Chances are if you’ve been talking about SEO you’ve heard the term “backlinking” more than once. Backlinks can also be referred to as “inbound links”, “incoming links”, or “one-way links” and they are links that go from one website page to a different website’s page. Search Engine sees a backlink and considers it a “vote” in favor of the web page. Pages with a high number of backlinks tend to have higher organic search engine rankings.
Why Is Backlinking Important?
For every high-quality backlink you have pointing at your site that is essentially telling google “This website is trustworthy and has good content”, the more of these high-quality links you have the higher search engines will want you on their search results. While backlinking as a whole is not a new thing it still is a vital part of SEO and a very good way to improve your rankings. Google has actually confirmed that backlinks are one of their three most important search engine ranking factors.
Are All Backlinks The same?
No, they are not! A lot of backlinks can actually be detrimental to your SEO. If you want to increase your SEO you need to focus on HIGH-QUALITY backlinks, but how do you dictate what websites are high quality? The first thing to look at is if the incoming link is from a trusted source, let’s be honest we are sure you’d prefer to have a backlink from Yale instead of a random spam page. The concept itself of getting high-quality links is actually referred to as “Domain Authority” if you have a link coming from a website with a high domain authority google puts a massive emphasis on it because it is prioritized as a source of links.
What Is Anchor Text And Is It Important?
Anchor text is the visible part of a text that is linked. But how do you use anchor text to your advantage? Well, a best practice for SEO is to have an anchor text that includes your target keyword. IN fact, there was a study that found a direct correlation between keyword-rich anchor text and higher search rankings. But you also have to be careful with your keyword-rich anchor text and try not to go overboard with it, Google has a filter in their algorithm that’s called “google penguin” and what this update does is filter out a lot of backlink building strategies and has a focus on sites that build backlinks with an exact match anchor text. But a good habit to have when backlinking is ensuring that the website and page you are linking to your website and page are related to the content you have on your website. Google will heavily prioritize these websites because not only are the links coming from reliable sources but they are within the same niche.
If you want more information on how backlinking works or if you want to start backlinking on your own website then reach out to us today on our contact us page.