If you haven’t been up to date with news in the tech world, Mozilla has now updated their latest browser, Firefox, and advertisers aren’t too fond of the changes and severely affecting SEO in Melbourne FL and everywhere else. After more than a year of ratcheting up their privacy protections, Firefox now blocks website cookies that can lead advertisers to track you across the web by default. This comes after a 2018 announcement that they were going to be doing this through their enhanced tracking protection (ETP).
If you aren’t up to speed on what cookies are, they are small text files that websites store in your browser that can then be used to market and advertise to you later down the road, either by first party operators or third parties such as advertising and analytics firms.
Remember that lamp you saw on Amazon that you put in the cart and forgot about that just so happened to pop up on Facebook as you were scrolling through? Well, that’s a product of tracking cookies through web browsers. This is the type of information and experience that will be affected. Now Facebook and it’s advertising platform isn’t the only platform affected here because this change spans even to Bing, Google, and affects Google Analytics.
This update should come as no surprise given the Facebook privacy issues they were facing last year and that have caused them to address privacy with their latest update and plan moving forward. Privacy is becoming the topic of discussion due to the vastness of the internet and how the data that gets collected on a daily basis is being used.
Browser tracking is becoming more of a topic of discussion but even Apple’s Safari and Brave have given users the ability to block third-party cookies by default even before 2017.
Newly installed versions of Firefox will block trackers by default and if you already have it installed, it will become available in the coming months. This is an option you can choose to turn off or even opt for different levels of blocking.
Privacy has become the new browser war and given Facebook and Google are the largest powers in the internet advertising world, they are of course going to be the ones people are looking towards for direction.
What does this mean for consumers?
For consumers, this means that there will be more pressure on your search engines and websites to win you over by engaging in and caring about your privacy. They know that your information is valuable and will have to respect that or face the consequences of not being responsible with your data.
What does this mean for advertisers?
So what does this mean for advertisers? Well, to start, it is going to affect analytic reports and data tracking for websites and social network which will seem to result in less traffic when that might not be the case. Data will be non-personally identifiable which is something businesses will suffer from in the long term. While the data will be harder to decipher, tactics for marketing should progress with the times as it always has and will continue to do.There will need to be more of a respect for consumer information at the base level of it all.
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