PPC Ads management is the implementation of pay-per-click strategies from an individual marketing manager or a team of digital marketers to assist in generating leads and conversions on the Google Ads platform and other search engines. Here at The AD Leaf ®, we can help you create a plan that will make your ads get the engagement they deserve.
Before you even begin to advertise on search engines, you have to start with the type of visitors you want to attract to your website. You need to make sure that you are marketing to the people that fit your target audience the most. We can help you make sure that you are setting up the best campaigns using the following:
Keyword Research
We can help you select the relevant keywords and phrases that your potential clients would enter into a search engine to find products and services. We can also help you find out how much a keyword would cost once someone clicks your ads which will help determine the right amount for your budget and determine an ROI.
Writing Advertisements
Our team will create emotional and engaging headlines and ad copy to intrigue your potential clients and have them inquiring more about your products and services. We work with you to produce the most effective ads that get high conversions.
Tracking Conversions
We will set up tools to track your conversions and to come up with additional strategies to generate even more conversions.
Generating High-Quality Leads
With the combination of an effective and engaging ad copy and landing page for your product and services, we will make it advantageous to have your leads be of the highest quality and relevant to learn more about your business.
Campaign Monitoring
We will monitor your search term reports closely to learn which keywords/queries are most often used. We then use these reports to focus on buys on the most common searches.
Importance of PPC Management
If time and budget are important to you, it is probably to your advantage to outsource this task. This is because a lot of data and information that can be difficult to sort through is involved. If you have a desire to learn all the information required then there are plenty of online resources to assist you in gaining the knowledge you need to start advertising on search engines.
Who Should Invest in PPC Advertising?
PPC advertisements work well for certain types of businesses. If your business model involves emergency services, then a PPC ad campaign can convert clicks into leads very well. Businesses that are entering their holiday season can utilize search engine ads for gaining additional market share.
PPC Management in Melbourne, Florida
Here at The AD Leaf ®, we are committed to helping you through every step of the process. To learn more about how pay-per-click ads can positively impact your business, contact us today. Investing in PPC can create the necessary impressions of your business desires by gaining immediate traffic, so you shouldn’t delay.
