Content marketing will always be evolving. For 2018, content still remains to be king of all marketing strategies and continue to be inexpensive compared to paid advertising. The key to having consistent success with content marketing is to look out for future trends and embrace the changes as soon as possible.
Here are our 3 Content Marketing trends for 2018:
- Content Production: Producing content is a very inexpensive way to acquire new customers. Google, Facebook, and Apple are investing thousands of dollars in original content for a reason. Small business owners like yourself should do the same for the same reason. Having high-quality content posted on a consistent basis will help to grow an audience and provide you with free leads in the long term.
- Video Marketing: Although having well-written content is excellent and should continue to be implemented, the future of content marketing is video. I believe all marketers can agree that video marketing will be dominant for many years to come. When you can combine video with your content marketing strategy it will give you the best chance of gaining new customers. Besides video, companies can do live streaming. If your business is having a special event, it would be awesome to have a live feed for your customers if they couldn’t attend to it.
- User-Generated Content: User-generated content, especially on social media platforms, acts as proof that a business’ goods and services are what they say they are. People who are on platforms like Instagram can trust the individual promoting the product and would be very interested in learning more about it and how it can also benefit them. Testimonials also serve a similar purpose and can be posted on your website for display.
Content marketing like any marketing strategy changes over time. It’s always best to see what the latest trends are and implement them to see if they truly work or not. It is therefore imperative that you do all that is possible to stay ahead of your competitors before the trends become obsolete.