The AD Leaf Marketing Firm The AD Leaf Marketing Firm

Why Video Matters

Video is quickly becoming one of the most effective forms of marketing, in part due to social media platforms.

They say a picture is worth a thousand words. If that is true, at 30 frames per second, how much is a video worth? According to Statista.com, “in 2021, digital video advertising spending in the United States was estimated at 55.34 billion U.S. Dollars.” Video is quickly becoming one of the most effective forms of marketing, in part due to social media platforms. Another primary reason why video matters and digital marketing’s drastic increase; is that video advertisements can reach even an unengaged audience. When users have to read an advertisement, they are forced to remain engaged for as long as they wish. The broken engagement can lead to missed opportunities and drop-offs, with attention spans endlessly decreasing.

Between the visual stimulation, the eye-popping graphics, and the catchy audio, audiences do not always notice that they may not be actively engaged with an advertisement as a reader would; however, if it is playing, they are absorbing the content. They are catching glimpses of the logo, the product, and people enjoying what they do not have. They are being influenced by the voice-over, and the music. Without even paying attention, they could be cooking or cleaning, and suddenly they will find themselves distracted, thinking about what is being broadcast to them, thinking about your product, your service.

Why video matters is easy, videography is tricky however. Starting with a storyboard, and shot types in a shot list. While filming, special attention is paid to framing; head and breathing room. Establishing and reveals are as vital as the b-roll. A static camera will never work; pans, tilts and zooms will also need to be implemented to give it some flair. Don’t forget about lighting either, on a 3.5 inch display most things look good; blown up to an 80-inch television however, and you may find out that the light is reflecting horribly off someone’s glasses or their forehead, causing the video to be painful to watch. There may have been a lot of reflective surfaces, and you are now captured within them all. All of a sudden, that excellent video topic you filmed with a once-in-a-lifetime interview is ruined. Or you did not have any actual audio equipment, so the audio being broadcast is full of noises and distortions. Worse still, you could have just purchased equipment and still need to be proficient enough with it; so you end up doing the recording to find out the microphone was never plugged in or the memory card was never inserted. The cataclysmic possibilities of untrained videographers are endless, and, we have only discussed filming; we have yet even to touch editing.

 

 

A good videographer can do a lot with very little; a new videographer does not have enough experience behind them to know the ramifications of specific actions. It is not that they are bad videographers; there are professional videographers and videographers who have not yet learned enough. Giving people a chance to grow and succeed is essential, and without it, no one would get ahead, however, when it matters, would you put the fate of your product, your service, and your company in the hands of someone who is still trying to figure out the basics?

At The AD Leaf we have the basics in our roots; having grown to be certified professionals in our respective areas, we are a fantastic choice for all your video needs!

WHy your business should use TikTok

Why Your Business Should Utilize TikTok

In today’s digital age, social media platforms play a pivotal role in marketing and reaching a wider audience. While platforms like Facebook and Instagram have dominated the business landscape, TikTok has emerged as a powerful marketing tool that must be noticed. With its skyrocketing popularity and unique features, TikTok offers businesses unprecedented brand awareness, engagement, and growth opportunities. This blog post will explore three compelling reasons businesses should utilize TikTok as part of their marketing strategy. Is your business missing out on what TikTok has to offer?

 

Initially, TikTok aimed primarily at children, pre-teens, and teenagers, who would showcase their dancing skills and lip-syncing abilities. However, nowadays, you will witness people from all age groups participating on the platform, engaging in various activities, such as singing, dancing, sharing advice, narrating stories, and promoting products or services. Forbes has highlighted the significant benefits of leveraging TikTok as a strategic tool to advance businesses.

 

1. Unparalleled Reach and Engagement: 

TikTok boasts an enormous user base, with millions of active users worldwide, making it an exceptional platform for businesses to tap into. The platform’s algorithmic-driven content discovery exposes your brand to a vast audience, even if you’re starting. Furthermore, TikTok’s content format is designed for short and snappy videos, allowing you to quickly capture and maintain viewers’ attention. By leveraging TikTok’s reach and engaging content, businesses can attract and connect with a younger demographic that may need more time to reach through traditional marketing channels.

2. Creativity and Authenticity:

TikTok thrives on creativity and authenticity, providing businesses a unique opportunity to innovatively showcase their brand personality. With its wide array of video editing tools, filters, effects, and music, TikTok allows businesses to create visually stunning and entertaining content that resonates with their target audience. Whether behind-the-scenes glimpses, user-generated content, or viral challenges, TikTok encourages businesses to be creative, fostering a genuine connection with their audience. By embracing TikTok’s creative potential, businesses can establish a distinctive brand identity and differentiate themselves from competitors.

3. Influencer Marketing and Brand Partnerships:

Influencer marketing has become an integral part of modern marketing strategies, and TikTok is an excellent platform for collaborating with influencers to promote your brand. TikTok’s influencer ecosystem is vibrant, with many creators specializing in various niches and boasting a dedicated following. Partnering with relevant influencers can help businesses tap into new audiences, enhance brand credibility, and drive engagement. Additionally, TikTok offers unique ad formats, such as branded hashtags and challenges, enabling businesses to run creative and interactive campaigns that can quickly increase their page. Businesses can exponentially expand their reach and brand visibility by leveraging influencer marketing and brand partnerships on TikTok.

 

TikTok has proven to be more than just a trendy social media platform. It has become a powerful tool for businesses to boost brand awareness, engage with audiences, and drive growth. Its unparalleled reach and engagement, coupled with the platform’s emphasis on creativity and authenticity, provide businesses with exciting opportunities for marketing success. 

 

By embracing The AD Leaf and TikTok as part of your marketing strategy, businesses can unlock a new level of brand exposure and establish meaningful connections with their target audience in the digital era. We invite you to review how The Ad Leaf can elevate your Social Media Marketing. The AD Leaf Marketing Firm stands prepared with a dedicated team of experts to provide tailored assistance in formulating an effective TikTok strategy for your business. To learn more about integrating TikTok into your marketing plan, contact us at 321-255-0900 or conveniently fill out our contact form. 

Christopher Meenen

Chris is a seasoned digital marketer, having worked with tech startups, real estate companies, and marketing agencies throughout his career. He has a passion for technology and is a full-stack developer specializing in web development and SEO. His experiences in marketing and sales inform his tech decisions to make him a well-rounded professional. A transplant from Pittsburgh, PA, Chris now calls the Space Coast of Florida home. He enjoys the outdoors, loves staying active, and plays tennis and piano in his free time.

Differences Between an iPhone and DSLR Camera

Differences Between an iPhone and DSLR Camera

Smartphones are getting better and better, which means their cameras are too. For some, the iPhone is capable of taking quality photos that don’t require any other type of camera. But for others, there’s no comparison between what a smartphone can do versus what a professional camera can do. So let’s dive into the differences between an iPhone camera and a DSLR camera so you can decide which one is right for you.

The Basics

At its core, an iPhone (or any smartphone) is trying to fit as much tech as possible into a device that can fit in your pocket—which means its limitations are pretty well set by design. A DSLR (Digital Single-Lens Reflex)camera has no such limits—it’s designed to be used with interchangeable lenses and accessories that allow it to take photos or videos far beyond the scope of any phone ever made. That being said, let’s look at some of the main differences between these two types of cameras.

Lens Quality

The main difference between an iPhone and a DSLR camera is its lens quality—simply put, the lenses on DSLRs are much higher quality than those found on smartphones. That being said, iPhones have several different lenses available depending on the model you purchase, but even then, they don’t come close to matching up to what a high-end DSLR lens offers in terms of clarity and sharpness.

In addition to higher-quality lenses, most DSLRs also offer interchangeable lenses that allow you more versatility when shooting different types of photos or videos. This feature alone gives you almost limitless options when it comes to capturing whatever scene you want.

Lighting & Color Accuracy

Another major difference between iPhones and DSLRs is their ability to capture accurate colors and handle low-light situations differently. iPhones tend to struggle with color accuracy due to their limited sensors; whereas a good DSLR will be able to reproduce colors accurately regardless of lighting conditions or time of day. Furthermore, iPhones tend to struggle to capture detail in low light conditions; however, this isn’t an issue with most modern DSLRs because they have larger sensors that allow them to capture more light than smartphones.

Conclusion

No matter which type of camera you choose—iPhone or DSLR—you will still be able to get great images out of either one if used correctly. The primary difference lies in your level of control over each shot; while an iPhone may give you some level of control over certain aspects like exposure compensation or white balance settings, ultimately, it still relies heavily on its automatic mode for most shots taken with it. On the other hand, a good DSLR allows for full manual control over every aspect, from shutter speed all the way down to ISO settings; giving users complete control over how their images turn out each time they press the shutter button. Ultimately it comes down to personal preference as both cameras have their pros and cons —but understanding these differences can help make your decision easier so you can get exactly what fits your needs best!

How can The AD Leaf Help you with your Videography needs?

We have a team of professionals dedicated to developing the best video content to represent your business in the digital world.  Our experienced videographers are here to ensure that your content is as visually stunning, engaging, and informative as possible. From concept development to filming, editing, and post-production, we strive for excellence every step of the way. Start your video strategy today! Contact us today at info@theadleaf.com or call 321-255-0900. 

Why Mobile SEO Matters?

Why Mobile SEO Matter?

Why Mobile SEO Matters?
Why Mobile SEO Matters?

 

Mobile SEO is even more prevalent than ever. Organic searches have increased immensely on mobile devices. People literally do everything on their phones. In fact, to prove our point, you are probably reading this article on your phone! Simply making your site responsive is not optimized for mobile; it is not just about fitting on the smaller screen. 

Since Google announced they would start mobile-first indexing businesses, you should have an SEO strategy for mobile and desktop because most sites rank differently in searches depending on the search’s device. If your website isn’t mobile-friendly by now, it will hurt your search ranking. Many aspects make sites optimized for mobile, and now that you know how important it is for your site, brand, and business, we are ready to share these best practices up our sleeves.

Speed It Up

This is a very crucial aspect for both mobile and desktop SEO. People can be extremely impatient, so if your site does not load in a blink of an eye, the searcher will most likely go back and try your competitor’s site. In fact, 40% of consumers will wait no more than 3 seconds before abandoning the site. People want answers now. Site speed is important for SEO efforts because if speed is low, it will cause an increase in bounce rates. Also, Google users come first, and if they constantly get impatient with your site and leave before it loads, Google will drop you in the rankings. 

Don’t Judge a Book by its Cover Does Not Apply to Websites

We live in a society where most people have a smartphone in their pocket, and because of this, your website needs to be easily viewable on their device. Responsive web design stats show that it’s wise to appeal to desktop and mobile viewers.

However, being responsive isn’t enough these days; you need to go a bit further than this. There is more to it than just making everything fit onto a smaller screen. Mobile optimization reformats and redesigns elements so that way they more appropriately fit. For example, your website’s navigation menu plays a vital role in how users find and access pages on your website. If your navigation is too difficult to use or too difficult to find what they are looking for, users will get frustrated and leave your site. Hamburger menus are popular to use on mobile screens.

Another design aspect to consider is the amount of content you have on the mobile site. Scrolling endlessly is not appealing. Something even worse is having to zoom in to read anything on the site; that takes up more time, and more than likely, your mobile viewer is on the move.

Avoid Pop-Ups like the Plague

We live in an ad-blocker world. Even if your cute pop-up message does show, the user will probably get frustrated and not even pay attention to what you are offering. This frustration with pop-ups is the effect of other businesses needing to design them and over-using them properly. If you want to use a pop-up, ensure the “x” is easily visible and clickable because people hate zooming in to click on an icon.

Local SEO is HUGE on Mobile

People these days don’t seem to slow down. Everyone is always on the move. Not to mention, people can be very impatient when trying to run a bunch of errands around town. Therefore, local SEO becomes a huge factor because those people use “near me” like it’s going out of style. They want the quickest answer that is closest to them. People want things to cater to their needs, and location qualifiers will help your business and them at the moment.

Since mobile devices have become such a crucial factor in search rankings, creating different desktop and mobile SEO strategies is necessary. We specialize in this field and have the tools and expertise necessary to help drive your business’s success by improving your search engine ranking. Contact The AD Leaf for our mobile and desktop SEO strategy services.

How can The AD Leaf help you?

You are busy running your business as it is, so working on your website’s SEO Mobile friendly version might be too time-consuming, especially if you don’t have much experience! That’s why it’s important to have on your side a marketing firm that can improve your SEO mobile user experience targeted to your goals, audience, and industry! Our team works together seamlessly to achieve your business goals, so give us a call today at 321-255-0900 or fill out our contact form! We are just a click or call away.

Is TikTok Beneficial For My Business?

Is TikTok Beneficial For My Business?

Is TikTok Beneficial For My Business?
Is TikTok Beneficial For My Business?

 

It’s hard to ignore the popularity and influence of TikTok, especially for marketers. Brands on TikTok can reach younger audiences, which allows them to increase brand awareness and ultimately go viral. How do they do this? They leverage the power that is short-form videos.

Why You Should Market Yourself On TikTok

Why should I market myself on TikTok? This is a great question that a lot of companies may ask themselves. TikTok has been named the fastest-growing social media platform, making it a powerful place to market your company when done correctly. A common misconception is that only millennial businesses should promote themselves there, but I want to show you that no matter your business, TikTok advertising could be for you!

How Popular Is Tiktok?

Tiktok began rapidly growing during the COVID-19 pandemic, as many users suddenly had more time to explore the platform and build a connection with their audience. Tiktok has surpassed one billion users worldwide, quickly becoming the most-used Social Media platform of all time!

How Can It Benefit My Business?TikTok VID 3

Most people hear TikTok, and they may think of a cool new dance trend they saw (and have been secretly practicing in their bathroom) or a cute video of a dog doing something simple yet equally adorable. However, TikTok is also a fantastic place to get your products. After scrolling through the For You page for just a few minutes, you will likely see 1-3 small to large businesses promoting their products. From brands as small as young adults making jewelry in their parents’ garage to multimillion-dollar companies like Scrub Daddy, these brands are taking to TikTok to market their products.

How Should I Market Myself On TikTok?

TikTok VID 1

You can market your brand on social media in a few different ways. The first way is through product promotion on your page. This could look like filming a short video of how your lipgloss looks when worn, coloring the new coloring sheet you just created, and more. Users love to see packing videos where they are just packing an order, the process of their product being made, and more. This allows the merchants to display the work that is put into what they are creating. The point of marketing on TikTok is that you get to show your product in action or even the process of making it. This is great for small businesses that have yet to afford a marketing budget or even a website. These can be filmed in a casual setting. Spontaneous content produced in ordinary surroundings has just as much a chance of cutting through. Many viral TikTok videos are created in garages, bedrooms, and even cars.

 

Once your business has grown, you might find yourself with a marketing budget. This opens up more doors of possibilities for you.

TikTok VID 2

Sponsoring popular creators to promote your product is a great way to drive up business. People are more willing and open to buying something used and reviewed by a peer. If viewers can relate to whoever is showcasing an item, they are more likely to purchase it.

 If you cannot afford to pay the creators to use your products, you can even send them PR packages, and often the creator will talk about your products anyways, but it isn’t guaranteed. However, it is a good alternative to getting your products talked about by popular creators without paying for sponsorship.

All in all, TikTok is a great platform to market your business, no matter what you are selling! With no budget or a large one, TikTok marketing can work for you.

How can The AD Leaf help you?

You are busy running your business as it is! So if you need help with your TikTok profile, content creation, or video production, our team can help. The AD Leaf Marketing Firm develops a strategy targeted to your goals, audience, and industry! Our team works together seamlessly to achieve your business goals, so give us a call today at 321-255-0900 or fill out our contact form! We are just a click or call away.

 

The State of Social Media in 2023

State of Social Media in 2023

The State of Social Media in 2023
The State of Social Media in 2023

Fun fact about the state of social media in 2023: Facebook is about to be old enough to vote! It’s no longer a question of should your business be on social media but a question of how effectively you are using this powerful tool for marketing your business. If you don’t have an answer to this question, you’ll likely struggle to maintain relevancy in today’s fast-moving digital marketplace.  

Don’t just take our word for it; look at this latest Google Trend graph showing the rise of social media and the decline of the ever-popular excuse for the lack of marketing: “Word of Mouth.”

Social Media Marketing vs. Word Of Mouth

Social Media Marketing Melbourne FLSocial Media Marketing Melbourne FL

 

So, what do you do with this information?

As a business owner, it’s time to come to the incredibly important realization that social media is not only a viable part of marketing your business, it’s actually one of the most effective ways for many business models in today’s ever-evolving digital landscape.

It’s not enough to casually post pictures on your social media channels once in a while, either. Not only do platforms like Facebook and Instagram understand that your page is a business, but they expect you to pay them in order for our content to be shown to your intended audiences.  

Did you know that less than 5% of the content you post is shown to your audience organically (without paying to promote it)? This is known as Pay-to-Play, and it is becoming more common with services like Twitter’s new Gold Verification for businesses. This is a big change from just a few short years ago; each time you posted an update, it was shown to all of your page audience (those users who like and follow your page). Now, not only do you have to pay the platforms to grow your page audience, you have to pay the platforms to show those people who have already chosen to be a part of your audience your content. This makes the market fiercely competitive and requires your business to take a serious look into advertising budgets if you want to be heard above the noise.

So, what’s new then?

If you’re savvy with social media marketing, you’re probably thinking to yourself that this is nothing new for 2023. These changes were rolled out in phases in 2017 and 2018.  That’s true! However, the Meta Business Manager interface, the Ads Manager interface, and Meta’s Advertising Policies (in the wake of failures like Cambridge Analytica) are changing regularly; Meta has become increasingly strict with advertising policies, more advanced with ad targeting options and introducing more highly developed interfaces to improve your performance.  

Social Media Marketing has a lot of weight to carry as a small business’s only marketing program. For most small businesses, running things yourself is not the best answer. A mix of services, such as SEO (Search Engine Optimization), Email Marketing, Web Services, and Social Media, are needed to help boost your business above the competition. Unless you’re able to keep up with weekly advances and policy changes, manually invest money in paid posts to grow your audience quickly, and develop strategies to reach and retarget your audience, social media marketing will prove to be a very slow-growth marketing service line and will not yield lead procurement results with the speed you would expect. 

Your social media pages start off as a branding tool.

Social Media Marketing Melbourne FL

 Understanding the best and latest strategies for using that tool is why you should be working with a trusted advisor. As your platforms begin to grow and develop, you’re raising your hand to let your audience know you’re here, and you are sharing content that helps them get to know your brand and your products or services.  

When you have 50 followers on Instagram, don’t expect the public to jump for joy and immediately start buying into your brand and what you’re selling. 21st-century consumers are educated, and they will vet you. One of the first places modern-day consumers look for you is on social media, so having a professional presence is critical for landing those first impressions.

Once your platforms start to grow legs and build an audience, they will move from only serving as a branding tool into a customer service vessel for your company. You will notice customers asking about products or services they are interested in or have paid for.  

Finally, when you have reached an acceptable audience size (whatever size your audience find acceptable), once they see a regular stream of content sharing (so they realize you’re not a bot/spam account) and you have positively interacted with your customers on your pages as proof of your customer service, your platforms will begin to procure leads or sales more organically.  

This trajectory is slow growth, and you must be committed to its success for the long haul. Commitment in this context means you must work to regularly cultivate impressive and relevant content, you must not try to oversell to people, and you should offer content that users actually care about, not what you want them to see.  

How does your product or service solve the problem for the consumer?  

How can The AD Leaf help you?

You are busy running your business as it is, so this information about the state of social media in 2023 might be too time-consuming -and sometimes overwhelming- especially if you don’t have much experience! That’s why it’s important to have on your side a marketing firm that develops content targeted to your goals, audience, and industry! Our social media team works together seamlessly to achieve your business goals, so give us a call today at 321-255-0900 or fill out our contact form! We are just a click or call away.

4 Benefits of Social Media Marketing for Small Businesses

4 Benefits of Social Media for Small Businesses

4 Benefits of Social Media Marketing for Small Businesses
4 Benefits of Social Media Marketing for Small Businesses

 

4 Benefits of Social Media for Small Businesses

The early days of social media are long gone. The days when Facebook was used to tell your friends and family what you did that day, and instagram meant posting what you ate for dinner that night. As social media gained in popularity, its purpose began to grow. Social media has become an ever-present part of our day-to-day life and, thus, has become a dynamic marketing tool in 2022. To stay relevant in the digital age, social media is nothing short of essential for every digital marketing strategy. Here are 4 Benefits of Social Media Marketing that EVERY business, large or small, should know:

#1 Advertising and Brand Recognition: (Shout Your Brand’s Name From The Rooftops!)

Social media is heavily integrated into our society. Everyone is active in at least some form, whether you are actively posting or just a viewer. The beauty of social media is being able to quickly and effectively reach all those people simultaneously. Let’s compare a social media post to a newspaper ad. Print advertising has been around longer than any other form of advertising we see today, but how does it compare to social media marketing? Let’s say we are trying to get the word out about a sale. To put an ad in the paper, you will have to make some choices: How big can my ad be? Will my ad have color? Who will my ad reach? How much will it cost me? Today’s average rate for a newspaper ad is $12 per inch, meaning a 4Ă—10 inch ad will run your business at $480.00! Now let’s talk about social media; not only is it more efficient, but it’s also free! Rather than a one-off ad in the paper, social media allows you to talk to your entire community 24/7. It’s just a matter of time before everybody knows your name. Any money you spend on an ad on social media is icing on the cake to reach more of your target audience. That $480 could get your Facebook ad in front of thousands of users in just a few days’ time!

#2 Show Your Brand’s Personality: (You Know You’re Awesome, So Tell Them!)

Stuff that 4Ă—10 newspaper ad with as much personality as you want will never tell your brand’s story like social media. With social media, you are able to show your business’s personality like never before.

Have a fun day at work? Snap a picture and share it! Exciting new update or product? Snap a picture and post it! Before you know it, your followers will have connected with you and your brand before even stepping foot in your small business.

#3 Easy Way to Provide Updates: (Never Miss A Beat)

If you are a small business, you want to connect with your local audience. Social media provides a direct line to that audience. This allows the customer to interact with your brand in real-time. Everybody loves to support local small businesses in their town, and social media is the bridge you need to connect with them daily. Get the word out about your latest sale, and show off that new product or recipe the day you put it on the shelves or the menu. Even better than that, social media works both ways by informing you about what’s going on in your community. Connecting with local events like big sports team wins, weekend markets, town block parties, etc., gives your business a chance to connect to your audience on a more personal level. Help build some excitement around these events, have a sale, or run a promotion to take advantage of the extra foot traffic; by keeping the conversation going, your customers will feel connected to your brand, increasing levels of customer connection.

#4 They’ll Never Forget Your Brand: (Leave a Lasting Impression)

Did we mention that social media is everywhere, all the time? Social media marketing is what is considered a “live campaign.” This means that 24/7, your content is out there working for you and can be seen by anyone. Our newspaper ad from before is only effective to the subscribers of that publication and is gone as soon as the last one is thrown away. Not to mention, by the time our newspaper ad reaches the right person about your sale, your sale is over, and your potential lead is lost. In addition, how many times a day does a potential customer look at a newspaper? Once! Throughout the day, the world is checking their phones, jumping over to Facebook in-between emails, and scrolling Instagram to wind down at night; they’re constantly interacting on social media! If you don’t have a social media marketing strategy, you’re missing out on all these opportunities for your brand to be at the forefront of everybody’s mind. You want these people to be reading reviews, seeing your products, and asking you questions. In many ways, social media marketing has become the word of mouth of 2022.

How can The AD Leaf Help you after reading these 4 Benefits of Social Media for YOUR Small Business?

You’re losing money if you are a small business and you’re not marketing on social media. Social media has become essential to tell your brand’s story, connect with your community in real time, and leaving a lasting impression. If your small business’ social media has been neglected, The AD Leaf ® can help. Our strategy includes creating dynamic and engaging social media platforms tailored to your business’s specific needs and managing them to ensure your business has the tools to succeed in the modern world. For more information about the benefits of social media marketing, contact us today at info@theadleaf.com or call 321-255-0900. 

Why Mobile SEO Matters?

Why Mobile SEO Matter?

Why Mobile SEO Matters?
Why Mobile SEO Matters?

 

Mobile SEO is even more prevalent than ever. Organic searches have increased immensely on mobile devices. People literally do everything on their phones. In fact, to prove our point, you are probably reading this article on your phone! Simply making your site responsive is not optimized for mobile; it is not just about fitting on the smaller screen. 

Since Google announced they would start mobile-first indexing businesses, you should have an SEO strategy for mobile and desktop because most sites rank differently in searches depending on the search’s device. If your website isn’t mobile-friendly by now, it will hurt your search ranking. Many aspects make sites optimized for mobile, and now that you know how important it is for your site, brand, and business, we are ready to share these best practices up our sleeves.

Speed It Up

This is a very crucial aspect for both mobile and desktop SEO. People can be extremely impatient, so if your site does not load in a blink of an eye, the searcher will most likely go back and try your competitor’s site. In fact, 40% of consumers will wait no more than 3 seconds before abandoning the site. People want answers now. Site speed is important for SEO efforts because if speed is low, it will cause an increase in bounce rates. Also, Google users come first, and if they constantly get impatient with your site and leave before it loads, Google will drop you in the rankings. 

Don’t Judge a Book by its Cover Does Not Apply to Websites

We live in a society where most people have a smartphone in their pocket, and because of this, your website needs to be easily viewable on their device. Responsive web design stats show that it’s wise to appeal to desktop and mobile viewers.

However, being responsive isn’t enough these days; you need to go a bit further than this. There is more to it than just making everything fit onto a smaller screen. Mobile optimization reformats and redesigns elements so that way they more appropriately fit. For example, your website’s navigation menu plays a vital role in how users find and access pages on your website. If your navigation is too difficult to use or too difficult to find what they are looking for, users will get frustrated and leave your site. Hamburger menus are popular to use on mobile screens.

Another design aspect to consider is the amount of content you have on the mobile site. Scrolling endlessly is not appealing. Something even worse is having to zoom in to read anything on the site; that takes up more time, and more than likely, your mobile viewer is on the move.

Avoid Pop-Ups like the Plague

We live in an ad-blocker world. Even if your cute pop-up message does show, the user will probably get frustrated and not even pay attention to what you are offering. This frustration with pop-ups is the effect of other businesses needing to design them and over-using them properly. If you want to use a pop-up, ensure the “x” is easily visible and clickable because people hate zooming in to click on an icon.

Local SEO is HUGE on Mobile

People these days don’t seem to slow down. Everyone is always on the move. Not to mention, people can be very impatient when trying to run a bunch of errands around town. Therefore, local SEO becomes a huge factor because those people use “near me” like it’s going out of style. They want the quickest answer that is closest to them. People want things to cater to their needs, and location qualifiers will help your business and them at the moment.

Since mobile devices have become such a crucial factor in search rankings, creating different desktop and mobile SEO strategies is necessary. We specialize in this field and have the tools and expertise necessary to help drive your business’s success by improving your search engine ranking. Contact The AD Leaf for our mobile and desktop SEO strategy services.

How can The AD Leaf help you?

You are busy running your business as it is, so working on your website’s SEO Mobile friendly version might be too time-consuming, especially if you don’t have much experience! That’s why it’s important to have on your side a marketing firm that can improve your SEO mobile user experience targeted to your goals, audience, and industry! Our team works together seamlessly to achieve your business goals, so give us a call today at 321-255-0900 or fill out our contact form! We are just a click or call away.

How can social media benefit your business?

5 Advantages of Social Media Marketing For Your Business

How can social media benefit your business?
How can social media benefit your business?

In order to survive in a competitive market, you need to be aware of new trends in your industry. In fact, 72% of companies use social media data to make informed business decisions, and over 223 billion people use social media. So how can you rise up from the competition and ensure your business is doing everything possible to succeed? By using social media, of course!

If you still need to take advantage of Social Media Marketing for your business, here are 6 reasons you should.

Brand awareness – Advantages of Social Media Marketing For Your Business

The first steps to driving performance-marketing goals, such as leads and sales. Those who already have purchased your product or used your service will naturally tell their family and friends. But making more people aware of your brand who don’t know that they need your business yet by having established social accounts and followers is what’s most important. These days consumers are looking even more at the reviews of others and what influencers have to say.

More Traffic

The more people see your site, the more potential customers you will have. Now that more people are following your business on social accounts, you have to tell them where you want them to go. Whether consumers call you or are directed to your website is up to you. Those consumers become the number of opportunities and lead for your business.

Affordability – Advantages of Social Media Marketing For Your Business

Creating social media accounts costs nothing to set up. The real costs to your business are the time and resources needed to create and grow those accounts and sites. Whether you have a large or small budget, unlike traditional advertising, you aren’t locked into something you can’t afford. Social media ads can run for as low as $5 a day!

Increased Brand Loyalty

Building brand loyalty drives growth. New customers who purchase your products or service become ‘brand loyal’ and will become repeat customers. With 65% of revenue coming from repeat consumers for most businesses, those “brand loyal” consumers recommend you to their peers and become free ambassadors for your products in the real world.

Understanding Target Customers’ Interests – Advantages of Social Media Marketing For Your Business

Knowing your target consumer’s interests allows you to reach them effectively. You can do this by monitoring their social conversations around certain topics. This can help you understand what’s important to your audience while identifying trends and keywords they’re following to better help you address consumers’ pain points.

Can Help You Do Competitor Research: Almost everyone is on social media.

Identifying your competitors and their social media strategy can help you shape your own. If they are solving a consumer’s pain point that you might not have thought of, you could change your strategy. You can do this by closely monitoring their social media profiles and analyzing what type of content they post. You can even use different analytic tools to see how you and your competitors compare.

 

Social media marketing requires both strategy and creativity. While it may seem overwhelming, its importance cannot be overstated. A better connection with the audience will lead you to more loyal customers, thus, putting you ahead of your business game and leaving your competition way behind. Being a business in this digital era can be greatly beneficial if this opportunity is used to the fullest!

Why The AD Leaf?

If you need help figuring out where to start, here at The AD Leaf Marketing Firm, we have a team of experts ready to assist you with your Social Media Marketing Strategy tailored to your business. You can call us at 321-255-0900 or fill out our contact form! We can’t wait to help you grow your business!