As 2022 quickly approaches, we are looking ahead to see which marketing trends you need to keep on your radar. Do you have a plan for your business going into 2022? If not, you still have time to strategize your next moves.
Start by considering your goals for 2022. What do you want to achieve in the next 12 months? What do you want to accomplish in the next three years? Once you have your future goals in mind, you can begin strategizing your next steps into a successful 2022 by following these 10 marketing trends:
#1 Instantaneous Demand
Leading into 2022, consumers will continue to look for businesses that give quick responses. For example, having a plug-in on your website for instant messaging through messenger with a brand helps to build trustworthiness. Consumers will continue to look for the highest quality and highest response time. If customers do not hear back from a brand quickly, they will move on to the next brand that will be more timely.
#2 Growing of Influencers
Have you ever seen a post on social media and did not even realize it was an ad? These posts are coming from not a brand but their influencers. Influencers will review a product or highlight a product that they enjoy. This growth of influencers is accurate for B2B as well. Consider looking for opportunities to partner with influencers in your industry.
#3 LinkedIn Continues to Grow
If you do not have a LinkedIn Page, you might want one for your company. Not only is LinkedIn on top of updating and improving their app for better results on businesses and pages, but the number of monthly active users is also continuing to grow steadily.
#4 Less is More
With new digital marketing popping up almost daily, be cautious not to spread your budget too thin. Focus on advertising through one social media platform. This tactic will allow you to have more exposure in one area vs. not being seen on multiple platforms. Focus on your primary platform and hit it with your highest quality ads and posts.
In 2022 you will see that more and more customers will see what others have to say about your company. For example, if someone tweets raving about your brand, future consumers are more likely to trust you will be up to their standards. The same goes for providing quality service to your customers quickly.
#6 Invest in Brand Image
You will build a more trustworthy and legit brand by investing in your brand image. As online advertising continues to get more competitive in 2022, you will need to stand out from your competitors. This includes building up your brand image across your social media platforms because appearance matters.
#7 Custom Content in Newsletters
If you have not begun newsletter marketing, you should consider this as we start 2022. Newsletters are personal since you are in your customer’s inbox vs. their newsfeed. Newsletters are how you appeal to your audience on a deeper level as you get more of their attention. Also, having your customer’s emails will allow you to do email marketing for your ads.
#8 Storytelling Balance
We all know consumers do not want to be sold all the time or hear about how excellent your product/service is. Consumers want you to solve their problems through a story. Tell them how your product/service helped others to solve their problem. Storytelling will make your consumers think for themselves, “Hm, maybe I should try this for myself.”
#9 Bring Simplicity Back
The marketing noise for consumers is tremendous. You do not need to be louder than your competitors; but instead, you need to be strategic with your posts. You can post a blog post every day, but you will create more impactful articles if you focus on quality over quantity.
#10 Do Not Forget Foundation
We all love staying on top of the newest technologies and apps, but it is essential to remember to focus on our foundation. This includes making your website easy to maneuver and ensuring your social media has the correct contact information and links. Checking you are reaching your target audience with each post or ad, building a relationship with your customers online or in person, and much more!
Having a stable foundation for your business will allow you to grow organically and branch out into new social media with success while still reaching your target audience. Focusing on building a relationship with your customers will even work to boost your word-of-mouth.
Since 2020, we have seen an enormous shift in the world of technology and average tactics will not get the return on your investment you desire. Get prepared for new ways of operating your business, creating content, and advertising. Have your goals set as you reign in the new year, and let’s all start with a bang!
If you still feel unsure of the proper steps for your business moving into 2022, give our team of marketing professionals a call at The Ad Leaf! We will be able to help you achieve your goals.