So you’ve been thinking about which social media ad platform is right for my business, and investing in social media advertising. That’s fantastic! However, picking the right platform for your business is important to ensure your ads succeed.
Here are a few facts from BusinessDIT to know before getting started on your social media advertising journey:
- A whopping 93.79% of businesses are on social media in 2023
- 200 million people visit at least one business profile every day
- 55% of small businesses in the U.S. use social media to advertise
- 82% of marketers/business owners say that social media is at the core of their business operations
Social media has become a core aspect of many companies, so picking the platform that best fits your company and your needs is important. Now it’s time to identify your goals and pick the right platform.
Facebook/Instagram (Meta) Advertising:
Facebook and Instagram are some of the most popular social media advertising platforms. Around 3 million businesses are advertising on these platforms, making them some of the most heavily saturated platforms. However, Meta’s advanced targeting makes both of these some of the greatest assets for local businesses to advertise. Here are a few key indicators that your business is perfect for Facebook Advertising:
- Is your business service-based or product-based
- You know your target audience and their demographics
- Do you want to target a specific area or go national
- You are willing to pay-to-play
Pinterest Advertising:
Pinterest is one of the most underrated advertising platforms. With over 445 Million people using Pinterest every month, it’s a great way to reach users across the United States or even the world! Here are a few key indicators that your business is perfect for Pinterest Advertising:
- Are you a national service-based business or a product-based business
- You can create creative ads and graphics.
- Your business/product is niche enough that people are looking for it.
- Your target audience is women ages 30-49
TikTok Advertising
TikTok has become one of the world’s most popular social media platforms. With over 3 billion downloads and 50 million daily active users, TikTok is a gold mine for business owners to take their business to the next level. Here are a few key indicators that your business is perfect for TikTok Advertising:
- You have a product-based or service-based brand.
- You can execute innovative, engaging short-form videos.
- Your target audience ranges from Gen Z to Gen X (this app is for everyone!)
- You want to reach a large audience in a short period of time
LinkedIn Advertising
LinkedIn is the perfect platform if you’re looking to make more Business-to-Business (B2B) connections! It’s one of the only B2B platforms out there and allows you to reach professionals in your target audiences industry. Here are a few key indicators that your business is perfect for LinkedIn Advertising:
- You have a niche, service/product-based business
- You want to reach professionals in your target industry
- You are attending tradeshows or events and want to invite your connections to meet with you
- You are looking to become an industry leader in your field
Why the AD Leaf?
Social media reaches far further than you could ever imagine. Spanning worldwide and reaching professionals and consumers you may not have thought about targeting. That’s why having a social media expert on your Team is important. The AD Leaf Marketing Firm, LLC has a full-fledged social media department specializing in Social Media posts, engagement, and ads so your business can thrive in the social world. Don’t navigate it alone; call or message us today to get started on your social media journey!
