Content Marketing in Chesapeake VA

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Content Marketing – The AD Leaf

Content Marketing can help all aspects of your digital marketing efforts come together to provide the most value for your dollar. Blogs are an incredible resource that can be shared on social media, indexed on your website and even sent to consumers through email marketing.

Our content marketing services are an ideal addition to SEO and social media marketing strategies but they can also be utilized on their own. Publishing blogs on a consistent basis creates a boost in SEO because it established new, completely original content that provides value to your customers and potential consumers on a regular schedule. Our strategy focuses on quality content that helps educate, inform and even entertain consumers so they associate your brand with something that adds value to their life even before they make their first purchase.

Content Marketing in Chesapeake VA For My Company

The idea behind this strategy is that it creates loyal customers that find you at various points in the sales funnel and when they’re ready to make their purchase decisions, your company is at the top of their mind. In many cases, content marketing revolves around syndicated articles and blogging.

You may be wondering why your business would even need a blog. You’ve likely thought a few of these things to yourself at some point in time if you’ve ever considered content marketing or blogging for your company:

“Our industry is too boring for a blog.”
“We don’t have time to create content.”
“Our audience isn’t on social media.”
“No one will read them, anyways.”

We are here to tell you that every single one of these assumptions are FALSE. No matter what industry you’re in and no matter how big or small your business is, content marketing can provide value to your potential customers and help increase awareness, brand recognition and community relations, which in turn leads to sales.

Here are just a few of the ways content marketing can help your business:

Brand Reputation Benefits to Content Marketing

Content marketing gives you a chance to gain a reputation as an industry leader and expert. If you provide meaningful and relevant material that your industry finds valuable, not only will they look to you for solutions for their problems, but they will likely share how they feel about you via word of mouth and on their social media pages. One of the MOST valuable assets a business can have is positive word of mouth recommendations.

SEO Benefits to Content Marketing

Content marketing helps with SEO in several ways. Blogging can improve your ranking on specific keywords that are important for your industry niche. This helps drive organic traffic to your site. In addition, choosing an agency that specializes in quality content creation ensures that as google evaluations your content, you are rewarded for the high level of quality you provide to your readers. In the past, it was all about quantity but as Google’s algorithms have improved, they have developed methods for rewarding quality or quantity.

Social Media Benefits to Content Marketing

Data proves that the best content is original content. Blog posts are the perfect source of highly original, valuable content to share on all your company’s social media channels. By clicking the link to your blog post, it takes readers back to your website increasing the likelihood of conversion. If consumers like what they read and feel it helps both themselves and other solve problems, they are likely to share this content. Blogs and infographics are some of the most shared content on social media.

Consumer Value Benefits to Content Marketing

After a potential customer, or current customer, has looked at your website and social media channels, what reason do they have to return? If they know you provide informative or educational content that they find valuable, they will return to your website and social channels time and time again.

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Content Marketing in Chesapeake VA with The AD Leaf Marketing Firm

The AD Leaf Marketing Firm at our core develops strong synergistic marketing relationships with our clients. Our world class and innovative firm will learn your goals, your mission, and what success looks like to you. Our carefully crafted actions are executed in support of developing the most strategic and well-executed marketing strategies to help you grow.

During our process, we love our clients to collaborate with us. The reason is that we see the immense value in communication & aim to provide full transparency every step of the way. We’re always available to discuss our reputation management techniques and answer any questions you may have.

Other Digital Marketing Services in Chesapeake VA

Search Engine Optimization (SEO)

The overall goal is to make it so your site provides the results that Google thinks suites their customers whom are searching.

Web Design & Web Development

Our extremely talented team of graphic designers, front end, and back-end developers all design your beautiful websites in the most commonly used and search engine compliant programming languages.

Social Media Marketing

We understand your goals and work to educate our clients on the immediate and long-term term impacts of social media marketing.

Pay-Per-Click (PPC)

Our Google Ads certified partners are committed and calibrated to ensure your Ad Words campaigns are executed to deliver the best lead conversion results.

Email Marketing

Our innovative and results driven Email Marketing program can help your company navigate through the changing environment and new regulations when emailing your prospects.

Contact Writing

Our content marketing services are an ideal addition to SEO and social media marketing strategies but they can also be utilized on their own.