Every SEO specialist knows 301 redirects are necessary from time to time. But are they affecting your other search engine optimization efforts?. 301 redirects could be slowing down page load time or possibly sending search engine crawlers on a windy road to nowhere. 301 redirects can be important for certain cases like you renamed a page on your website so you need to redirect all the old links to the new one? Or maybe you put your blog into a subdirectory? While redirects are helpful, all redirects carry a degree of risk for SEO, not just 301 redirects. Any type of 300 redirect even canonical redirects carry a certain amount of risk. At The AD Leaf ®, we are specialists in finding out why your website isn’t ranking as well as it should be which helps your SEO in Melbourne FL. Here are three ways that redirects could be hurting your SEO efforts.
A redirect chain is a series of redirects that go from one URL to another, forcing people and search engines to wait until there are no more redirects to step through. It’s also important to acknowledge how this would drastically increase page load time and decrease the quality of your site to search engines. A single redirect already has an impact on your websites load time. Now add to that the fact that some redirects may be going through multiple redirects just to call one URL. It’s common for 301 redirects to stack up over time if your dev team isn’t properly communicating with each other. Maybe you created one to fix a spelling mistake in a URL slug, then your co-worker created one because the changed the slug completely, and then a few months later another one gets added because the blog section was switched to a subdirectory like www.yoursite.com/blog. Wow, that’s 3 redirects which is 2 more than what’s necessary.
Websites tend to collect 301 redirects over the years, and no one really thinks too about cleaning them up because “it’s not hurting anything”. Well, that’s where you’re wrong, when your .htaccess file starts to grow because of redirects, your load time suffers significantly. Each time a URL is called by a web browser or search engine crawl bot, every single one of those redirects is checked to see if it matches the requested URL and if it needs to be redirected somewhere else. The absolutely kills your load time and tremendously hurts your SEO rankings.
Redirect chains are not to be confused with redirect loops, which is where URL A redirects to URL B then URL B redirects back to URL A. What this does is causes an infinite loop of URLs redirecting to each other continuously until your web browser eventually gives up and errors out. The same thing goes for search engine bots that crawl your website, they will eventually give up and stop crawling your website which decreases your domain authority and severely hurts your SEO rankings.
Redirects can be helpful but can be extremely dangerous when it comes all that hard work you put into your SEO efforts. We specialize in this field and we have the tools and expertise necessary to help drive your business’s success by improving your search engine ranking and correcting all those harmful 301, or even the dreaded 302, redirects. Learn more about what we have to offer your business and contact us to plan out and design a strategy for SEO in Melbourne FL.