social strategy

Creating The Perfect Social Strategy with Organic and Paid Socials

If you are interested in social media marketing, then it’s essential that you develop an effective social strategy. The terms “bought” or “paid” regarding social media marketing can have a somewhat bad reputation. When these terms are present, they will often refer to a business with a large social media following but had a majority of their follows purchased through automated algorithms. This is generally looked down upon, especially if you are trying to promote your business.

However, the term “paid social” actually means something entirely different and might even be a marketing strategy that The AD Leaf ® Marketing Firm LLC. can help implement for you.

Organic vs. Paid Social Strategy

If you are familiar with SEO or work with our SEO specialists for your business, you already know what organic and paid socials are like. Organic social consists of any type of activity on social media that does not have a paid advertising function. On the other hand, paid socials use advertising programs on popular social media websites to boost a page’s traffic. The ideal social media strategy uses both organic and paid socials to achieve the best results possible.

Organic Social Strategy Tips

Here are some of the ways our marketing experts at The AD Leaf ® Marketing Firm LLC. recommend building your organic social following.

  • Make sure your best-performing post is immediately visible
  • Comment on similar pages and posts to yours
  • Develop a social media voice that can distinguish you from your competition

Paid Social Strategy Tips

Are you starting to see an improvement with your organic social statistics? Try and boost those engagements more with paid social activity! Here are some tips you can use to draw in new potential customers.

  • Make unique social media posts explicitly used for promotion
  • Promote new products or offers frequently
  • Publish content based on the current needs and interests of your target audience

Working with The AD Leaf

As a local business ourselves, we understand that you might have a limited amount of time to work on boosting your organic and paid social media presence. After all, you have a lot on your plate as you work to expand your business. That is why our social media strategists here at The AD Leaf ® Marketing Firm LLC. can do the work for you! We will create perfect social media posts and will regularly update you with information about user engagement. 

Are you ready to take your social media presence to the next level? Call The AD Leaf ® Marketing Firm LLC. at 321-255-0900 to schedule a free consultation!

About The Author

Erin Brady Erin Brady