letting them know that they are not ready before the changes are fully implemented so the site owners can take appropriate actions.

Since mobile devices have become such a crucial factor in search rankings, creating separate strategies for desktop and mobile SEO in Melbourne FL is a must. Understanding there is a difference will help you grow your business. We specialize in this field and we have the tools and expertise necessary to help drive your business’s success by improving your search engine ranking. Learn more about what we have to offer your business and contact us to plan out and design a strategy for SEO in Melbourne FL.

Three Tips to Help Your Writing Not Suck

Social Media Marketing

So you are about to publish your client’s next post on their social media platforms. You skim it one last time, slide the mouse over the longed-for “publish” button, and…click.

It’s away.

Transmitted.

Flying through the internet.

Public. Seen. Exposed.

 

But what happens if you don’t have a basic understanding of composing well written and compelling copy? Failing to proofread your own work can be detrimental to the success of the client you are representing, and the firm you work with. We are professionals here, so the way in which we conduct our work, including our written conduct, should reflect this! But if you do not have a frame of reference and some basic best practices under your belt, and you publish your work…who knows what could happen.

See, if you are in Social Media Marketing, you most likely have to face this obviously large giant, glaring down at you. It’s up to you and up to me to develop our skill set so we can slay that giant, and prosper everyone around us. While it’s true that people make mistakes, as professionals, it is our goal to prosper others, we need to do everything we can to ensure that our work is the best it can be, and there are plenty of smiles not fading under a metaphorical sun.

So how can we better engage with our audience, produce eye-catching content, and keep the smile alive? Below are 3 tips for writing better, stronger content.

  1. Grammarly – This one is basic but absolutely essential. Grammarly is a free extension that you can download (they also have a Pro version that you can pay for) that is essentially spell-checker. As you are creating copy for your clients and you are typing furiously across the keyboard, it will gently point out when you misspell a word. There is nothing worse than composing an email, an important response, or even worse…a social media post, and finding a glaring typo. The dread! Typos create an unprofessional view of not only yourself but also the clients you are representing. This is one problem that can be easily resolved by downloading the Grammarly extension. It’s free and keeps your content looking that much more professional for your client base.
  2. Open Loops – I remember watching The Office a couple of years back. There was an episode where Jim and Pam finally (and quite scandalously if I might add) kiss. It was the long anticipated moment that we all deep down hoped for because they were so obviously into each other, and well…Roy was not the nicest guy. But then the episode cut and  at that point, I thought to myself, “Wait, what? Do they get together? Will they date? Will Roy punch Jim in his face?” So naturally, I binge-watched the next 10 episodes. Why did I do this? This was not an accident. The producers created a psychological effect called an Open Loop which “pulled” me to want to watch the next episode (or 10). The lack of resolution made me continue. Resolution is something we all crave. We can implement this same psychological principle to generate more leads. We need to create Open Loops within our copy that was to pull the audience to “watch 10 more episodes” of whatever “show” you are playing. Create a question or something that draws the reader in to continue reading by dangling something in front of them without giving everything upfront. This is an Open Loop.
  3. Star, Chain, Hook – The Star is you/your business/what you offer. The Chain is the surrounding, supporting evidence that validates the Star. Lastly, the Hook is the call to action. The key ingredient in this writing formula is the chain. The chain is the supporting facts/statistics/analytics/evidence that validates you and what you are offering (the Star). This is the factual and emotional argument that you are right, and your audience needs to join you. These facts form a chain that envelopes you to your future clients. This is where the call to action comes in. So you’ve presented the Star (you as a company or your services) and you have also laid out the Chain (the facts as to why going with you is more advantageous) and now it’s time for the Call to Action. At this point, you want to gently put pressure to encourage your readers to make a decision. Like Voldemort from Harry Potter. Just kidding. But you get the idea. Present who you are. Lay out the chain links of why you are the winner to go with, and then ask them to join your dark army.

Let’s say you are representing a coffee company’s social media campaign. What does this company’s definition of success look like? This is the motivation behind the star you are presenting to the public. This is the question that you are answering for others. Why should they buy their coffee? Figure this out, and present the star proudly and confidently to the general public. After this shiny beautiful star is presented, it’s time to reinforce why it’s the best coffee. It’s time to describe, link by link, evidence by evidence, why their coffee is the best. You could describe the low carbon footprint the company makes, the exquisite attention to detail they pour over every cup of coffee they make, and the social impact they strive to achieve. Lastly, the hook. A hook grabs people. Now we lay before our audience not only the reasons why this coffee is better than all others, but the reason they need it. This coffee is ethically sourced. This coffee supports these farmers. This coffee is the way coffee is supposed to be made. These hooks are nudging people to make a choice. This choice can be blatant: “Come on by today” or it can be not as obvious “We are open all day Saturday”. The choice is yours as you factor in other elements from your campaign.

With these 3 principals, your copywriting skills will hit the stratosphere! There are an endless plethora of social media marketing resources out there that are available. A lot of this content was inspired from content on Buffer’s website which is another great resource for those wanting to learn.

The marketing game is entirely other-centric. Our job is to help you and your job do well. To win. And because when you win, we win. By being proactive, we close the gap in preventing mistakes, creating better content, crushing the competitors, and making the world a better place. Let’s get writing!

Social Media Dictionary

Social Media Dictionary

Even if you are familiar with social media, the concepts and keywords surrounding these platforms are constantly evolving. It can be an intimidating process to make the transition from personal social media use to using social media for your business. We created this list of common social media keywords and their meaning in our “Social Media Dictionary” to help better prepare you to embark on your social media marketing journey.  

First we will look into each platforms and some of the concepts that are unique to each one.

 

Facebook: Facebook is a mobile application and online social networking platform with various ways to interact and share with others.

Facebook Business Manager: is a free tool developed by Facebook to allow businesses and agencies to securely manage their company’s Pages, ad accounts, catalogs and pixels in one place, without sharing login information or being connected to their coworkers on Facebook.

Facebook Marketplace: This is the classified section of Facebook. People can share ads and post pictures of products or services they are selling for targeted buyers.

Groups: Like-minded individuals can come together over a shared interest. These can be anything from local support meetups, family reunions, school alumni, or activists’ groups. You name it, there is probably a group for it. Admin rules are also listed as a guide for required behavior to stay in the group. The admins do have the power to ban those that violate their terms. Be aware of their policies especially when attempting to advertise in them.

Events: Make an event public and invite followers and track those that will be attending.

Facebook Page Roles: On Facebook Business Pages, owners can assign staff, marketers, friends or family to have access to their page. This will be found in the setting section of the page. There are different levels of management access you can assign under the following categories: Admin, Editor, Moderator, Advertiser, and Analyst.

Facebook Admin: The most important role. Admin can create and delete posts, send messages via the page, respond to and delete comments and posts to the page, remove and ban people from the page,create ads, view page Insights (analytics about the page), and see who published as the page.

Facebook Insights: This is where you can track the current analytics and metrics regarding your page, posts, and promotions.

Facebook Boosted Post: Boosted posts are ads you create from posts on your Facebook Page. Boosting a post may help you get more people to react, share and comment on it. You may also reach new people who are likely interested in your Page or business, but don’t currently follow you. Boosted posts are not the same as promoted posts or Facebook Ads.

Facebook Ads: Facebook ads can be as straightforward or complex as you would like. Create and run campaigns using simple self-serve tools, and track their performance delivery. With over two billion users, you can customize your audience and find those you think will be most interested in your products or services.

Instagram: Instagram is a mobile application and online photo and short video sharing social networking platform.

Instagram Story: A story is a feature that lets users post photos and videos that vanish after 24 hours. Similar to Snapchat, the photos and videos shared in your Instagram Story only visible during that 24 hour period, they will show up at the top of the app in a circle for your followers to see and engage with.

Direct Message (DM): Messages on Instagram for users to privately interact with one another.

Influencer: A social media user with a significant audience who can drive awareness about a trend, topic, company, or product. From a marketer’s perspective, the ideal influencer is also a passionate brand advocate. Successful influencer strategies usually involve the coordination of an organization’s marketing, customer service, and public relations teams.

Pinterest: A visual organizer for saving and sharing links to sites and other media you like, also known as Pins. Pins are represented by an image and description of your choosing and organized into collections called Pinboards. Pinterest users can share their Pins with others, or Repin pictures they liked from other users. Think of Pinterest as a virtual scrapbook, or a bookmarks page with pictures.

Repins: The number of times someone saved your Pin to one of their boards. Repins are how Pins are shared across Pinterest.

Pin: Favorite links stored on Pinterest. Every Pin is made up of a picture and a description given by the user; when clicked, a Pin direct users to the source URL of the image. Other users can like or Repin your Pins. Users can also organize Pins by theme or event into visual collections.

Pin Board: A collection of Pins on Pinterest. A Pinboard can be organized by any theme and can either be private or public. Some examples of Pinboards: Hairstyles, Interior Design, Recipes, Man Caves/She Sheds, and DIY Weddings.

Twitter: Twitter is an online news and social networking site where people communicate in short, 140 character limit messages or tweets.

Hashtags: Hashtags are converted to searchable hyperlinks that will show posts using it. It helps to track keywords and topics that are trending. Most commonly used on Twitter and Instagram.

@Replies: When a fan sends a Tweet directly by using your brand handle at the beginning of the Tweet. This will only show up in your feed, and the feeds of users who follow you both. Example: “@SimplyMeasured Your Reports Rock!”

Retweets: When a fan directly shares your brand message with their audience. Example: “RT @SimplyMeasured: We’ve made some great updates to our Twitter Account Report. Check it out!”

Mentions: When a user includes your brand hand, but not as a direct @Reply. Example: “I really love that @SimplyMeasured charts are dynamic within Excel!”

Pinned Tweet: A tweet that has been pinned to the top a Twitter profile page. Pinning a tweet is a great way to feature an important announcement. If your tweets are public, anyone who views your profile page will see the tweet.

LinkedIn: LinkedIn is a social network for the business community. The online site is a place for professionals to connect with past and current colleagues, increase their number of business connections, network within their industry, discuss business ideas, search for jobs and look for new hires.

LinkedIn endorsement: A connection’s recognition of another person’s skill, such as Content Marketing, Web Programming, or Cake Baking. Endorsements, a form of social proof, boost your credibility through third-party confirmation that you actually have the skills you say you have. Users can endorse the skills of only their first-degree LinkedIn connections.

LinkedIn recommendation:A written compliment from a connection that you can display on your LinkedIn profile to impress hiring managers, potential clients, and the 428 conference attendees you carpet bombed with your business card. There’s no limit to how many recommendations you can give or request, but remember that the most authentic recommendations come from people that you’ve actually worked with. If you receive a lackluster recommendation that you would rather not display, you can easily hide it from your profile. You can also edit, remove, or hide recommendations of your own LinkedIn connections any time.

 

Words that are important to us:

Collaborative: We encourage constant collaboration between you and your social media team at The AD Leaf. This means sending us real photos of your business, staff, store, or lifestyle photos of your products. The more you share and provide feedback, the more successful you will be. You are a professional in your field and we are professionals in social media marketing and the combination of the two creates growth and results.

Authentic: Authenticity is when your social media reflects who you truly are. Social media was created to establish real human connections. This will be the vibe/tone that you are communicating on social media. Do you want to come across as a serious and informative professional? Or humorous and light-hearted? When you actively collaborate, we can capture your authenticity more successfully to achieve your desired results.

Branding: What are the colors, symbol, logo, and visual concepts that you want to be the voice of your company? Our goal is to work with you to answer these questions that you might not have asked yourself before. When you establish a strong recognizable brand, it will create a relationship, loyalty, and help expand your following.

Lifestyle Images: Lifestyle photos are aimed to capture people interacting or using your products in a natural way. These include events, milestones, and various activities that visualize authentic human interactions.

Adjacent Content: Adjacent posts encompass content that includes your industry’s relevant news and/or blog articles. These are used to keep your followers informed on your industry’s trends and to show that you are knowledgeable and connected to other professionals/businesses that share a similar message.

Evergreen Content: Evergreen content describes the social posts that do not expire that you can reuse and share at any time. You are gaining new followers all the time, so something that might be older to you is new to them. Plus, the organic reach can be as low as 2% so even your current followers may not have seen it the first time it has been published.

Metrics: Metrics/Analytics encompass the numbers that are affiliated with your page and content performance. They allow us to measure insights to gather an understanding of fluctuations and growth of your pages. These measurements help us to understand what your following engages with and how many people the page has reached. We use these to strategize our approach for success.

Reach: Reach is the number of people who saw any of your page posts. Reach can be broken down into people who saw your posts with or without advertising (paid or organic posts). Reach is the number of people who received impressions (definition below) of a Page post. Reach might be less than impressions since one person can make multiple impressions.

Impressions: Impressions are the number of times a post from your Page is displayed or seen, whether the post is clicked or not. People may see multiple impressions of the same post. For example, someone might see a Page update in News Feed once, and then a second time if their friend shares it.

Engagement: Engagement is the total number of times a user has interacted with a post. This is the sum of shares, likes, comments, and various platform specific interactions from users on the platform with your content.

Organic: Organic doesn’t only apply to produce. It means those you reach through social media without spending on advertising.

So you might be thinking to yourself, “this is not in my wheelhouse”. Lucky for you, The AD Leaf Marketing Firm is here to help. We customize and curate your pages and content while including all your preferences. We are here to help your business grow, increase your digital representation, build positive reputation, and a loyal following. Representing the business on social media can be an essential piece of your marketing puzzle and is not something you would want falling to the wayside. For more information about our social media dictionary and social media marketing solutions, contact us today at info@theadleaf.com or give us a call at 321-255-0900.

Getting Started with Social Media for Small Businesses: Taking the First Steps

Social Media for Small Businesses

Congratulations! You’ve decided that your small business is going to take the plunge into the 21st century, and there is no better way to do that than with social media. In 2019, social media has become the biggest source of inspiration for consumer purchases, inspiring 37% of sales as opposed to other means such as retailer websites, digital press & magazines, or emails. (via Sprout Social) So how can we get started? Breaking your business into the modern marketing scape can feel like a daunting task. We have provided three steps to getting started with social media for your small business.

Determine What Will Work for You and Your Brand:

The first step in beginning your small business’ social media strategy is asking yourself who you are trying to talk to and what are you trying to achieve. Identifying your target audience is key to deciding which platforms to use and what type of content will best support your brand. You wouldn’t see that hip new cupcake shop down the block networking on LinkedIn, the same way a law firm may not be pinning recipes on Pinterest.

Determine your goals and choose the social media platform best suited for your needs. If your business relies heavily on visual content, you will want to reflect that by focusing on more visually oriented platforms such as Pinterest and Instagram. For you, getting that brand new menu item or that freshly renovated home seen is your top priority. If you are looking for professional networking and branding, LinkedIn may be more relevant to your needs. We also suggest looking into the demographics of these platforms, and taking these into consideration when making your choices.

Get Out There:   

Now that you’ve created your social media channels, it’s time to get out there and make them all about you! In the digital world, it is likely that consumers will come to your social media channels to learn everything there is to know about your business, and even vet your business against a competitor. Social media is your business’s opportunity to share your story like never before possible. Build out your platform with location, hours, and store information to give your consumers easy access to quick information. Don’t stop there, fill your social media with content that tells your brand’s story. How did your business get started? Fill out your about section to tell your consumer all about your product or service, and your values. Consumers love to know about the brand they are buying from. With social media, You customers will know your business before ever setting foot in your store.

Don’t Let Up!

Now that your social media channels are built out, they are ready to be posted to. Businesses will often create social media accounts only to neglect them. Ultimately, this is more harmful to your brand than helpful, as this can quickly look disorganized and frustrating to a consumer trying to learn more about your business. Your social media marketing strategy is a living, breathing extension of your business that is constantly working for you. Keep it going with regular updates. Social media is the perfect place to keep your followers constantly informed about local events your business is participating in, new additions to your team, sales and promotions, or new items added to your menu or store. Continue to grow your following with images of you and your team, store, product, or service. Day to day images like these, or “lifestyle images” let your followers be a part of your business everyday. This is an invaluable tool for branding. In many ways, social media acts as a modern day word of mouth for small business. It gives your potential customers a unique insight to your business without them even realizing it. Soon, your brand will be recognizable to people that may have never been reached before.

 

Social media for small businesses has become one of the most effective marketing and brand recognition tools in modern world. Simply put, it your brand is not on social media, you are missing out on the digital conversation, and ultimately losing out on potential sales. While social media is meant to be an easy and free resource, some additional research and strategy is necessary to be the most effective. Take the first steps into your small business social media marketing strategy; identify your audience and needs, personalize your profile, and regularly post out amazing content to tell the world who you are as a brand. If you need help getting your small business’ social media strategy off the ground, or your social media could just use some attention, The AD Leaf is here for you. We can help you devise the perfect social media strategy from the ground up, and manage it so your business is always out there. For more information about the benefits of social media marketing, contact us today at info@theadleaf.com or give us a call at 321-255-0900.  

7 Ways to Use Social Media for Non-Profits

Social Media for Non-Profits

We all know that running a non-profit organization is exhausting and difficult, but you love it, right? You are working hard to solve a problem and make the world a better place. After all of your hard work, it can be defeating to introduce yourself and your organization and receive the response of, “Who are you? I’ve never heard of you before!” In addition to fighting the uphill battle of making a difference, you have to work even harder to spread awareness about your organization and why someone should support it. We’ve put together a guide to how your organization can utilize Social Media for Non-Profits to support your agenda.

  1. Connect With Your Current Donor Base (And Recruit More)

As your organization grows, it’s important to remember those who have supported you since the beginning. You can use social media for Non-Profits to connect with your current donor base, getting them involved in conversations and content you’re sharing on a regular basis. You’ll begin to notice that as you interact with your current donor and volunteer base, new names will begin to pop up that you don’t recognize. This is good! This means the quality of your interactions, the information you’re sharing, and your content is attracting new supporters! That is the whole point of your organization, right? To spread awareness and get people involved? Social media is perfect for that exact goal.

  1. Discover a New Target Audience

According to PEW Research,  the most popular social media platform for someone over the age of 50 is YouTube. That’s likely a surprising statistic. Depending on what platforms you’re utilizing, you might discover a new audience that resonates with your cause that you might not have known before. To learn about the demographic makeup of your current social media following, you can use dive into the analytics section of each platform.

As we discussed previously, it’s important to measure your success and utilizing analytics is the best way to do that. You’ll see tried and true data based on your profiles detailing the location of your users, the time periods in which they’re active, their gender, and more. Each platform is slightly different in the insights they provide so it’s important to build a campaign that includes multiple platforms so you can learn as much as possible about your new audience.

  1. Control the Conversation

When spreading awareness for an organization, sometimes it can be difficult to instill the correct information and statistics behind your campaign. As you know, the general population doesn’t have a great memory and may misremember important things like your statement of faith, the area you serve, or even worse… your name! Social media for Non-Profits allows you to be intentional when it comes to sharing content and information.

  1. Create a Game Plan

Before you go all in sharing all of your earth-shattering statistics, try to come up with 3 to 5 key points about your organization. Being a leader of a non-profit organization, you know how important it is to have a mission. Your goals should be clear and concise, preferably in a bullet point list. This will help reign in your passion and really hammer in the important things you want people to remember when they talk about you to their friends!

Once you’ve determined your key points and goals, you will need to decide how you’re going to track your success and growth. Goals are great, but results are even better. As your organization grows, you want to be able to prove that your social media efforts have a part in that growth. Some examples of metrics to track are engagement rate (the number of people who “like”, “comment”, or “share” your content versus your total number of followers), reach, and clicks to a specific page on your website.

  1. Partner With Other Businesses

If you’re struggling with networking in your area, or expanding your professional network, we’ve got good news for you! Pretty much everyone and their mom (or maybe grand mom at this point) are using social media in one way or another; this includes businesses. When you host an event or secure a well-known business as a sponsor, shout it from the rooftops (well, laptop). Business owners are always looking for how to one-up their competition and when they see their competitor is supporting a local non-profit (like you), they’ll be looking to take it up a notch.  

PRO TIP: After each event, it’s important to “tag” the business that sponsored the event or supported you in a social media post. This will result in your post being visible to the people who support said business. This gives you an opportunity to attract potential donors and volunteers from those who are loyal to that business.

  1. Run a Facebook Causes Campaign

Since its launch in 2006, Facebook Causes has gained 30 million members, created 150,000 campaigns, and raised more than 4 million dollars.  As Facebook has expanded, they’ve begun to realize how important social media is for non-profit organizations like yours. Facebook Causes is an application that allows you to organize a community around fundraising. It’s a platform that supports discussion boards, sharing of content, and more. The best part about this tool is it is entirely under your control. You can either start your own campaign specific to your organization or you can focus on a larger cause at hand and partner with an organization larger than yours, who is fighting a similar fight.

Social media is, and likely always will be free to use. It’s completely free to set up an account and beyond running ads, it’s completely free to use as well. When running a non-profit organization, there is never enough money to support all of the amazing things you want to do. Social media  for Non-Profits is a free tool that can help you raise awareness, secure potential donors, and raise money. It’s likely you won’t find a free tool that can meet each of those requirements anywhere else.

While social media for Non-Profits is free, it takes time. Just like in any other business, your time is money and chances are you’re busy fighting the good fight so you don’t have the time or resources to effectively manage a social media for Non-Profits campaign for your organization. That’s okay! That’s where we come in. Our staff is passionate about supporting non-profit organizations because we love working with people who get as fired up about what they love as we do. We can help you develop a campaign strategy, establish branding, build an execution plan, and execute it while you continue to change to the world.

Call 321-255-0900 or email us at info@theadleaf.com to get started today.

Which One Is Better For Businesses? SEO vs PPC in Melbourne FL

ppc in melbourne fl

So you have built your website for your customers to purchase your goods and services. We applaud you for making this first step. However, the next and most important step you should be asking yourself is how are you going to market your business online. Should you use SEO (Search Engine Optimization) or PPC (Pay Per Click) Management (e.g.Google Ads and Bing Ads)? If you’re in the proper mindset of which traffic source you should to invest your time and money, keep reading. In this article, we’ll list the pros and cons of SEO and PPC in Melbourne FL and which traffic strategy would be the perfect fit for your business.

Pros and Cons of SEO

SEO, or Search Engine Optimization, is a technique that allows your website to be ranked high on the first page when somebody types in a keyword or keyword phrases in the search engines. Google, Bing, and DuckDuckGo are perfect examples. When it comes to implementing SEO strategies to a website, it usually takes quite a bit of time for the search engines to crawl, index and rank your web pages and content high.  The key of SEO is “Link Building”, which is a technique to create high-quality links from as many websites as possible, internally and externally.   Google loves links from high quality and trustworthy sites and because of this, you or an SEO Specialist need to constantly put continuous effort to find and build links for your websites.

Although the SEO process is extremely time-consuming, in the end, such efforts will be very rewarding because the traffic you will gain from SEO will be free.  Also, studies show that people have more trust when they are searching for keywords and phrases instead of clicking on ads, which brings to us to…

Pros and Cons of PPC

As explained previously, while an SEO strategy will take some efforts in order to get a remarkable result for your website, PPC offers an immediate response compared to SEO.  Here is how PPC works. You agree to pay Google a certain amount in order to have your ads posted when people are searching for a keyword or phrase that are related to your business.  However, PPC can be tricky because you need to have your landing page, keywords, and ads optimized and matched together perfectly in order to get a high “quality score”.  If you get a high quality score from your landing page, ads, and keywords, this means you will get a lower cost per click plus a  high ad position.  Because a search engine like Google does not expose their ranking algorithm to the public, testing and optimizing your keywords, ads and landing page on a consistent basis is a must.  In other words, you will spend some money but that money may not get any real returns until your ads are properly tested.

So Which One Is Best For Your Business? SEO or PPC

Rather than choose either SEO or PPC, do you think you can go for both? Actually, using both SEO and PPC can leverage the power of those techniques.  When you try to rank high with a keyword, you can test the result with PPC first and see if it will give you the desired outcome from your budget.  If the result turns out well in your favor and you see some potential, we recommend to not hesitate to perform SEO for that keyword on your website.  By doing this you will not waste your effort of optimizing your website with a particular keyword that does not convert visitors to customers. However, if you do not have a substantial budget and your industry is highly competitive, PPC should not be part of your traffic strategy and instead you should go for SEO.

Conclusion

Now that you know the pros and cons of SEO and PPC, it is important for you to know which strategy is best for your business and if you have the marketing budget to sustain both. For more information about the benefits of SEO and PPC  in Melbourne FL and anywhere else, contact us today at info@theadleaf.com or give us a call at 321-255-0900.

 

 

3 Ways That Redirects Are Hurting SEO Efforts

SEO in Melbourne FL

Every SEO specialist knows 301 redirects are necessary from time to time. But are they affecting your other search engine optimization efforts?. 301 redirects could be slowing down page load time or possibly sending search engine crawlers on a windy road to nowhere. 301 redirects can be important for certain cases like you renamed a page on your website so you need to redirect all the old links to the new one? Or maybe you put your blog into a subdirectory? While redirects are helpful, all redirects carry a degree of risk for SEO, not just 301 redirects. Any type of 300 redirect even canonical redirects carry a certain amount of risk. At The AD Leaf, we are specialists in finding out why your website isn’t ranking as well as it should be which helps your SEO in Melbourne FL. Here are three ways that redirects could be hurting your SEO efforts.

Redirect Chains

A redirect chain is a series of redirects that go from one URL to another, forcing people and search engines to wait until there are no more redirects to step through. It’s also important to acknowledge how this would drastically increase page load time and decrease the quality of your site to search engines. A single redirect already has an impact on your websites load time. Now add to that the fact that some redirects may be going through multiple redirects just to call one URL. It’s common for 301 redirects to stack up over time if your dev team isn’t properly communicating with each other. Maybe you created one to fix a spelling mistake in a URL slug, then your co-worker created one because the changed the slug completely, and then a few months later another one gets added because the blog section was switched to a subdirectory like www.yoursite.com/blog. Wow, that’s 3 redirects which is 2 more than what’s necessary.

Unnecessary Redirects

Websites tend to collect 301 redirects over the years, and no one really thinks too about cleaning them up because “it’s not hurting anything”. Well, that’s where you’re wrong, when your .htaccess file starts to grow because of redirects, your load time suffers significantly. Each time a URL is called by a web browser or search engine crawl bot, every single one of those redirects is checked to see if it matches the requested URL and if it needs to be redirected somewhere else. The absolutely kills your load time and tremendously hurts your SEO rankings.

Redirect Loops

Redirect chains are not to be confused with redirect loops, which is where URL A redirects to URL B then URL B redirects back to URL A. What this does is causes an infinite loop of URLs redirecting to each other continuously until your web browser eventually gives up and errors out. The same thing goes for search engine bots that crawl your website, they will eventually give up and stop crawling your website which decreases your domain authority and severely hurts your SEO rankings.

Redirects can be helpful but can be extremely dangerous when it comes all that hard work you put into your SEO efforts. We specialize in this field and we have the tools and expertise necessary to help drive your business’s success by improving your search engine ranking and correcting all those harmful 301, or even the dreaded 302, redirects. Learn more about what we have to offer your business and contact us to plan out and design a strategy for SEO in Melbourne FL.

Just Having a Website Isn’t Enough Anymore – Web Design in Melbourne FL

Website Design In Melbourne FL

As a small business owner, you’re most likely aware at this point that you need a website to succeed and build your business. If you aren’t aware of this, then I have a tip for you. You need a website to succeed in 2019. Every type of business has competition and with the way technology is going, most and more websites are popping up every day which is making it harder for your website to stand out. Consumer behavior adapts to the current technology and that is what’s shaping how we advertise our businesses. A perfect example of this is the Yellow Pages. As more and more households began to use the telephone directory to find local products and services, business owners realized advertising in it was necessary for people to find their business. Advertising in the Yellow Pages was the standard operating procedure for most businesses. It made perfect sense since the majority of households used the directory on a daily basis. Then came the world wide web and a new disruption to the commercial status. As more and more consumers realized they could find what they needed online faster and more effectively than a phone book, behavior shifted away from using the printed directory and now it’s close to impossible to find a copy of The Yellow Book. Not staying updated with the current can ruin a business and the same goes for the functionality and website design.

Small businesses can’t expect that just having a website will give them a competitive edge. Now, small business websites need to accomplish more than just being a placeholder. They need to provide value to customers. If you’re looking to up your website game, here’s 5 things successful small business websites need to do to rise above the competition.

Mobile Responsiveness

Responsive web design has been an essential part of website design for several years. Responsive web design will make your website mobile-friendly by improving how it looks on devices with both large and small screens and will increase the time visitors spend viewing your website. We live in a society where most people have a smartphone in their pocket and because of this, it is important for your website to be easily viewable on their device. Responsive web design stats show that it’s wise to appeal to both desktop and mobile viewers. In fact, the number of mobile viewers now outnumbers desktop. This number will continue to rise as global smartphone accessibility continues to increase.

Regularly Updated Content

One of the biggest game changers in recent years is the increasing importance of quality and relevant website content. Search engines like Google and Bing have become content hungry machines and are looking for long quality content. Fresh and new content will help you show up on the radar of search engines a lot faster than other methods, and keeping a regular blog is one way of increasing your authority in your industry. Increasing your ranking in search engines is extremely important because that helps people find your website before your competitor.

High-Quality Images

Useful, high-quality images will attract more visitors to your site by increasing your site’s SEO value and decreasing your website’s bounce rate. But did you know that your site’s increased user engagement can also result in longer visit times for users, allowing you more time to sell your product through both the content and the images? To better help improve lead conversion, you’ll want users to hang out on your website as long as possible. Your images help to tell the story of your business and explain the services your business offers by providing easy to understand information that pleasant to look at.

Social Media Integration

Small businesses can gain a lot and really improve their web presence by integrating with social media. Not only do social media sites like Facebook, Twitter, and Instagram serve as general hangouts, they also provide your business with opportunities to spread its message and connect with your targeted audience. Now when most people think about social media integration they think about share buttons on blog posts. That is an important part but it doesn’t just have to be blog posts that can get shared. Other options are integrating your social media feed to your home page, adding those share buttons to other pages like your services or products, and adding follow and like buttons to the footer of your website. Ultimately, social media integration in website design is about getting customers involved in your content.

Eye-Catching Design

Choosing the appropriate color combinations and layout for your website are the most important aspects when it comes to your website. Choosing the correct colors and layout has the ability to generate a positive impact on potential customers and as a result, make the visitor stay longer. Like we discussed before, getting your website visitors to stay longer increases your chances of converting visitors into customers. Creating a website visually appealing is one of the most important things for your website because if your website is ugly or uses conflicting colors, it will deter visitors and potentially send those potential leads to your competitor.

Now that you know why just having a website isn’t enough for your business, let the AD Leaf Marketing Firm help your company get on track by redesigning your website! We will collaborate with you to cultivate your unique brand, improve your internet presence, exposure, and client base. For more information about the benefits of website design in Melbourne FL and anywhere else, contact us today at info@theadleaf.com or give us a call at 321-255-0900.

Using Google Ads PPC Campaigns For Businesses

Google Ads Management Melbourne FL

Although there are many businesses launching their websites online on a daily basis, digital advertising has certainly become more competitive. However, through the use of Google Ads, it is much easier to market your products and services to a vast amount of people. Everyone, including the baby boomers, uses Google to search for information, products, and services online and you want to be the business that comes up first in the search results to market to them. What better way to reach your targeted audience fast by using Google Ads platform. If you, as a business, are not using Pay Per Click (PPC) campaigns to market your products and services, we believe you are doing yourself a disservice. In this post, we would like to show why you should use Google ads for your business.

Google Ads Helps To Increase Leads and Customers.

If you set up your PPC campaigns correctly and visualize what keywords your potential customers are searching for, there’s a great chance they will see your ad on the first page of Google and inquire about your products and services. For example, if you’re a plumbing business, you can set up your campaign for customers who are looking for emergency plumbing repair. By adding buyer keywords into your campaign, this can help to increase your leads from customers looking for that particular service.

Google Ads Is A Flexible Platform

With Google Ads, you can set up your daily budget and bids to whatever your heart desires. Also, if you know who’s your buyer persona for your products and services, you can set up your campaigns in a manner that specifically targets them. For example, let’s say again you’re a plumbing service company in Chicago, Illinois and you’re looking to target people who live in certain zip codes the local area. You can add the zip codes of your choosing into Google Ads which can help you to better target them while simultaneously using your daily budget and bids wisely.

You Can See Fast Results With Google Ads

Even though we believe all businesses should use SEO for their websites, it is, however, a long-term strategy. With Google Ads, you can see immediate results once you’ve optimized your campaigns with the correct ads and buyer keywords and it goes live. Once you let your campaigns run for a week, you can see the data that the platform gives you and you make adjustments along the way.

You Can Find Out More About Your Market

Gone are the days where you had to use traditional methods like sending out flyers and postcards to find potential customers. With the internet in full force, using those methods are very costly because everyone is essentially online using their smartphones to find information, products, services, and solutions to their problems. With an optimized Google Ads campaign, you can be right in front of your market and the good news is you only pay when someone clicks on your ad and not because it’s being shown during the day and night.

Now that you know why a Google Ads campaign is right for your business,  let the AD Leaf Marketing Firm help your company get on track by setting up successful PPC campaigns in Melbourne FL! We will collaborate with you to cultivate your unique brand, improve your internet presence, exposure, and client base. For more information about the benefits of Google Ads, Bing Ads, and other advertising platforms in Melbourne FL, contact us today at info@theadleaf.com or give us a call at 321-255-0900.

 

Why Your Brand Should Be On Pinterest.

Social Media Marketing Melbourne FL

What are the perks of having your business or brand on Pinterest to utilize social media marketing Melbourne FL?  It’s a place to showcase your brand or business to an engaged, niche market.  There are over 200 million monthly Pinterest users worldwide. Out of that figure, a lot of folks are looking to seek and share helpful ideas.  Pinterest often acts as an information resource for many users and that’s why it’s a good place to showcase your brand or business. Did you know that 40% of Pinterest users have a household income of $100k+?  That is a huge audience with spending power!

Pinterest is where people come to for inspiration based on their interests.  Every inspiration is represented by a Pin, which is an image that is searched and saved to a users board.  Pins can also have links back to a brands website. This is why Pinterest is great for generating traffic back to a business website.  Some folks may be coming to Pinterest for an idea and may accidentally discover a brand or business that they like. It is recommended that a link always is included with a pin.  This could be to an article, a brands blog, or a website. The difference between Pinterest and Instagram is that one can add links to each pin on Pinterest. On Instagram, a user can only put a link in the bio. Adding a link to a pin makes it super easy for a user to get more information about a product or service and all the more likely that they take out their credit cards to make a purchase. Pinterest drives 3.8 times more sales than other platforms and 87% of Pinners have purchased a product because of Pinterest and social media marketing Melbourne FL.  

Pinterest may not have as many users as Facebook or Instagram but what makes it especially valuable is it’s a search engine.  Another thing to note is to take a look at who uses Pinterest and if that is the desired target audience. Let’s take a look at who is using Pinterest.  In the U.S. it has been reported that up to half of all millennials use Pinterest. 66% of users are females ages 25- 54 globally, with the male demographic growing everyday. There is a wide variety of interests that are being shared on Pinterest daily.  There are a lot of users who use Pinterest for inspiration every day. That inspiration could be in the form of Travel, Food, Fashion, Interior Design, Hairstyles, Makeup, cars, and many more interests. Let’s take a brand or a business in the Travel industry as an example.  Someone can create boards with their top bucket list destinations but may discover a new dream destination they may not know about. They spend all their extra time learning about this new dream destination like for instance say Tulum Mexico. Before Pinterest, they may not have known about this destination using Google or Facebook.  For a hotel in Tulum who has their business on Pinterest, they could find their pin being discovered all of sudden. One thing may lead to another and before you know it, you may have a reservation booked.

Another example is a user who loves coastal decor.  They want to decorate their new home but does not know where to start.  For a business who carries coastal decor, this is great because they may be discovered by this consumer and many others like them.  The user types in coastal decor as their keyword. They will get a lot for pins with ideas from a coastal living room to a coastal dining room. As the user scrolls down looking at the pins, they can create pins of their own or add pins to their Coastal Decor Ideas board. That board may then be discoverable to that user’s network.  Now the chances of a pin being viewed by more users have gone up.  If it is repinned and shared, then it just multiplies in views.  They say that the life of a pin goes on forever. That’s because if people keep sharing it, then it won’t just sit in the dark like on other social platforms.  If a brand or business’s target audience is on Pinterest and they have not tapped into a part of the business strategy, they could be missing out on a wonderful opportunity to grow and a huge aspect of social media marketing Melbourne FL.

Anyone who has been on Pinterest knows that it is highly active.  A Pinterest user can go from Pinning a dreamy Tulum yoga retreat to organizing a week trip complete with Tulum outfit ideas, places to eat, and what to do.  Pinterest boards keep everything organized so that users can later refer to their Pins in an organized fashion. Brands and Businesses like to ask the question, how did you hear about us.  They love to hear Pinterest because they know they are well represented on this social platform.

The AD Leaf wants to help get your company on track for successful social media marketing Melbourne FL with Pinterest and all social platforms! We focus on the big picture and understand the strategies to get the most out of your social channels. We will collaborate with you to cultivate your unique brand, improve your internet presence, exposure, and client base. For more information about the benefits of social media marketing Melbourne FL, contact us today at info@theadleaf.com or give us a call at 321-255-0900.