The Dangers of Being Shadow Banned

Social Media Marketing

After putting so much work into our social media marketing content, we all want it to be seen, right?

Most businesses that use social media marketing achieve success from exposure. Advertising their goods and services gives them the consumers, and revenue, they need to keep running. So, want to continue having your posts visible on Instagram? Then beware of shadow banning.

Shadow banning is an unfortunate part of Instagram software that prevents certain posts from appearing in hashtag feeds. A hashtag feed is a hub for all content that includes the same hashtag. Instagram users frequent a particular hashtag feed when they want to see specific posts. For example, if a user wished to see photos of cars, they may go to the #car feed.

While it may seem easy to use the same hashtags over and over in your content, that’s exactly how your posts could become shadow banned. When Instagram continues to see the same hashtags, it regards the post as spam. Instagram will then remove the post from public hashtag feeds, only making it visible to users who already follow your company. This eliminates any opportunity of new people seeing your content, thereby greatly reducing your chance of new customers.

Even if you change up your hashtags, they could still put you at risk of shadow banning. Certain hashtags can be associated with inappropriate content, leading to the hashtag being considered “broken.” Even if you are using the hashtag appropriately, other Instagram users may have used the same hashtag in unsuitable posts. Therefore, Instagram may have placed a ban on the entire hashtag, only allowing it to be used in private settings. Be cautious when choosing which hashtags to include on your posts, as some banned hashtags are surprising.

Pro-Tip: These five hashtags are considered “broken,” and “banned,” by Instagram. Using them will most likely result in your post becoming shadow-banned.  #boho #costumes #petite #mustfollow #saltwater

Even if all of your hashtags are perfect, shadow banning could still hurt you. Random large surges of activity, such as following or unfollowing hundreds of people, could get your posts shadow banned. In an attempt to reduce spam messages and other potentially harmful practices, Instagram implemented software to ban users who have sporadic activity. If you go on multiple following sprees, are blocked by a group of Instagram users, or have any other suspicious activity, your posts could disappear from the public.

Avoid this at all costs. As stated earlier, exposure is crucial for social media marketing. At the moment, there is no “set time,” for shadow banning. If you’re lucky, the Instagram help center can try to fix the issue. If you’re not lucky, then you may have to completely change how you make posts and run your account. Just think, potentially thousands of people could view your content. Don’t ruin it. You want the most amount of people possible to view your posts, especially after all that time you put into generating Grade A content!

However, if you suspect that you have been shadow banned, you should know how to check it. As disappointing as shadow banning is, it is better to know that you have been banned so you can take the appropriate steps to fix it.

There are a few ways to see if Instagram has made your post invisible to the public.

  1. Ask one of your followers to, temporarily, unfollow you. Once they are no longer your follower, post content with your normal hashtags. If that previous follower can no longer see your post, then it is fairly likely you have been shadow banned. Keep in mind, this is only if your account was public in the first place.

Pro-Tip: Don’t forget to ask them to follow you again!

  1. Post content, with your normal hashtags, and go to a hashtag feed. Click the “recent,” option at the top of the page and view the posts. If your own post is not visible, then you have been shadow banned. The “recent,” option allows you to see all the recent posts that have included a particular hashtag. If your content is not there, then it has been removed from that public hashtag feed.

The biggest question is does Instagram know about shadow banning? Even though we’re certain it’s in their software, did Instagram create this or is it just a glitch? The answer is Instagram claims not to have created this practice on purpose and released a statement promising to work on the issue. Their recommendation is to focus on branding your company and not rely on the use of hashtags: something that cannot be sustained forever.

Our recommendation: Be careful when creating your content. Take an additional five or ten minutes to proofread both your hashtags and the post itself.

Even with all of these precautions, shadow banning can still easily happen. Lucky for you, we have a staff of trained social media marketing professionals to help you avoid this sneaky practice! Let us teach you all of the tips and tricks to never being shadow banned. Even better, we’ll help your business get the exposure it needs on all social media platforms. Give us a call at 321-255-0900 to schedule an appointment with us. Get your company out there today!

Interactive Experiences with Google Display Ads

As technology continues to advance, Google is looking to provide more advanced ad tools for Google Display Ads. Google is introducing a new Google display ad format, called Swirl, that allows users to interact with 3D objects embedded in display ads. Digital marketers can utilize their 3D models and assets to produce ads that engage users by letting them rotate the object, zoom in and out, and potentially start an animation.

Google Display AdsSwirl is a new immersive display ad format available on Display & Video 360. Users can explore every angle of a product by rotating the 3D model in all directions and interacting from their device as if the product was in their hands. Google shared an example from a cosmetics company called Guerlain that created a 3D ad for one of its perfume fragrances. They used Swirl to draw people’s attention and let them interact with the perfume bottle directly and learn more about the scent by interacting with an additional link in the display ad. In this example, we can see how every interaction with the bottle creates another opportunity to provide the viewer with more information about the product. Swirl Google display ads were created for mobile devices to utilize their touch control features but these ads can still be displayed on desktop computers.

Many consumers look to YouTube creators for help when deciding on new products to purchase because they tend to give their actual opinion and brands have long been teaming up with creators to connect with their audiences. Now, brands and creators can make that experience even more personalized and useful for viewers with the help of another ad type utilizing augmented reality (AR).

M·A·C Cosmetics is the first brand to partner with the company FameBit to launch an AR Beauty Try-On campaign. Using this new format, brands like M·A·C will be able to tap into YouTube’s creator community, to help sell their products with virtual product testing.

Now that you know more about how Google is improving its ads functionality, its time to put it to use. We specialize in this field and we have the tools and expertise necessary to help drive your business’s success by improving your Google display ads campaign. Learn more about what we have to offer your business and contact us to plan out and design a strategy for PPC in Melbourne FL.

How Firefox Privacy Updates Are Affecting Your SEO In Melbourne FL

SEO in Melbourne FL

New Updates

If you haven’t been up to date with news in the tech world, Mozilla has now updated their latest browser, Firefox, and advertisers aren’t too fond of the changes and severely affecting SEO in Melbourne FL and everywhere else. After more than a year of ratcheting up their privacy protections, Firefox now blocks website cookies that can lead advertisers to track you across the web by default. This comes after a 2018 announcement that they were going to be doing this through their enhanced tracking protection (ETP).

If you aren’t up to speed on what cookies are, they are small text files that websites store in your browser that can then be used to market and advertise to you later down the road, either by first party operators or third parties such as advertising and analytics firms.

Remember that lamp you saw on Amazon that you put in the cart and forgot about that just so happened to pop up on Facebook as you were scrolling through? Well, that’s a product of tracking cookies through web browsers. This is the type of information and experience that will be affected. Now Facebook and it’s advertising platform isn’t the only platform affected here because this change spans even to Bing, Google, and affects Google Analytics.

Privacy  

This update should come as no surprise given the Facebook privacy issues they were facing last year and that have caused them to address privacy with their latest update and plan moving forward. Privacy is becoming the topic of discussion due to the vastness of the internet and how the data that gets collected on a daily basis is being used.

Browser tracking is becoming more of a topic of discussion but even Apple’s Safari and Brave have given users the ability to block third-party cookies by default even before 2017.

Newly installed versions of Firefox will block trackers by default and if you already have it installed, it will become available in the coming months. This is an option you can choose to turn off or even opt for different levels of blocking.

Privacy has become the new browser war and given Facebook and Google are the largest powers in the internet advertising world, they are of course going to be the ones people are looking towards for direction.

What does this mean for consumers?

For consumers, this means that there will be more pressure on your search engines and websites to win you over by engaging in and caring about your privacy. They know that your information is valuable and will have to respect that or face the consequences of not being responsible with your data.

What does this mean for advertisers?

So what does this mean for advertisers? Well, to start, it is going to affect analytic reports and data tracking for websites and social network which will seem to result in less traffic when that might not be the case. Data will be non-personally identifiable which is something businesses will suffer from in the long term. While the data will be harder to decipher, tactics for marketing should progress with the times as it always has and will continue to do.There will need to be more of a respect for consumer information at the base level of it all.

 

If you are having trouble with your SEO in Melbourne FL then we are here to help! We specialize in this field and we have the tools and expertise necessary to help drive your business’s success by improving your search engine ranking. Learn more about what we have to offer your business and contact us to plan out and design a strategy for SEO in Melbourne FL.

Vector VS Raster

Graphic Design in Melbourne FL

In the world of design, just like any craft, Knowing what you’re working with will help you determine the best path to take when tackling a project. It may also save time and money when making the decision to use the right tool for the right job or in the case of this article, the right format for the right job.

Vector Art

Vector art, which are made of lines and curves known as paths, are composed of data and mathematical theory. Vector art is generally created with a software program. Within this program, start point curves and nodes are created using a variety of tools within the program to assign not only shape by anchor point and lines but you can also assign color to the stroke or fill. Any of the lines and curves in the image can be assigned a color value. Because the artwork is all data, it can be scaled infinitely without losing assigned detail or begin to look pixelated.

You can easily spot a vector art file as the edges are consistently crisp. No matter how large you make it or how close you zoom in, the edges will always appear sharp and smooth.

Another advantage of vector art is file size. Vector art contains no pixel data and does not have to hold the information of the entire workspace. It is due to this that vector art is generally smaller than raster art. Because it is line art the only information that the files hold are “coordinates” of where lines start and stop and what color attributes are contained on the stroke or the fill.

The flexibility of being able to be transposed into other formats is one of the reasons that designers prefer vector art when designing logos and other supporting elements. This will allow ease when transposing and scaling the graphic elements from vector source to final design piece.

Commonly used vector file types include but are not limited to: AI – Adobe Illustrator, EPS – Encapsulated post script and SVG -Scalable Vector Graphic.

There are a number of computer programs that can create and manipulate these files for use, and some have a custom extension for the file relative to the program. i.e. Corel Draw will create a .CDR file and although it is a vector file it is possible that you may need to export it to a different format in order to open or import into a different program. It is critical that you save as or export to a compatible file type when importing it into a different program.

Raster art

Raster images are often recognized as a bitmap image. This file type contains data that is composed on a grid. Within the grid there are squares that are filled with a specified color. The higher the resolution the more “squares” within a grid that are assigned color, hence more detail. This factor is commonly known as DPI (dots per inch) and/or PPI (pixels per inch).

Higher resolution means more detail and more data that has to be stored in order to render the image.

Photography is a good example of when raster art is exclusively used.

When you take a picture with a digital camera, what is rendered is a copy of the image data that is seen through the lens. The file that is created is pixel data on a grid that contains millions of squares assigned a color formula and collectively make up the image.

Conclusion

Starting with the correct file type will prevent you having to possibly rework the file at a later time. Evaluate the project in its full scope to gain an understating on the best way to compose your file.

Logos and illustrations are highly repurposed in a graphic campaign, therefore a vector format is the recommended file type. Photography, highly detailed images and background images are commonly raster format due to the ability maintain color data.

With Graphic Design in Melbourne FL and by following this information, you can also be on the right track to attracting your customers and becoming memorable. At The AD Leaf, we can create any design that any company would be proud of. For more information about our graphic design in Melbourne FL solutions, contact us today at info@theadleaf.com or give us a call at 321-255-0900.

How Does Structured Snippets Work and Why It’s Important

seo services

If you have read our posts on the topic of Search Engine Optimization, there is no question that implementing up-to-date SEO services and strategies for your website one of the most important things you can do to rank high in the search engines. If you’re a business that’s looking to increase sales and revenue in the long term, SEO should be your number #1 source for gaining quality traffic. Although there are many ways to optimize your website, there are certain aspects of SEO that hardly anyone mentions. That aspect is using Structured Snippets for your SEO content. In this post, we want to provide you the amazing benefits that structured snippets can help your website “structure” your content to gain new customers.

Structured Snippets Help To Gain The Attention of Your Potential Customers

The first benefit that structured snippets have to offer is to help gain the attention of your potential customers who are actively searching for keywords that relate to your business. For example, let’s say there’s a business website that publishes content titled “We Help Generate 100 leads in 30 Days through Instagram: Here Are 10 Tips How We Did It”. At the bottom, there’s a summary that gives you a short consensus of the content. According to 2019 reports and surveys, it has been estimated that the CTR (click through rate) can be increased up to 20-30% when a business uses structured snippets for their SEO content. Through reading the stats, it’s a no brainer that you should also use structured snippets for your content.

Structured Snippets Help Potential Customers Find Specific Content They Are Searching For

The second benefit that structured snippets are so important is because they help potential customers find the exact and specific content they are searching for. When users are searching for certain keywords, their number #1 goal is to find specific, high-quality content in the shortest amount of time. When they find your SEO content, it further entices them to become your customer for you have proven you are an expert and authority in your field.

Structured Snippets Help Google Understand Your Content

Lastly, making use of structured snippets for your content ensures Google that it is capable of knowing as well as understand the kind of content you are publishing on your website. Even though Google states that using structured snippets doesn’t assist in ranking your website high in the search engines, we believe using structured snippets in addition to other SEO services and strategies can certainly boost your traffic as well as convert it.

Conclusion

Now that you know how structured snippets work and why it’s important to use for your website, you understand how it can be efficiently put to use with minimal time and investment. We believe there is no point in ignoring the importance of structured snippets help you gain more customers which will then lead to sales, revenue, and above all, profit. At the AD Leaf Marketing Firm, we specialize in this field and we have the tools and expertise necessary to help drive your business’s success by improving your search engine ranking. Learn more about what we have to offer your business and contact us to plan out and design a strategy with our SEO services in Melbourne FL.

Google Moves to Mobile-First Indexing By Default for New Websites

SEO in Melbourne FL

We’ve talked about mobile first indexing for SEO in Melbourne FL in the past and its importance in terms of your search engine rankings. Back in 2016, Google announced they would start work on their mobile-first indexing as a response to the ever increasing mobile usage reports. In the past, Google’s search algorithm has used the desktop versions of websites for indexing and displaying results to both mobile and desktop users. This has caused issues for many users because the desktop site might not be mobile friendly. Mobile-first indexing started to roll out in March of 2018, it is a new procedure in which a website’s search engine indexing is based on its mobile version. If your website isn’t mobile friendly it can really hurt your search engine rankings, which hurts your business.

Making sure your website is mobile friendly has become more important than ever since we posted our last blog on this topic. Starting July 1st, Google is now rolling out another update for mobile first indexing and this time is targeting new websites or in Google own words:

“Websites previously unknown to Google Search”

By default, all new sites indexed on July 1st will be indexed using the mobile first indexing algorithm. Even if the website is not really ready for mobile first indexing. So the common question is if Google would at least notify the webmaster via Search Console if the site has any problems that are hurting it because of mobile first indexing. Webmaster Trends Analyst, John Mueller said there are no plans to send notifications in those situations. This does seem confusing and slightly terrifying but it makes sense. Most new websites should be mobile friendly because of how web designers learn and adapt to current technology. Since mobile friendly websites have been a “thing” for a while, most web developers should be building websites that are responsive and ultimately mobile friendly.

John Mueller also added that after they roll out this update, the next step is working on enforcing this for the rest of the websites that have not moved over yet. The most surprising thing about this next step is about 50% of the websites indexed by Google are not ready for mobile first indexing! You read that correctly, half of the websites that Google knows about are not ready for mobile first indexing which means their search engine rankings are going to be heavily affected once the change fully rolls out. The good thing is that Google will be sending out messages to the site owners letting them know that they are not ready before the changes are fully implemented so the site owners can take appropriate actions.

Since mobile devices have become such a crucial factor in search rankings, creating separate strategies for desktop and mobile SEO in Melbourne FL is a must. Understanding there is a difference will help you grow your business. We specialize in this field and we have the tools and expertise necessary to help drive your business’s success by improving your search engine ranking. Learn more about what we have to offer your business and contact us to plan out and design a strategy for SEO in Melbourne FL.

Three Tips to Help Your Writing Not Suck

Social Media Marketing

So you are about to publish your client’s next post on their social media platforms. You skim it one last time, slide the mouse over the longed-for “publish” button, and…click.

It’s away.

Transmitted.

Flying through the internet.

Public. Seen. Exposed.

 

But what happens if you don’t have a basic understanding of composing well written and compelling copy? Failing to proofread your own work can be detrimental to the success of the client you are representing, and the firm you work with. We are professionals here, so the way in which we conduct our work, including our written conduct, should reflect this! But if you do not have a frame of reference and some basic best practices under your belt, and you publish your work…who knows what could happen.

See, if you are in Social Media Marketing, you most likely have to face this obviously large giant, glaring down at you. It’s up to you and up to me to develop our skill set so we can slay that giant, and prosper everyone around us. While it’s true that people make mistakes, as professionals, it is our goal to prosper others, we need to do everything we can to ensure that our work is the best it can be, and there are plenty of smiles not fading under a metaphorical sun.

So how can we better engage with our audience, produce eye-catching content, and keep the smile alive? Below are 3 tips for writing better, stronger content.

  1. Grammarly – This one is basic but absolutely essential. Grammarly is a free extension that you can download (they also have a Pro version that you can pay for) that is essentially spell-checker. As you are creating copy for your clients and you are typing furiously across the keyboard, it will gently point out when you misspell a word. There is nothing worse than composing an email, an important response, or even worse…a social media post, and finding a glaring typo. The dread! Typos create an unprofessional view of not only yourself but also the clients you are representing. This is one problem that can be easily resolved by downloading the Grammarly extension. It’s free and keeps your content looking that much more professional for your client base.
  2. Open Loops – I remember watching The Office a couple of years back. There was an episode where Jim and Pam finally (and quite scandalously if I might add) kiss. It was the long anticipated moment that we all deep down hoped for because they were so obviously into each other, and well…Roy was not the nicest guy. But then the episode cut and  at that point, I thought to myself, “Wait, what? Do they get together? Will they date? Will Roy punch Jim in his face?” So naturally, I binge-watched the next 10 episodes. Why did I do this? This was not an accident. The producers created a psychological effect called an Open Loop which “pulled” me to want to watch the next episode (or 10). The lack of resolution made me continue. Resolution is something we all crave. We can implement this same psychological principle to generate more leads. We need to create Open Loops within our copy that was to pull the audience to “watch 10 more episodes” of whatever “show” you are playing. Create a question or something that draws the reader in to continue reading by dangling something in front of them without giving everything upfront. This is an Open Loop.
  3. Star, Chain, Hook – The Star is you/your business/what you offer. The Chain is the surrounding, supporting evidence that validates the Star. Lastly, the Hook is the call to action. The key ingredient in this writing formula is the chain. The chain is the supporting facts/statistics/analytics/evidence that validates you and what you are offering (the Star). This is the factual and emotional argument that you are right, and your audience needs to join you. These facts form a chain that envelopes you to your future clients. This is where the call to action comes in. So you’ve presented the Star (you as a company or your services) and you have also laid out the Chain (the facts as to why going with you is more advantageous) and now it’s time for the Call to Action. At this point, you want to gently put pressure to encourage your readers to make a decision. Like Voldemort from Harry Potter. Just kidding. But you get the idea. Present who you are. Lay out the chain links of why you are the winner to go with, and then ask them to join your dark army.

Let’s say you are representing a coffee company’s social media campaign. What does this company’s definition of success look like? This is the motivation behind the star you are presenting to the public. This is the question that you are answering for others. Why should they buy their coffee? Figure this out, and present the star proudly and confidently to the general public. After this shiny beautiful star is presented, it’s time to reinforce why it’s the best coffee. It’s time to describe, link by link, evidence by evidence, why their coffee is the best. You could describe the low carbon footprint the company makes, the exquisite attention to detail they pour over every cup of coffee they make, and the social impact they strive to achieve. Lastly, the hook. A hook grabs people. Now we lay before our audience not only the reasons why this coffee is better than all others, but the reason they need it. This coffee is ethically sourced. This coffee supports these farmers. This coffee is the way coffee is supposed to be made. These hooks are nudging people to make a choice. This choice can be blatant: “Come on by today” or it can be not as obvious “We are open all day Saturday”. The choice is yours as you factor in other elements from your campaign.

With these 3 principals, your copywriting skills will hit the stratosphere! There are an endless plethora of social media marketing resources out there that are available. A lot of this content was inspired from content on Buffer’s website which is another great resource for those wanting to learn.

The marketing game is entirely other-centric. Our job is to help you and your job do well. To win. And because when you win, we win. By being proactive, we close the gap in preventing mistakes, creating better content, crushing the competitors, and making the world a better place. Let’s get writing!

Social Media Dictionary

Social Media Dictionary

Even if you are familiar with social media, the concepts and keywords surrounding these platforms are constantly evolving. It can be an intimidating process to make the transition from personal social media use to using social media for your business. We created this list of common social media keywords and their meaning in our “Social Media Dictionary” to help better prepare you to embark on your social media marketing journey.  

First we will look into each platforms and some of the concepts that are unique to each one.

 

Facebook: Facebook is a mobile application and online social networking platform with various ways to interact and share with others.

Facebook Business Manager: is a free tool developed by Facebook to allow businesses and agencies to securely manage their company’s Pages, ad accounts, catalogs and pixels in one place, without sharing login information or being connected to their coworkers on Facebook.

Facebook Marketplace: This is the classified section of Facebook. People can share ads and post pictures of products or services they are selling for targeted buyers.

Groups: Like-minded individuals can come together over a shared interest. These can be anything from local support meetups, family reunions, school alumni, or activists’ groups. You name it, there is probably a group for it. Admin rules are also listed as a guide for required behavior to stay in the group. The admins do have the power to ban those that violate their terms. Be aware of their policies especially when attempting to advertise in them.

Events: Make an event public and invite followers and track those that will be attending.

Facebook Page Roles: On Facebook Business Pages, owners can assign staff, marketers, friends or family to have access to their page. This will be found in the setting section of the page. There are different levels of management access you can assign under the following categories: Admin, Editor, Moderator, Advertiser, and Analyst.

Facebook Admin: The most important role. Admin can create and delete posts, send messages via the page, respond to and delete comments and posts to the page, remove and ban people from the page,create ads, view page Insights (analytics about the page), and see who published as the page.

Facebook Insights: This is where you can track the current analytics and metrics regarding your page, posts, and promotions.

Facebook Boosted Post: Boosted posts are ads you create from posts on your Facebook Page. Boosting a post may help you get more people to react, share and comment on it. You may also reach new people who are likely interested in your Page or business, but don’t currently follow you. Boosted posts are not the same as promoted posts or Facebook Ads.

Facebook Ads: Facebook ads can be as straightforward or complex as you would like. Create and run campaigns using simple self-serve tools, and track their performance delivery. With over two billion users, you can customize your audience and find those you think will be most interested in your products or services.

Instagram: Instagram is a mobile application and online photo and short video sharing social networking platform.

Instagram Story: A story is a feature that lets users post photos and videos that vanish after 24 hours. Similar to Snapchat, the photos and videos shared in your Instagram Story only visible during that 24 hour period, they will show up at the top of the app in a circle for your followers to see and engage with.

Direct Message (DM): Messages on Instagram for users to privately interact with one another.

Influencer: A social media user with a significant audience who can drive awareness about a trend, topic, company, or product. From a marketer’s perspective, the ideal influencer is also a passionate brand advocate. Successful influencer strategies usually involve the coordination of an organization’s marketing, customer service, and public relations teams.

Pinterest: A visual organizer for saving and sharing links to sites and other media you like, also known as Pins. Pins are represented by an image and description of your choosing and organized into collections called Pinboards. Pinterest users can share their Pins with others, or Repin pictures they liked from other users. Think of Pinterest as a virtual scrapbook, or a bookmarks page with pictures.

Repins: The number of times someone saved your Pin to one of their boards. Repins are how Pins are shared across Pinterest.

Pin: Favorite links stored on Pinterest. Every Pin is made up of a picture and a description given by the user; when clicked, a Pin direct users to the source URL of the image. Other users can like or Repin your Pins. Users can also organize Pins by theme or event into visual collections.

Pin Board: A collection of Pins on Pinterest. A Pinboard can be organized by any theme and can either be private or public. Some examples of Pinboards: Hairstyles, Interior Design, Recipes, Man Caves/She Sheds, and DIY Weddings.

Twitter: Twitter is an online news and social networking site where people communicate in short, 140 character limit messages or tweets.

Hashtags: Hashtags are converted to searchable hyperlinks that will show posts using it. It helps to track keywords and topics that are trending. Most commonly used on Twitter and Instagram.

@Replies: When a fan sends a Tweet directly by using your brand handle at the beginning of the Tweet. This will only show up in your feed, and the feeds of users who follow you both. Example: “@SimplyMeasured Your Reports Rock!”

Retweets: When a fan directly shares your brand message with their audience. Example: “RT @SimplyMeasured: We’ve made some great updates to our Twitter Account Report. Check it out!”

Mentions: When a user includes your brand hand, but not as a direct @Reply. Example: “I really love that @SimplyMeasured charts are dynamic within Excel!”

Pinned Tweet: A tweet that has been pinned to the top a Twitter profile page. Pinning a tweet is a great way to feature an important announcement. If your tweets are public, anyone who views your profile page will see the tweet.

LinkedIn: LinkedIn is a social network for the business community. The online site is a place for professionals to connect with past and current colleagues, increase their number of business connections, network within their industry, discuss business ideas, search for jobs and look for new hires.

LinkedIn endorsement: A connection’s recognition of another person’s skill, such as Content Marketing, Web Programming, or Cake Baking. Endorsements, a form of social proof, boost your credibility through third-party confirmation that you actually have the skills you say you have. Users can endorse the skills of only their first-degree LinkedIn connections.

LinkedIn recommendation:A written compliment from a connection that you can display on your LinkedIn profile to impress hiring managers, potential clients, and the 428 conference attendees you carpet bombed with your business card. There’s no limit to how many recommendations you can give or request, but remember that the most authentic recommendations come from people that you’ve actually worked with. If you receive a lackluster recommendation that you would rather not display, you can easily hide it from your profile. You can also edit, remove, or hide recommendations of your own LinkedIn connections any time.

 

Words that are important to us:

Collaborative: We encourage constant collaboration between you and your social media team at The AD Leaf. This means sending us real photos of your business, staff, store, or lifestyle photos of your products. The more you share and provide feedback, the more successful you will be. You are a professional in your field and we are professionals in social media marketing and the combination of the two creates growth and results.

Authentic: Authenticity is when your social media reflects who you truly are. Social media was created to establish real human connections. This will be the vibe/tone that you are communicating on social media. Do you want to come across as a serious and informative professional? Or humorous and light-hearted? When you actively collaborate, we can capture your authenticity more successfully to achieve your desired results.

Branding: What are the colors, symbol, logo, and visual concepts that you want to be the voice of your company? Our goal is to work with you to answer these questions that you might not have asked yourself before. When you establish a strong recognizable brand, it will create a relationship, loyalty, and help expand your following.

Lifestyle Images: Lifestyle photos are aimed to capture people interacting or using your products in a natural way. These include events, milestones, and various activities that visualize authentic human interactions.

Adjacent Content: Adjacent posts encompass content that includes your industry’s relevant news and/or blog articles. These are used to keep your followers informed on your industry’s trends and to show that you are knowledgeable and connected to other professionals/businesses that share a similar message.

Evergreen Content: Evergreen content describes the social posts that do not expire that you can reuse and share at any time. You are gaining new followers all the time, so something that might be older to you is new to them. Plus, the organic reach can be as low as 2% so even your current followers may not have seen it the first time it has been published.

Metrics: Metrics/Analytics encompass the numbers that are affiliated with your page and content performance. They allow us to measure insights to gather an understanding of fluctuations and growth of your pages. These measurements help us to understand what your following engages with and how many people the page has reached. We use these to strategize our approach for success.

Reach: Reach is the number of people who saw any of your page posts. Reach can be broken down into people who saw your posts with or without advertising (paid or organic posts). Reach is the number of people who received impressions (definition below) of a Page post. Reach might be less than impressions since one person can make multiple impressions.

Impressions: Impressions are the number of times a post from your Page is displayed or seen, whether the post is clicked or not. People may see multiple impressions of the same post. For example, someone might see a Page update in News Feed once, and then a second time if their friend shares it.

Engagement: Engagement is the total number of times a user has interacted with a post. This is the sum of shares, likes, comments, and various platform specific interactions from users on the platform with your content.

Organic: Organic doesn’t only apply to produce. It means those you reach through social media without spending on advertising.

So you might be thinking to yourself, “this is not in my wheelhouse”. Lucky for you, The AD Leaf Marketing Firm is here to help. We customize and curate your pages and content while including all your preferences. We are here to help your business grow, increase your digital representation, build positive reputation, and a loyal following. Representing the business on social media can be an essential piece of your marketing puzzle and is not something you would want falling to the wayside. For more information about our social media dictionary and social media marketing solutions, contact us today at info@theadleaf.com or give us a call at 321-255-0900.

Getting Started with Social Media for Small Businesses: Taking the First Steps

Social Media for Small Businesses

Congratulations! You’ve decided that your small business is going to take the plunge into the 21st century, and there is no better way to do that than with social media. In 2019, social media has become the biggest source of inspiration for consumer purchases, inspiring 37% of sales as opposed to other means such as retailer websites, digital press & magazines, or emails. (via Sprout Social) So how can we get started? Breaking your business into the modern marketing scape can feel like a daunting task. We have provided three steps to getting started with social media for your small business.

Determine What Will Work for You and Your Brand:

The first step in beginning your small business’ social media strategy is asking yourself who you are trying to talk to and what are you trying to achieve. Identifying your target audience is key to deciding which platforms to use and what type of content will best support your brand. You wouldn’t see that hip new cupcake shop down the block networking on LinkedIn, the same way a law firm may not be pinning recipes on Pinterest.

Determine your goals and choose the social media platform best suited for your needs. If your business relies heavily on visual content, you will want to reflect that by focusing on more visually oriented platforms such as Pinterest and Instagram. For you, getting that brand new menu item or that freshly renovated home seen is your top priority. If you are looking for professional networking and branding, LinkedIn may be more relevant to your needs. We also suggest looking into the demographics of these platforms, and taking these into consideration when making your choices.

Get Out There:   

Now that you’ve created your social media channels, it’s time to get out there and make them all about you! In the digital world, it is likely that consumers will come to your social media channels to learn everything there is to know about your business, and even vet your business against a competitor. Social media is your business’s opportunity to share your story like never before possible. Build out your platform with location, hours, and store information to give your consumers easy access to quick information. Don’t stop there, fill your social media with content that tells your brand’s story. How did your business get started? Fill out your about section to tell your consumer all about your product or service, and your values. Consumers love to know about the brand they are buying from. With social media, You customers will know your business before ever setting foot in your store.

Don’t Let Up!

Now that your social media channels are built out, they are ready to be posted to. Businesses will often create social media accounts only to neglect them. Ultimately, this is more harmful to your brand than helpful, as this can quickly look disorganized and frustrating to a consumer trying to learn more about your business. Your social media marketing strategy is a living, breathing extension of your business that is constantly working for you. Keep it going with regular updates. Social media is the perfect place to keep your followers constantly informed about local events your business is participating in, new additions to your team, sales and promotions, or new items added to your menu or store. Continue to grow your following with images of you and your team, store, product, or service. Day to day images like these, or “lifestyle images” let your followers be a part of your business everyday. This is an invaluable tool for branding. In many ways, social media acts as a modern day word of mouth for small business. It gives your potential customers a unique insight to your business without them even realizing it. Soon, your brand will be recognizable to people that may have never been reached before.

 

Social media for small businesses has become one of the most effective marketing and brand recognition tools in modern world. Simply put, it your brand is not on social media, you are missing out on the digital conversation, and ultimately losing out on potential sales. While social media is meant to be an easy and free resource, some additional research and strategy is necessary to be the most effective. Take the first steps into your small business social media marketing strategy; identify your audience and needs, personalize your profile, and regularly post out amazing content to tell the world who you are as a brand. If you need help getting your small business’ social media strategy off the ground, or your social media could just use some attention, The AD Leaf is here for you. We can help you devise the perfect social media strategy from the ground up, and manage it so your business is always out there. For more information about the benefits of social media marketing, contact us today at info@theadleaf.com or give us a call at 321-255-0900.  

7 Ways to Use Social Media for Non-Profits

Social Media for Non-Profits

We all know that running a non-profit organization is exhausting and difficult, but you love it, right? You are working hard to solve a problem and make the world a better place. After all of your hard work, it can be defeating to introduce yourself and your organization and receive the response of, “Who are you? I’ve never heard of you before!” In addition to fighting the uphill battle of making a difference, you have to work even harder to spread awareness about your organization and why someone should support it. We’ve put together a guide to how your organization can utilize Social Media for Non-Profits to support your agenda.

  1. Connect With Your Current Donor Base (And Recruit More)

As your organization grows, it’s important to remember those who have supported you since the beginning. You can use social media for Non-Profits to connect with your current donor base, getting them involved in conversations and content you’re sharing on a regular basis. You’ll begin to notice that as you interact with your current donor and volunteer base, new names will begin to pop up that you don’t recognize. This is good! This means the quality of your interactions, the information you’re sharing, and your content is attracting new supporters! That is the whole point of your organization, right? To spread awareness and get people involved? Social media is perfect for that exact goal.

  1. Discover a New Target Audience

According to PEW Research,  the most popular social media platform for someone over the age of 50 is YouTube. That’s likely a surprising statistic. Depending on what platforms you’re utilizing, you might discover a new audience that resonates with your cause that you might not have known before. To learn about the demographic makeup of your current social media following, you can use dive into the analytics section of each platform.

As we discussed previously, it’s important to measure your success and utilizing analytics is the best way to do that. You’ll see tried and true data based on your profiles detailing the location of your users, the time periods in which they’re active, their gender, and more. Each platform is slightly different in the insights they provide so it’s important to build a campaign that includes multiple platforms so you can learn as much as possible about your new audience.

  1. Control the Conversation

When spreading awareness for an organization, sometimes it can be difficult to instill the correct information and statistics behind your campaign. As you know, the general population doesn’t have a great memory and may misremember important things like your statement of faith, the area you serve, or even worse… your name! Social media for Non-Profits allows you to be intentional when it comes to sharing content and information.

  1. Create a Game Plan

Before you go all in sharing all of your earth-shattering statistics, try to come up with 3 to 5 key points about your organization. Being a leader of a non-profit organization, you know how important it is to have a mission. Your goals should be clear and concise, preferably in a bullet point list. This will help reign in your passion and really hammer in the important things you want people to remember when they talk about you to their friends!

Once you’ve determined your key points and goals, you will need to decide how you’re going to track your success and growth. Goals are great, but results are even better. As your organization grows, you want to be able to prove that your social media efforts have a part in that growth. Some examples of metrics to track are engagement rate (the number of people who “like”, “comment”, or “share” your content versus your total number of followers), reach, and clicks to a specific page on your website.

  1. Partner With Other Businesses

If you’re struggling with networking in your area, or expanding your professional network, we’ve got good news for you! Pretty much everyone and their mom (or maybe grand mom at this point) are using social media in one way or another; this includes businesses. When you host an event or secure a well-known business as a sponsor, shout it from the rooftops (well, laptop). Business owners are always looking for how to one-up their competition and when they see their competitor is supporting a local non-profit (like you), they’ll be looking to take it up a notch.  

PRO TIP: After each event, it’s important to “tag” the business that sponsored the event or supported you in a social media post. This will result in your post being visible to the people who support said business. This gives you an opportunity to attract potential donors and volunteers from those who are loyal to that business.

  1. Run a Facebook Causes Campaign

Since its launch in 2006, Facebook Causes has gained 30 million members, created 150,000 campaigns, and raised more than 4 million dollars.  As Facebook has expanded, they’ve begun to realize how important social media is for non-profit organizations like yours. Facebook Causes is an application that allows you to organize a community around fundraising. It’s a platform that supports discussion boards, sharing of content, and more. The best part about this tool is it is entirely under your control. You can either start your own campaign specific to your organization or you can focus on a larger cause at hand and partner with an organization larger than yours, who is fighting a similar fight.

Social media is, and likely always will be free to use. It’s completely free to set up an account and beyond running ads, it’s completely free to use as well. When running a non-profit organization, there is never enough money to support all of the amazing things you want to do. Social media  for Non-Profits is a free tool that can help you raise awareness, secure potential donors, and raise money. It’s likely you won’t find a free tool that can meet each of those requirements anywhere else.

While social media for Non-Profits is free, it takes time. Just like in any other business, your time is money and chances are you’re busy fighting the good fight so you don’t have the time or resources to effectively manage a social media for Non-Profits campaign for your organization. That’s okay! That’s where we come in. Our staff is passionate about supporting non-profit organizations because we love working with people who get as fired up about what they love as we do. We can help you develop a campaign strategy, establish branding, build an execution plan, and execute it while you continue to change to the world.

Call 321-255-0900 or email us at info@theadleaf.com to get started today.