The statistics have come in from numerous Google Search Tracking Tools that Google’s algorithm update has been the catalyst for a drop in the number of search results that display stars under the search result snippet. Earlier this week, Google announced their update would “tighten the rules” around when a review rich result is shown for a snippet.
How much of a drop you ask? This depends on what tool you are looking at, but the drop is somewhere between 3 to 5 points in the number of times a review rich result would show.
We should care about this change because if your pages on your site show review rich results, i.e. the stars, in the search results, then you probably want to make sure they continue to show these stars. The way to aid in the process of keeping your stars is to make sure your pages and schema markup comply with the new rules Google has laid out. You should be okay you are already following these rules. If you notice your review rich results disappear today or in the near future, just know it is likely related to this new algorithmic update.
Luckily, there is nothing to fear if you follow the rules or have a great Marketing team on your side. If you don’t have Marketing professionals you can trust to keep your review rich results in the search results, contact the professionals at The AD Leaf ® Marketing Firm! We specialize in SEO in Melbourne FL and we have the tools and expertise necessary to help drive your business’s success by improving your search engine ranking. Learn more about what we have to offer your business and contact us to plan out and design a strategy for SEO with one of our professional and highly skilled SEO specialists.