Social Media Trends for 2019

With 2018 nearing its final quarter it’s important to look to the future to see what social media trends
will be popular for 2019. There are 1 million active users joining social media platforms every day
, therefore, staying on top of the social media trends is a vital practice for social media coordinators.

Here are the top 5 social media trends for 2019:

Social Listening
Social listening is the act of using a tool to listen to what is being said about a brand across social media
and the web as a whole. Social listening utilizes such things as: analytics, sentiment analysis, influencer
search and more.

Social listening is important because monitoring a brand’s social media account is more than just
monitoring @ mentions. It’s about monitoring those conversations happening outside your @ handle
and seeing what people are really saying. According to a study by Brandwatch, 96% of the people that
discuss brands online do not follow those brands’ owned profiles.

Tool for Social Listening: Awario

This tool identifies mentions with a negative sentiment which assists with customer support and crisis
management. It also notes the biggest social media influencers in a particular field. The search process
can be completely customizable allowing you to set up alerts for certain keywords.

Influencer Marketing

Influencer marketing is a popular trend right now and expected to continue come 2019. According to a
survey by Collective Bias, 30% of consumers are more likely to buy a product recommended by a noncelebrity
blogger. It appears people relate more towards those like themselves rather than celebrity
influencers whose opinions they may tend to value less.

It’s important to note that brands value the opinions of influencers and utilize that in their advertising
therefore, using influencer marketing in your social media strategy is a wise thing to do.

How to get started:
1. Find influencers manually or with a social media listening tool.
2. Establish a relationship with an influencer.
3. Message the influencer directly and offer to do a collaboration.

User-Generated Content
User-Generated Content is any unpaid content that was created by your audience. This is important
because word-of-mouth on the web is important to creating validity for your brand. It’s important to
note that: 57% of consumers think that less than half of brands create content that resonates as
authentic. It’s more about cultivating an authentic connection to close the sale rather than doing so with
pushy salesman tactics.

How to get started:
1. Choose which platform will best suit your campaign
2. Offer a reward for sharing their opinion
3. Be creative – use social media to your advantage
4. Be reasonable – don’t expect customers to put forth too much effort if the reward isn’t too
great.

Messenger Marketing
Messenger marketing sets itself apart from other forms of marketing like email and SMS in three ways:
1. Voluntary messages – marketers will need permission before they message you. You will also
have the option to opt out at will.
2. Short & sweet messages – messenger apps work to provide short, concise responses which
increase interaction with customers.
3. Authentic engagement with customers – connecting with customers in a relatable, non-salesy
way encourages more authentic conversation.

How to get started:
1. Find others who want to engage in conversation by integrating links into your existing marketing
channels
2. Run a campaign to bring in more engagement from customers
3. Determine a tone and writing style that matches your brand and audience. Make sure to
respond, communicate, engage and have fun when communicating with customers.

Ephemeral Content
Ephemeral content is any visual content that is not permanent. It is only visible for a certain amount of
time. Social media platforms like Snapchat and Instagram are good examples of ephemeral content. It
appears that between Snapchat and Instagram stories a combined 450 million daily users use the
service. It preys on the fear-of-missing-out (FOMO) and therefore makes the content shown more
urgent than the more permanent content found on Facebook. The sense of urgency created gives
viewers a knee-jerk reaction where they instinctively respond immediately. Interacting with your brand
is a pleasant experience and one where they feel seen and heard. That is the goal.

How to get started:
Getting started really depends on the platform you choose. With Instagram stories you can insert a callto-action
with links in your stories. Snapchat gives you the opportunity to show behind-the-scenes
footage of your company and allows for user-generated content to form.

It’s safe to say that 2019 will be an exciting year for social media trends. Whether you choose to
incorporate one or all of these social media trends is up to you but its guaranteed that you’ll see more
engagement from users as you do.