Brand awareness is when potential customers can recognize your brand based on your name, logo, colors, or fonts. These potential consumers may remember your packaging, phone number, location, or slogan. These essential features act as a mechanism for possible purchase. Representing your brand starts from the ground up. A simple logo design that people can easily recognize, colors that pop, and a clear visual font are of the utmost importance.
How do you want to be represented online?
A consistent presence on social media is key. Your content may continuously change, but the visual appearance surrounding that content will eventually influence potential consumers. Especially those that are interested in your content and what you offer. The more people who see your brand, the more likely they will purchase from you rather than a competitor who needs to provide a consistent image. Think about how much content you see when scrolling through your feed. You probably have a couple of brands you can think of right off the top of your head that you saw this morning and last night. You may not have interacted with the post or ad, but you saw it, and now it’s in your head. Your brand’s consistency is essential, which is how people associate themselves with it.
Brand awareness is based not only on the amount of content you share but also on its quality. Your content must be interesting and useful to the consumer to increase brand awareness through social media. Whether a video or a blog, your content must catch your audience’s attention. That is the primary way to create engagement and, therefore, awareness.
To do this, you’ll want your content to be current. Search for the latest news or trends in your industry and implement how you would use them in your business into your posts. People may already know what you offer; therefore, you want to engage people who are interested in your brand, and the more current your content is, the more likely they are to comment, like, or share your post to their page, group, or better yet, their own business. For more information on creatively improving your brand awareness, check out this article on HootSuite: https://blog.hootsuite.com/brand-awareness/.
Brand Loyalty
Learn about your audience. Collecting all the information about the people interacting with your products is best. Engage and attract customers by planning, creating, and showcasing the most relevant and high-quality content on your selected marketing platforms. Quality and relevance are crucial considerations for achieving customer engagement and conversion.
Once a consumer makes a purchase and is satisfied, the chances are that they will return to you. People associate trust with what they are buying. Once they associate that trust with a logo, color, or font, the rest is putting a product in front of them and seeing what happens.
People are more likely to purchase from businesses that have values they admire or appreciate. According to the Edelman Trust Barometer, 59% will stop buying a brand if they don’t trust its company (https://www.edelman.com/trust/2022-trust-barometer/special-report-new-cascade-of-influence).
Whether it is community service, donations, or even the brand mission statement, people want to spend money at businesses that represent values important to them. If you’re a small business, think local.
Feedback is a great tool to increase your brand awareness. People like to be heard, and by keeping track of their interests, you can also increase brand awareness since they will remember how good the interaction with your business was. Liking posts and commenting back to people let them know they are heard. The quicker this interaction takes place, the better. The mind of a consumer moves fast, and having the thought of their post when you comment or like back is an instant acknowledgment of their post, which sticks with them.
Brand awareness is mostly reached by offering and delivering good quality products to your clients. Social media can help increase your business’s visibility and be a great window to allow the audience to participate and interact with the brand. From this interaction, memories will be created and will give a boost to the brand awareness that you need. For more tips on strengthening relationships with your audience, check out this article by Indeed: https://ca.indeed.com/career-advice/career-development/social-media-objectives.
Why the AD Leaf Marketing Firm?
At The AD Leaf, we can help you find and elevate a genuine brand that feels true to you. Our Social Media Specialists can provide various content that sells your business but also provides relevant topics to your industry. You can build a brand that exemplifies your business through a personalized strategy.
