We are over halfway through the year, and today we would like to talk about the SEO strategies for 2018 that businesses would need to watch for and implement.
When it comes to SEO, the strategies used today are tweaked and changed consistently. Even when one approach has worked in the past, it can be completely inefficient in the future. However, some strategies have been improved. Let us explain what these SEO trends are that we need to look out for:
- Using Voice Search: Voice search is becoming the most popular way for users to search the web. Every day millions of people ask their phone for the answers to their problems. How do you get everyone’s phone to respond with your answer? This is the million dollar question that we have the answer too. Simply put, you must provide the best answer. In-depth, you must give more details, in a fast and easily understood manner. Not only should you answer the question but you should answer any questions that may arise. So if the question is, how do I tie my shoes? You should provide multiple ways to tie your shoes, provide images or videos to support it, and answer questions such as, how do I tie my shoes when I can’t see or how where do I buy new shoe strings. Providing links to answer these questions is better than having a user go back to Google to search more.
- Think Mobile: Although using laptops, at this time, is never going out of style, almost everyone today owns a mobile device. How could this information help with SEO? Simple. Let’s say someone wants to call a plumbing service. All they would have to do is search for a plumbing service on their smartphone and call the number. With Voice Search and Call Only Extensions, it is easier for customers to contact your business on a mobile device. Also, make sure that your website is mobile-responsive. To test your website’s mobile responsiveness, you can add in your domain URL in the Mobile-Friendly Test tool from Google and find out your results.
- Create Video Content: Youtube is the world’s second largest search engine. This means that your potential customers will be looking for your products and services through video content. When you combine long, quality content with engaging videos, you will begin to reach more people on both platforms which will then typically lead to more conversions.
- Writing In-Depth Content: Gone are the days where you could write thin, keyword-stuffed content and ranked on the first page of Google. In 2018, high-quality, relevant content remains and is still king. Well-written articles with infographics, images, and video to help solve your customer’s problems will always reign supreme. When a website has long, quality content, the searcher that’s looking for a solution to their problem will have everything they need in one area.
We hope that we’ve helped to understand some of the top SEO strategies for 2018. Using these four strategies should help to boost your websites search engines results, giving your site a higher ranking.