Did you know that brands anywhere around the globe continue to need social media to reach audiences because they are out there on every social platform? Guess what? There is an increased need for social media specialists, social media coordinators, social media managers, and social media community managers. But hey! What does a social media manager do? We have a variety of responsibilities. These can entail many aspects, such as marketing, building a brand’s awareness, and that can include (but is not limited to):
- Social Listening
- Social Influencing
- Social Networking
- Social Selling
What is Social Listening and What Does a Social Media Manager Do With It?
Social listening means tracking conversations around your industry, specific topics, and audiences at any level. Social listening is learning from listening to your audience! How? By looking at posts around branded hashtags, handles, and pages.
Social media listening and monitoring begin drilling beyond a superficial understanding of your targeted audience. What does that mean? It means you can gain even more value if you dig deeper into their identities on social media! Top secret takeaway: by doing this consistently, you can guide any digital campaign with digital precision to your targeted goal.
What is Social Influencing?
That term, social influence, is, in fact, such an essential part of anyone’s everyday life, and it permeates our daily lives. It involves intentional and unintentional efforts to change another person’s beliefs, attitudes, or behavior.
Social influence may be accidental or unintentional. It is not the same as persuasion, which is typically intentional and requires some degree of awareness on the part of the target. Understanding social influence may also help you develop more satisfying relations with others, such as employees, customers, clients, or patients, in your daily life.
What is Social Networking?
Social networking is having connections in the real and the digital world. Because of the internet, people can find and connect with others they may never have met otherwise.
Social media are online channels dedicated to maintaining contact, interacting, and collaborating with like-minded individuals, peers, friends, and family. These platforms enable individuals to maintain social connections, stay informed, and access and share a wealth of information. And because the world is rapidly adopting newer social networking platforms, marketers must be able to reach their target audiences through them.
What is Social Selling and What Does a Social Media Manager Do With It?
Social selling is using any brand’s social media platforms to connect with prospects, develop a connection with them, and engage with potential leads. Instead of businesses finding prospects at industry events, trade shows, and conferences, they’ve turned to digital channels to find those connections. But don’t think of it only that way; consider social selling as modern relationship-building instead of a tricky closing tactic. You can implement tactics that could help your businesses reach their sales targets. This massive shift to online relationship building has made social selling a necessity.
To get started with social selling, we listed a few things you can do:
- Optimize your social media profiles with SEO in mind.
- Subscribe to blogs.
- Share content to build your credibility.
- Pay attention to the comments section.
- Be mindful of customer support opportunities.
- Be consistent.
- Seek referrals.
- Track engagement.
Social media benefits traditional media because it can get your brand in front of people more quickly and easily.
Here at The AD Leaf, you can save time and money while letting our professionals achieve a better return on your marketing investments. We know how to use your target audience’s insights to keep your marketing personal and relevant.
