Website Development, Web Design & Programming

When is it the right time to redesign my current website with Website Development Melbourne FL support?

  • You are successfully marketing your online web design for your company in Melbourne, Florida through the most up to date and effective marketing streams, but your website development strategy is not converting between 3-5% of your traffic into leads for your business.
  • Your e-commerce platform’s look & feel is out of date, functionality is out of date, and image galleries are not current with the latest technology in marketing trends.
  • Your web design is not mobile and tablet friendly or responsive
  • Your web design is being affected by a Search Engine Penalty for Panda violations (on page and source code violations), Penguin violations (unethical link building), and or the other gamut of Google violations.
  • Your web design visibly looks out of date to you, or you have received multiple customer pieces of feedback that your website is out of date
  • When your customers provide valuable feedback and tell you that your current website in its current state design & functionality) is not conversion friendly
  •  Example: Your booking or scheduling sections are not working correctly for the client to book an appointment.
  • If some or all of these factors exist, website development, website design, or programming, are critical to helping your company succeed.
Website Development Melbourne FL | Website Design | Programming

The AD Leaf’s Website Development Melbourne FL, Website Design, Programming Design Process. Simple, Clear, Exceptional

Website Development Melbourne FL | Website Design | Programming

The AD Leaf’s website development, web design & programming process utilize a universally recognized advertising agency website design standard. We also provide SEO, our SEO process allows you to take the foundational step once your web design is completed. Our extremely talented team of graphic designers, front end, and back-end developers all design your beautiful websites in the most commonly used and search engine compliant programming languages.  The AD Leaf’s client approach ensures that your website can be supported by any agency at any time.    Your website is your online business card and a direct reflection of who you are.  We strive to ensure that representation is exceptional.  Our simple, clear, and exceptional website design process is described below.


Step One:  Client Design Briefing Interview & Meeting

The Marketing Consultant will interview the client and ask questions centered specifically around different design elements in support of learning the client’s design pallet.  Additionally, we discuss important topics with collecting project assets such as written content and image or video content and ensure understanding the scope or clients design standards.   This critical step of the process will allow us to present designs in a manner that is consistent with your design requirements for your website.

Step Two:  The Sitemap

A website webpage structure (hierarchy) or sitemap will be created based on the information gathered from the Client Briefing Meeting. This stage of the process will decide how many web pages the website will have and how they will be placed and structured on the website.  The client may provide feedback or adjustments for the sitemap and then once an approval is made, we move forward to the next stage

Step Three:  The Blueprint Wireframe

The wireframe functions much like a blueprint of a house.  Once presented to you, you will notice the appearance of your home page and any other page that shows variation from your home page, such as your About Us page or Services/Products Page.  The wireframe will contain the approved navigation from the sitemap stage.  You are able to provide feedback, request adjustments, and then once an approval is provided, we will move the following phase in the design process with our Website Design Melbourne FL process.

Step Four:  The Visual Concept (A Graphically Designed Image of Your Website)

The visual concept is a graphically designed image of all of the pages that were created and approved from the Wireframe stage.  Here, we will see the website image come to life.  The Visual concept will show all of the pages that contain variation from the home page and will function as a direct reflection of the approved wireframe, sitemap, and your direct design requirements taken directly from the client briefing document.  Here you will be able to visualize all of the pieces of our website design project coming together.  Once you approve the final version of the visual concept, your website design moves into one of the final stages.

Step Five:  The Mock-Up

The Mock-Up of your website is the stage of the process where we take the visual concept and we program your approved design as a coded, programmed website.  At this stage, we will be inserting your written content, images, videos, sound bites and linking all of the necessary website elements. The client may provide feedback for adjustments and then an approval for the mock-up stage.  Once the mock-up is approved the site will be tested to ensure all components are working correctly.

Following this universally recognized process supports the most positive outcome with your website design and programming projects. We have done these projects to a professional standard here in Melbourne, Florida.

How Long Should A Normal Website Development Melbourne FL, Website Design, Programming Process Take?

Web Design Melbourne FL

The most important component in ensuring that your internal thermometer doesn’t burst out of the red is understanding and realizing realistic expectations when working with a vendor in this case a marketing agency.  Unless you are paying the vendor millions of dollars for your project, it’s important for you to understand that the vendor is not going to work solely on your project, just as in most cases you do not work solely with one client in your business.  Your web design project will be scheduled and the necessary time will be allotted to complete your project consistent with reasonably acceptable software programming & graphic design standards.  Smaller website projects or minor adjustments typically can be completed in a few days.  If you require faster completion times, those can be negotiated and paid for at the time of the contract inception but it is important for you to state that expectation in the beginning.  Larger website projects may take upwards of three weeks or longer to complete depending on the specific client requirements, budget, timeliness of approvals, the client’s ability to follow the design process, and the agency’s ability to meet the deadlines of each stage of the project.  We hope that this section has shed light on information regarding website development, website design, or programming projects.

Website Design Melbourne FL | Website Design | Programming

What Causes Website Design to Become a Horror Story instead of a Romantic Comedy between the Client and the Agency?

Website Design Melbourne FL | Website Design | Programming

What a great question and we’re so glad you have asked.  Speaking from lots of experience, here are greatest root causes of these problems and solutions to ensure you never face them again!  First, the agency may not have their workload organized by completing website design projects, they are not successful in time management and juggling or managing multiple priorities.  Unfortunately, coupled with many clients at one time and clients that are also managing their businesses in a similar manner this can be disastrous.   At The AD Leaf, our leadership team is comprised of highly qualified leaders with many years of Fortune 100 company leadership, so our multitasking abilities are flawless.  Another root cause of the website development project success breakdown and one that is more common is the client has trouble understanding and following the website design process.  When the client provides an approval for the current stage of the design process and the agency moves on to the subsequent stage of the project, the client must realize and understand that the agency cannot move back to previous stages of the project.  By doing so the agency will not be able to adhere to the same deadline established for completion of the client’s website.  If the client didn’t take each stage seriously, didn’t invest time to thoroughly review the presented project stage, and the client missed the opportunity to present feedback when they were requested to do so, the client’s website is going is not going to be completed on or before the tentative completion deadline.  Additionally, the client will most likely be subject to additional fees for causing the agency to replicate steps a second time due to the client’s lack of following the design process.

The third most common issue that causes the website development Melbourne FL, website design, programming process to become a horror story, is the development, handling, and delivery of the new website content.   The client and the agency discuss the content in the beginning stages of the project during the client briefing meeting and both parties leave that meeting with deadlines for sending the agency the appropriate content.  Often times the agreed upon written content, image content, video content, or sound bites are not presented to the agency in a timely manner or when they are required.  When approvals are late, when content is delivered late, it may cause significant project delays as well as subject the client to additional fees for completing the website design project.  In these instances, the client may not realize that they could be causing operational pitfalls within the agency and causing the agency to continuously juggle and manage the scheduling, moving, and consistent follow-up of the client’s incomplete website with other client projects that may already be scheduled for completion. That may cause additional website design project completion delays and financial hardship to the agency.

In addition to web design Melbourne FL, we also offer Graphic Design Melbourne FL and many other services to fit the needs of your company. For a full list, check out the navigation at the top of this page!