e-commerce basics

The Basics of E-Commerce

Learn E-Commerce Basics

If you have ordered something off Amazon or another online shopping platform, you have engaged in e-commerce. This practice has seen substantial growth over the past year, as more people can purchase their essential goods from websites or mobile apps. If you are a business owner who sells a specific product, then starting an e-commerce platform could be a massive boost for your company. We’ll help you get started with these e-commerce basics.

E-Commerce is Growing

Due to the COVID-19 pandemic, many people went online to shop and pay for the items they wanted and needed. This caused 21.3% of all retail sales to be from online shopping. There were several additional reasons for this growth, including broader accessibility and faster service on e-commerce websites.

These online shopping experiences fall under B2C transactions. B2C or Business to Consumer transactions is when customers buy a product directly from a company. These businesses use their websites as a virtual storefront, showcasing products that customers either need or want. You can do this as well with your own business and products!

The Basics of E-Commerce and More

At The AD Leaf ® Marketing Firm LLC., we understand that starting your e-commerce store can be a bit overwhelming. There are many products that you have to load information of online, and the market of e-commerce platforms themselves continuing to grow. You might be wondering where to start, and our team of marketing experts is here to help. 

List of E-Commerce Websites

When it comes to e-commerce basics, there’s nothing more important than your website. Many general website builders, such as WordPress and Wix, can give you the option to add an online store to an already-existing website. However, some platforms allow you to make your store the focal point of the company’s website. Here are just a few:

  • Shopify
  • BigCommerce
  • WooCommerce
  • Square Online

Designing Your Website

The primary purpose of your e-commerce site is to attract new customers and bring back previous ones. That means that you should make sure that it is as accessible as possible. Some of the best ways to do this are choosing simple layout designs and easy-to-read text with your company’s colors. 

Leave It To Us

Although you might be excited to begin working on your e-commerce website, you might be wondering when you can take time out of your busy day to work on it. If you are in this situation, don’t panic because The AD Leaf ® Marketing Firm LLC.’s team of web designers and marketers can help. We can make your new website from scratch, ensuring that you and your store are represented in the best way possible.

Ready for a free consultation to see how we can help bring your business online? Call us today at 321-255-0900.

About The Author

Erin Brady Erin Brady