The AD Leaf ® is more than just a Marketing firm. We are an Agency Partner.
The AD Leaf ® Marketing Firm at our core, develops strong synergistic marketing relationships with our clients. Our world class and innovative firm will learn your goals, your mission, and what success looks like to you. Our carefully crafted actions are executed in support of developing the most strategic and well-executed marketing strategies.
What exactly is Graphic Design?
Anything that cannot be communicated verbally must be displayed through a means of design to convey the message. Enter graphic designers. They combine art and technology to achieve your desired purpose. In a broad sense, graphic design is the execution of transforming ideas and experiences into visual and textual content. These works of art surround us every day. The pack of gum on your desk, the typeface on a TV ad or even the dollar in your pocket all utilize graphic design. This complex field requires a great knowledge of both visual/verbal communication and creative programs in order to produce an exceptional and effective design. There are multiple forms of Graphic Design in Phoenix AZ can manifest; it can be physical or virtual, containing images, words, and graphic illustrations. The scale of the design can range from a postage stamp to an international television commercial. Most importantly, graphic design is created around its purpose. This can be commercial, educational, political or cultural.
How can Graphic Design in Phoenix AZ enhance my business?
There is a reason graphic design is also called communication design. Our purpose is to communicate your message through visual language. This can be to inform, persuade, engage, motivate, entertain or even attract an audience. Using typography, colors, images, and positions, we compose a design to communicate your vision. We understand the importance of details and the impact they have on your brand. Your business’s visual communication is what leaves a positive first impression. We strive to create the perfect representation of your vision and values through an enticing, unique, and specialized design that will set you apart from competitors.
(Fact to maybe use- 67% of experts say they expect graphic design to become increasingly important to the success of their business over the next five years.)
Graphic Design in Phoenix AZ
Search Engine Optimization (SEO)
The overall goal is to make it so your site provides the results that Google thinks suites their customers whom are searching.
Web Design & Web Development
Our extremely talented team of graphic designers, front end, and back-end developers all design your beautiful websites in the most commonly used and search engine compliant programming languages.
Social Media Marketing
We understand your goals and work to educate our clients on the immediate and long-term term impacts of social media marketing.
Our Google Ads certified partners are committed and calibrated to ensure your Ad Words campaigns are executed to deliver the best lead conversion results.
Our innovative and results driven Email Marketing program can help your company navigate through the changing environment and new regulations when emailing your prospects.
Our content marketing services are an ideal addition to SEO and social media marketing strategies but they can also be utilized on their own.
Graphic Design in Phoenix AZ
What applications of Graphic Design in Phoenix AZ are there?
There are countless mediums Graphic Design in Phoenix AZ can be applied to. It all depends on your purpose and the message you wish to convey. A few application within specialized areas include:
Print ads, static or animated banner ads, web films, television commercials, direct mail, outdoor ads, and online ads.
Brand naming, conception, identity, revitalization, launch/re-launch, strategy, or anything else that represents the ‘corporate image’.
Logos, products, and packaging, signage, apparel design, marketing collateral and anything else visual that represents the brand.
Annual reports, brochures, publications, websites, sales kits, annual reports and new product offerings applications.
Graphs, charts, infographics, pictograms, signs, symbols, icons and websites.
Games, websites, widgets, video/photo sharing, blogs, and vlogs.
This can range from CD’s to shopping bags. Anything that involves visual identity on structural packaging.
Book covers, invitations, giveaways, motion graphics, posters, announcements, promotions, and motion presentations.
Book, newspaper, magazine, journal, and booklet designs.
Font design, hand lettering, and custom typography
So as you can see, the different applications of Graphic Design in Phoenix AZ are endless. Maybe you just need a logo designed, or maybe you need all identity and branding design composed. Whatever your needs, we will provide the best service catered specially to you in a timely matter.
Trends for Graphic Design in 2019
1. Multiple Brand Color Schemes
Traditionally, companies have stuck to only a handful of colors to represent themselves. However, in 2018, brands are taking a risk and choosing bolder and brighter color palettes to showcase their brands in order to stand out in the overcrowded world of advertising. Whether it’s a combination of pastels and bold colors strategically placed in the background, as recently seen in Dropbox and eBay’s rebranding, you’re sure to create interest in your brand with this new trend.
2. Color Gradients Are Making A Comeback
Color gradients have been showing up in Instagram’s branding for a few years now and the rest of the world is starting to take notice of this beautiful trend. Whether you choose to place a colored gradient in the background of your site, as a graph on a chart for an annual report or overlaying it on top of an image to create a duotone effect it is sure to be attention-getting.
3. Social Media Images That Identify with The Brand
Anyone can choose a stock photo and insert it into their design, but a good designer will utilize their client’s branding voice to carefully scour the web for a photo that does two things:
- represents the company’s branding and overall image
- imparts an emotional response from the viewer that leaves a lasting impression
This sounds easier than it actually is however, with so many stock photos available finding the right photograph is like finding a needle in a haystack. Know that it can be done by keeping your client’s image in mind and dedicating time to finding the right image. The good part is there are many stock photo sites out there with a variety of photos to choose from for any number of topics whether your looking for cooking photography or a landscape scene. Such players as shutterstock.com or pexel.com offer high quality photos for your next project. Search today to find the right image to represent your brand and vision.
4. Unconventional colors
2018 is the year of risk-taking when it comes to including unconventional color into your designs. This means that you can keep your branding and logo colors the same but when introducing a new product or service incorporate a new bold color palette that will grab people’s attention and make them take a second look. You’ll want to use this across all your projects as your ‘unofficial brand colors’. Traditional color palettes are being thrown out the window in favor of bold, unexpected colors. Be one of the brands that takes it up a notch this year and uses color to make a lasting impact.
5. Bold & Handwritten Fonts Are Taking Over
Gone are the days of minimalistic fonts, 2018 is taking over the font world by storm with bold, in-your-face fonts and personal hand-written styles that are guaranteed to make an impact. Adidas has done this very well in their recent print and online advertising. Choosing a font can be tricky because it needs to do the following:
- Represent your brand’s voice
- Make an impact
- Showcase your brand’s personality
- Get the message across
If you can do all of that in a fun bold or handwritten font then you’re onto something great for your company’s 2018 advertising campaign.
6. Custom Illustrations Are Continuing Into 2018
This year decide to continue with the ever-popular custom illustration theme. Instead of choosing cheesy clip art or stock vector illustrations try your hand at creating your own illustrations to represent your company on social media. It will not only give your brand a one-of-a-kind look, but it’ll stand out in an ever-crowded advertising world.
7. Quality GIF’s
Reaction gifs are dwindling in the professional world in favor of higher quality gif’s. The gif is best when the image and the text coincide side by side making for optimal impact on the viewer. A nice application for a high-quality gif is replacing your featured images or blog headers with these. There are three qualities that make them stand out this year:
• Emotion Oriented
• Information Driven
• Silliness Factor
Your gifs will make the most impact if they contain these three components. Choose a gif today to grab your audience’s attention in a fun way!
8. Cinemagraphs are making their way into 2018
Cinemagraphs are frozen photos apart from a tiny area of subtle movement. For example, a photo of a man’s wrist but the only thing moving is the slight movement of the watch. This new trend is gaining in popularity and is expected to continue over this next year. The great part about cinemagraphs is that they are less obtrusive than gifs or videos but still can make quite the impression when done right on social media.
At The AD Leaf ® we seek to create innovative graphic design projects for our clients. Contact our team for Graphic Design in Phoenix AZ today to see how we can help you stay above the pack and make your advertising memorable for your existing and future customers.