Blogging in 2023? Do you still need to be doing it? The answer is a resounding YES! Blogging in 2023 will remain an important part of content marketing and digital strategy. It’s still one of the most effective ways to reach customers, create relationships, boost SEO, and build your brand.
Blogging is not dead. It has evolved. It is true that the days of personal blogging are over. Blogs started around 10 years ago to sell opinions on a subject matter. This made many blog writers money and opened the floodgates for people to write on just about anything without a second thought on quality and a value-added approach.
Blog Relevancy in 2023
Most audiences engage with things they can personally relate to. A study found that 80% of all online traffic reads a blog at some point, and 68% of marketers find that blogging is more effective than it was 2 years ago.
The internet is still full of people looking for your unique solutions to their unique problems. That is the reciprocating cycle of value-added content. Today, the term blogging is being transformed into a more inclusive term, “content writing.” Here, blogs try to answer a question in a unique way, then drive that audience to the website where the writer engages with more relevant and to-the-point content that finally sells the solution to their problem.
What is Blogging Today?
Blogs are niched down and specialized information among a network of shared knowledge. An information-hungry world needs thought leaders who will create content with their own personal experience, creating a more personalized creative to capture the most relevant audience.
Blogging is about building relationships with people who have questions and need answers. The days of blogging to make money are over. Here are some things to consider when creating a blog today.
- Ditch the sales pitch. You would not want someone to ask you to buy their coffee every day at 9 am.
- Your content needs to be value-added. Don’t just talk about things for the sake of talking. Bring new ideas or viewpoints to the table.
- Blogs need to give advice. Adding value includes giving direction to an identified problem. Maybe it’s not important to be selling but to be an authority on a pain point so that your audience can build trust with you. It’s trust that can lead to a sale later on.
- Answering questions is key. Showing that you are informed on your subject matter makes you trustworthy. People would rather buy from those who not only have the answers but also are experts in their field.
Social Media Is Replacing Blogs – Myth
The only thing social media has going for it is that it is easy to fire off a short post in minutes and share it. Here are three problems with social media:
- Social Media has restrictions
- Account Being Disabled
- Social Media Platforms come and go
Social media is not a sustainable channel for a business. It is just a flashy distraction to your main home, your website. If you are relying on social media alone, you are at risk of losing an audience in a heartbeat. What is to stop Facebook from banning you for an obscure policy violation? What if a brigade of users flood negative comments on your profile? With blogs, you have full control, flexibility, and freedom.
Blogs provide a more personal connection between the author and the reader. The audience can relate and engage with the author by liking the content, sharing, and commenting. Blogs allow writers to build a following and establish themselves as thought leaders and experts in the niche they represent.
Should I Still Blog in 2023?
Blogging in 2023 with a strategy will be the standard. Personal blogs and writing based on opinions are no longer going to work, so it is important to write consistently. Write based on a well-thought-out structure, such as using the proper headers, keeping paragraphs short, and using pictures.
Today’s content writers should have no fear as long as they can follow the above guidelines and keep their content fresh and relevant.
If you are running a small business and simply do not have the time to stay up to date with your website’s content or to write about new and exciting topics, let our amazing content writers at The AD Leaf get your brand back on track and visible to everyone who meets a need and fills a void.