Social Media Marketing and Content Marketing for Advertising Success

You might have heard the expression “content is king” before. Maybe you have not thought about it much. Despite this, the statement is true. As a business owner, your advertising content is as important as your products. If you want to succeed, you need to provide quality content for your customers. It would help if you also had social media and content marketing strategies to be successful. The AD Leaf ® Marketing Firm creates marketing plans for advertising success. Using our social media and content marketing services, your business could experience the growth you need.

Many people seem to think that social media and content marketing are not connected. Yet, this is a big misconception. The AD Leaf ®’s team of social and content creators work together to create content for our clients. We can do the same for you and your business! Here is how social media and content work together to make quality advertising.

Cross Promotion

Content marketing involves many mediums, but website content is arguably the most shareable. By promoting this website content through social media, we can increase its visibility. Therefore, traffic increases on your website. You get two advertising benefits for the price of one. Your site gets more hits, and your social media platform gets more followers!

When people share blog posts or infographics with their followers, they tend to be interested in similar topics. Suppose that someone loves reading about growing customer engagement on Facebook, sharing it with his connections. There’s a good chance some of them will find themselves clicking through to learn about what you do as well. Content marketing increases the number of quality backlinks pointing toward your company’s website. Sharing this content on your socials can help achieve this.

Establishes Your Voice

Customers want to know that they are investing their time and money in a company that knows what they are doing. The better the content you provide, the more likely customers will trust you. Many companies adopt a “generic” voice that only serves to tell the audience information. This method is not the way you should manage your social media. It would help if you used your channels to speak authentically with your target audience. After all, your audience wants to know that there is an actual person behind the brand. Your content and social media marketing can create the correct voice that fits your company. Get creative, and don’t be afraid to experiment!

Provides Community Collaboration

Having good social posts and website content helps to engage your audience. Your audience could become more likely to share their thoughts about what you offer. If one customer has an idea or concern about your business, they may share it on social media.

When creating good content, companies need to pay attention to feedback. This feedback can come from both existing customers and potential new clients who have yet to buy anything. These questions can include:

  • What do people love?
  • What does your target market want more of?
  • How can your company improve its products or services?

These questions should be asked for businesses to know where they stand currently among competitors. You can find the answers you need by directly engaging with your customers via social media and your website.

How We Do It

The AD Leaf ®’s fact-finding research, industry trends, competitive analysis, and understanding of your business model drive the decisions. As a result of this extensive program, our decisions can center around which social media and content marketing channels will provide the most significant aspects of your business, including:

  • Branding recognition
  • Brand development
  • Lead generation

We identify which platforms will make the biggest splash, the most significant impact, and have the best benefit for you. After all, we want you to find your target audience and know how to market to them effectively. See firsthand how integrated social media and website content can be by working with us.

The AD Leaf ® team will be sure your business gets the recognition it deserves. Not only will you have a powerful, online presence, but we can also help maximize your company’s visibility and sales with professional content marketing services. By working with us, you will be able to connect with customers through social media and through well-written content that is specific to your industry. Give us a call today at 321-255-0900 to schedule your free consultation.

What Makes Great Web Content

What Makes Great Web Content and Why Is It Important?

Great web content is the foundation for every successful website. Without great content, your readers will leave your website for content-rich pages with the material they can learn from and enjoy. Why? Because without content, there’s no reason to stay on your site any longer than it takes to click the back button and find another page with content more suitable to the reader’s needs.

Create Relevant, Audience-Focused Content

Your content needs to be relevant to your readers. Visitors to your website should quickly understand the purpose of the landing page and how it applies to what they’re searching for. Some of the best ways to do this are:

  1. Start with a buyer persona – Not all content can be relevant to everyone. Marketers and business owners should take the time to research and understand their target audience. Getting to know your customer means that you get a better idea of what they’re looking for, what they like to read, and how they read it. Operating a successful business is about fitting a need and providing customers and clients with solutions to their problems, and understanding them is the first step.
  2. Create a list of keywords – If relevance is all about the user, then identifying what users are searching for and using that on your own website is imperative. How users phrase their queries when inputting them into Google can give you clues as to how to help your content stand out from the rest and stay relevant.
  3. Write good meta descriptions – Consider how you decide which search result is the right choice for you. What things do you look for in a result before you click? Your first line of defense in demonstrating your website’s relevance lies in title tags, URLs, and meta descriptions. Writing engaging, attention-grabbing copy often makes the difference between a click and being passed over.
  4. Solve a problem – The most critical factor in determining whether your content will be relevant to potential customers and clients is if you can solve their problems. The most successful content is that which solves the reader’s pain points.

People Read Web Copy Differently

The content people read online is very different than the content they read in print. Printed content is generally more formal, and as a result, readers expect it to be professional, clean, and clutter-free.

By contrast, online content is often more informal, conversational, and interactive. For example, the web content of an average business will often include viewer comments, testimonials, or reviews.

Online Readers Scan

Online readers are more likely to scan web copy than they are other sources. Nielsen Norman Group found that 79 percent of users always scanned new pages they came across, while just 16 percent read word for word.

Does this mean content doesn’t matter? Absolutely not! If anything, this makes web content even more important (and harder to get right). The natural short-attention-span tendency of people browsing online means that your copy has to be as engaging as possible to hold the reader’s attention. It also means that your content needs to be free of grammatical errors, easily scannable, and written in a natural style suited for your audience.

Demonstrate Your Value Proposition

People search online to find the answers to their problems. By understanding your target audience and the way they search, you can strategically showcase your products and services as the solution.

Over time, accumulating content will help to establish you as the industry expert and a thought leader for your niche.

Build Trust With Customers

When customers are ready to buy, content has been shown to influence up to 50% of their purchase decision. Content helps inform and educate potential clients customers. By building trust with that audience that your site is consistent and reliable, you confirm for them that a real person created it and they’ll be more likely to return.

Content as an Asset

A well-written blog post can become an asset that can be repurposed for multiple platforms. Great copy can be recycled for social media posts, content upgrades, ebooks, and more. Content that holds timeless value, can be re-used again in the future. That means when you write content today, it can drive traffic and leads far into your future.

Great Content Impacts SEO

Well-written content is one of the best ways to contribute to your business’s SEO. That’s because content that focuses on a specific topic is naturally optimized for the keywords you want to rank for in search results.  

As Google becomes more sophisticated, it frequently updates to promote content that is more beneficial to user experience. The more intentional and relevant the content on your website is and the authority it garners in the industry, the higher you’ll eventually rank in search results.

Great Content Impacts Lead Generation

Great content is vital to lead generation. When content is consistent with your business goals, you get the opportunity to convert those website visitors into leads and then eventually paying customers.  

Why Should You Hire A Marketing Firm?

Managing an effective website that drives traffic, engages readers, and generates leads for your business takes time and effort. An effective content strategy is one that isn’t short-sighted. Great web pages require content updates, regular maintenance, and regular posting. These tasks demonstrate to users and Google alike that your site is active and functional.

All of these things can make attending to your site’s content more of a chore, especially when your passion is operating your business. You should hire a marketing firm to write your content not only because content creation takes time away from running your business but because digital marketing professionals understand what it takes to make your website successful.

Photos You Should Be Using to Market Your Business: What You Need To Know About Lifestyle Images

Lifestyle image of women laughing wearing hatsThe best way to market your business online is through the use of lifestyle images in all of your digital marketing efforts. These are the images that capture the essence of a brand, and show people what they can get out of it. As you might know, not all businesses are created equal which means there is no one size fits all solution for marketing strategies. This article discusses the importance of using lifestyle photos in order to reach your target audience and provide them with value.

What is a Lifestyle Image?

A lifestyle image is a photo that captures the essence of your brand. These images show people what they can get out of your business, and are typically related to life’s everyday necessities (food, clothes, travel).

For example, a lifestyle photo of someone wearing your clothing line might show them at the grocery store picking out fresh produce for dinner. Or one showing your customer traveling to an exotic location on vacation. These images are meant to make people feel like they’re right there with you and provide value about what it is that you have to offer them.

A lot goes into making quality photos, which can be hard when time and resources are limited. But don’t let that stop you from sending messages through pictures! They’re not always just photos from within the office or shop itself; instead, sometimes these images come straight from the customers themselves. When it comes from the customer it’s called a user generated piece of content. We love using user generated content as it provides our audience a chance to interact directly with our brand and it shows consumers how someone is using our product our service in real life.

How to Take The Perfect Lifestyle Photos for Your Business

So you know you want some lifestyle images but youre not sure where to start. Well, weve got you covered! Just follow these five steps and youll be taking the perfect lifestyle photos in no time.

First of all, make sure that your subject is wearing something representative of the brand or product theyre using-something a consumer might wear if they were to purchase it themselves.

Secondly, try to take shots where there are people interacting with one another as this helps show off how our products can help them interact socially at work or home (for example: someone cooking for dinner while on their computer). Thirdly, decide whether you want natural lighting vs artificial light depending on what best fits into your business objectives. If outdoor photography works well then go outdoors and find areas that have some shade but still get sun exposure

Third, utilize natural light to avoid shadows and create a more realistic effect. The best lighting comes from the side, which means that you should be taking pictures with elements to show off your products in front of them

Fourth, pay attention to what is going on around your product and take into account what we talked about before: people interacting. For example: a co-worker having lunch at their desk while using social media or someone catching up over Skype.

Lastly, it’s important not just to have images for marketing purposes but also ones that will work well as stories; these types of posts are great because they can go viral quickly and are more likely to stay shared longer than others due to how engaging story content tends to be.

Common Mistakes Businesses Make When Taking Lifestyle Images and How to Avoid Them

Now that we’ve talked about some best practices for taking lifestyle images, let’s talk about what not to do. If you’re taking a picture of your product and want to show it off with someone using it, make sure the person is actually doing something. Don’t let them just stand there holding the item or smiling at the camera- this will only confuse users about what they should be doing with that product themselves. Another mistake businesses often make when taking lifestyle images is not including a face in their photo unless absolutely necessary; without facial expressions, customers are less likely to feel engaged by an image and more likely to scroll right past it as we’ve discussed before.

Yet another mistake businesses sometimes make when it comes to lifestyle images is not including other people in the photo. Even if you are showing a product like headphones, for example, and don’t want to show someone wearing them because of branding purposes that they represent- make sure there’s at least one person in the background listening on their own pair so that customers know someone else would be able to use this product too.

Don’t forget about your company logo! It may seem unnecessary or out of place when taking photos but as we discussed previously with logos being used subtly around an office space, it can also help businesses stand out from competitors who might have similar products by using less obvious placement options.

The Benefits of Using Lifestyle Images Over Stock Images

Now we know how to take great lifestyle images and what not to do but you might be wondering, ‘Why can’t I just use stock photos?’. The answer is simple.

Stock photos are often generic images with no connection to the products or services being sold, whereas lifestyle images can be used individually on social media posts and in blog articles that will help your business stand out from competitors. For example, if you’re a pet-sitting company then it would make sense for one photo to show an owner playing with their dog at home while another might show them holding up a leash outside while actively walking through a neighborhood.

A great way to have fun when taking these types of photos is by including popular things like kitties, puppies or even avocado toast! The more relatable they are to potential customers’ daily lives, the better chance you’ll have connecting with people who could become new clients.

Ways to Incorporate Lifestyle Photos into Other Aspects of Your Business

It’s not just about marketing your business on social media- it can also be a way to connect with potential clients in person. For example, if you’re an interior designer or property manager then other areas of your digital marketing strategy. You can use lifestyle images to create a more personable feel on your landing page or property listings.

– Include lifestyle images in your email newsletters and social media posts to give potential clients insight into the day-to-day life of someone who has hired you for their home, office space, etc.

-For example: using photos from catalogs with descriptions about what’s included in the image (e.g., “Here is our library table set up as an atypical desk”) can help people envision themselves enjoying these types of benefits too!

-Instead of thinking just about marketing through your website, blog or other digital channels like Facebook ads – consider how to tie this strategy back around to offline interactions with customers as well.

If you’d like to learn more about lifestyle imagery or you’d like to schedule a time to discuss helping your brand build a library of gorgeous lifestyle images, call us today at 321-255-0900.

Why Your Business Needs Content Marketing

why your business needs content marketingIn a content-driven world, content marketing is crucial to the success of any business. Content marketing is the process of creating content that will attract your target audience and encourage them to take an action. There are many different types of content you can create for your business including blog posts, videos, infographics, eBooks and more. In this blog post I am going to discuss why content marketing is so important for businesses today! Creating content is one of the most important steps for content marketing.

The first step is to create content that will be valuable and relevant to your target audience. You can use factors like industry, location, age group or other demographics to determine what content they might find interesting. Next you need a way to distribute the content so it reaches as many people as possible. There are many ways you can do this. One way is to make content accessible on social media. This can be done by sharing content that you post, or simply using the social networking sites as a platform for your content. Another option in regards to distributing content is email marketing. You should create an opt-in form and then use it to build a subscriber list of people who are interested in receiving your content via email updates about new posts, discounts, etc., which will all lead back to generating more traffic and sales for your business! Content Marketing also involves promoting certain portions of content through paid channels like Google Adwords and Facebook Ads so that they reach even more people!

What is Content Marketing? Examples of Content Marketing.

So, what exactly is content marketing?

Content marketing is content that you create for your business to increase awareness and conversion.

Examples of content marketing include blog posts, videos, infographics (graphics), podcasts, social media content, etc. Content marketing helps build trust between the brand and consumers by providing valuable information which they are interested in reading about! This increases engagement rate with the audience and makes them more likely to convert into customers or leads.

Some great content strategies include: creating a library of content assets; producing quality content on a regular basis; publishing content at different points during the buying cycle so it reaches potential buyers when they need it most; telling compelling stories involving people within your industry that illustrate problems/solutions using your products/services as examples.

Benefits of Content Marketing.

Some of the many benefits of content marketing include: content marketing can create content for your company that is relevant and interesting to its target audience; content marketing helps build trust with customers by proving you have insider knowledge about their interests or challenges.

This blog shares advice on how to successfully use content marketing strategies such as creating library of content assets and publishing content at different points during the buying cycle. It also discusses some of the many benefits content marketing has over traditional advertising campaigns. Content Marketing may be one of your best bets when it comes to getting new leads and turning them into loyal customers!

If you’re looking for ways improve conversion rates then content marketing may be the answer.

Content Marketing has many benefits over traditional advertising campaigns such as improving SEO effort by increasing content visibility and having a better understanding of who your target demographic is based on their interests or challenges. Other great advantages include turning customers into loyal ones by providing valuable information they want in addition to getting new leads.

There are tons of different content formats you can use when it comes creating content for your business – but blogging is one of the most popular choices. Blogging gives companies the ability to provide content that is engaging, timely and relevant to their target audience.

So how does content marketing help you grow your business? Let’s look at some of the key benefits content marketing can provide for a company:

– Improve SEO Efforts by Increasing Content Visibility

– Better Understanding of Target Demographic based on Interests or Challenges

– Turning Customers into Loyal Ones with Valuable Information they Want + New Leads

– Blogging Gives Companies the Ability to Provide Engaging, Timely & Relevant Content for Target Audience

Content Marketing: Why Your Business Needs It

“Every day in a blog world with over one million blogs posting every hour, how can anyone stand out? Answer: Content marketing. The right mix of compelling information combined with engaging design can make an ordinary product online or in store irresistible.” – Neil Patel

Aside from the benefits listed above, you may be asking yourself why your business really needs content marketing when you’ve been getting by so far without it.

First off, content marketing can increase visibility on search engines. It’s hard to rank for keywords without content and content is king when it comes to SEO efforts.

Second, content marketing may help you better understand your target demographic (based on their interests or challenges). This will allow you tailor messages that resonate with them specifically which in turn will lead to increased conversions.

Third, blogging gives companies the opportunity of providing relevant content at any time – something most people are expecting from brands these days. Marketing should be an ongoing process rather than a campaign that starts and ends within a fixed period of time so as not to miss out on potential leads who might find interest in what you’re doing throughout the year! These benefits show why every company could benefit from a strong content marketing strategy.

What Content Should I be Posting?

Now that you understand the benefits of content marketing and why your business needs it, your next questions might be what kind of content should you be posting?

The content you post should be based on your target audience. Different audiences will have different interests and what resonates with one group may not resonate with another so it’s important to understand who your business is trying to reach in order for content marketing efforts to succeed!

It can also depend on the type of company, too. A B2B organization might want content that speaks directly about their product or service while a consumer brand might want content that showcases how consumers use our products day-in and out. This kind of content would speak more broadly about the general lifestyle they live – something an individual could relate to rather than just focusing on features offered by the company’s own offerings.

In this way, content goes beyond just surface level information and education. It takes content marketing into the realm of feeling like you’re a part of something. This is what leads to content engagement and shares – which in turn lead to sales!

There are three keys that content marketers need to follow if they want their content marketing efforts to succeed:

– Know your audience,

– Keep it simple, and finally,

– Remember that storytelling matters more than ever. It’s about giving people an experience with your brand rather than just selling them on your product or service offerings. The goal should always be interaction no matter how much work goes into creating content for any company’s blog posts or social media channels, videos produced for YouTube promotion. \

How Often Should I Post Content?

We know the why and the what, now we need to figure out the when.

How often should content be published?

Content marketing campaigns shouldn’t just happen all the time. It’s about duration and timing, not quantity of content. Your content mix will depend on your goals, but a good rule of thumb is to publish at least once per week with more frequent updates during peak seasons or when you’re running an active campaign. If you’re trying to establish yourself as a thought leader in your industry, publications might come out monthly or quarterly while other blogs are updated weekly. The key here is variety: don’t post too much and tire people out; also don’t wait so long that they forget who you are!

You might find yourself wondering how to come up with enough material to create weekly content. It’s not as hard as you might think, and content can be repurposed. For example, if your blog posts are all interviews with experts in the field of content marketing, then ask them for a list of books they recommend or quotes about content that make for good content to share on social media. Another suggestion is to ask content creators who have been featured on your blog in the past for content they would like to share.

If you’re not sure what content is best suited for your audience, it might be helpful to think about how people find out about topics that are important to them: through friends and family, television or radio ads, discovering a product online or in store, word of mouth recommendations from acquaintances. You’ll need different types of content marketing depending on where your customers are coming from. For example an email newsletter can target those interested in learning more about content marketing only if they found out about it through our website; whereas TV commercials will reach a wider demographic because we’ve increased the number of people aware of content marketing by advertising publicly.”

The best way to keep all of your ideas organized for your content marketing strategy is with a content calendar. A content calendar will help you keep track of what content has already been written, when it’ll be published and if content needs to be revised based on feedback.

How Do You Measure Success with Content Marketing?

When it comes to measuring the success of your content marketing strategy, it’s important to take a content marketing success measurement quiz. This will help you figure out what content objectives are most valuable for your business and how content planning can be adjusted accordingly.A content marketing success measurement quiz is a content marketing quiz that will help you measure your content strategy.

The Top Six Objectives for Content Marketing Success:

  1. Revenue
  2. Lead Generation
  3. Traffic to Website/Blog
  4. Use of Company Assets (e.g., customer testimonials)
  5. Ease of Knowledge Transfer from Employee to Customer and Vice Versa (i.e., “How To” or Tutorials)
  6. Brand Awareness/Positive Perception Management*

(Caution: some objectives can be in conflict with each other.) It’s important to identify the content strategies that are most valuable, relevant, and aligned with a company’s various business goals before starting any content marketing initiatives.

To conduct your own success measurement quiz, grade your content using the above objectives.

Tips for a Great Content Marketing Strategy

Maybe you took the success measurement quiz and don’t feel your content is up to par. How can you create a great content marketing strategy?

Content marketing strategies take time, research and creativity.

-First, Identify the objectives of your content before starting any content initiatives .

-Then, Create a content calendar for all content pieces to be published during the year in order to create consistency among messages and track key performance indicators (KPIs).

-Next, Find out what is happening within your industry throughout the year so that you can plan ahead with publishing relevant content on or around those events.

-Work closely with other teams inside your company who may have different departments from marketing such as product development, sales, customer service or human resources. This could open up new relationships between employees and generate more audiences interested in reading about business best practices.

Frequently Asked Questions about Content Marketing

As with all marketing services we offer, we get some common questions we’d like to help you answer.

-How content marketing is different from other forms of marketing?

Content Marketing focuses on increasing the reach and frequency for your content.  A content marketer’s goal with each piece of content they create, is to increase awareness and get more people reading it in order to build a “sales funnel” that can turn readers into leads or customers.

-What are the benefits of content marketing?

The biggest benefit you’ll see by using Content Marketing is increased ROI (return on investment). Some major advantages include: building brand recognition, generating interest in products or services, creating opportunities for backlinks through guest blogging – which all add up to higher rankings in SERPS (search engine results pages).

-How much does content marketing cost?

Content marketing can be a bit pricier than other forms of marketing, but the ROI is typically higher. Costs depend on content type (e.g., blogging), frequency and distribution channels used for content delivery.

-How do you create content?

Creating content isn’t as hard as it sounds – with some creativity and research skills, anyone can become an expert writer! The key to creating engaging content is to keep your readers’ needs in mind by using words they understand or topics that are relevant to them. And remember: brevity pays off more often than not when writing online text content because people have short attention spans these days!

-What should I include my blog post title?

When creating a title for a blog post, it’s a good idea to include keywords related to your content. This will allow you to get found when people search for content on those topics! You’ll also want the title of your blog post to be as catchy and attention-grabbing as possible – whether that means using humor or including numbers that are important in relation to the content you’re writing about is up for debate.

-What should I do if I don’t have time?

If you find yourself too busy with work, family life, schoolwork or all three at once then it can seem like there isn’t enough time in the day/week/month to create content marketing pieces. However, this doesn’t need to be an issue. Hiring a digital marketing agency like ours to help you out with content marketing is a great option for the busy business owner.

-What should I do if I don’t have money?

This might seem like an odd question, but it’s one that many content marketers find themselves asking at some point in their career. Creating content takes time and as we know there are only so many hours in every day – not to mention content creation isn’t cheap! There are two solutions available here: either write less often or hire someone else who can create content faster and more affordably than you can.

What Are The Benefits of Hiring a Marketing Firm?

Content marketing is a process. Hiring content marketers does not mean that you will make content for your business tomorrow. Content creation takes time and there are many steps involved in the process, however most content creators argue that hiring someone else to create content saves more time than it costs.

Content marketers are highly skilled writers that have experience in content writing. They know what content is popular with readers, can tailor content to fit your industry and often come up with new ideas for content such as infographics or videos.

Content marketers also produce content on a regular basis so you don’t have to worry about the burden of constant posting.

While it would seem easier just to do everything yourself, hiring someone else who knows how takes away from blogging anxiety without costing you extra money!

You can get help with content promotion, too.

Defining what type of content should be created is only half the battle – spreading this content to as many people as possible so they see it on social media or through other channels is where true success lies! If you’re too busy running your business day-to-day to promote all of your new blog posts on various platforms, why not hire a marketing firm? They know how important these types of promotions can be to content creators and can help you reach more people.

What Your Business Needs to be Successful on Instagram

Image of a person using a business Instagram account It’s no surprise that Instagram has become one of the most popular social media sites in recent years. In fact, it is now more popular than Twitter! This article will help you use your business account on Instagram to generate more followers and increase sales. We’ll discuss how to make sure your account is set up correctly, what kind of content you should post, and some strategies for building an engaged following. So without a further ado – let’s get started! Find out what your business needs to be successful on Instagram in today’s ever-evolving digital marketing landscape.

Setting Up Your Instagram Account Correctly

First, let’s make sure you’ve set up your Instagram account correctly. When you first set up your account, username and bio are pretty much the only things that have to be filled out, but we recommend filling out your profile in its entirety. Go ahead and enter a username related to your business or brand name in the username box (e.g., @yourbusinessname). Then type something about what your page is for. This space is a good place to put some keywords in to help users understand what your purpose is.

Next, make sure your username and bio are linking to the correct websites. Fill out the URL for your website in the username box if you want users to be able to go right from their Instagram page back to yours. If not, fill out a link where people can find more information about your business or brand on other social media sites. We highly recommend using your website or as you’ll read about later in the blog, a link in bio software.

Now, let’s post a few images to get your account up and running.

The best time to post on Instagram is when your audience is most active. For example, if you run a restaurant and the majority of your customers are adults, then it might be wise to avoid posting at breakfast or lunch hours. Instead post from around dinner time until closing time. That way you’ll have more engagement and more users will be reached by your post.

Now that we’ve chosen a good time to post, let’s choose an image that is high quality and will appeal to your audience. Next, make any edits to the image using a third party editing software or Instagram’s built in editing tool.

Then, add your chosen hashtags to the image. You can do this in a variety of ways such as adding text with an app like Phonto or typing out the hashtag name using Instagram’s built-in keyboard. You can only post 30 hashtags per post and make sure they are varied between popular high-use hashtags and smaller niche hashtags.

What Kind of Content Should You Post So Your Business Can Be Successful on Instagram?

You may be asking yourself , “What kind of content should I post on Instagram?” This is a question that cannot be answered with one answer. Each business needs to analyze what their customers are looking for and then create the most engaging content possible based off that information.

There is no blanket lifestyle or aesthetic that will work best across all businesses in today’s social media landscape. Here are a few suggestions that may be relevant for your business .

– lifestyle photos or videos

– high quality images or videos from your brand’s products or services being performed in action

– behind the scenes of how a product is made or a service is conducted

A lifestyle photo or video is generally what most individuals are looking for in their feed, and so this would be a good place to start if you want to hook people with visually striking content. It can take some time and thought put into creating an engaging lifestyle photo that will generate likes from your followers and business owners often struggle to understand the meaning of a lifestyle photo.

When you are creating lifestyle photos or videos, it is important to keep in mind what the individuals viewing your content want to see and how they want to feel as a result of seeing that content. A lifestyle photo should show an experience where others can imagine themselves living if they choose this lifestyle. For instance, when posting about travel destinations you’d take an image of someone laughing with their friends while throwing coins in the Trevi Fountain in Rome.

How to Build an Engaged Following So Your Business Can Be Successful on Instagram

As a business, it can be difficult to find success on Instagram because you need an engaged following. To build your engagement, there are four steps:

Step 1: Audit competitors in your space that are killing it on Instagram with lots of likes and comments on their posts. How can you tailor your page in a unique way to do the same?

Step 2: Follow those people you’re trying to emulate. This will help build your following, and provide a sense of community for potential followers.

Steps 3: Comment on posts from influencers in the space that have an audience similar to yours or higher. These comments should be genuine, not just spammy links with hashtags or one liners like ‘Nice!’

Step 4: Post consistently, with a mix of quality photos and videos.

Ideas to Increase Engagement So Your Business Can Be Successful on Instagram

If you’re struggling with low engagement on Instagram, there are some simple fixes you can try.

  • Run a Contest. Running a contest is a great way to increase engagement on Instagram. It can be as simple as asking people to share your latest post or giving away something special like a free product sample.
  • Include Hashtags in Your Posts Some of the most popular hashtags are trending acronyms like #tbt and #ootd. Find out which ones your customers use, then include them in posts with pictures that relate.
  • Encourage Feedback. When you ask your customers to leave feedback, it gives them a chance to respond and feel like they are being heard. It also lets you know what’s working for them so that you can tailor future posts accordingly
  • Post pictures with captions in your best copywriting voice. If the picture doesn’t say it all, let your words paint the picture you’re trying to convey.

In conclusion, there’s no one-size-fits all solution for how to run a successful Instagram account, but what you should take away from this blog post is that it comes down to authenticity. Post consistently and authentically, engage with your followers on the app, ask them questions about themselves or their interests in comments and captions of posts, try new things and have fun! If you would like some help managing your company’s social media accounts and creating engaging content we would love to help you. Call us today for a free marketing consultation where we will look at where you stand right now and how you could improve in the future!

Bonus Tip: To increase the number of pages, articles, blogs, etc you can link to in your bio, consider a link in bio software like the ones offered by Later and LinkTree. These allow you to create a sort of landing page of links in your bio to take users to the destinations mentioned in each post quicker and more efficiently since you cannot have links in your captions.

Why is social media important in 2021 for B2B companies?

In 2020, B2B marketers were forced to swiftly change their strategy due to COVID-19. Canceling events, budget cuts, and the unknown was all around. Social media is the perfect solution to an un-wished change in networking, communication, and growth for many B2B companies. 

The top marketers of B2B companies are those who refocused stronger on their social media strategy. The best part of social media is creating a lasting connection with your audience. Social media has been a phenomenal way to grow your relationship with partners and potential prospects. 

B2B marketing is built upon human resources and relationships, even though the end goal is to sell products or services. Without in-person events, social media has been the key to unlock and ignite these relationships. As you can see in this graphic B2B 64% of B2B marketers rate social media as the second-most important factor in their strategy. 

There are 5 things B2B marketers can do on social media: 

  • Build brand awareness
    • Tell your story across various platforms, share customer stories, and why you provide the services you offer. 
  • Generate leads 
    • Focus on your target audience by creating engaging and meaningful conversations.
  • Build a community
    • Listen to customers and what they have to say about your company.
  • Connect social media posts to opportunities
    • Drive social posts to your CRM to fully understand customers.
  • Measure marketing efforts
    • Research management and social media platforms to help you track key performance metrics (KPIs).

Social media allows B2B marketers to connect with their audience wherever they are: Twitter, Facebook, Linked In, Youtube, Pinterest, or any other notable platforms. 

 

Why do you need engaging content?

Creating engaging content for your social media platforms is what ultimately matters here. If you want your audience to engage and connect with you on social media, you have to speak to them! 

 

Employee Advocacy

Some marketers are allowing their employees to speak about their company online for them as a unique approach. Employee advocacy is the best way to gain trust with your audience. When employees genuinely love and support the company they work for, they love to share that with their friends and family online.

 Word of mouth marketing is highly effective. When employees share their work experiences they are in turn more authentic. Their audience is more likely to trust them; they also will feel more inclined to comment and engage with the content knowing they are speaking directly with an employee of the company. Several studies show that people are three times more likely to trust a company’s employee than the company itself. 

 

Get Started with Your Social Media Strategy

People follow social media accounts to get deeper information about a particular company they are interested in. So now the question is: I know I need to be on social media, but how do I make an effective strategy? 

  1. Identify questions you commonly get asked by customers
  2. Research and choose a social media tool to make things easier for your team
  3. Hire or train a team to execute your social media strategy
  4. Identify your competitors and collaborate
  5. Create a content calendar to organize your ideas

After establishing a defined strategy, ask yourself a few questions to ensure your strategy is adequate or if you need to adjust it. What are your goals? How do you plan on measuring them? What social media platform are you going to prioritize? How/who is going to post and attribute to social media? 

 

The Future of 2021 in Digital Marketing

Look ahead to the future of digital marketing, it’s never too late. Create, define, and implement your social media strategy and blossom beyond where you could ever imagine. Use employees to build advocacy and trust online for your company. Furthermore, social media can help you reach a wide variety of audiences quickly. Now is the time, so don’t miss out! Social media has never been more remarkable.

Why Branding Matters

Business ideas come from all different directions. Maybe one day you woke up with an idea in your head, ran into an annoyance you knew you could fix, or perhaps your business has been your life goal from an early age. No matter what way you’ve come up with your plan or what industry you’re in, one thing always rings true: you’re not likely to get far without a fully rounded out brand identity. 

What is a brand identity? Essentially, it’s the culmination of everything that makes up your brand and, in turn, how it makes consumers feel. It’s your logo, packaging, voice, mission statement, value, strategy, and so much more. The thing about branding is, it’s very easy to get tunnel vision when you’re handling it all on your own. You know your product or service is great. You know you’ve put time and immense effort into honing your craft. The thing is, consumers don’t know that and they aren’t likely to take the time to figure it out. That’s where branding comes in. Your brand is what builds interest and trust, and interest and trust lead to sales! 

Take a step back and look at your product or service and ask yourself these questions: 

  • Is my logo eye-catching and clear?
  • Is my packaging professional and matching or exceeding that of my competition? 
  • What is it exactly that I’m offering that my competition isn’t? 
  • Is my site fast, user-friendly, and mobile-friendly?
  • Am I advertising on the right platforms?
  • Am I on the right social media platforms and engaging with them correctly?
  • Is my pricing fair? 

If you don’t know or are unsure the answers to these questions, you need professional branding help! By working with a company outside of your circle of friends, family, and colleagues, you’re able to get an unbiased opinion of your brand and the position of your company in comparison to any competitors you may have. 

The good thing is, there’s no need to panic if you think your branding isn’t where it should be. That’s where The AD Leaf comes in! By working with a full-service marketing agency, you can rest assured that every aspect of your branding will be cohesive and intentional. If you’re looking to establish your brand from scratch or would like to rebrand what you currently have, reach out today! 

The AD Leaf Marketing Firm LLC. is a digital marketing firm located in Melbourne, Florida, that provides complete Digital Marketing Services for every industry. To schedule a free consultation, call us today at 321-255-0900.

The Importance of Educating Clients

Iceberg Analogy

We, as marketing professionals, are responsible for having the experience, knowledge, and tools to manage our client’s marketing platforms. While marketing professionals manage a company’s growth, outreach, and strategy, the client maintains the role of ultimate decision-maker. Together, we can form a fantastic team because we balance each other out! Is as simple as that. Clients have organic information about their business that marketing professionals need to apply all of our knowledge to make their brand stand out online. Is the client-marketing agency relationship really that simple?

How to Create a Balanced Client – TAL Relationship?

Open communication. We, as marketing professionals, can -and will- develop channels of communication between the clients and our team of specialists dedicated to making their business our own. From basic concepts of social media to marketing strategies, we would take the time to explain what we will do and how we will do it.

Based on my experience as a social media coordinator, I recommend taking 10 to 30 minutes to answer questions or concerns during meetings with the client. This process helps to build trust and healthy business relationships that will allow us to move forward and generate a great online brand.

I’ve had a few clients that didn’t know much about social media. They wanted to be on Facebook and Instagram because they knew it was necessary and everyone was doing it, but they did not know why exactly. I took the time to explain to them that by having an online presence, their business is placed in the proper channels to more effectively reach their customers and clients. They were happy to learn and ultimately understand the technicalities of digital marketing and have become one of my best clients! They give me all the resources I need to learn more about their business, and they see the results! AKA: new customers are purchasing their products or services. 

Iceberg Analogy

You can see a part of an iceberg, but what about what is under the water? Just look at the image in this blog entry and notice where the likes, fans, comments, and followers are in the top part of the iceberg. But what is underwater? SEO, putting together the content for the platforms, creating the graphics, sharing, engaging, creating conversations, researching reputable sources, branding, fonts, colors scheme, targeting, ads, boosting, looking for their audience online, editing, use of hashtags, developing strategies, keeping up with platform updates, IOS changes, new trends, and tools, etc. Yes, the iceberg goes deep! 

Having clients does not mean posting some cool graphics and exciting content after signing a contract. Having a client is dedicating time to build that relationship, like a partnership. That’s our approach at the AD Leaf. We cultivate our client’s businesses as if they were our own to help them succeed and grow. 

Why Brand Awareness / Reach Ads Should Precede Lead Ads

For marketers, the choice between brand awareness and lead generation can feel like a boxing match. ‘Awareness’ fights to increase the size of your audience, while ‘lead gen’ limits your audience to a group of people who are willing to trade their contact information for your services.

There’s a simple formula for choosing brand awareness or lead generation. To determine the best strategy for your social media campaign, consider the benefits and drawbacks of each. When used effectively, the two strategies can complement each other and there are times when you might need to focus on one more than the other.

For instance, if you have a brand that has just starting their social media strategy and have little to no posted content and little to no followers on their page, it may be wise to start with a brand awareness or a reach ad. This will entice potential customers with awareness of your brand without asking them for their personal information. It’s simply getting your name out there to as many people as possible without asking for anything from them.

Look! We’re here. We exist. Did you know that?

Brand awareness creates visibility for your brand and what you offer.

There’s a good reason that brand awareness is the first pick for most marketers. Brands need to focus on attracting attention before lead generation ads can be successful. If no one knows about your brand and what they offer, they are much less likely to fill out a form with their personal information such as their phone number or zip code. That being said, it’s not always the need for personal information that turns potential customers away. It’s the time it takes to fill out a simple form that leaves them uninterested, especially if they know nothing about you, or have never heard of you.

Brand Comprehension

So let’s say you’ve been running a brand awareness ad for a few months. Your ad recall lift is high. Your page has a decent amount of likes and follows in a short amount of time. People know you and it’s starting to show. You have a base now. Now, you have brand comprehension because you’ve been running brand awareness ads for a few months. People see your ad and they know who you are and what services you offer. Now is the time to transition to a lead generation ad.

This same audience has been seeing your brand awareness ads on their feed for a few months now and all of a sudden, they desperately need the service that your brand offers. What are the chances they fill out your new lead form? BAM! Quality lead.

This is what makes lead generation ads work. Brand awareness. With brand awareness comes brand comprehension and knowing what your brand offers. People are very unlikely to fill out a form from a company they’ve never heard of because it takes too much of their now precious time. They are much more likely to fill out a lead form from your company, especially if they are in distress, because in their mind, they now trust your company and it will save them time to hire a company they trust, rather than a company they’ve never heard of.

Starting Cold

Alright. Now let’s go in the other direction, where you don’t have much of an audience or following on social, but you want to get going and start getting leads as quickly as possible. You know you don’t have much of a following, yet you decide to run lead generation ads, instead of brand awareness ads, hoping to get leads immediately.

You do this for months. Your page slowly grows, but your lead form is nearly vacant. You’ve had 3 leads in 60 days and at this point, you’re wondering where you went wrong.

The problem is actually quite simple. Nobody knows your brand or who you are. Your brand is not trusted and your audience is freezing cold.

The Process

It may be difficult to see a brand awareness ad as an investment, but that’s really what it is. You need to put money in knowing full well you probably aren’t getting an immediate return. Your brand needs to be noticed. It needs to be easily recognizable and quickly comprehended, and brand awareness ads are the way to do that.

Once your audience knows you, they know they can trust you.

Why Do I Need Marketing?

The question that comes up most frequently with clients is, “Why do I need marketing?” Many businesses feel as though they are already established in a community and do well with minimum effort. Yet, many don’t realize that the power of marketing can boost revenue and take sales to the next level. Plus, 2020 has shown us it is crucial now more than ever to be proactive in our sales process versus reactive. 

What Is Digital Marketing?

Previously, traditional marketing consisted of billboards, brochures, print ads, and other face-to-face avenues to increase leads. However, as the world became increasingly digital, those regular marketing avenues are slowly turning obsolete. Print ads now exist on social media channels or search engines. Billboards have turned into brand recognition-focused videos. Brochures are available with email captures on a website. Digital marketing focuses on all the tools available online and harnesses them for a business’ success. This also allows all companies to be able to afford digital marketing. Previously, only the elite could afford monstrous highway billboards. Now, every business, regardless of its profit margin, has enough capital to invest in a great digital marketing strategy.

Digital Marketing Benefits

For minimal cost, many businesses within a few weeks begin to see digital marketing benefits. These benefits are dependent upon the goal. If a real estate agent wants to increase Open House visitors, the benefit of keyword advertisements, targeted email campaigns, and social ads would help the agent. However, this strategy doesn’t work for every agent. If the agent is commercial, international, etc., there needs to be a different digital marketing strategy. 

The best marketing agencies tailor their offerings to a client’s goals and target demographics. Then, a plan is created to achieve those goals. 

Digital Marketing Costs

Digital marketing is incredible, but what does it cost? Unfortunately, it is hard to give a straightforward answer as each business will have a different strategy and therefore differentiating costs. However, The AD Leaf prides itself on our willingness to help enterprises to gain the maximum marketing potential from its budget. For example, maybe it is just a single-page website with an email campaign to start, then as revenue grows, the marketing efforts can as well. Our goal is to help you be successful in any way we can.

Let’s Make Your Goals a Reality

Ready to see how we can improve your revenue? Give us a call. We will be happy to discuss your goals and work together to make them a reality. 

The AD Leaf Marketing Firm LLC. is a digital marketing firm located in Melbourne, Florida, that provides complete Digital Marketing Services for every industry. To schedule a free consultation, call us today at 321-255-0900.