Between larger companies trying to scoop up tourists to visitors trying to plan their trips themselves, the vacation tour excursion industry has never been more competitive! Let’s talk about how you can market your company to bring you more leads on top of word-of-mouth business.
The concept of social media is certainly nothing new, but many still underestimate its power. This is especially true for the tourism and tour excursion industry. Most social media platforms are very visual-based. This means that you can have the most fantastic captions and graphics in the world, but if people aren’t drawn to it, they’ll quickly scroll on by. According to recent statistics, 36.5% of people start their vacation searches on social media, and another 17.1% consult friends on social media before making vacation plans. Not having a solid social media presence alone can make for an uphill battle against competition.
From social media to Google, the internet is becoming more and more “pay to play” by the day, which means only a tiny percent of your social media and site traffic will come organically. Ads don’t always have to be a significant financial investment! It’s easy to reel people in with discount codes or other similar offers. This is especially true if your competition isn’t offering any.
Optimizing SEO for Tourism
A lot of traffic can and should come with paid ads, but pairing them with a proper SEO plan is essential. SEO involves knowing and working with search engine algorithms to make your website come up first when searched. The good thing about tourism and excursions is that people are searching for them in all sorts of different ways. There are a lot of great keyword selections to make that will keep you competitive against bigger players.
Start Your Journey
Marketing for tourism doesn’t have to be hard! You enjoy guiding people through new adventures while on vacation. Similarly, we enjoy the adventure of figuring out the best ways to get visitors to you in the first place! The AD Leaf has extensive experience in marketing for the tourism industry. We’re ready and waiting to start on a journey with you to market your tour and vacation excursion. Sail on over to our contact page, call at (321) 255-0900, or email at email@example.com.