- SEO Maturity Levels:
- Companies excelling at SEO reported even better outcomes, emphasizing the importance of hiring skilled SEO experts, utilizing advanced tools, and increasing investments in SEO.
- AI in SEO:
- Amidst the mixed feelings about AI in SEO, the consensus is that Google’s SGE may shake things up, but overall, AI is expected to enhance efficiency and collaboration in 2024.
- SEO Priorities and Challenges in 2023:
- Prioritizing brand awareness through SEO remained a top goal, while challenges centered on adapting to new AI technologies, particularly with Google’s SGE on the horizon.
- AI’s Growing Role:
- Despite uncertainties, businesses, especially those adept at SEO, foresee AI contributing positively in 2024, streamlining processes and increasing effectiveness.
- SEO Resourcing and Processes:
- Enhancing collaboration and efficiency in SEO processes is a common goal. Organizations adopt varying resourcing strategies, with some outsourcing extensively and others opting for in-house approaches.
Preparing SEO Strategies for 2024:
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