If you run or are involved in a nonprofit, you know how important advertising is in order to get the word of your organization out to the proper channels. However, determining what medium you want to advertise in can be tricky to figure out. Nonprofits require constant communication between volunteers, donors, and those interested in your organization’s activities. Not only that, but your nonprofit also has to reach people in your community or even beyond to gain interest from them. That is why you should consider content marketing for nonprofits as a major form of your marketing strategy. As we are currently living in a time where togetherness is more crucial than ever, consider these important things when deciding whether you should begin writing content for your organization.
Content is a Broad Term
When you think about content writing, what do you think of? Website pages? Social media posts? How about blogs, brochures, emails, and other forms of communication?
Well, the good news is that all of this is considered content, and its production is considered content writing. From there, you can determine groups for volunteers and employees to be split into. Perhaps one group can work on improving your company’s website content, while another can draft some posts for Facebook.
The Magic of Search Engine Optimization
You have probably heard of the term “SEO” before, but are unaware of what exactly it means. Search Engine Optimization, or SEO for short, refers to the increasing of your website’s status on search engines such as Google. This can be done in a number of different ways, but most notably through the usage of important keywords that will notify search engines of your page. The more important keywords that are on your website, the higher your website will be in organic search results.
Content Shows Your Authenticity
Chances are that, at some point in your life, you were scammed out of something. It is a real bummer, but when it comes to nonprofit scams, it can quickly go from bothersome to illegal. That is why showing your credentials on your website and social media platforms is so important. Uploading credentials such as your 501(c)(3) tax-exempt status to your website shows that you are a legitimate nonprofit that your audience can trust.
Content Ideas to Get You Started
The AD Leaf Marketing Firm LLC has created a list of easy, simple ideas for content to help you get started with optimizing your nonprofit using content writing:
- Creating a Donations page for your contributors to donate to
- Starting a blog about your day-to-day operations
- Fleshing out an About section that includes your organization’s mission statement
- Writing about your programs and initiatives for separate pages
Need more ideas? Want to take the content marketing for nonprofits to the next level? Give The AD Leaf Marketing Firm LLC a call today at 321-255-0900 for more information and to schedule a free consultation.