Optimizing your Instagram Bio for your Business

In the world of fast consumption of information, optimizing your Instagram bio for your business is the last thing you might think about. It’s not just a 150-character box for you to introduce your business. It’s so much more than that! With the right features and information, you can set your existing and potential customers up to make that next step. A successful business bio can:

  • Show customers where to shop for your products
  • Tell customers how to contact you and your team
  • Clarify physical addresses
  • Prompt customers to take a specific action, like clicking a link or purchasing an item
  • Provide social proof that builds trust and credibility 

 

Choose Your Username

Start with your username; they are key ranking signals for search. Ensure you think like a customer when choosing one; you have to choose something they would easily recognize. It’s smarter to use your actual business name; this allows customers to search and find your account easily. 

If your business name is already taken or longer than the 30-character limit, don’t fret! A great way to get around this is abbreviating or even adding information like city or area code. For example, take TheAdLeaf. Say that username is taken, you could try TheAdLeaf321, or TheAdLeafMelbourne, since we are located in Melbourne, Florida, and our area code is 321. Usernames can only include letters, numbers, underscores, and periods; you can change your username anytime. Doing this could confuse your followers, so try not to change it often.

Enter Your Business Name

If your username can’t fit everything a customer should know, like the name and the type of business, you can use the display name or better known as the business name. This feature also has fewer restrictions on it. It’s a great spot to list your complete business name or clarify your type of business. 

Select A Category

Adding a category to your bio lets customers know exactly what your business can do for them. Because Instagram has 1,000+ category options, more than one may apply to your business. Try thinking about it from your customer’s perspective and choosing the label they’d be most likely to pick. You can go back and update your category anytime.

Profile Picture

Your profile photo should help followers identify your business immediately. It’s best to choose your logo or a photo of your location. A headshot is generally a better choice if you’re a creator, service provider, or blogger. Once you choose a profile photo, make sure it’s at least 320 x 320 pixels to ensure it displays clearly and the circular frame doesn’t crop any details from your photo.

Business Contact Information

Instagram profiles make it easy for existing and potential customers to contact your business. You can add multiple contact options to your profile so customers can choose the most convenient one.

Call-To-Action (CTA) Buttons

For some businesses, calls and emails may not be the most efficient way to fulfill customers’ needs. Fortunately, Instagram offers Order Food, Book Now, and Reserve CTA buttons for restaurants, cafés, and service providers. 

Bio Copy

Instagram’s bio gives you up to 150 characters to introduce your business! This may not seem enough, but if done effectively and creatively, it’s all you need. Essentially any character can be used. From letters, numbers, punctuation, and even emojis! Who doesn’t love emojis? Consider describing what your business offers or the types of products and services you provide. If you have amble information about your business, emojis and line breaks can make your bio easier to read. If your business uses a branded hashtag, you can list it in your bio so customers can easily browse your content and any user-generated content!

Link In Bio

You might think this just means linking your home page, but as social media continues to grow, linking a mobile-friendly landing page allows for a better customer experience. It easily allows customers to see the information you’ve mentioned in your posts, reels, or stories. If you don’t want to design an Instagram landing page, you can choose from several third-party apps that streamline the process. There’s Later.com which replicates your Instagram grid and adds hyperlinks. In comparison, apps like Linktree let you customize text-based links.

Story Highlights

While they are technically a part of the bio, highlight albums are a great tool with many advantages but are typically forgotten about. If you post Instagram stories regularly, then you have another chance to show actionable content in your bio. Story highlights are ideal for answering frequently asked questions, showcasing products and services, or even sharing reviews and tutorials. If you’re not posting stories or reels frequently, then that’s a significant form of reach you’re missing out on. 

Your Instagram bio is essential for driving discovery, traffic, and conversions. With these Instagram bio tips, you can optimize your profile and use this platform more strategically to get your desired results! 

The AD Leaf Marketing Firm’s highly experienced social media marketers will develop an online presence that is unique to your brand. We understand how running a business can leave you little time to put intention into your social media presence. Give us a call today at (321) 255-0900 to unlock all the benefits social media can bring to your business.

About The Author

Erica Wade Erica Wade