Facebook has been around for over 15 years now! It’s no longer a question of should your business be on social media but a question of how effective are you using this powerful tool for marketing your business. If you don’t have an answer to this question, you’re likely really struggling to maintain relevancy in today’s fast moving digital marketplace.
Don’t just take our word for it, look at this latest Google Trend graph showing the rise of social media and the decline of the ever-popular excuse for the lack of marketing: “Word of Mouth”.
Social Media Marketing
Word Of Mouth
So, what do you do with this information? As a business owner, it’s time to come to the incredibly important realization that social media is not only a viable part of marketing your business it’s actually one of the most effective ways for many business models in today’s ever evolving digital landscape.
It’s not enough to just post some pictures on your social media channels once in awhile either. Platforms like Facebook and Instagram understand that they’re businesses and they’re fully aware that they can and do expect you to pay them to show your content to your intended audiences.
Did you know that only 2% of the content you post is shown to your audience organically (without paying to promote it)?
This is incredibly sad news for businesses because just a few short years ago, each time you posted an update, it was shown to all of your page audience (those users who like and follow your page). Now, not only do you have to pay the platforms to grow your page audience, you have to pay the platforms to show those people who have already chosen to be a part of your audience your content.
Ok, so if you’re even slightly savvy with social media marketing you’re probably thinking to yourself that this is nothing new for 2019. These changes rolled out in phases in 2017 and 2018. That’s true! However, the Facebook Business Manager interface, the Ads Manager interface and Facebook’s Advertising Policies (in the wake of failures like Cambridge Analytica) are changing almost weekly. They’re becoming more and more strict with advertising policies, more advanced with ad targeting options and introducing more highly developed interfaces to improve your performance.
A few years ago, a business owner could manage their own social media marketing. It was actually quite fun for many who saw the value in it. Now, with the inception of social media marketing as a 4-year degree choice, the almost daily updates to Facebook’s Business and Ads Manager interfaces and the constant policy changes to navigate, a business owner will either have their accounts shut down for policy violations or waste an incredible amount of money trying to figure out how to reach their audience on social media.
Social Media marketing in Melbourne FL has also come to be known as a glamorous and sexy component of a small businesses marketing program. However, for some of you, running things yourself is not the right answer. Unless you’re going to keep up with weekly advances and policy changes, invest money in paid posts to reach and grow your audience quickly and develop strategies to reach and retarget your audience, social media marketing is a very slow growth marketing service line and will not yield lead procurement results with the speed you would expect. Even if you do invest in paid social growth to quickly grow your platforms, social media performance has a trajectory to its success.
Your social media pages start off as a branding tool.
As your platforms begin to grow and develop, you’re raising your hand to let your audience know you’re here and you are sharing content that helps them get to know your brand and your products or services.
When you have 50 followers on Instagram, don’t expect the public to jump for joy and immediately start buying into your brand and what you’re selling. 21st century consumers are educated and they will vet you. One of the first places modern day consumers vet you is on social media, so having a professional presence is critical.
Once your platforms start to grow legs and build an audience it will move from only serving as a branding tool into a customer service vessel for your company. You will notice customers asking about products or services they are interested in or have paid for.
Finally, when you have reached an acceptable level of audience size (what your customers find acceptable), after they see a regular stream of content sharing (so they realize you’re not a Russian bot), and you have positively interacted with your customers on your pages (so they can see you are not a customer service nightmare), your platforms will then begin to procure leads or sales.
This trajectory is a slow growth and you must be committed to its success for the long haul. Committed means you must regularly cultivate impressive and relevant content, you must not try to sell people and you should offer content that users actually care about, not what you want them to see.
How does your product or service solve the problem for the consumer?
Social Media Marketing in Melbourne FL can help you leverage your service and product offerings in ways that help your consumers and we can help you achieve that success. For more information about our social media marketing in Melbourne FL solutions, email us today at email@example.com or give us a call at 321-255-0900.