While many businesses may not realize it, the fourth quarter is the most critical quarter for a company. Ending your fiscal year on a high note is the best way to ensure that you have a strong start next year. It also helps meet goals and expectations, setting yourself up as a reputable and reliable company.
While many service providers, such as Real Estate, may believe November and December are the slowest months, it is the most critical time to hit the ground running.
Let’s review a few marketing strategies that you can employ to create a solid foundation for the fourth quarter of your fiscal year.
Don’t Stop Marketing
While most businesses believe marketing is a gamble that entails throwing money away that they may never see, it creates a marketing plan that works.
For service providers who struggle with business in the fourth quarter, it’s vital to double down on marketing so that you’re ahead of your competition.
This means investing in activities that will result in business growth. Remember, your competitors are working all year long to land clients and get projects off the ground, which means you need to take action if you want to outshine them.
Ready, Set, Go!
If you are looking at the calendar, October may seem like early preparation for the fourth quarter. It is important to remember that when people get their budgets set in November and December, more potential buyers are out there trying to sell.
This means they are looking for people who can help them reach their goals, so make sure you are prepared.
The goal of this last month is simple: get ready, so next month you can hit the ground running with an iron fist. By making sure everything is in order before the end of September, you will be able to use all of your time wisely in October.
Campaigns That Work
Don’t stop working on the campaigns that have been successful for you. Review advertising efforts from previous campaigns to see how they stand up today. This allows you to compare data from before and identify any changes in customer behavior so you can adjust accordingly.
Focus Your Efforts on the Season
Create a list of your top seasonal buyers and focus on them exclusively. Developing new campaigns explicitly designed for your customers and the season will be beneficial.
These could be in the form of emails, direct mail pieces, or maybe even social media if you feel they are comfortable with this type of communication. By focusing exclusively on these people, you can get them to come back to purchase again before it’s too late.
Looking over what you’ve done is also an excellent time for reflection. Allocate the appropriate amount of time to go through each item on your “To Do” list to identify things that can wait until after October 1st, so they aren’t taking up valuable time during the crucial fourth quarter sales process.
During slower periods, it can be expected for some business owners to take a spiral of death approach to managing the business. When sales are slower, maybe you pull back your advertising spending if you have a marketing budget at all.
Hire an Experienced Marketing Firm
When it comes to reaching your fourth-quarter goals, make sure you work with an experienced marketing firm. It’s also essential to work with a firm with a proven record of success in generating leads and making sales. This will ultimately help you with your bottom line.
Conquer With Confidence
The businesses that do not change their behaviors to meet the changing climate or seasonality of their businesses fail during these times.
By being prepared to go into the final quarter of the year, measures must be taken to conquer the fourth quarter with confidence. This means:
- staying ahead of your competition
- setting forth a marketing game plan
- focusing on the season
- focusing on your target audience
- hiring an experienced marketing firm
The fourth quarter is known for its holiday season and with that comes high turnover in the service industry. Some companies focus on this time of year, and others don’t, but those who do end up succeeding more than those who don’t.
This is because many people choose to spend their time off shopping or with family instead of working or seeking services.
Is Your Marketing Game Plan In Place?
Having a marketing game plan set forth before going into the fourth quarter will help you gain more profits and sales than if you were not to have one at all. Without a plan, companies often go about the fourth quarter the wrong way.
Take Action Today
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This is why it’s essential to hire a professional marketing company.
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