Case Study - www.polaroid.com
“78 GLOBAL PARTNERSHIP SITES IN OVER 50 COUNTRIES & 78 INDIVIDUAL NUANCES”
The Polaroid company is the undisputed global leader in single use photography and camera technology. No other company has succeeded in replicating or exceeding their brand success, recognition, and innovative technology.
IN THE CLIENTS OWN WORDS “ERIN JOHNSON & MICHELE GALT
“You have given me the best news I have heard all month!” and “We have learned a ton!”
The AD Leaf provides Polaroid with global partnership support in understanding the area specific user demographics, website presentation standards, and content nuances consistent with each countries user experience nuances and requirements for 78 global partnership websites within 50 different countries :
- We have provided Polaroid with brand-specific metrics as it relates to each website’s performance, functionality, and user experience.
- The AD Leaf provides conversion improvement strategies for each business segment within the global partnership division.
- The AD Leaf has provided site-specific requirements and improvement consultation to meet the needs of the individual location-based user and demographic understanding.