Have you ever wondered how websites gain so much organic traffic? There are many different aspects that contribute to gaining traffic, but one of the most vital points is keyword optimization. Keyword optimization or keyword research is the process of studying, evaluating, and selecting the best keywords to target in order to attract the right visitors to your website from search engines.
How To Begin Your Keyword Optimization
To begin, consider the subjects you want to rank for. You should come up with roughly 5-10 subject that you believe are relevant to your business, and then utilize those topics to assist you to come up with some particular keywords later in the process. Think of these topics from a buyer persona. Thnk to yourself what subjects your target audience would look up that you’d like your company to be found for.
Figuring out the monthly search volume for specific keywords will help you see the importance of this word to the audience you are wanting to target. After figuring out what topics you are wanting to target, then you can begin choosing the best keywords for your pages content. These keywords that you choose are going to be vital to rank for in the SERPs (search engine results pages) since your target consumer is most likely searching for these keywords.
Another clever technique to get keyword ideas is to determine which terms your website is already being searched for. You can use website analytics tools like Google Analytics or HubSpot’s Sources report, which is included in the Traffic Analytics tool, to perform this. Take a closer look at your website’s traffic sources and through your organic search traffic to find out what terms visitors are using to find your site.
It is essential that your web page solves the problem that the searcher wanted to solve rather than merely include the term that the searcher used. So, how does this effect your keyword research? It’s easy to accept keywords at face value, yet they can have a variety of meanings beyond the surface. Because the purpose behind a search is so critical to your ranking potential, you must exercise extreme caution when interpreting the keywords you target.
Finding and Choosing Keywords
Once you’ve decided on a list of keywords for which you want to rank, it’s time to narrow it down to the best ones for your website.
You can gain search volume and traffic predictions for terms you’re interested in using Google’s Keyword Planner. Then, use what you’ve learned from Keyword Planner and utilize Google Trends to fill in the gaps.
Use the Keyword Planner to identify any phrases on your list that have too little or too much search traffic and don’t help you maintain the healthy selection we discussed before. But, before you remove anything, check Google Trends for their trend history and estimates. You can assess whether some low-volume phrases are something you should invest in now – and reap the advantages afterwards.
Big businesses often target high search volume terms, and because these brands are already well established, Google typically awards them with authority over a wide range of topics. You should also choose keywords with less competition. Keywords that don’t already have numerous searches for the top rank might give you the slot by default – assuming no one else is competing for it.
Having The Right Team To Back You Up
Search engine optimization and keyword optimization are a vital part of your business. There are so many aspects that go into SEO and can be daunting to the average person. Business owners already have so many other responsibilities on their plate and will choose a marketing firm to do all the work for them while they focus on running their business. The AD Leaf has a dedicated group of individuals that focus on generating these leads and traffic for your company.
The AD Leaf has a large spectrum of what can be done. We work with creating content for your website, maintaining your social media platforms, SEO and Google Ads, graphic design, and much more. The sky is the limit when you have a large team of professionals taking care of all your website and media needs.
