It’s pretty common knowledge that trends in social media are constantly changing, but how much do you know about the algorithms that determine what’s seen and who sees it? Let’s use Facebook as an example. While it would certainly make the lives of social media coordinators much easier, there’s no one set algorithm that Facebook uses. There are common denominators and things that affect algorithms as a whole– like elections–, but every single user has their own unique algorithm that’s generated by what they commonly interact with and who is paying to put their content in front of them. The average reach for an organic post hovers around 5% and drops more with each passing month. As with most things in business and marketing, paid ads are king.
How Algorithms Affect Marketing
Every time you log in to Facebook and check out your feed, your algorithm is updated based on what posts you’re interacting with, who you’ve chosen to “see first” on your feed, your settings, and several other factors. Up until recently, there was also a lot of information being taken from Facebook partners that helped both ad and organic algorithms hone in on their audience on a very granular level. On top of keeping up to date with normal algorithm changes, Facebook users and managers are now coming face-to-face with Apple’s new security policy, allowing users to opt-out of data sharing that companies use to target their ads.
Facebook Algorithm Tracking
If you’re an iPhone owner, you’ve likely already seen the popup message on many of your apps that allows you to opt-out of a lot of the information sharing that had been occurring. While this limits ad targeting in some industries, it’s not completely stripping away the carefully crafted audiences many rely on to bring in leads. However, without the behind-the-scenes know-how of targeting and how to adjust to similar targets that are still available, you’re likely to see a large decrease in leads. This skillset is just one of the many reasons it’s so important to have a trained social media specialist on your team.
Defeating the Facebook Algorithm
For a novice, mastering algorithms is an overwhelming task, and without the proper training and know-how, it’s a real guessing game. It’s also time-consuming to monitor the latest news and updates and tweak your posting schedule and ads accordingly. That’s where we step in! The AD Leaf has a full team of highly trained and skilled social media coordinators that are always up to date on all things social media. Put your time and energy toward your business and let us handle the rest!
So, you’ve committed to creating social media content. You’re ready to kick off your social media marketing strategy, and you’re going to kill it!
There’s only one problem. What are you going to post?
Social media is all about engagement. If your social media content is stale and lifeless, people won’t interact. We all know sharing is caring! If your audience doesn’t care about what you’re posting, they won’t share it. They won’t repost, retweet, like, comment, or follow either!
So how can you get that engagement? With valuable content, of course!
Social Media Science
There’s a science behind what people will or won’t share on social media. Studies have shown that a majority of people sharing content do so because they are entertained, and want to entertain their friends. Another motivation? Information. People like to educate themselves, and will share content that will be useful to their friends and followers. From a psychological standpoint, it’s simple: people want to look good. People are more inclined to share interesting and engaging content because it makes THEM look interesting and engaging. What’s more, great content helps people to connect with and even help their friends, family and followers.
So, now that we know what people share, what kind of content is best?
Great Social Media Content Makes You Feel Something
Feelings are a part of daily life for everyone, so it makes sense that content that invokes an emotional response will get a good reaction. But which emotions are the best ones to target? Studies have shown that positive content tends to get more shares than negative content. Furthermore, laughter and amusement are at the top of the list. So, give people something to laugh about!
Don’t Forget the Visuals
We all know the saying “a picture is worth a thousand words.” Images tell stories, and people love storytelling! Content that includes visuals gets 94% more views than content without. That’s because the brain processes things visually. If you want to draw your audience’s eye, images are the way to do it.
When it comes to your images, size matters. Make sure you’re posting images of a high enough resolution that they’ll show up clear and sharp. Nobody likes blurry, stretched out images. Not sure where to get images to post? The best ones are the ones you take yourself! If that’s not an option, stock images can work well, too.
Attention is Everything
We live in an age of pocket-sized information. If your content isn’t immediate eye-catching, people will scroll on by. It’s easier and faster to absorb information in bite-sized pieces. Lists and infographics are the way to go! When you put things in list format, people know exactly what they’re getting when they click the link. Lists and infographics get shared more than other types of content, so they’re a great tool for engagement! Infographics are also easy to make with tools like Canva, Vizualize, and more. If you don’t want to make one, find one to share.
Who hasn’t clicked through to find out what kind of pizza matches their personality? Interactive content like quizzes are great for interaction and engagement! The benefit of interactive content is that it encourages users to engage instead of just scrolling past. Luckily, creating quizzes, polls, and other interactive content is a breeze. There are many tools made just for that.
Hashtags Get You Found
There’s a hashtag for every day. #MotivationMonday. #ThrowbackThursday. #FlashbackFriday. Daily themes are a great way to engage! This trend doesn’t seem to be going anywhere, so get on board. Similarly, there’s a wacky holiday for almost every day, week and month as well. Did you know there are national food holidays almost every day? With a little pre-planning, you can have some great content prepared to celebrate these observances.
Want to know the best way to engage with your audience? Post THEIR content. Your best salespeople are the people who are using your products and services and talking about the experience. Take GoPro for example. What better way to sell their product than show you ALL the ways in which it can be used, and ALL the videos it can take? Every GoPro user can be a content creator. That gives GoPro unlimited resources to showcase exactly what their product is capable of.
Great Social Media Content Builds Connections
Did you notice something similar about all of these pieces? That’s right, none of them are links to your business website!
That doesn’t mean you can’t ever post about your business! In fact, there are times when that’s beneficial.
If you’ve got information that is relevant, educational, engaging and everything we’ve talked about, post it! Just don’t drown your audience in it, because nobody likes when people talk about themselves all the time.
It’s called social media for a reason. People want to connect! They want to engage with causes they care about, they want to support and help their friends and families, and they want to feel and share those feelings. Make your page a place where they can do just that!
Social media is an everchanging industry brimming with innovation and opportunities. Social Media in 2021 is no different. If you are looking to grow your business or social prowess it is important to stay updated on recent trends and features on social media. Social media platforms have to constantly stay innovative or else their platforms could become obsolete. Take Myspace and Tumblr for example. These social platforms were not listening to users or innovating the way their platforms operate. On the other hand, Instagram and Facebook continuously make changes to their strategies and design to keep users actively participating on their platforms.
Farewell, Facebook Like Button On January 6th, 2021 Facebook announced that they will be removing the Facebook like button from Facebook pages. This comes as no surprise considering Facebook has been making noticeable changes to its various platforms in recent years. Facebook is attempting to more accurately gage popularity by using the follow button rather than the like button. The follow button is believed to be a far better indicator of a page’s popularity than the like button. This is because people would like a page and decline to receive updates on the page indicating that the page had a higher reach than it actually possessed. Besides the like button, Facebook is altering the overall appearance and design of pages. Pages will now have a more simplified user interface. These changes will help all users to easily navigate Facebook pages. Followers will be able to navigate pages better, and page owners will be able to operate the page easier from behind the scenes.
Hello News Feed Another new feature Facebook is implementing is the News Feed for Facebook pages. The News Feed can be used by pages to engage with groups, other pages, and fans. This change will likely lead to more genuine discussions and interactions between users. Pages will also be able to host Q&A’s with followers, which is another great way for pages to increase their interactions on the platform.
Looking Back on Instagram Likes Last year, Instagram sent shock waves around the world when they announced they were testing out the removal of viewable likes on users’ accounts. This of course received a lot of negative feedback. Instagram believed that by removing the like feature, users would feel less pressure to get a certain amount of likes on their photos. This is a valid point when considering the amount of pressure young people feel regarding their relevance across social media platforms. This change appears too just be temporary. Instagram has not given any updates or indications that they are moving forward with this initiative.
Suggested Posts Instagram is an ever-evolving social platform. They roll back certain features, to make way for new ones. One of the most recent changes is their new suggested posts feature. This feature is designed to keep users engaged on the platform when they have run out of new posts to scroll through. Suggested posts uses algorithms that gage what users are interested in. This feature cannot be turned off to the disdain of more skeptical Instagram users.
Suggested Unfollow Another interesting new feature on Instagram is the suggested unfollow section. This section can be found in your following tab. This feature showcases which users you interact with the most and the least. If you notice you are following too many users, you can use the feature to remove people that you do not interact with regularly.
IGTV Accessibility Most social media changes have to be implemented slowly before they are accepted by social media users. People use social media everyday so when platforms are altered it’s strikingly obvious to people engaging on these platforms. IGTV is a great example of how to slowly warm users up to a new feature. IGTV slowly gained traction, and Instagram wanted to capitalize on its recent success. IGTV posts are now as accessible as regular Instagram posts. IGTV posts can be viewed on users’ profile feed and news feed rather than in a separate section.
That’s a Wrap Innovation and modification are important factors to the success of a social media platform. Social media platforms are ever-changing, so it is vital to stay updated and use new features to your advantage. Having an active and strategic social media presence can give your brand a competitive advantage. Many companies are on social media in 2021, but they are not using it as a tool to benefit their growth strategies. Don’t fall behind, instead use social media as a tool to increase brand awareness, start conversations, and gain fans.
Wondering what Pinterest Story pins are? Stories seem to be an essential feature for social media platforms today. But did you know that only eight years ago they never existed? In 2013, Snapchat made a significant update to its platform and created stories. With this new update, Snapchat began to gain mass popularity, and it wasn’t long before other social media platforms integrated this story feature into their software. In 2016, Instagram added stories with Facebook and YouTube following in 2017. Pinterest creators developed a version of their own, and it’s a significant update!
Though Pinterest Story Pins were first introduced in late 2019 overseas, it wasn’t until September 2020, when this beta feature became available to some business accounts. Pinterest surprised many users with early access to this new feature. But don’t worry. If you don’t have access now, you can request access with merely a click of a button. It should be about 5-7 business days for granted access if your request is approved.
Think of Story Pins like a slideshow. These Story Pins can incorporate more ideas and inspiration than a standard pin, with up to 20 different content pages, including a mix of pictures and videos. Like regular pins, a user can add to an existing, new, or even a shared board.
For most Pinners on Pinterest searching for inspiration, DIYs, how-to guides, and tutorials, the new Story Pins will be an effective tool. Tag up to 10 relevant topics related to searched content with these Story Pins. Tagging is essential and makes it even easier to get the right content in front of the right audience who care the most. Story Pins unlock the door to creativity for creators to generate even more detailed and engaging content. The limitation of a single page of text is eliminated with the option to now go more in-depth and explain a concept. Some ideas of the best types of pins to maximize this feature would be how-to guides, list posts, detailed recipes with step-by-step photos, DIY guides, tutorials, and travel tips.
They Never Expire
Don’t let the word “Story” fool you. Unlike most stories you see on major platforms, Pinterest Story Pins ever expire! Say goodbye to the 24-hour expiration date because these Story Pins will stay on your boards forever (unless, of course, you make them disappear).
You Will be Rewarded
That’s right! Pinterest will favor Story Pins over regular pins. With their new algorithm, Pinterest is experimenting and providing more exposure than they typically would with standard pins. To have the algorithm work in your favor, you must take full advantage of the features Pinterest provides. Users that have utilized this feature have seen an increased reach of their pins within 24 hours with inflated numbers. Pinterest is rewarding content creators for using their features with a higher chance of generating more impressions, clicks, and traffic to their website. It’s the gift that keeps on giving!
Creating Story Pins in 4 Simple Steps
You will find that creating Story Pins is a very straightforward process with a super user-friendly interface, whether you’re on a desktop or mobile device. Below are the four areas you will be prompted with when creating a Story Pin:
Upload: You can upload up to 20 images or videos.
Design: This is where you can adjust the layout of your images, focal point and add text.
Details: Add a theme with corresponding prompts. For example, if your theme is Crafts + DIY, you will have the drop-down to choose the difficulty level and a box to fill in the supplies needed.
Audience: This is where you will create your Story Pin title, choose the board it will be uploaded to, and add up to 10 tagged topics.
So What’s the Catch?
With this fantastic new feature, you may be wondering, “Okay, what’s the catch? There has to be something”. Well, this is true. The biggest controversy is that the links you provide in Story Pins are not direct links. Go figure! Pinterest’s goal is to keep pinners on their platform as long as possible. Previously pinners would search through content, and then it was easy to visit the creator’s website from a pin. With Story Pins, this discourages Pinners from leaving Pinterest by eliminating direct links, making it a little more complicated. Sneaky right? But there is a bright side. There may not be direct links, but there will now be a follow button at the end of your Story Pins, which will link back to your Pinterest business page. This prompt is an excellent reminder for Pinners to follow you, especially if they enjoyed your content enough to read until the end.
Where Do I Go From Here?
I’ll leave you with these few key points:
Pinterest will favor Story Pins in their new algorithm.
Story pins are super easy to make.
Story Pins never expire.
Even though you may not have access to this exciting new feature yet, you can either attempt to request early access or sit tight and wait patiently. If you decide to wait, this is still a great time to get familiar with Story Pins until it is available for everyone. In the meantime, it never hurts to educate yourself and be prepared to elevate your business’s presence on Pinterest. Get ready for the biggest update yet!
Since the beginning, social media has been a phenomenon that has taken the world by storm. Having relevance on social media is the key to attracting and maintaining an audience. The world of AIM and Myspace seems like one we lived in so long ago. These platforms have procured a more powerful influence than many of us could have ever imagined.
Trends are made and then declared “untrendy” seemingly as soon as they begin on social media apps. If caught outside the facet of what’s popular, you can easily be seen as “irrelevant”. This may seem brutal, yet it shows us that our modern society is constantly changing, especially online. The positive of this is the ability to message a company without ever having to speak to them on the phone. This is heaven for many anxious young people, yet foreign to many of those who once relied on phone calls for so many interactions.
Maintaining Relevance on Social Media
How do businesses maintain successful social media accounts, grow, and yet still stay relevant? Of course, a successful business always takes priority, but these two concepts are intertwined.
As a business owner, social media needs to become an instrumental part of your success. An outdated social profile could cause people to think your business is closed. Plus, those who do not feel comfortable calling your business, will not be able to message or email you.
The struggle for relevance on social media seems like an uphill battle when it comes to committing large amounts of time to the research needed to maintain a successful social media campaign. A large problem with this commitment is that there isn’t enough time to monitor and research trends and consistently post on social media while running a productive business.
The Necessary Trend Research
Is trend research necessary? Why can’t I simply post business updates on my existing social media when needed? The short answer to both of these questions is yes. The long answer is more involved. Posting on social media is simple, but making it an effective use of a business owner’s time is another issue altogether. This is where research and forethought become essential.
Social media trends are a large part of relevancy. The average person spends 144 minutes on social media per day, and they’re looking for what’s trending. The struggle is to become involved in a trend while it’s still relevant. If the news is reporting on a trend, then it is likely it is already dying out. By the time a news company commits to verifying the information within the trend, the social media app as a whole may have already moved on. One example of this is the ALS ice bucket challenge. While obviously one of the most important and beneficial trends to come from social media, if you participated in it today, you wouldn’t be participating in something that is actively trending, and people likely wouldn’t find your post.
Social media, for better or for worse, has seemingly lessened the attention span of millions. From 2000 to 2015, the average person’s attention span has decreased from 15 seconds to eight seconds. Among multiple devices and millions of sources for consumption, you must first attract a user, and then manage to grab their eight seconds of attention. If you come into a trend late, the attention held for it will already be exhausted. This is why research has become monumental within the social media space.
The Agency Approach
The job of a social media department in an agency partially rides on the concept of ensuring their clients stay relevant. Constantly monitoring trends and staying up-to-date on industry news are the catalyst for this. Often, this is achieved within a much more affordable price point than developing an internal social media team in your company.
Technology is frequently changing, and for many, once they’re finally comfortable with an app or feature, it is already becoming out-of-date. How do you as a business owner conquer this?
Use and understand multiple social medias
Monitor publicly reported changes
Interact daily with your followers and post multiple types of content
Create graphics and posts that will engage people from multiple perspectives
Analyze your results over time and make changes to your actions based on results
Create and monitor advertisements
Unfortunately, many business owners simply do not have the time for this.
How an Agency Can Keep You Relevant on Social Media
How do ad agencies conquer this effectively? All of these steps are part of their daily routine. Social media is constantly consumed in both a professional and personal aspect by most specialists. Consider an agency as simply hiring an expert. Just as you may hire a professional to paint your house versus buying all of the supplies and learning through trial and error.
Hiring an agency is almost a no-brainer when considering if you should sacrifice the time to dedicate yourself to continuous research into the social media world while simultaneously running and innovating your business. Agencies are an effective use of your money and your tremendously important time. The battle of staying relevant in the essential world of social media is best won by someone constantly engulfed by the ongoing research, leaving business owners to continue to do what they do best — be successful.
The AD Leaf Marketing Firm is made of experts well-versed in social media research and content creation. We would love to conquer the world of ever-changing social media and research for your company, and help sky-rocket your business’s online presence and social engagement. Contact us for more information.
The world has never been as digital as it is now. Companies are flocking to the web to create websites, update blogs, access social media, and set up online stores, especially with this year’s inability to shop in-person. With easy-to-use tools like Shopify, the landscape of the internet is becoming more saturated with ways to purchase goods and services. And there’s good reason, too.
You may have heard of e-commerce, but what is it really? Simply put, e-commerce is defined as the buying and selling of goods and services online. E-commerce has taken off in a way no one could have imagined during the pandemic. From huge sites like Amazon to independent online stores, people have been spending more and more online, making the demand for online shopping skyrocket.
Think about your own experience online. Chances are, you’ve probably needed a food delivery or a quick shipment of toilet paper. Imagine if you could give your customers the same quick experience. The ease of e-commerce is one of its biggest appeals, and offering that to your customers will likely increase your sales as well as help you build your brand identity, not to mention keep your business alive as technology rushed forward.
How to Use E-Commerce to Increase Profits
Build an online site.
Obviously, you’re going to need a website in order to sell products and services online. If you already have one, site hosts like WordPress or Wix likely have an option to add a store. If you don’t have a website already, that’s okay! There are lots of options for website development that are user-friendly; The AD Leaf offers affordable and effective web design too.
Decide on products.
Almost anything can be sold online, but sometimes it’s easier for some products than others. If you sell ice cream and candy, for example, you might choose to only offer candy for purchase online to avoid difficult and costly shipping methods for special items. Think about what you can offer that you already have, or what you could add to your inventory that might sell well online.
Once you’ve decided on which products to sell, you’re going to want to upload them to your shop. You’ll need great photos of your stuff, which means you can either try to take professional quality pictures or seek the help of professional services. Choosing prices, layouts, menu options, and other details to fill out your shop is the next step, followed by writing up product descriptions.
Utilize SEO and Content Writing.
SEO, or search engine optimization, is the process of helping your business rank higher in searches on sites like Google or Bing. SEO professionals use strategic keywords and market research to help your webpages rise above the competition. SEO teams work closely with content writers who fill out your website with relevant service pages, blogs, product descriptions, and more, all to make your website the optimal marketing tool. Without proper SEO strategies, your website could suffer from being buried at the bottom of the pile of endless other sites, making it hard for customers to be able to find you.
Get on social media.
Your customers are on social media already, so why not reach out to them there, too? Utilizing social media channels is a great way to build your brand image, reach more potential customers, and run campaigns. You can advertise or just be present to raise awareness of your shop. If being on social media seems like too much of a hassle, there are also professionals who are experts in navigating the apps who can help take your store to the next level.
Being active with your customers is also an effective way to drive sales. By running promotions, you are offering your customers a chance to save a bit of money while also attracting more attention to your online store. This can be done directly on your site or through social media channels as well.
Just like an interview, you want your business to make its best first impression. In today’s digital age, people are turning more and more to the internet to search for products and services. In 2020 especially, people can’t even go into stores to buy essentials, making e-commerce crucial for businesses to stay afloat. Keeping up with current e-commerce trends and digital interfaces can help put you ahead of the competition. Whether creating your own online shop from an online source or taking advantage of creative services like ours, get your site up to snuff for the new year.
Social media marketing has become a favorable opportunity for all businesses and continues to with the growing rate of social apps. Social media apps like Twitter, Instagram, Facebook, and TikTok have made a significant staple to businesses today. Despite being familiar with these social platforms, there is a deep understanding when using these social media apps for business purposes.
Are you wondering why your current tactics are not helping your online presence? Perhaps connectivity with your audience is lacking. This compelling factor can ultimately reflect your business as a whole. Digital marketers understand these strategic aspects amplify your business image through a concept known as engagement. This concept builds a connection with your audience that fundamentally keeps current customers and captivates future customers. The online world opens the doors for businesses to target users to formulate a community that becomes advantageous in the long run.
This online community is advantageous to a business because it brings forth a positive experience to those seeking your products or services. Your image is portrayed through how you respond either verbally or through your actions online. The more involved you are in your community the more your audience will want to be involved. Whatever goals you have in mind for your business on social media, stay creative, and find what works for your brand image.
Whether your business runs on a more lively or professional tone, engagement is a powerful aspect that entails both in the digital marketing world. Think of the concept engagement as a get-together where you’d expect the event to be inviting between you and the guest. Furthermore, you would most likely want to stick around if your presence is going noticed. If not, then you will refuse to stay.
Ever Wondered How This is Measured?
On each platform, you have the opportunity to stay engaged with your current audience or the audience you seek to target at any point. Engagement on any social media platform is measured through likes, comments, and shares. Other forms of interactions employed are within a business page, posts, or direct messaging. Overall, social media engagement grows any time a user socializes with your business’s social media platforms.
In an effort to increase engagement, a business can do so through the use of their content. A well developed strategic plan of content creation can increase the engagement you’ve been looking for. A business can express its services or products every day, but this can get you nowhere. It is important to express connectivity with posts that are interactive, informative, or relatable. Refraining from marketing posts and incorporating content like videos, polls, questions, or games that pertain to your industry is a neat way to spark engagement.
The Significance Engagement Has on Your Business
If you fail to incorporate engagement on your social platforms, much success of your online presence can be deteriorating to your business. People in this generation find it easier to seek information about a business on social platforms because of the easy accessibility to finding your page. Your social media platforms define what your company stands for and enables the reputation it will have. Make sure that your stance is neutral, up to date, and incorporate this significant concept of engagement.
Here at The Ad Leaf LLC., engagement is one of the many remarkable aspects of our social media marketing efforts. Our social media team works strategically to conduct the best results for you and your business marketing endeavors. If you are looking to increase your brand’s image through social media marketing, leave it to us experts to take care of your needs. We look forward to growing your business.
There’s a lot of jargon thrown around in the world of marketing. As the owner of a plumbing company, hair salon, or landscaping company, you might feel overwhelmed and out of the loop when you’re on the phone with your marketing team and they’re talking about things like CPCs, Bounce Rates, and CTRs. If you’re not sure what these mean, that’s okay. Let’s talk marketing.
Commonly Use SEO (Search Engine Optimization) Terms
This is when someone visits your website and immediately clicks the “back” button on their browser or exits out of the page before giving the page a chance to load. This occurs when a user accidentally clicks on your link or your website takes too long to load. It’s normal to have bounces happen as it’s simply a mis-click in most cases but the goal is to keep that number as long as possible.
This is the main thing that appears in a Google search. The headline or main text you see before reading the description. This should be optimized to catch the attention of a quick browser.
This is the quick snippet below your title tag. This should be optimized to fit your target keywords as well as support the users’ readability when they’re browsing search results.
Speaking of keywords! Keywords are individual words or phrases that someone might search in order to find your product or service. Your title tags, meta descriptions, and website content should be optimized to support your focus keywords. It’s important to put yourself in the shoes of your customer and imagine what they would be searching for and not what you would search for. You’re knee-deep in your industry so the terms of verbiage you would use to discover your own company might be lost on the typical user.
This refers to how a whole domain (like www.theadleaf.com) will rank on search engine results. It’s typically calculated by a combination of things like link metrics, root domains, number of other links, and other things on a 100-point scale. This measurement is used internally by Google to see how your website compares to others in regards to your keywords.
Commonly Used Social Media Terms
This is the rate at which your followers share, like, or comment on your content. This is a great way to determine whether or not your content resonates with your follower base. A quick way to calculate this is to take the average number of engagements you’ve received on a singular piece of content (like a post) and divide it by the number of followers you have.
If you’re running Facebook Ads and have a large ad budget, this is necessary to build strong audiences. A Facebook Pixel is a tracking code added to your website that tracks and monitors the users that visit your website as a result of Facebook. You can use the data from this Pixel to build Lookalike Audiences and build Remarketing/Retargeting campaigns.
A/B Split Testing
Another fun one for when you decide to start running paid advertising on social media! A/B Split Testing is the practice of taking two different types of ads that have one variation between them. For example, you may create Ad A with a caption, graphic, and budget. To successfully conduct an A/B Split Test, Ad B should vary one of those items. If you’re stuck between two different graphics/images, run Ad A with Graphic 1 and run Ad B with Graphic 2. This will allow you to test the variables against each other and see which one was more successful.
You’ve probably heard this term before if you’d ever taken a peek at Ads Center on Facebook. This function allows you to “sponsor” a top-performing post and get it in front of more users. This is done primarily to grow your audience and increase your engagement. It will show it to more of your current follower base and may be shown to users who don’t follow you. Boosting posts is very different from running high-level ads as the targeting options are very limited and the capability to be creative is limited.
This type of content is crucial to your organic social media campaigns. Today, most social media algorithms are based on activity and not based on chronological posts. You’ve probably noticed that if you like a post about a movie theater or a pair of sneakers, all of a sudden your whole timeline is filled with other local movie theaters or other sneaker brands. This means that content that’s posted can essentially “live forever” on social media. It’s important that you incorporate content into your campaigns that are applicable to your target audience whenever they see it, any day, any time, any season. This type of content is “evergreen” because it’s always green and is applicable year-round.
Commonly Used Email Marketing Terms
This is what happens when an email campaign is returned from an email address you sent it to because the email address is either incorrect or no longer active. This does count against your domain’s quality score if you have too many hard bounces.
This is slightly different than a hard bounce. This is what happens when an email campaign is returned from an email address due to a technical error like the recipient’s email inbox is full or their server was down and unable to receive emails for a period of time. This doesn’t count against your domain’s quality score because these are unable to be controlled.
This stands for Click Through Rate. This is the number of people who click on a link, button, or icon in your email campaign and end up on your desired landing page. An easy way to calculate your CTR is to take the number of users generated from your email campaign and divide it by the number of emails you sent. The final number is your CTR. Generally, you should be aiming for a CTR between 10-15% but this may vary depending on your industry.
This is the number of recipients who open your email. It’s important to keep track of your open rate so you can determine whether or not the campaigns you’re sending are relevant to your audience. The way you calculate this is similar to your CTR. Take the number of emails opened and divide it by the total number of recipients on your email list.
Segmenting your list is incredibly important. This is the practice of taking similar groups of email recipients based on a variety of factors and creating a new list with just a select number of emails. You may want to create a list based on a recipient’s geographical location (like what State or Town they live in), the company/industry they work for, their age, their gender, or any other qualifying factors. This will allow you to craft campaigns that are unique to each subset of your email list.
Don’t feel overwhelmed if you’re talking with one of our team members and you don’t understand a term we use. If you’re not sure what we’re talking about- ask! We love getting to talk through the terms we use and explain what they mean so you can fully understand the services we’re providing for you. We want you to feel comfortable knowing exactly what we’re doing for you! If you’re ready to get your marketing campaign started, give us a call at 321-255-0900 or email us at email@example.com and we’d be thrilled to take you on the journey with us!
Over the past two decades, social media’s rise has created a drastic shift in how companies market to their consumers. However, every few years, a new platform has popped up and changed the landscape regarding how digital marketers approach their advertising strategies. The latest of these platforms to have caused this change is TikTok. This short-form video platform rise is thanks in part to its unique algorithm, known as the for you page. The for you page provides its users a personalized experience, unlike any other major applications.
This has made TikTok the fastest growing social media platform of the decade, with over 700 million active monthly users across the globe, and in August 2020, it eclipsed over 100 million quarterly users in the United States, according to TikTok. Also, the majority of their userbase is under the age of 30 years old. So, this opens companies up to the younger demographics in a place that they natively frequent.
However, TikTok is still growing and has not matured like the four major platforms (Facebook, Twitter, Instagram, and LinkedIn), which means that it’s not saturated with advertisers, so it is the best time for companies to take advantage of its marketing aspect.
Developing a Strategy
The development of a TikTok strategy and its implementation can help businesses grow their consumer base in those younger demographics. However, it necessary that they present content in a way the younger demographics prefer. This is because they have learned to tune out traditional advertisements, but that is where TikTok thrives with its organic-centered content. Developing an organic strategy that highlights a company culture and the behind-the-scenes action allows the users to connect with a business at its core.
You Have the Views… Now it’s Time to Engage Your Audience
The content creation and posting portion are now up and running. However, that is only the first part of the battle of not only attracting but, more importantly, retaining the audience’s attention, which keeps them coming back to your page. This rapport-building is essential as it helps establish that ever meaningful relationship that can convert them from fans to actual customers. So, the key to this is being readily available to engage in the comments quickly and then expand your reach by interacting with your followers. This interaction shows you care about them as much as they care about your brand.
Once those users have connected with your brand and like what value you are providing them, it is now time to convert them into consumers by slowly introducing your product or service into your feed.
We Have Organic Success… What’s Next?
Your business has built that organic following and has seen some conversion, but now you want to take it to the next level as you have developed an audience that you believe represents your target market. How do you scale this to that overall demographic?
TikTok ads are still relatively new compared to their main competitors, which means less competition and more chances to get your content to that audience you have developed via your organic outreach. So now this pivots some of your attention to that development of your paid strategy that will focus on selling your product or service but remember that you still must interact organically with your primary consumer base. This necessary organic interaction exists because if you stop doing it, they will feel ignored and potentially start engaging in a harmful way with your page, which could turn others away.
How do I Achieve This?
This is a lot of information and ideas on building a winning strategy on the newest social media darling. However, you feel overwhelmed and do not feel like you have the time or knowledge to achieve your growth goals without guidance from the marketing world?
Well, this is where we can help here at The AD Leaf Marketing Firm LLC., as we have begun the process of developing a strategy that will put you at the forefront of the TikTok platform and its business users. We know that knowledge is most of the battle that causes people to take on a new platform. So that is why we are willing and able to provide you the guidance needed for you and your team to execute a unique strategy that takes your TikTok strategy to the next level?
So, looking to get started on becoming that next company that has a big break on TikTok? Well, then give us a call here at The AD Leaf Marketing Firm LLC. at 321-255-0900 and schedule a free consultation with our marketing team and let us and our social media specialists get you where you want to be!
Even if they are only on your page for 24 hours, using social media stories to your business’ advantage can be very useful. If you are looking for a way to incorporate Instagram Stories and Twitter Fleets into your marketing, contact our experts at The AD Leaf ® Marketing Firm LLC. today!
Around half of Instagram’s total base uses the Stories feature.
Keeping on top of trends and new features is appealing to new customers.
You can track how engaging your followers find your content.
In November, Twitter launched its new feature called Fleets. Following in a similar vein to Instagram’s Stories feature, users are able to share short-form content for a limited amount of time. You can customize this content with text, GIFs, or even links that will take whoever clicks on it to a web page.
Not only that, but Stories is not the only interesting tool that Instagram has to offer. They also recently launched Reels in August, which are fifteen-second videos that are featured on a special part of the Instagram app. Since these are separated from the general post and Stories feeds, you are able to reach people that may not follow you yet.
If you and your business have a social media presence, you can utilize these features to drive up business. If you are unsure of where to start, let the social media experts at The AD Leaf ® Marketing Firm LLC. guide you towards a strategy that works for you.
Give Your Customers an Inside Look into Your Business
Customers are always looking for the human aspect of small businesses like yours. That is why it is a great idea to pull back your curtains sometimes to show the daily operations of you or your employees. Using Fleets and Stories are a great way to do this. As they are only on your page for twenty-four hours, you do not have to worry about bothering your social feeds with individual posts about your company.
Offer Exclusive Discounts and Offers
As a business owner, you understand that urgency is one of the best feelings you can instill in a customer. You want to convince your audience that they should not miss a sale or opportunity as much as possible. By posting these offers on a platform that erases posts after twenty-four hours, this sense of urgency is effectively conveyed.
Interact with Your Customers
One of the major differences between Instagram Stories and Twitter Fleets is the fact that Stories is more user-friendly. This is because the platform offers “stickers” that allow your audience to vote in polls or ask questions. An idea that you can do with these stickers is to ask your customers to vote for their favorite product or service they’ve invested in this year. Although this is a feature currently not available in Fleets, chances are that something similar will be available in the near future. Using social media stories to your business’ advantage is also a great way to interact with your customers.
Customize Your Social Media Strategy Today
If you are interested in learning more about how Stories and Fleets can be used to market your business, contact The AD Leaf ® Marketing Firm LLC. today! We can work with you side-by-side to determine the best course of action for your social media strategy. To schedule a free consultation, call us today at 321-255-0900.