We are far from the early days of social media. The days where Facebook was used as a way to tell your friends what you had for dinner and Instagram meant having your Grandmother on speed dial. Social media has become an ever present part of our day-to-day life and thus, has become a dynamic marketing tool in 2019. In order to stay relevant in the digital age, social media is nothing short of essential for every digital marketing strategy. Here are 4 Benefits of Social Media Marketing for EVERY business, large or small.
#1 Advertising and Brand Recognition: (Shout Your Brand’s Name From The Rooftops!)
As we mentioned, social media is an integral part of our society; it’s everywhere and everyone is active in at least some form of it. Imagine being able to quickly and effectively reach all of those people at once. Let’s compare a social media post to a newspaper ad. Print advertising has been around longer than any other form of advertising we see today, but how does it compare to social media marketing? Let’s say we are trying to get the word out about a sale. To put an ad in the paper, you will have to make some choices: How big can my ad be? Will my ad have color? Who will my ad reach? How much will it cost me? The average rate for a newspaper ad today is $12 per inch, meaning a 4×10 inch ad will run your business $480.00! Now let’s talk about social media, not only is it more efficient, its free! Rather than a one-off ad in the paper, social media allows you to talk to your entire community 24/7. It’s just a matter of time before everybody knows your name. Any money you spend on an ad on social media is icing on the cake to reach more of your target audience. That $480 could get your Facebook ad in front of thousands of users in just a few days time!
#2 Show Your Brand’s Personality: (You Know You’re Awesome, So Tell Them!)
Stuff that 4×10 newspaper ad with as much personality as you want, it will never tell your brand’s story like social media. Social media not only allows businesses to market their product or service more effectively, but their company’s personality like never before. Have a fun day at work? Snap a picture and share it! Exciting new update or product? Snap a picture and post it! Before you know it, your followers will have made a connection with you and your brand before even stepping foot in your small business.
#3 Easy Way to Provide Updates: (Never Miss A Beat)
If you are a small business, you want to connect with your local audience. Everybody loves to support local small businesses in their town, and social media is the bridge you need to connect with them daily. Get the word out about your latest sale, show off that new product or recipe the day you put it on the shelves or the menu. Social media allows your small business to stay in touch constantly. Even better than that, social media works both ways by putting you in the know with what’s going on in your community. Connecting with local events going on like big sports team wins, weekend markets, town block parties, etc., gives your business the chance to connect to your audience on a more personal level. Help build some excitement around these events, have a sale or run a promotion to take advantage of the extra foot traffic, By keeping the conversation going, your customers will feel connected to your brand.
#4 They’ll Never Forget Your Brand: (Leave a Lasting Impression)
Did we mention that social media was everywhere, all the time? Social media marketing is what is considered a “live campaign”. This means that 24/7, your content is out there working for you and can be seen by anyone. Our newspaper ad from before is only effective to the subscribers of that publication, and is gone as soon as the last one is thrown away. Not to mention, by the time our newspaper ad reaches the right person about your sale, your sale is over and your potential lead is lost. In addition, how many times a day does a potential customer look at a newspaper? Once! Throughout the day, the world is checking their phones, jumping over to Facebook in-between emails, scrolling Instagram while unwinding at night, they’re constantly interacting on social media! If you don’t have a social media marketing strategy, you’re missing out on all of these opportunities for your brand to be on the forefront of everybody’s mind. You want these people to be reading reviews, seeing your products and asking you questions. In many ways, social media marketing has become the word of mouth of 2019.
If you are a small business and you’re not marketing on social media, you’re losing money. Social media has become an essential tool to tell your brand’s story, connect with your community in real time and leave a lasting impression. If your small business’ social media has been neglected, The AD Leaf ® can help. Our strategy includes creating dynamic and engaging social media platforms tailored to your business’s specific needs, and managing them to ensure your business has the tools to succeed in the modern world. For more information about the benefits of social media marketing, contact us today at firstname.lastname@example.org or give us a call at 321-255-0900.