The AD Leaf Marketing Firm The AD Leaf Marketing Firm

5 Benefits of Social Media for Your Business

Social Media allows businesses and industries to connect with potential customers through various platforms. With a strong campaign strategy, businesses can cultivate an audience to engage with their brand in ways that a TV or Radio advertisement can not match.

Utilizing social media for your business is essential as we head into 2023 to ensure your company’s success. Social media is a powerful tool for building a brand or business online, and it has been proven that businesses established through social media are already seeing the results. 

Needless to say, social media management has an impact on building and benefiting your business. Let’s explore the 5 benefits of social media for your business:

Building Brand Awareness

Social media allows you to create brand awareness, especially if you are a newly established business. With this in mind, be aware that customers and clients want to do their business with a brand they recognize and trust. Creating brand awareness can lead to long-term business benefits such as loyal clientele and the option of having your clients market for you by sharing and engaging on posts.

In this process, it is important to keep the key aspects of your business at the front and center, including graphics, company expectations, and business values. 

Generate Leads

If you are interested in generating potential leads for your service or product, look no further! Social media is capable of outreaching sources of audiences and customers and bringing them to your business’s page and/or website. This is just the beginning of the 5 benefits of social media for your business!

Social media has developed powerful aspects to drive leads by adding clear calls to action to branding posts and specific content on business pages. This is possible through paid advertising and marketing on social media platforms. Utilizing paid campaigns on platforms such as Facebook, Instagram, and LinkedIn allows for incorporating a call to action, as described above, which goes beyond a usual “Like” or “Follow.” These platforms can even manage leads for a more streamlined user experience. 

Identifying Target Audience

When establishing and running a business or platform, you must know your target audience’s interests and demographics to reach them effectively on social media. Luckily, social media platforms have upgraded over the years, making this process easier and more accessible for business pages. Monitoring social conversations and insights through certain topics and demographics is possible. 

When you understand your target market, you can learn what potential pain points they may have and how your business can assist and solve those problems. This will then lead to further lead conversions and wider reach. 

Drive Traffic to Website

Another benefit of social media for your business is that it can be essential for sending customers and potential leads directly to your business website. Social platforms are intended to reach various audiences in a way that feels personable, useful, sharable, and entertaining. It allows users and potential customers to engage with content they were unaware of. Especially If they fit within the target demographic and target audience, as described above, your business’s website and products have the potential to be shared across other social platforms and garner a unique reach. Social media channels allow for more diverse inbound traffic streams.

Potential Partnerships

What is B2B marketing? B2B means business-to-business transactions or opportunities between companies rather than between a company and an individual consumer. Contrary to belief, social media can be overwhelmingly beneficial for B2B transactions and relationships. Social media helps B2B businesses acquire and retain clients as it often helps demonstrate being experts in that field and builds a solid reputation throughout the market.

The buyers involved in B2B make sure to do research into brands that they are purchasing or working with; in fact, over 55% of B2B buyers research through social media before making any advancements. Having a social media presence overall establishes authority in the market and reputation. Having a social media presence overall establishes authority in the market as well as reputation.

Benefits of Social Media Management with The AD Leaf Marketing Firm

There are many benefits of having an active social media presence for your business, whether business-to-business or business-to-consumer. Get your business up and flourishing by having an active and branded social media presence to attract and maintain your target market. 

Are you struggling with getting your social media started? Do you not have time to manage your platforms? Here at The AD Leaf Marketing Firm, we have a team of experts here ready to assist with creating the perfect plan for organic growth through social media channels. We would be more than happy to help your business grow through the world of social media. 

You can call The AD Leaf Marketing Firm at 321-255-0900 or fill out our contact form!

Advertising Firm in Melbourne FL

Are you looking for an advertising firm in Melbourne, FL? The AD Leaf Marketing Firm LLC. is an advertising firm located in Melbourne, Florida. Based in an industrial city with many small businesses and larger companies alike, we are proud to serve our community and other communities by providing businesses with the highest quality advertising services. 

Our Advertising Firm in Melbourne FL

Here at The AD Leaf Marketing Firm LLC. we offer businesses a number of different creative and advertising services to help promote your services or products. Here are just some of the things our expert advertising teams can provide to you:

  • Social Media Advertising Services
    • In today’s online world, having a social media presence is crucial. Many people now get their news from social media platforms such as Facebook and Twitter. These websites are also a great way to promote your business to your target audience. Our social media team can help you create the best social media advertising plan that will yield results.
  • Search Engine Optimization (SEO) Services
    • When you search for a specific product or service on Google or other search engines, you will see a list of companies your algorithm believes is best suited for you. The purpose of search engine optimization, or SEO, is to put your business at the top of these rankings. Our SEO team can help analyze the best keywords to use on your website so that it is at the top of your engine’s search results.
  • Google Ads Management Services
    • Google is arguably the most popular search engine at the moment. In fact, according to SEO Tribunal, “Google receives over 63,000 searches per second on any given day.” This is why it should come as no surprise that they provide ad space for businesses on certain keywords. We can help walk you through the Google Ads Management program to make sure you get the highest ad space bid possible. 
  • Facebook Ads Services
    • There are over two billion actively registered users on Facebook, making this the largest social media platform currently operating. How many of these are locals who would be interested in your business? Facebook Ads are a great way to advertise your business, and our team can help create the perfect ad campaign that could produce results.
  • Video Production
    • Video marketing effectively boosts awareness of one’s brand while generating leads through a lucrative lead source. Don’t miss out! Since the year 2019, video has seen drastic increases in video marketing as video consumption has increased likewise. Almost 5 billion videos are watched every day on YouTube. 8/10 people 18-49 years old watch YouTube every month. On mobile alone, YouTube reaches more 18-49 year-olds than any broadcast or cable network. Not to mention, up to 70% of YouTube video views come from mobile devices. In the United States alone, there are over 180 million active YouTube users now.

That is just a sampling of the services of The AD Leaf Marketing Firm LLC. provides here in Melbourne, FL. We offer a large number of other services that can help elevate your business to the next level, such as web design and graphic design services. 

What Our Clients Say

The AD Leaf doesn’t believe in a one size fits all approach to advertising. Our agency works with clients across many industries and regions. We use our diverse knowledge to implement effective, customized strategies to fit our client’s needs and budgets. The AD Leaf works hard to not only improve clients’ sales and business figures in Melbourne, FL, and elsewhere, but we strive to build relationships and develop thoughtful strategies to help their companies grow from the roots up.

“I hired AD Leaf a few years ago, and honestly, I thought I would only work with them for a few months because you know how marketing experiences can be. I was averaging about 7 sales per day I was hoping they could help me get up to about 10-15. 3 years later, we’re up to about 300 sales per day, and I’ve had to move into 2 new warehouses since I started working with them. They are a really strong marketing company, very responsive, and when they make suggestions or want to implement something, I do it immediately. I trust them implicitly and will work with them for as long as they’ll have me. These guys are the real deal and if you work with them they’ll help you too.”

“I met AD LEAF back in December and signed on with them to do all my SEO work and website and social media. They are very professional and give me daily updates on what they did for me. When the pandemic hit they worked extra hard to get me leads and helped me out with billing when money was tight.”

“Unfortunately I have been on a journey with using multiple website companies over the 8 years of operating my business. I have learned and experienced some good things and a lot of bad in the process. Ad leaf has stepped up and within 2 months of working together provided a new lead stream source through social media. The lead intake was so high we need to adjust our process and add sales assets to keep up with the leads. That’s a problem any business owner would gladly take. Their team has a great organized process and approach to their monthly deliverables. I am more than thrilled we have found such a great partner and highly recommend their services to your business!”

“Here is what I posted on my LinkedIn page about AD Leaf… “If ya haven’t noticed, I have a lot of activity for 2020 with the business and social media. I’ve hired a company called AD Leaf and they are really doing a bang-up job. As friends, customers, or associates, I ask for your support and at the very least, your tolerance, lol. I have great products. Just time they aren’t the best-kept secret. AD leaf is helping me with that. Thanks for everyone’s help, support, and understanding. If you have a business, I would also highly suggest AD Leaf in Melbourne.”

“Our interactions with The AD Leaf remain my Gold Standard of client communications. The company smoothed out our cumbersome website into an easily navigated and visually attractive source of information. Our social media ‘posts’ and ‘Likes’ surpassed our expectations. Thank you for being there.”

If you want to begin or improve your social media marketing in Melbourne, FL, contact us today!

Why an Advertising Firm in Melbourne, FL?

It may not be a household name in the way that our nearest metropolitan neighbor Orlando is, but Melbourne, Florida is a bustling town that houses many small and large businesses. That is why The AD Leaf Marketing Firm LLC. is so proud to be headquartered in this beautiful town. We believe that one of the best ways to give back to the community is to purchase locally and support local businesses. Being an advertising agency in Melbourne, Florida allows us to give back by providing valuable resources and services to businesses so that they are able to succeed. 

Advertising Company in Melbourne, Florida

Are you a Melbourne business owner that wants to take your advertising to the next level? Talk to one of our local experts here at The AD Leaf Marketing Firm LLC.! We are located at 2238 Sarno Rd, Melbourne, Florida. To schedule a free consultation with our marketing teams, call us today at 321-255-0900.

How Graphics Can Help (or Hurt) Your Content

Let’s be honest, when we read blogs, articles, or the news, we scan through the images and headings to decide if we want to donate our time to this piece of content by reading it in full. If this is the case, this makes the images and graphics we include in our content a big deal. This can very well make or break whether or not your potential clients and customers are reading your content and deciding to go through with purchasing your service.

Regarding content, graphics can either help or hurt your message. Poorly chosen or executed graphics can confuse or distract from your content, while well-done graphics can support and enhance your message. In this blog post, we’ll look at how to use graphics effectively to improve your content.

Consistency

As we all know, consistency is vital when it comes to graphics and content. The overall look of your website and blog should be cohesive, with a consistent color scheme, font choices, and image style. This helps create a polished, professional look that will instill confidence in potential clients and customers. Therefore, images should be clean, free of imperfections or distractions, and most importantly, they should all align.

Remember that game you would play as a kid, Which One Doesn’t Belong? You would be given several pictures and have to pick the one that didn’t fit in with the rest. The same applies here. The professionalism is lost if there are polished, pristine images and one or two with different lighting or style.

 

Relevancy

When choosing or creating graphics for your content, make sure they are relevant and support your message. A creative, well-chosen graphic can be worth a thousand words, but only if it’s related to the topic. Irrelevant or confusing graphics will do more harm than good.

Ensure that if the person choosing the graphics is not the person who wrote the content, they should be in constant communication, ensuring the meaning behind the message is not lost in the photos.

Often, the images are the last piece to be added to any content, meaning that they are likely done quickly, possibly with less thought than the text required. However, the images paired with content have just as much, if not more, important than the content itself. A customer can be lost because the message was misconstrued or poorly relayed through inappropriate or inadequate graphics.

Purpose

Think about what you want your graphic to accomplish before you create or select it. Do you want to inform? Entertain? Persuade? Inspire? As long as your graphic serves a purpose and supports your content, it will be an asset. If it doesn’t, it will be a liability.

If the intention for the piece of content is to support your company and persuade the customer to make a purchase, the images should show happy people with the results of their purchase. Ensure that the purpose of the content matches the tone of the purpose of the image. A poor example of this is using entertainment-based images paired with persuasive writing. This could mean the loss of a sale.

So, graphics can help or hurt your content depending on how well they are integrated and how relevant they are to your message. Be thoughtful about the graphics you use, and your content will be all the better for it. However, if you struggle to do this for your business, don’t hesitate to reach out to our skilled professional team at The AD Leaf.

Content: Be More Than Just A Pretty Face

Your website may be the most beautiful thing you’ve ever seen, but if it doesn’t have any content, it will not do you much good. In today’s digital age, content is king. Your website needs exciting and engaging content to keep visitors coming back for more. So what can you do to make your website content stand out from the rest? Keep reading for some tips!

How Content Helps

SEO

SEO stands for Search Engine Optimization. This works by utilizing keywords currently trending within your content to improve and raise your site higher in the results on a search engine. Quality content is one of the main ranking factors for Google and other search engines. The more high-quality, relevant content you have on your website, the higher your chances of ranking in the search results. Keywords are determined based on the content you already have and what people are searching for when they find your site. The Ad Leaf stays up to date on the currently trending keywords and how they can be used within your content to direct traffic to your site organically.

Informative

Content is also a great way to inform your customers in-depth about your services and possibly even encourage them to move forward in the buying process. If you have a person in the buying process who is contemplating a purchase, content that better informs them about the product could be the piece that sends them into the purchasing stage.

Call To Action

Good content writing always includes a call to action. A call to action is the final push to a customer contemplating a purchase. These can include phrases such as: contact us, visit our website, and check out our Instagram. We can then include links to these outside sources and make it simpler for your customers to take action and contact your company.

Why Content Helps

Content writing is critical because it helps you better connect with your customers. Research done by the company ResearchNow, found that, “84% of online buyers have bought products based on descriptions they read in a blog.” Content on your website can answer common questions that potential customers might have about your product. This content then becomes a valuable resource for someone who may be interested in buying what you’re selling. According to Intechnic, “Posting relevant, valuable, and frequently updated information on your website will boost search engine optimization (SEO), help position you as an expert, and allow you to build relationships with your audience.”

Similar to a book, we will always judge based on the cover. This is the simple fact of life we have all come to accept. However, even if a book had a beautiful cover, we would not buy it if it had no words. The same applies to a website. Creating an eye-catching website is an excellent step toward attracting potential customers, but content can seal the deal on a sale.

The Importance of Human-Centric Marketing

The Importance of Human-Centric Marketing

What is Human-Centric Marketing?

Do you view your targeted audience base as a dollar sign or more as a friend in need of a service you provide? 

When you provide a service with the intention of how you can help an entity versus what this entity can provide for you, you’re practicing the art of Human-Centric Marketing. 

As humans living in a fast-paced, and carefree society, we crave more than ever to share a personal connection with those we choose to interact with. This outlook could apply to a simple conversation between two parties or be as involved as to why Mr.Rogers should buy groceries at your store versus John Doe’s, who happens to be located closer to their home. When you understand your targeted audience’s perspective, language, values, beliefs, and goals and tailor your approach accordingly, you’re expressing the traits of Human-Centric Marketing. 

How to Apply a Human-Centric Approach to your Marketing Strategy

Start a Conversation:

Listen to your audience and attempt to understand their motives. Why do they need your service or product? What benefit can you provide this person? When you can coherently understand their niche values, goals, and expectations, you promote a personalized experience. This act will result in your client possessing more confidence in your skill.

Analyze and Adapt:

Make time daily to analyze your client’s analytics. This practice will keep you well informed on your impact on this client and allow you time to implement a new strategy if needed. You will also be able to distinguish how visitors interact with your client’s site. 

Act more Human:

What’s more annoying than a decrease in an analytics report? No one addresses the decrease or provides background as to why the numbers have dropped since the last report. If you’re making all of the right moves as a marketer, you’ll know it’s sometimes normal to see decreases. Where a customer may panic and see something wrong, it is our responsibility to address all impacts our efforts have had, good or bad. It could boil down to the season. If your customer sells sweaters, then a 6 mo vs. 6 mo analytic rundown will compare sales from June. A notoriously hot month and one where sweaters are not likely to be purchased. Explaining that could make all the difference between a customer losing trust & doubting your abilities and a customer learning something new and appreciating the insight you provide, thus increasing their confidence in your Brand.

What benefits will my Brand Absorb from Practicing Human-Centric Marketing?

Identify New Areas of Growth:

Traditional Marketing practices could neglect the ability to pinpoint potential growth opportunities. When you dive into the mind of your clientele to target their specific needs, if your Brand can meet those needs, and how you can address them with strategy and success, you’re implementing a Human-Centric approach. Practice this by creating a persona for your buyer and studying them. Through this technique, you’ll better detect the areas where you need to focus your message and structure your product or service accordingly. 

Promotes Client Satisfaction:

What makes you feel better when you lack confidence in yourself and your abilities? As a human, validation can sometimes be needed. It should be one of several priorities as a marketer to place ease at the forefront of your client’s mind. They request our services because they trust our skills and knowledge and take a great leap of faith when selecting us to increase their brand awareness, generate leads, traffic, or whatever the goal may be. When they jump aboard a sinking ship, they reach for our hand to guide them out of the chaos.  

Strengthen your Brand:

We distinguish our Brand from our competitors by our trademark’s credibility and awareness. This is why many companies showcase the clients they work with, review, and repost content. It all displays to new audience members as a company with a credible reputation. Your Brand stimulates a certain image to your targeted audience, so it’s important to make clients feel valued. Deliver an experience that provides an a-ha moment for your audience, and you’ll notice a positive impact on your brand credibility.

Developing a marketing strategy can be an overwhelming responsibility. Unclench your jaw and relax those shoulders. We’re here to help!

Follow us on Facebook, Twitter, LinkedIn and TikTok for more information about social media marketing and how it can help your business grow.

SEO Content Strategy

The Importance of SEO Content Strategy

The Importance of SEO Content Strategy

When it comes to Search Engine Optimization (SEO) there is more to it than just optimizing SEO titles and meta descriptions. Another key component to improving your chances to rank organically is to write content. Content writing is the glue that brings all aspects of SEO together. Without enough content being on the page then there would be no reason that Google would pay attention to the optimizations that you make. That is why there needs to be SEO content strategy. Learn more about why your business needs content writing services paired with SEO to help improve your organic growth!

Picking The Right Topics To Write About

You may think that you just need to write about whatever topic and that will help your growth, but it takes more research than that! If you want to grow organically, you have to understand what people are looking for in Google. Doing research on the right topics can be the key to showing up in top search results. This is due to knowing how to answer the questions people are searching for. Writing blog posts that answer those questions and link back to proper service pages are a great way to get people onto your website.

Linking to other pages is a great way to improve interactions on your website as well. Each new post is another page that can generate potential leads for your website, according to Hubspot. Google also takes into consideration the frequency of posting content to your website.  This is a very big factor when determining ranking and why its important upload content consistently!

Pairing The Content With Proper Optimizations

Obviously once the content has been written, it needs to be optimized. There’s no point if no one can find the content you have just written if it hasn’t been thoroughly optimized with proper titles, descriptions, image alt tags, and keyword implementations. It is also important that the content is written with web optimizations in mind, including proper html structure and spacing. This is very important as Google can read your pages and possibly use them as featured snippets!

Another factor that is important for ranking is the readability of your web pages. Ensuring that your sentences are concise help improves the overall readability of the page. This also applies to short paragraphs as some people may not be interested in reading pages with too much content on them. Knowing how to adjust the formatting of the content to maximize its potential is the key to success!

Contact The AD Leaf For SEO Content Strategy

If you are looking to implement SEO content strategy for your business then contact the AD Leaf Marketing firm today! The AD Leaf has experience SEO content writers that are focused on creating content with keywords & search engines in mind. We’re here to help bring you the optimal pairing of content and SEO in order to give your website the best opportunity to rank on search engines like Google! Contact us today to learn more about how we can improve your business’ marketing efforts today! We want to see your business grow organically and we even provide other services like social media marketing & Google ads management.

SEO Melbourne FL | Search Engine Optimization Florida

How Do I Generate Customers With My Website?

This is a great question and one that we are really glad you asked. You can generate customers with your websites. First, you have to understand what a website is? That sounds silly, right? It is a silly statement, but so many of you do not understand how your website really functions. Your website is simply an online business card. I do not know about you, but the only person I have given my business card to are people that I meet in public, shake their hands,s and then hand my business card to the individual. Your website functions much the same way. The only people who are going to visit your website are people you send there through effective marketing programs. That’s right, the old adage “If you build it, they will come” only worked for Kevin Costner in Field of Dreams. I know most web development companies won’t be honest with you and tell you the truth because if they would tell you the truth, chances are you would not re-design, redevelop, or rebuild your website with them. In many cases, you did not need a new website, your current website was more than sufficient. At best, you probably only needed to make minor changes. But website development companies would lose thousands of dollars per customer if the large majority of them really provided the services that many of you realistically needed. I know what you’re thinking. Most website designers, and web development companies are bad and have a bad name. I’m not saying that at all really. At the end of the day, the onus is on YOU to conduct your own research and arm yourself with all of the information necessary to make the right decision for your business. As a business owner, at the end of the day, if I make a bad business decision to hire the wrong vendor, it wasn’t the vendor’s fault it was my own. , I am accountable to myself and my own bank account, just like you! There you have it! The secret is out. Realistically, it was never a secret. You knew all along once your new, beautiful, fast, pretty, and adorable website was designed, created, and made live, the leads didn’t come!

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How Do I Fix This?

First, you have to develop a business plan which in large part includes a marketing plan. If you are not executing a business plan correctly with a marketing plan, it is 2022 folks. There are over 1.93 billion active, online, and running websites today. Bill Gates says “If your business is not found online you will not have a business today” and he’s right. Please don’t sit there and think or say to yourself, “my marketing is all word of mouth”. That is a joke and you are telling yourself a lie. That is not a marketing program, nor will it generate results in 2022 UNLESS 99% of your customers are baby boomers (age 60 and up).

Now, getting back to how to fix this problem. After you develop a business plan, you must research important pieces of information to develop your marketing plan. You need to understand your customer demographics to then ensure you are employing the right marketing techniques that each age group utilizes. Baby Boomers are not utilizing Snapchat, and Millennials buy in large are not watching TV or listening to the Radio. For more information on how you can begin a marketing program to generate leads for your business, please send us an email to schedule a free consultation. info@theadleaf.com or please give us a call: 321.255.0900

 

How does graphic design services elevate my business?

How Does Graphic Design Elevate My Business?

 

In today’s highly competitive business world, it’s more important than ever to make an excellent first impression. One of the most important ways to do that is through graphic design services. Whether it’s creating a logo, designing a website, or developing an advertising campaign, graphics can help your business stand out from the crowd. 

But What Are Graphic Design Services?

Design is all around us, in the logos we see on products in the store, on the websites we visit, and in the apps we use on our phones. It’s everywhere, and it’s an essential part of our modern world. But what is graphic design, and why do we need it?

At its best, graphic design is all about creativity and communication. It’s about finding new ways to capture people’s attention and communicate your message in a way that is both visually appealing and memorable.

Design is all around us, in billboards, logos, packaging, and more. It’s a crucial part of marketing, as it helps to communicate information about a product or brand in a visually appealing way. Graphic designers use their creativity and technical skills to create designs that are both eye-catching and informative.

It is the art of creating visual content to communicate messages. It involves a creative and systematic plan to solve a problem or achieve specific objectives using images, symbols, or words. Graphic designers use various methods to create and combine words, symbols, and images to create a visual representation of ideas and messages. They may use typography, visual arts, and page layout techniques to create graphics. Typical uses of graphic design include identity (logos and branding), publications (magazines, newspapers, and books), advertisements, product packaging, and websites.

In short, graphic design can help you reach your target audience and achieve your business goals. So if you’re looking to give your business a boost, consider investing in some good graphics.

How Do Graphics Benefit My Business?

Good graphic design art can set your business apart from the competition. By creating a visually appealing brand, you can communicate your company’s values and mission to potential customers.

In today’s world, first impressions are more important than ever, and a well-designed logo or website can make all the difference. Graphic design can also help target specific markets, as different demographics respond to different images and messages.

With the help of a skilled designer, you can create marketing materials that will reach your ideal customer base and help your business to grow.

Why Do I Need Graphic Design?

Graphic design is essential for businesses of all sizes. From start-ups to established companies, a professionally designed logo and website help to create a solid and recognizable brand. Design assets can also be used to produce marketing materials such as brochures, flyers, and posters, which can help to raise awareness of your business and attract new customers. 

There are many reasons why graphics are essential. For businesses, it’s a way to stand out from the competition and attract customers. For individuals, it can be a way to express themselves creatively. And for society as a whole, it can be used to communicate messages of importance (such as public service announcements or awareness campaigns). Whatever the reason, graphic design plays a vital role in our world today.

By investing in graphics, you can give your business the competitive edge to succeed. 

94% of first impressions people make on your company are based on graphic design.

Examples of Assets:

  • Logos
  • Business Cards
  • Print Design (flyers, billboards, letterhead, signage, and banners)
  • Web Advertisements
  • Promotional Item Design (apparel, pens, koozies, etc.)

Graphic Design Assistance

Good design is imperative to a company’s branding and marketing strategy. It can create trustworthiness with customers and help to set your business apart from the competition. If your business needs graphic design, The AD Leaf can help. We have years of experience creating beautiful, compelling graphics that reflect the essence of businesses. Contact us today at 321-255-0900 or email info@theadleaf.com and ask about our graphic design services.

Helpful Practices for Getting Started in Social Media

Helpful Practices for Getting Started with Social Media in Business

When it comes to social media content and engagement, most businesses don’t know where to start. Companies at times will fail to consider the color schemes, fonts, or styles that they would like to become their online brand. Choosing how your social media will look is as important as choosing your logo. It could be the potential consumer’s first impression of your business or product. These quick and easy rules to follow will show you how to expand your reach and create the ideal appearance for your business. 

 

Find your Target Audience

First and foremost, your audience is an essential factor on your page. A business could post every day, but their business isn’t destined to increase if they have no following. For instance, if you are trying to up your traffic at a restaurant, it might not be the best decision to spend most of your time on LinkedIn. For this crucial reason, one must choose an audience to target and choose their social media platform based on that information. 

Some insights to think about are gender and age range. Pinterest has 431 million users, but 78% of those are female, and 38% of all users are 50-64 years old. On account of those statistics, it is not surprising that not many men’s products are featured on Pinterest’s ads. 

Social media in business must use more strategically than most individuals do; one must know what, how, and when to communicate optimally with your following. To get your point across clearly, sellers must first pinpoint what they are hoping to accomplish, whether it is an increase in reach, leads, traffic, etc. You need to have a communication objective to market your target audience properly. A person can then analyze what needs their business has and how to optimize their time on specific platforms. 

 

Find your look

Most users don’t consider all of the elements that go into making an ad; neuromarketing is everywhere and can influence your consumer decisions regardless of if you realize it. Even font psychology, which is the study of how fonts have the potential to impact thoughts, feelings, and behaviors, can be used to persuade a possible consumer to ‘swipe up’ or add something to their cart. Companies from Google to Cheetos utilize neuromarketing; we overlook the slight details companies have included to sway our behaviors a certain way. 

  After you’ve chosen which platforms to utilize for your business, it is a great idea to choose the theme and overall look of the page. Deciding which colors to use or avoid, finding templates you could use more than once, and if you would like to use primarily graphics or photos without editing are all excellent starting points when building a page. You want a page to look uniform and consistent when making posts. Don’t use a different font or a slightly different color every time. 

Overall, ensure that the account or page represents how you would like to be seen. Look at the big picture of your business account, not just each post. Doing this will ensure that either way a user sees it, they know what your purpose is. Capturing a potential consumer’s attention is more important on social media than ever before because if a user is not impressed, they can swipe away. 

 

Post Strategically

Depending on where the content is posted, it will look slightly different. With Facebook, the key is to post strategically and provide links and more information in the caption because Instagram doesn’t allow links in their captions. Twitter posts should be short and focused due to a character limit. Pinterest and Instagram should be more visual content branding, while blogs offer insights and information. 

How frequently an account post is also essential. We recommend posting new content about 3-4 times a week. The time you post should also be thought out. Sprout Social supplies the best days and times to post on specific platforms based on the industry you are marketing for. For example, “Retail: Wednesday (3 p.m.) and Friday (11 a.m.–12 p.m.) Media and entertainment: Friday (9 a.m.) Tech: Wednesday (6 a.m. and 9 a.m.).”

There are key concepts to remember when posting any content, such as where it is being posted and why anyone would choose your company over someone else’s. From the formatting to the caption, every detail plays a part in making the customer say, “I’ll take it!” If you have more questions or needed guidance about social media in business, contact us!

Getting Started with Social media

Common Myths & Misconceptions About Website Development

Are You Under The Wrong Impression?

When it comes to the process of website development there are certainly a lot of grey areas. The majority of people who build websites do so on just drag and drop CMSs like Wix or Weebly and the results really show it. Often times these websites come out clunky and the optimization options you have are very limited. So you decide to look into hiring professionals to get your website done, but the main issue is you don’t have any idea what they are talking about or what the work really entails. Well, we are here to shed some light on the topic at hand!

Myth: You Can Develop An Effective Website In Just One Weekend
While this would be the best-case scenario it simply isn’t something that’s feasible. It is common for it to take up to a week if not longer to get the full website up and running it all depends on how big the website is. The only time development could take about a weekend is if only a landing page is being built. Do not be under the impression that there is a ready-made template that will fit your website needs. Custom-built websites are the only acceptable way to build websites. 
 
Myth: Website Developers Strictly Write Code
While it does take code do write code that is far from everything that gets done on a website. Website developers are masters at optimization in many different forms. Here are a few things that web developers keep in mind while on projects:
  • Website speed optimization
  • Image Compression
  • Caching and server performance
  • Security
  • Design aspects to increase user experience
  • Evaluating the optimal design for optimized lead generation
  • etc.

Myth: Website Development Needs To Cost A Fortune 

A lot of other website development companies will probably hate us for this statement but it is the truth. A lot of the time clients of website development companies are being WAY OVERCHARGED. There are instances in which they will charge people for the smallest things. One of the most annoying things to us as a company is receiving a client that was being grossly overcharged by other development services. Those companies do nothing but capitalize on ignorance and it is a horrible thing to do. That is why we are crystal clear about what we are doing, how we do it, etc. Just to ensure we step out in front of the curtain and you can rest assured knowing we are working WITH the client in achieving their website dreams.
Myth: Developers Only Handle One Project At A Time
While sometimes we wish that was the case it is not, website development agencies are constantly bouncing around on projects to try and get as much done as possible as quickly as possible. If we are ever feeling burnt out on a website we will move our focus over to another one just so we can come back refreshed so that we can only bring the highest quality content!
 
Myth: Once A Site Is Launched You Cannot Make Changes
Reuploading websites with fresh new content is actually always an amazing thing to do! It shows search engines that the website is still active. With our services, we offer website maintenance services that covers any changes you want to be made to your website!
 
Myth: Contacting The AD Leaf Is A Bad Idea
Okay so this is a myth we made up because let’s be honest it is NEVER a bad idea! We are here to answer all of your questions and help you through your website development process as well as after it all! If you are ready to take YOUR website to the next level then contact us today!