Tag: branding

Ghostwriters - Social Media

Ghostwriters & Social Media: Crafting a Brand That Speaks Volumes

Posted on | by Rachel Hill
Marketing | , , , , ,

Ghostwriters & Social Media: Crafting a Brand That Speaks Volumes

In today’s digital age, a successful ghostwriting career demands not only exceptional writing skills but also effective self-promotion. If you’re a ghostwriter, you’re well aware of the challenges that come with the territory. Constantly pursuing clients, establishing your credibility, and maintaining a steady stream of work can be daunting. However, there’s a powerful tool at your disposal that can help you overcome these challenges and take your ghostwriting career to new heights: social media marketing.

Ghostwriting is a unique profession whose success largely depends on your ability to connect with potential clients and build a strong personal brand. Many talented ghostwriters struggle to get noticed and secure high-paying projects due to the lack of visibility and the secretive nature of their work. The problem is clear: how can you stand out in a crowded field and establish yourself as a go-to ghostwriter?

Benefits of Social Media Marketing for Ghostwriters:

  • Increased Visibility: Social media platforms like Facebook, Twitter (X), LinkedIn, and Instagram offer a stage to showcase your expertise and connect with a wider audience. By regularly sharing your insights, thoughts, and snippets of your work, you can increase your visibility in the digital space. This visibility can attract clients seeking ghostwriters, literary agents, and publishers looking for talented writers.
  • Building a Personal Brand: Social media enables you to craft a brand that reflects your unique style and expertise. By consistently sharing valuable content and engaging with your audience, you can build a reputation as an authority in your niche. This makes clients more likely to trust your skills and hire you for their projects.
  • Networking Opportunities: Social media platforms provide an invaluable opportunity to connect with fellow writers, authors, editors, and potential clients. Engaging in conversations, writing communities, and attending virtual writing events can open doors to collaborations and new projects. It’s an effective way to expand your professional network.
  • Showcasing Your Portfolio: Social media profiles can serve as a dynamic portfolio. Share snippets, testimonials, and case studies of your past work to demonstrate your skills and capabilities. Clients often feel more confident when they can see your previous successes.

Choose Wisely: Selecting the Right Platforms

To maximize the benefits of social media marketing for your ghostwriting career, it’s crucial to follow a strategic approach. First, you should carefully choose the right platforms that align with your target audience and the specific nature of your ghostwriting work. For instance, LinkedIn is an excellent choice for connecting with professionals and potential clients, given its business-focused environment. On the other hand, platforms like Facebook and Instagram can be valuable for showcasing your unique writing style and engaging a broader audience.

Craft Consistency: Building Your Brand Through Content Strategy

Developing a well-thought-out content strategy is essential. This involves creating a content plan that encompasses a variety of posts, from informative articles to engaging stories and even sneak peeks of your work. Consistency is key in maintaining your audience’s interest and informing them about your ghostwriting services.

Engage Actively

Active engagement with your audience is pivotal. Responding to comments and messages, posing questions, and nurturing a sense of community among your followers can go a long way in building relationships. These relationships can result in word-of-mouth referrals and long-term client connections, which are invaluable for your ghostwriting business.

Boost Visibility

Don’t shy away from considering paid advertising on social media. Investing in targeted ads can help you reach a wider and more specific audience. By leveraging paid advertising, you can effectively showcase your expertise to potential clients who might not have discovered you through organic means. This can significantly boost your visibility and credibility in the competitive world of ghostwriting. Remember, when contacting your leads from social media, most take 8 touch points to convert to clients. Less than 2% of sales are made during the first call. 

Social media marketing can be a game-changer for your ghostwriting career. By addressing the challenges of visibility and credibility through a well-executed social media strategy, you can reap the benefits of increased recognition, stronger client relationships, and a flourishing ghostwriting business. Embrace the digital age and let social media marketing propel your ghostwriting career to new heights.

Your social media success is just a click away! Contact The AD Leaf Marketing Firm today, and let’s discuss how our expert services can drive your business to new levels of engagement and growth.

Give us a call at 321-255-0900 to schedule an appointment with us.

Why Choose The AD Leaf®

At The AD Leaf®, we understand the challenges businesses face in their service industry and strive to provide services that bring visibility to our clients. We are a full-service agency offering digital marketing services, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media management, website design and development, content creation, and more. Our experienced professionals will create a tailored strategy to help you reach your goals and grow your business. If you feel content marketing is needed, The AD Leaf is the company to take you to the next level. Try it out today!

Why Your Business Needs Content Marketing

Why Your Business Needs Content Marketing

Posted on | by Danielle Harper
Advertising, Content Writing, Marketing, Public Relations, Search Engine Optimization | , , , , ,

Why Your Business Needs Content Marketing 

In the instantaneous and swiftly evolving world of marketing, content marketing remains a critical element of every corporation’s strategy. It forms the backbone of any marketing plan, aiming to attract consumers to a brand’s platform and engage and retain them. Quality content can effectively narrate the brand’s story, shaping public perception and solidifying the brand’s position in the market. A brand distinguishes itself through strategic content marketing, fostering trust, and building lasting relationships with its audience. When companies don’t know how to properly “tell their story,” they struggle to align themselves with potential customers. 

Thus, in this fast-paced digital age, content marketing emerges as a fundamental tool for bringing a brand to the forefront, ensuring its sustained relevance and success, and building a bond with its customers.

Why is Content Marketing Beneficial to You? 

Content marketing is an art that involves creating and sharing valuable, relevant, and consistent content to attract and retain a clearly defined audience — ultimately driving profitable customer action. It focuses on providing information or entertainment rather than selling a product or service outright. 

As the saying goes, “content is king,” and in this digital era, it holds more weight than ever before. With the rise of social media and online platforms, consumers are bombarded with endless daily content streams. Hence, brands must create high-quality, engaging content to cut through the noise and capture their audience’s attention. Whether through web content or email campaigns, content marketing keeps your audience engaged and coming back for more. It makes you the creator of your corporate destiny. 

How Does Content Marketing Help You Grow Your Business?

Collaboration forms an integral part of content marketing and can substantially contribute to the growth of your business. When different individuals or teams pool their unique skills, experiences, and perspectives, the result is often rich, diverse, and high-quality content that resonates with a broader audience. That begs the question, how does content grow your business? The answer is surprisingly simple. 

Content marketing 

  • Improves SEO efforts by increasing content visibility
  • Provide engaging, timely & relevant content for the target audience
  • It educates consumers about products or services 
  • Nurtures leads and facilitates the sales process

As a result, your brand becomes more visible online, increasing its reach and attracting new customers. Furthermore, by providing valuable information and building trust with your audience, you can turn them into loyal customers who will continue to support your brand and spread the word to others.

Content Marketing: Why Your Business Needs It

According to a Statista.com study, “The estimated number of bloggers is around 32 million as of 2022 in the United States alone. These are people of any age updating their blogs at least once per month.” This staggering statistic is a testament to the power of content marketing and its role in modern-day business growth. 

Moreover, with the rise of influencer marketing and user-generated content, businesses have even more opportunities to collaborate and create meaningful connections with their audience. Content marketing allows you to personally interact with your customers, understand their needs and preferences, and tailor your messaging. By showcasing genuine brand values and providing valuable content, you can establish a loyal customer base that will support your business for years to come.

Content marketing can increase visibility on search engines. It’s hard to rank for keywords without content, and content is king for SEO efforts. Plus, quality content can help establish you as a thought leader in your industry. 

Furthermore, with the increasing use of ad blockers and consumers becoming more skeptical of “traditional” advertising methods, content marketing provides an alternative way to reach and connect with your target audience without bombarding them with aggressive sales tactics. It allows you to build a relationship with your customers based on trust and mutual value and tailor messages that resonate with them specifically, leading to increased conversions.

With content marketing, you can keep your audience engaged and interested in your brand all year long by consistently providing valuable and relevant content. This helps to nurture leads and foster ongoing relationships with existing customers, leading to increased loyalty and retention.

Why Choose The AD Leaf®

At The AD Leaf®, we understand the challenges businesses face in their service industry and strive to provide services that bring visibility to our clients. We are a full-service agency offering digital marketing services, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media management, website design and development, content creation, and more. Our experienced professionals will create a tailored strategy to help you reach your goals and grow your business. If you feel content marketing is needed, The AD Leaf is the company to take you to the next level. Try it out today!

What Makes Quality Web Content

What Makes Quality Web Content and Why Is It Important?

Posted on | by The AD Leaf Corporate
Advertising, Email Marketing, Marketing, Public Relations, Search Engine Optimization, Social Media | , , , , ,

What Makes Great Web Content and Why Is It Important?

If you’ve ever tried to get a website off the ground, you’ve likely had to start paying attention to user engagement statistics, organic traffic accumulation, and bounce rates. But did you know that keeping users on your site has less to do with your actual services or offerings and more to do with the caliber of content on each page? Creating quality content for your website is one of the best ways to reduce bounced users and increase session engagement duration–all beneficial for your page’s Google rankings and grabbing more people’s attention. Superior web content is achievable; let’s break down some of the common factors separating the “adequate” content from the “great.”

Top 10 Common Denominators in Quality Web Content

There a few key characteristics found in good web content that a trained eye can pinpoint and learn to exploit. From understanding who you are writing for to adding key meta information and alt tags, there are many ways to optimize your website’s content to be even more Google-friendly. 

Understanding Your Audience

If you don’t know who is looking for your content, you will never be able to provide value to the reader. For example, is the user navigating to your site for transactional purposes or informational purposes? What is it that your desired demographic is looking for, specifically, and how will you provide them with that answer? Linking your relevant pages to web content (also called “interlinking”) is a great way to strengthen your website’s standing with Google while continuing to drive traffic.

Intuitive Navigation and User Experience

Let’s face it–if your website is hard to use, counterintuitive and confusing to navigate, hard to read, or any other number of factors that might negatively impact the user experience, folks are likely going to “bounce” from your site and find another site with easily-accessible, high-value information. 

Mobile-Friendly Design

According to Think With Google, over 50% of website traffic comes from mobile users. This means that if your website is not optimized to accommodate smaller screens of on-the-go scrollers, you are likely to lose people–particularly if you offer services that require calling in to secure. Creating a mobile friendly design also helps to capture the interest of younger generations and the next iteration of clients for your business. 

Offers Value (Information, Entertainment, Links, Product Reviews) 

When creating content for your website, it’s important to offer your readers some form of value–whether this is comedic content and entertainment, information, how-tos, product reviews, links to primary sources of information, etc. Readers understand if the content on your website is fluff or advertorial copy and are more likely to bounce if you are not offering something useful, unique, or interesting. In fact, if your content does not provide some kind of value, Google may even consider it spam (via Search Engine Journal). 

Include Keywords or Phrases

In order to optimize your web content for Search Engines like Google, you’ll want to include keywords and phrases that correspond to user-related interest. For example, if you are writing for a plumbing company, you may want to rank for keywords like “plumber near me,” or “clogged garbage disposal.” Use tools at your disposal to find appropriate keywords that aren’t too challenging to rank for–whether using bought tools like SEMrush or free ones like Google Ads or Answer the Public. Make sure you include these keywords not just in the body of your text but also in headings, subheadings, and your initial title (called your H1) as well. 

Appropriate Meta Description and Meta Title

When it comes time to upload your content to your site, you will have the option to enter a meta description and a meta title for your content. Ensure your meta info includes your keywords or phrases, and take care to include a compelling call to action enticing Internet users to click on your content. Using appropriate meta info will not only help Google to crawl and index your content but will also rope in more readers who find their way to you via organic search.

Link to Credible Sources

This might seem obvious, but if you are linking to secondary (or even tertiary) sources where fact is more often than not replaced with opinion–or even casual observation–you’ll likely want to reconsider linking to that source. Try to opt for credible, primary sources such as those with URLs ending with a .gov or a .edu. Think about the last time you read a compelling journalistic article–did the writer link to informal blog posts or Reddit threads to support their point, or scientific journals? Which one are you more likely to believe?

In addition, linking to reputable sources can help boost not only your topical authority but your website’s authority as well. Don’t settle for second-rate links!

Proof Read!

Make sure your content is free from glaring errors with grammar, spelling, and the like. When in doubt, run your content through a program like Grammarly to make sure that everything is correct and flowing smoothly. While proof reading, be sure to check that writing is kept at an easily-understood reading level to appeal to the widest demographic possible. Using overly inflated vocabulary can encourage some readers to bounce; and using niche industry jargon is a surefire way to turn off readers looking for entry-level information. 

Add Multimedia Content and Alt Tags

Another surefire way to boost your content’s SEO friendliness is by adding multimedia content such as photographs, videos, or a gallery. Aside from creating a more attractive web page, adding photos and multimedia content to your writing will not only draw in more readers (from Search Engine Journal), but will also create an opportunity to add alt tags to your images–giving Google more fodder for its crawl bots to assess your site. 

Clear and Compelling Call To Action (CTA)

The most well-crafted content in the world won’t serve much of a purpose if it is not generating clicks or customer conversions. A reader who has just finished reading a piece of writing has generated momentum–your job as the writer is to give them somewhere to go with that energy. In general, linking to a home page, contact page, or services page is a good idea–but you can also direct readers to previous content you’ve written or specific products you offer. The goal of creating content is for users to be more interested in interacting with your site–so make sure you give readers every opportunity to explore your offerings!

Why Work With The AD Leaf?

While the latest iterations of Artificial Intelligence have certainly made the process faster, as of today, achieving good content still takes a human touch. Why set yourself up for stress and spending countless hours researching tools, material, and toiling over content that Google still might see as spam at the end of the day? 

An experienced marketing team like The AD Leaf will not only be able to take this task off your hands, but possess the insight and industry-leading tools necessary to create content for you that is not only unique and palatable to your readers, but is competitive on Google. While they say “Content is King,” quantity does matter–but quality reigns supreme in the eyes of the world’s most popular Search Engine. A team of marketing professionals like those found at The AD Leaf will be able to take this task off your plate so you have more time to do what you do best: run your business. Good content should not only improve your website’s performance and rankings, but should also bring in more warm leads for you as well. Why wait to generate good quality content when you could be gaining loyal clients?

The Importance of Brand Indentity

Selling Beyond Products: The Importance of Brand Identity and a Unique Selling Proposition

Posted on | by Kirra Stemmler
Advertising, Email Marketing, Marketing, Public Relations, Search Engine Optimization, Social Media | , , , , ,

In today’s saturated marketplace, businesses constantly grapple with the challenge of differentiation. With a vast array of similar products and services at consumers’ fingertips, simply touting the features of your offerings is no longer a sufficient strategy. The modern consumer seeks more than just a product; they want to invest in brands that align with their values and aspirations. Thus, businesses must shift focus from product-centric selling to creating a compelling brand identity that resonates with their target audience. This strategic emphasis on branding not only distinguishes your business in a crowded market but also fosters a deeper connection with your audience, driving customer loyalty and increasing brand value.

Building a Strong Brand Identity: The Key to Business Success

Brand Awareness

Crafting a distinct brand identity is an essential aspect of a successful business strategy. This process goes far beyond creating a catchy logo or a visually appealing color palette. It involves understanding your business’s core values, mission, and unique selling propositions and articulating these elements in a way that resonates with your target audience. A well-crafted brand identity not only differentiates your business from competitors but also fosters customer loyalty, as consumers are more likely to associate with brands that reflect their own values and aspirations. According to Crowdspring, 64% of consumers form brand loyalty because of shared values. This alignment creates a solid foundation for meaningful and lasting customer relationships, driving long-term business growth and success.

The Power of Brand Image: Boosting Recognition through Visual Identity

An essential component of brand identity is the brand image – the visual elements that represent your brand, from typography and color palette to logo design. A strategically designed brand image can significantly enhance brand recognition. For instance, choosing a signature color for your brand can increase recognition by up to 80%, according to a study by the Pantone Color Institute. This statistic underlines the fact that visual elements play a crucial role in making your brand memorable to consumers. By carefully crafting your brand image, you can create a lasting impression on your audience, leading to increased loyalty, engagement, and, ultimately, business growth.

Harnessing the Potential of Brand Voice: A Cornerstone of Effective Branding

A critical yet often overlooked aspect of brand identity is the brand voice. This refers to the distinctive personality and tone conveyed through your company’s communication, be it via website content, social media posts, or customer service interactions. Far more than just words, your brand voice is an embodiment of your company’s values, ethos, and unique selling proposition. A consistent and compelling brand voice can significantly enhance your brand’s credibility and foster a sense of trust and familiarity among your audience. Investing time and resources in crafting and maintaining a strong brand voice is not just desirable but vital for the longevity and success of your business.

The Impact of Brand Consistency: Driving Revenue Growth

Maintaining brand consistency is paramount for businesses looking to make a lasting impression and foster customer loyalty. A consistent brand experience across all touch points reinforces the brand identity, building recognition and trust among customers. It ensures that the brand’s mission, values, and unique selling propositions are consistently communicated, thereby enhancing the brand’s credibility and reinforcing its market position. Two-thirds of businesses have reported that brand consistency has contributed to revenue growths of at least 10%. This statistic underscores the fact that consistency in branding is not just about maintaining a unified image but also about driving tangible business results.

Leveraging Unique Selling Propositions: The Backbone of Successful Branding

Unique Selling Propositions (USPs) are a critical facet of a potent brand strategy. A powerful USP captures the essence of your brand, communicating its unique attributes and providing clear reasons why consumers should choose your offering over competitors. Whether it’s unrivaled quality, innovative features, or exceptional service, a compelling USP can effectively differentiate your brand in a crowded marketplace, driving consumer interest and fostering loyalty. By developing and promoting a strong USP, businesses can not only carve out a competitive edge but also reinforce their brand identity, anchoring their place in consumers’ minds.

Why The AD Leaf?

At The AD Leaf, we understand and appreciate the intricacies of brand identity and consistency. We recognize that a brand is more than just a logo; it’s an amalgamation of your core values, mission, and unique selling propositions. Leveraging our extensive experience and cutting-edge strategies, we work diligently to articulate and amplify these elements, creating a compelling brand identity that resonates with your target audience. We also prioritize brand consistency, ensuring that your brand message remains coherent across all platforms and communication channels, reinforcing your market position, and building trust among your customers. Our team of experts uses a results-driven approach, employing robust analytics to assess and refine your brand strategy, ultimately driving customer engagement, loyalty, and business growth. With The AD Leaf, you’re not just getting a service provider but a strategic partner committed to your brand’s success.

Marketing Company in Melbourne FL

A Look Inside The Leaf: Marketing

Posted on | by The AD Leaf Corporate
Marketing | , , , , , , ,

Marketing Company in Melbourne, Florida

 
The AD Leaf Marketing Firm LLC. is a marketing company located in Melbourne, Florida. Melbourne is an industrial city with many small and large businesses. We serve Melbourne and other communities by providing high-quality marketing materials. Growing your business is our passion.
 

Our Clients

 
We provide marketing services to many different clients from all over the nation! We market products and target demographics for both small and large businesses. To give you a sample, here are of some of the companies we are proud to help support both in Melbourne and beyond:
 
Family Moving and Storage
 

Our Services

 
The AD Leaf Marketing Firm LLC. offers a wide variety of creative and marketing services. We combine these services according to your needs. This is the best way to help promote your services or products. To give you an idea, here are some of the things our expert marketing teams can provide to you:
 

  • Content Writing Services

 
    • Content marketing is all about the written word. But great writing is only part of the equation. If your blog isn’t converting to sales, then it isn’t doing you any good. Our content marketing team can help. We write with the customer in mind, focusing on keywords they are actually searching for. Our research-based approach delivers great content that reaches your target demographic. This results in a true return on investment.
 

  • Social Media Marketing Services

 
    • In today’s online world, having a social media presence is crucial. Many people now get their news from social media platforms such as Facebook and Twitter. These websites are also a great way to interact with your customers! Our social media team can make the best content for your social pages that get the likes and shares you deserve.
 

  • Search Engine Optimization (SEO) Services

 
    • A search engine, as you may know, uses an algorithm to provide a list of pages it thinks you are looking for. The engine looks for specific keywords and other factors. It calculates these to determine what pages are most relevant to your inquiry.
    • The purpose of search engine optimization, or SEO, is to put your business at the top of these rankings. Our SEO team analyzes the best keywords to use on your website so that it is at the top of your engine’s search results. We combine this with other, more advanced strategies to keep you on top.
 

  • Google Ads Management Services

 
    • Google is the most popular search engine at the moment. In fact, according to SEO Tribunal, “Google receives over 63,000 searches per second on any given day.” This is why it should come as no surprise that they provide ad space for businesses on certain keywords. Our Advertising team will guide you through the Google Ads Management program. We make sure you get the highest ad space bid possible. 
 
That is a sampling of the services The AD Leaf Marketing Firm LLC. provides. We offer a large number of other services! All these services can help elevate your business to the next level. Other examples include website and graphic design services.
 

We love our clients

 
The AD Leaf doesn’t believe in a one size fits all approach to advertising. Our agency works with clients across many industries and regions. We use our diverse knowledge to create effective, customized marketing strategies. We tailor our approach to our client’s needs and budgets. The AD Leaf works hard to improve clients’ sales and business figures. We strive to build relationships and develop thoughtful strategies for our clients. This combination helps companies grow from the roots up.
 
Here’s what our satisfied clients say about our service:
    • “Top notch. Chris and his team know their craft and go above and beyond. Bottom line is they got us results and they care about you as a client! I would highly recommend The AD Leaf for SEO and online marketing and more.“
    • “Not only is The Ad Leaf an extremely innovative and creative company, they’re strategic and results based as well. I can’t even do a shout out to specific employees because every single person I have had the pleasure of working with has been wonderful. They’re knowledgable and create marketing solutions driven from experience, while also maintaining a collaborative spirit. It’s fun working with them! At times it can be difficult to know what results you’re receiving from other marketing efforts, but The Ad Leaf ensures you know what you’re getting, and is there for you, every step of the way. If you’re looking to grow your business and create a presence, The Ad Leaf is the way to go.”
    • “As an owner of 2 totally different businesses, one requiring unique local advertising in a highly competitive market and the other focused on a nationwide niche market, I was seeking a marketing team with a diverusty of skill sets, knowledge of various markets, and exceptional socialmedia engagement techniques. hAfter considering different Ad agencies, The Ad Leaf certainly stood out tremendously. From the owner to the dedicated team, each member is a very communicative problem solver who seeks to really understand your business need and desires and provides suggestions on future marketing opportunities. I personally like the fact that there are multiple people working on various aspects of my businesses to move the needle forward. From SEO to SEM to social media to ad design to customer engagement, The Ad Leaf is ALL OVER IT. With daily updates, you are very aware of what progress is being made on your projects. I would HIGHLY RECOMMEND The Ad Leaf for your website development, advertise, social media presence and marketing, SEO & SEM, etc. needs. The Ad Leaf will work just as hard as you do.“
    • “We have been using The ad Leaf since March. They built us a beautiful website for our small business, it was exactly what we wanted. They also maintain our social media accounts and post daily on our behalf. The posts are eye-catching and clever. We are very pleased and I recommend this company to anyone looking to grow their business.”

Why Start a Marketing Company in Melbourne?

 
Though not as recognizable as our neighbor, Orlando – Melbourne, Florida is a bustling town. There are many small and large businesses working out of Melbourne. That is why The AD Leaf Marketing Firm LLC. is so proud to operate in this beautiful town. One of the best ways to give back to the community is to support local businesses. Being a marketing agency in Melbourne, Florida allows us to give back. We not only patronize local businesses but help them grow and succeed! 
 

A Top Marketing Company in Melbourne, Florida

 
Are you a Melbourne business owner that wants to take their marketing to the next level? Talk to one of our local experts here at The AD Leaf Marketing Firm LLC.! 508 N. Harbor City Boulevard, Melbourne, Florida is our main location. To schedule a free consultation with our marketing teams, call us today at 321-255-0900.

The Positive Power of Social Media

Posted on | by The AD Leaf Corporate
Social Media | , , , ,

It’s no secret that there is a lot of negativity in the world right now. Many individuals have taken to social media to post their feelings, reactions, emotions, and to seek support from others. On Tuesday, June 2nd, 2020, much of the world participated in a social media campaign given the name #BlackOutTuesday. Amongst those hundreds of millions were businesses, from huge corporations to small locally owned businesses.

It’s important as a company to keep your social media campaign positive. This does not mean turning your back on what you believe in but ensuring that your content will not be viewed in any negative light. Staying positive and looking towards a better future is especially important to your audience. Brands that are viewed in a negative light will not succeed in their social media campaign. When Chase Bank insinuated that some of their customers have low balances due to their bad spending habits, the backlash was quick and clear. With more than 43.8 billion people on social media that is a huge hit to your company if you lose your social media following and good presence.

Staying neutral doesn’t mean turning a blind eye or lacking compassion amidst current events. Posting positive content occasionally can be a relief from the negativity we see on our feed. The Women’s Center of Brevard does a great job of doing this on social media. Occasionally they will feature activities for the family, uplifting-quotes, appreciation posts for sponsors and staff, and encouraging content. The goal is to get the audience to stop scrolling as a result of your positivity.

It’s hard not to let personal viewpoints and emotions spill over into how you present your company brand, but it’s important to remember that not every customer or client thinks exactly as you do. With a lot of negative situations going on, here are some tips on staying positive on social media.

  1.     Post Positively

This may seem obvious but think about how your posted content will impact society and your audience. Share appreciation posts, testimonials, and uplifting quotes. What you are posting should be inspiring and encouraging. Your goal should be to unite your audience in a positive way. A member of the audience is a potential customer. If the audience perceives your feed negatively, they are less likely to purchase from you.

  1.     Keep Judgment and Intimidation Off Social Media

Your opinion can be misperceived and taken as judgment. The old saying “keep your opinions to yourself,” applies to your social media campaign. What you believe may not be what everyone else believes. Compete with rivals in your industry but do not intimidate them. It is okay to compete with others in your industry but do not be hateful, rude, or derogatory in your competitive nature. Challenge your competitors in a clean way that can never be taken as slander or cruelty. Samsung is a great company that exemplifies poking fun at the competition without being cruel. Their commercial mocking Apple’s fanbase that waits in lines for hours for a new product launch is a great example of giving a company their props while comparing their quality and innovation. The opinion of a business owner can be different from that of their customer base. Therefore, keeping opinions on the inside can prevent the loss of an existing customer or future customer.

  1.     Do Showcase, Do Not Show Off

Yes, businesses should be showcasing their new items or services and achievements. However, it is discouraged to show off. The two things might seem like they are one and the same, but they are not. Showing off is perceived as flashy and looking for kudos for doing something good. Your business might have made the most money it has in years but that is not something you should be posting on social media. While your business might be excelling in all aspects your neighboring businesses might also be struggling. However, if your business wins “Salon of the Year” that is something you should be showcasing. That is a great accomplishment that your community awarded you and is a result of their support and your efforts to go above and beyond. Back in 2013, the airline company, WestJet, released a viral video that encouraged its customers to perform random acts of kindness, which has now coined the term “mini-miracles.” WestJet has kept the tradition of showing their gratitude and appreciation for their customers’ kindness alive for years.

  1.     Honesty Is Everything

All too often we see companies who are later caught in a lie. Covering up a mistake or mishap will only come back to bite you in the long run. This can lead to loss of business. Acknowledging an incident, apologizing, and taking a corrective course of action will produce the best outcome.  An alcohol delivery company, Grizzly, has a GREAT example of this recently! They accidentally sent out an email with placeholder text and sent out an apology email with coupon code “LOREMIPSUM”. Be positive in your acknowledgment and plan of action by putting the incident into the spotlight as a learning experience. Businesses that take ownership and are transparent will continue to be successful.

  1.     Be Respectful

Again, this might seem as obvious as being positive, but it can often be overlooked. Respect your community, respect your neighbors, respect your customers, and respect your brand. When posting something put yourself in the place of a spectator in your audience. Could your post be taken the wrong way despite not being meant maliciously? Is the content culturally unaware? Will anyone view the content as insensitive? If the answer is yes to any of these questions, it isn’t something your business should be posting. Respecting your community extends to respecting your competitors, sometimes by supporting them. We often see this with small businesses in their local community, but large companies like T-Mobile and Sprint recently displayed their support for each other. As a segue to their merger, the two companies decided to provide their customers with more coverage during the pandemic by sharing their networks before the merger was official.

A positive social media campaign is one that inspires, makes your audience think, or gives them a warm fuzzy feeling. If you are a business and do not feel very strongly about something you should stay neutral in the matter. Do not follow the majority opinion to gain a following or increase engagement. Be genuine in your approach.

If you’ve recently been involved in a situation where your brand wasn’t represented in a positive manner and you’re struggling with getting back on your audience’s good side we are here to help. Feel free to give us a call at 321.255.0900 or you can email us to info@theadleaf.com. We look forward to hearing from you soon!

content marketing

How to Make Your Small Business Stand Out With Content Marketing

Posted on | by The AD Leaf Corporate
Content Writing | , , ,

As a business owner, your time is split between all of the tasks it takes to run a successful business, managing your employees, keeping the books, upkeep of your location, and then of course, marketing. With all of the other responsibilities that come with running a business, running a robust digital marketing campaign on top of that can be an overwhelming undertaking and can be easy to neglect. In today’s marketing landscape, content marketing may be a term you are likely to come across, but what exactly does that mean? Content marketing is simply producing and sharing exciting content like videos, blogs, email campaigns and web pages, and showing your customers what makes your business stand out. You already know what makes your business great, content marketing is your platform to tell the world! Here’s how to use content marketing to your advantage to make your business stand out.

 

Create Content That is Your Own

Now let’s think about your consumers for a second. Have you ever tried to read all the content on the internet? It’s exhausting, and spoiler alert, impossible. Among all of the other content we are exposed to on a daily basis, users today crave content that is genuine. That’s where content marketing comes in! Blogs and page content are a great way for you to tell your brand’s story, and sell yourself organically. So think to yourself, what makes your business different from all the rest? Maybe your restaurant is incredibly globally conscious and only serves locally sourced foods. Or you offer a full menu of Keto or Vegan options. Rather than waiting for your customers to find these things out for themselves, use your website and online resources to tell them first. 

 

Once you feel like you’ve hit all of your bases, now it’s time to reach out. You would be surprised what your already loyal customers have to say about you. You may love the fact that your business is sustainable and your menu is diverse, but they might come for your amazing breakfast menu, craft cocktails, or specialty coffees. The truth is, what makes your business stand out to you may not always be what keeps your customers coming back. Gaining as many perspectives as possible will help you to shape your content towards those all-important unique selling propositions, or what your business offers that makes it stand out from its competition. Once you have that, get writing some personalized content that tells your story and shows why you are unique!

 

Create Content That is Dynamic and Exciting 

The key to content is to keep it fresh and engaging. Whether you are writing a page about your brand new service line, or your weekly blog, it is your chance to let your personality shine. Be sure to add photos from the job or entertaining anecdotes to let your customers get to know you before ever meeting you. Blogging is also a great opportunity to establish yourself as a leader in your industry. Stay up to date with current events and industry trends, then use your blog to speak to them. Soon, your consumers will be looking to you for thought leadership pieces. Again, you know that you’re an expert in your industry, so show the world! 

 

Create Content That Will Work for You

Now that your website is full of engaging and insightful content, the last step is to make that content work for you. Let’s go back to the restaurant example. If locals in your neighborhood are searching Google for “Keto friendly breakfast restaurants”, you’ll want to make sure that content you wrote gets seen. If you are spending all of this time building out your website, you will want to make sure it is at the top of everyone’s list when they are searching. This is where content comes into play with your overall digital marketing campaign. Once you write your content, you will want to be sure it is ranking on Google when people go to search for them. A website that has content will always outperform websites that do not have content and can be a vital part of your SEO campaign. Blogs can also make for great social media content, and email content.

 

Given these troubling times, many businesses are operating remotely, running limited hours, or temporarily closed. We encourage you to use this downtime to your advantage with some great content. Not sure where to start? Our dedicated content team at The AD Leaf ® Marketing Firm can help you strategize show-stopping content that will tell your brand’s story and wow your customers before even stepping in the door. Content marketing is the perfect partner to an SEO or social media strategy to get your brand out there and recognized for what makes you, you! To get started, partner with us today. We will determine where we can develop content, and help you to create your brand identity as a team!