Is Paid Social Media Marketing Beneficial to My Brand?

Social Media for Businesses

Long gone are the days of antiquated advertising. 

As bystanders, we watch while technology expands our careers, futures, and perspective on the mundane. 

With so much available at our fingertips, we sometimes think that we can conquer it all on our own, often forgetting that it sometimes takes a village. And while we all love to budget where we can, paid social media advertising is the one area we should not have last on the list. Especially, through Facebook, Instagram, LinkedIn, TikTok, or any other social media platform. 

What is Paid Social Media Marketing?

When you post organically, your content is shared for free to users who already follow your account. With Paid Social Media Marketing, your content is shared with a larger targeted audience through the social media platform that you paid to provide this service. For example, when a business contributes $10 of their advertising budget to Facebook to Boost a Post, this would be Paid Social Media Advertising. In this example, a Boosted Post would increase the efficiency of the marketing budget and provide a new subset of customers.

 

How Does it Work?

It’s all in the name; you pay to play and reap the benefits sown. 

One of the first things a business does when starting up is creating an Instagram and Facebook. Why? Brand Awareness, of course. 

You want your name out there in the world, and what better way to represent yourself than with pictures, words, and a wide range of audience of your choosing. 

When you post content on either platform, initially, the followers you already have will be the only ones who see your posts with the hope that your followers will do the work for you by sharing your content on their social media and therefore cause a chain link reaction of notoriety. That sure would be nice, but how often do you find this happening? 

An alternative and sure-fire way of reaching a new audience you haven’t yet found is to get good use out of these platforms. These platforms allow you to contribute ‘X’ amount of dollars so they can target audience members who match what you’re looking for and post this content outside of your initial group. 

 

Benefits of Paid Social Media Marketing.

So what are you getting out of this other than a lighter wallet? The benefits far outweigh any cons Paid Social Media could implement on your brand, especially if your company has not attempted this before. As they say, you never know until you try.

One of the more exciting benefits of this method is its power to strengthen your brand’s credibility. Your content will still be shared with your regular group, but the Social Media Platform chosen will also target audience members that fit your brand’s criteria and aren’t already following you or aware of your company. 

By default, it will target a few audience members who may not be interested in your brand but now know you exist. Your image will live in their minds rent-free and may even be shared during the daily water cooler meetup.

Think about it like this: not everyone shops at Walmart, but surely everyone knows where their nearest Walmart is. When Target is closed on Christmas Day, where are those last-minute shoppers headed? Walmart. 

 For more on Paid Social Media Marketing benefits, check out our Blog explicitly written on this topic.

 

Why Does My Company Need Paid Social Media Marketing?

Spending money can be the least fun thing you do. We get it. However, you have to pay to see results, which has never been more true than in 2022. 

Are you satisfied with the flow of your business? Are you okay with settling for okay results? If so, then maybe you don’t need Paid Social Media. But if you’re a company that wants to become a household name or, at the very least, a community gem, you’re missing out on a lot Paid Social Media has to offer. 

However, this can be a full-time job managing and ensuring you’re not overspending on your budget. The AD Leaf Marketing Firm provides many complex solutions to complex problems; it’s just what we do.

So let us do it for you and contact one of our Social Media Specialists who will get you growing in the right direction. 

 

About The Author

Alexandra Hunter Alexandra Hunter