One of the biggest opportunities to capture your audience is with a newsletter. If you have a website but do not offer your audience the opportunity to engage with you, then you are missing out on Email Marketing in Melbourne FL. One of the best signs of support or interest in your business is with the signup of the newsletter by your visitor. A great way to engage with them after they have left your site is Email Marketing in Melbourne FL via newsletter.
Submitted email addresses are highly valued as valid data that is submitted by a user that genuinely would like to receive more information. These users have an interest in your company or your industry, why else would they be there. It is a great opportunity to let the user know. “Hey, submit your info here and we will keep you informed of what we’ve got going on”. So now you have officially welcomed the user to engage at their own discretion via email. They can open the email, click on the items or simply ignore it. The bottom line is you, as a company, have established communication with an audience that does not have to visit your site to be informed. (As long as they don’t unsubscribe, we will cover that in part 2)
“Well, I’m new to this and I don’t want to put a lot of money into something I don’t fully understand.”
Why should you? In business the idea is to make money and putting money into something that doesn’t show immediate benefit doesn’t seem feasible.
So, regarding bulk email service and management, you can do a simple search and find for free services.
There are a lot of services and resources that offer FREE accounts with limited features. Even though there is limitation to the features, I have yet to come across a service that limits function. Most of the time one of the features is the cap on the number of audience members.
But honestly, if you are over 2000 users that want your newsletter, you would have already justified the purchase in your head, and you wouldn’t be reading this article.
As a business owner, the thought process behind it is.. I just want to get this information to my already visiting customers. This idea is very common, and a lot of methods are used to exercise this. New businesses can benefit from the many different services out there that can develop, manage and send email campaigns often for FREE!
That’s right! FREE, that is if you have an audience of 2000 recipients of your newsletter. It seems to be the sweet spot with mass email services for the FREE tier. Like most businesses there is an enticing aspect that will allow you to function within the service for no obligation. Also, like most businesses, the upgrades will be put right there in your face, just to tempt you into entering the paid subscriptions.
Don’t fret. You just got started, let’s get comfortable with what’s offered for free and then we can move on.
The main components you will have within this process is:
- The Business
- The Message
- The Mail Service
- The List (Most Important)
You as the business want to get the word out, check.
You want to tell your followers and subscribers all about sales and events at your business, check
We signed up for Mailchimp, Benchmark, or Constant Contact for FREE, check
We have gathered the list of submitted address and we are ready to go, check.
Up to this point I have described the best-case scenario. User submits address to list, Business collects address into list and sends out a mass mail with Email Marketing in Melbourne FL. There are many ways that this submission can lose validity based on the way it is entered, (misspelling) a general address or roll account (admin, info, contact) being submitted or the person simply unsubscribes.
This is the point in the matter where I mention on how important your submitted list is.
Mail servers process millions of emails and within the bulk mailings it is very easy for a domain to be “blacklisted” or “flagged” for suspicious activity when sending to general accounts. When you send to valid addresses that have been submitted you don’t need to worry about these issues. When you continuously send to these addresses your credibility goes us improving your chance of not getting flagged for mass mail.
Once the reputation of a domain is compromised its often impossible to restore the credibility.
- Use verified or valid addresses
- Give your audience incentive
- Use free services to stay connected with your audience!
Now that you know what it takes, contact the experts at The AD Leaf ® Marketing Firm, LLC to get started with your email marketing campaign today! We have the knowledge and expertise to handle any sized email campaign. Contact us for more information!