Blogging is a great way to utilize Content Marketing for Business and to increase traffic on your website. There are a number of different possibilities that you can use a blog for, including educating your audience about your business and promoting new ideas within your industry.
However, some blog ideas can blur the line between professional blogging and personal blogging. Here are some of the biggest differences between these types of blogs.
Interest vs Action
One main characteristic that makes professional blogs stand out against personal blogs is the fact that its purpose is to lead its reader to take some sort of action. Personal blogs normally write to make their audiences engaged and interested in their work. However, professional blogs take this a step further. Their purpose is to engage the audience’s attention while also encouraging them to undertake some kind of big step.
The Stories You Tell
Storytelling is arguably the main draw of blogging. Whether your blog is for your business or for yourself, you need to be able to tell some kind of story with your blog content. That being said, there is a line that must be followed when writing your blog content. When writing for your business, make sure that you are writing specifically about topics that pertain to your business. For example, a fashion store would want to write about the latest fashion trends on their blog more than what they had for lunch that day.
When you are writing for a personal blog, you have total control. You get to write what you want when you want. Whether this blog chronicles your day-to-day life or you talk about a broad topic such as movies or fashion, you control the decisions made. Professional blogs are not so flexible. This is because each story needs to be meticulously planned before publication. After determining what your purpose of the blog post is and whether or not the topic pertains to your company, you now need to figure out the best time and day to publish it. This can be determined using analytics for both your company website and your social media pages. If you are able to see when exactly your audience is most engaged online, figuring out when to publish your blog content will be easier than expected.
So, you have figured out the key differences between Content Marketing for Business vs Professional Blogs. However, you do not know where to start. No worries! The AD Leaf Marketing Firm LLC is here to get you started on your new professional blog. Give us a call at 321-255-0900 or fill out the form at the bottom of the page to schedule a free consultation today.