PR Company in Melbourne, Florida

The AD Leaf Marketing Firm LLC. is a PR company and marketing agency located in Melbourne, Florida. Our mission is to connect businesses with customers in the most advanced and effective ways possible. One of the ways that we do this is through our public relations services. As a business owner, you are probably too busy to watch over every aspect of your company and brand. This is understandable, but that does not mean you should just trust anyone with it. As a local business, we understand just how important maintaining a positive and appropriate image to your demographic is. Our AD Leaf team can help you manage your PR, even when you do not have time to. We will make sure that your branding, messaging, and presence are just how you want it to be. 

Importance of PR Company Services

The core definition of public relations is the strategic communication standard that your organization has put into place to ensure business consistency. This extends to all aspects of your company, from your branding to your products. Your business needs to have the best image possible at all times, or else your customers will move to a competing brand. There are other reasons as to why you should invest in PR services.

  • Increases in Business Through New Clients and Customers
  • Building Connections
  • Increases Credibility
  • Creates Positive Images of Your Business
  • Improve Your Company’s Search Engine Optimization
  • Reach Your Target Market Easily

If you are ready to bring your business to the next level with public relations services, give The AD Leaf Marketing Firm LLC. a call today.

What Makes Us Different

The AD Leaf understands that public relations campaigns are a crucial aspect of any business. However, we also know that every business and its PR needs are different. Our agency works with clients across many industries and regions. We use our diverse knowledge to implement effective, customized strategies to fit our client’s needs and budgets. The AD Leaf works hard to not only improve clients’ sales and business figures in Melbourne, FL, and elsewhere, but we strive to build relationships and develop thoughtful strategies to help their companies grow from the roots up.

Why Melbourne?

It may not be a household name in the way that our nearest metropolitan neighbor Orlando is. Still, Melbourne, Florida, is a bustling town that houses many small and large businesses. It has grown exponentially over the past few years, which is why The AD Leaf Marketing Firm LLC. is so proud to be headquartered in this beautiful town. One of the best ways to give back to the community is to purchase locally and support local businesses. Being a marketing agency in Melbourne, Florida, allows us to give back by providing valuable resources and services to companies to succeed. 

Public Relations in Melbourne, Florida

Are you a business owner in Melbourne or anywhere else in the country? Do you want to take your PR to the next level? Talk to one of our experts here at The AD Leaf Marketing Firm LLC.! To schedule a free consultation with our marketing teams, call us today at 321-255-0900.

Public Relations

Conclusion: I am Your Customer – Why PR is Important

As a marketer, I pay attention when I am out and about, and a lot of companies need help. From paying attention to a company’s signage during the commute to work, to a company’s online presence, I often ask myself how I could help this company. From things like consistent branding by setting up company emails (dumping Yahoo, Gmail or Hotmail), or even something as simple as setting up a voicemail. Believe it or not, I tend to notice simple things as an opportunity for your company when I buy from them. When these important items are not in place, your business can look sloppy to your consumers.

My other half and I went on a cruise recently and decided to park off-site at a third-party cruise company parking with shuttle service to our cruise terminal. We did some online vetting by going to the websites, social media profiles, and checked out reviews. The most common theme with these companies was the lack of online presence. They had a real lack of any tangible information about them online that could help me make the best possible purchasing decision. Because of this lack of real company information available online and like many other consumers, we decided to roll the dice so to speak and book with the closest company to the cruise port.

We mapped out our entire disembarkation strategy based on the parking company’s direction and protocol.They were clear when they took us to the cruise terminal before the cruise “Try to get off of the ship early! From 7:30 a.m. – 10:00 a.m., we only pick up cruise passengers at the terminals, so the wait times will be much less.” They continued “After 10:30 traffic is two-way and the wait times will be much longer”. We were among the first 30 people to disembark from the ship at 7:15 a.m. Upon debarkation,, we called the company so that we could be picked up. We noticed the phone just rang and rang with no recorded voicemail, or real way to identify the company. The website did not list the customer service hours of operations nor did the Google My Business Page. That’s when we realized this company needed a lot of help. We thought it would be smooth sailing but it was a disaster.

Something as simple as listing customer service hours of operations on your website and via your Google My Business page can save customers a headache trying to reach you. Having consistency in the information a company puts online can mean the difference between getting more business or losing customers to a competitor. Unfortunately, none of our options did a great job with their public relations. If we were able to vet these companies and not base our decision off of solely location we would have moved on to the next company. As consumers, these factors make or break a sale, which makes having a positive branding experience and consistency for your company all the more critical. Even having updated images on social media, your website, or Google My Business page can give a company a big boost and seem more reputable to a consumer. The information has to be easy to find.

During our cruise to the Bahamas, we took a tour of a Rum Distillery. We were very impressed with the branding of the company and their tour guide who was very articulate and knew the history very well. Looking online there was no question as to when the company hours were, it was written clearly. From social media to the website to Google My Business page. Looking at their Instagram, it appeared as if they had an in-house marketing team or hired an advertising firm. Their graphics were high quality, their captions were captivating, their hashtags were relevant, and their Pinterest profile was wanderlust worthy. If given the choice between two distilleries, I would opt for this one in my vetting process every time.

The moral of the story is that if companies take the time to invest in their public relations, branding and online presence it can and will attract more customers, and make a company stand out above the rest. Small attention to detail could help sway a purchaser’s decision and it could even help with word of mouth both on social media and in talking to their friends. It does not matter if a company just started out or if it’s been in business for years. Investing the time and money can help provide more convenient service for customers and keep them coming back. It can also help prevent one-star reviews and help create more 5-star reviews.