Social Media Trends #1: Influencer Marketing
Influencer marketing is more popular than ever. Especially with the rise of TikTok, users appreciate the candid nature and non-salesy tactics influencers have provided. People relate more towards those like themselves rather than celebrity
influencers whose opinions they may tend to value less.
The Pew Research Center surveyed social media users in 2022 and found that influencers influenced 54% of 18-29-year-old users to purchase an item.
How to get started:
1. Find influencers manually or with a social media listening tool.
2. Establish a relationship with an influencer.
3. Message the influencer directly and offer to collaborate.
Social Media Trends #2: Brand Authenticity
More and more users are demanding that brands be authentic with how they give back to the community and how they represent their products. From the decrease in edited photography to the new trend of de-influencing, one thing is for sure, users who demand more from brands and brands will have to work harder to show their users that they are conducting ethical business practices.
How to get started:
1. Incorporate behind-the-scenes clips of everyday business.
2. Show how your business gives back to the community.
3. Use social media to your advantage by reaching out to users for opinions.
Social Media Trends #3: Short-Form Video Content Rules the Space
In 2021, TikTok surpassed Google for a brief time as the most visited website/app on the internet. With over 1 BILLION active users across 154 countries, TikTok dominates the social space.
How to get started:
1. Build a unique profile to show off your product and/or business practices.
2. Utilize trending sounds, templates, graphics, and video styles the algorithm likes to push.
3. Build a follower count and start going live! Many users on TikTok appreciate the authenticity that live streams bring, so build that following and engage with your audience so you can go live.
Social Media Trends #4: Augmented Reality (AR) and Virtual Reality (VR) Become Mainstream
More and more social platforms are experimenting with AR and VR marketing forms. Research from Magna Global found that three-quarters of viewers are likely to perform some action after seeing an interactive ad. These ads can include interactive lenses as well as filters. By utilizing this technology, your brand can soar to new heights with extended reality.
How to get started:
1. Research what platforms you already utilize would benefit from the use of AR/VR.
2. Define what makes your product/service unique enough to enter the virtual space.
3. Work with a marketing professional to set you up for success in the VR space.
It’s safe to say that 2023 will be an exciting year for social media trends. If you’re unsure how to incorporate these trends into your business marketing strategy, reach out! The AD Leaf Marketing Firm has the professionals you need to make your business a success. See what we can do for your business by contacting us at info@theadleaf.com or calling us at 321-255-0900.
