While some businesses boom when the temperatures rise and the sunglasses come out, many find summer their slowest season. Leads lag, and calendars look empty. It may feel like April is too soon to start worrying about summer, but if you can get ahead of the summer slump before it even starts, you’ll be set for a successful season! How do you beat the summer slump? Here are a few tips to keep the season hot!
Seasonal Deals
Consider creating a seasonal coupon code or discount to entice new and returning customers. These are great for ads!
Join In
People like it when brands feel real on social media, rather than just standing behind the image of a corporation. Post updates on what summer looks like for your and/or your employees. This could be vacation pictures, employee spotlights, or other fun bits of adjacent content.
Test New Offerings
Your slower season is a great time to try out new service lines or products you’re looking to promote. You can use the smaller sample size to gauge whether or not you’d like to continue during your busy season.
Reintroduce Yourself
Reach out to past clients with an update on your business and your employees! While this can have a sales aspect, it should mainly stay informational.
Go Where the People Are
If you know your key demographic will be spending a lot of time at the beach and less time on their phones and computers this summer, meet them there! Sponsor a beach party or set up an information table on the boardwalk, though you’ll need to check your city’s regulations.
Don’t Pull Back
One of the biggest mistakes a business owner can make during their slower season is to pull back on advertising. By keeping up brand awareness, potential leads will be further down the sales funnel, which will allow you to finish reeling them in once they’re ready to make a purchase or signing decision.
Marketing isn’t easy! It’s time-consuming and requires a lot of everyday work to ensure you’re keeping up with best practices. If you don’t have the time to focus on your marketing plan or simply don’t want to, The AD Leaf is happy to help with all of your digital and traditional marketing efforts. Give us a call at (321) 255-0900, complete our contact form, or go ahead and book an appointment with our Growth Team!
We’re looking forward to working with you.
