The search engine optimization industry is evolving at a rapid pace. From artificial intelligence to voice search, the future of SEO will be vastly different than it is today. To help you stay ahead of your competition and increase your conversion rates, we have compiled an exhaustive list of SEO trends for 2021!
Artificial Intelligence Will Play a Larger Role in SEO
As the role of AI in our everyday lives grows, it is expected to play an increasingly significant role in optimizing websites. According to Search Engine Land, “AI will be used even more widely next year for search engine optimization.” You may be wondering: how do you optimize your SEO for AI? Experts believe that user experience signals are the primary factor, such as click-through rate and time spent on page. You need to captivate and engage readers with practical, well-organized content. An on-page SEO checker can help you assess page strength based on points like readability, backlinks, and more.
Voice Search Will Impact Search Queries
Voice Search is now the norm in 2021. Thanks to inventions like Google Assistant, Apple’s Siri, and Amazon’s Alexa, voice search technology has come a long way. As technology has gotten better, it’s also gotten more popular. The percentage of households predicted to own a smart speaker by 2022 is 55%. People are increasingly turning to voice search as a fast and easy way of getting information and interacting with devices. If you haven’t updated your website for this new technology, it’s time to do so – or risk losing out on sales opportunities.
Mobile-Friendliness Will Impact Search Rankings
With the rise of mobile and wearable technology, it’s more important than ever for websites to be mobile-friendly. In 2019, Google launched a new feature called “Mobile First Indexing” that altered search results based on whether or not they are explicitly optimized for smaller screens. This change makes sense since nearly 73% of internet users will solely access mobile devices by 2025.
To avoid having your site become less visible, you need to optimize it for mobile devices. To optimize your site for mobile, you also want to avoid pop-up ads or large videos since these can lead users away from your website when they click on them.
Content That Fulfills the Google EAT Principle Will Rank Higher
Google has made it known that content quality is essential for ranking success. To determine quality, you may want to refer to the EAT principle. EAT stands for expertise, authoritativeness, and trustworthiness. It would help if you focused on creating high-quality content and not only publishing many different pages every day.
Long-Form Content Will Help Improve SERPs
As you may know, Google rewards long-form content. You may often see longer articles rank higher than shorter ones. The more information you provide on a topic, the better your chances are at providing quality and helpful knowledge to searchers.
Featured Snippets Will Become More Prominent
One of the latest updates in search engine optimization is featured snippets. As a result, you should focus on optimizing your content for these types of results. Featured snippets, which first appeared in 2017, are a quick way to get attention on Google — and they’re only a few words long. When you put something into Google, you may notice a box above the actual results at the top of the SERPs. That’s a snippet.
Search engine optimization is constantly changing, and 2021 will be no different. As you prepare in these final months to review SEO best practices for 2021, keep in mind the trends listed. It will give you an edge in your work performance and in your industry.
Hire A Search Engine Optimization Company in Melbourne, FL
Our Brevard County search engine marketing reports are 100% proprietary and customized for every client. As you can see, the trends for search engine optimization are essential to consider when it comes to optimizing your website for ranking high on the search results. Let our SEO company, The AD Leaf ®, help you get your business high up in the rankings of Google by giving us a call today at 321-255-0900.