Samiya Nawab Samiya Nawab

seo and ai

AI & SEO

Depending on how you perceive them, technological advancements can either pose new problems or new opportunities in any industry, and developments in the area of artificial intelligence and digital marketing are no exception.

Self-teaching algorithms have made search engine optimization (SEO) more complex and challenging to learn, which means that it could get more challenging to target followers, and eventually win a customer through digital marketing initiatives.

However challenging it can be to adapt to new innovations, an incredible return on investment exists for those who are willing to adjust and learn how to use emerging technologies.

So, how will artificial intelligence shape the new SEO landscape?

Search Engine Are Becoming Smarter

While it’s made our work a bit tougher, it still presents an opportunity for advertisers.

The goal of both these developments in artificial intelligence and machine learning is primarily to have improved user experience and to make consumers happy.

Don’t we want the same thing as the marketers? If these networks get more effective, features such as private (formerly “personal”) search results can push more eligible, qualified traffic to the right location. Thus, instead of creating mass appeal content for better search ranking, you will be able to create content that speaks directly to your audience – meaning more qualified traffic.

Let’s see how AI is being used to produce quality content, develop better strategies, with a focus on personalized customer experiences.

Hyper-personalization 

Nothing captivates a buyer more than being personally marketed to. Today’s consumers want to feel as if companies care enough to produce content that zeros in on their individual needs and concerns. Personalization is thus important not only for SEO, but also for the satisfaction of the consumer. Data reveals that 79% of companies that have met their sales goals have a designed a personalization stragety. In addition, smart optimization engines used to identify consumer intent would allow digital companies to increase their revenues by up to 15%.

Consumers want businesses to pay attention to what they do online and bring ease to their online buying experience. AI helps you to construct customized interactive environments that cater to these individuals.

Specifically, AI can allow us to:

  • create specific landing pages
  • dynamic content
  • create unique customer interfaces focused on behaviors

How AI Is Used Today
Finding out what keywords, verbs, or phrases you want to automate is more than half a fight. AI excels in identifying trends in broad data sets, including search volume results. Your preferred search engine depends on artificial intelligence to produce the answers of your queries. Search engines use advanced AI, machine learning , and deep learning to perform searches, and then anticipate which outcomes will fulfill each quest. As every SEO specialist who tracks Google’s algorithm updates knows, search engines do not disclose precisely how their AI programs operate, but offer hints.

Local Search
It’s not always straightforward to make sure your company turns up specifically in search of several different places. And the consequences of incorrect local search results can negatively affect companies within a metropolitan area. AI is great at solving this type of information-based problem on a scale.

User Experience Is Top Priority for Ranking
More intuitive search engines are taking into account user interaction and connection trends in the evaluation of the content. User engagement has been Google’s top priority for some time now.

Google is looking at four key user interface signals:

  • Organic Click-through Rate: The number of users who click on the outcome of the search.
  • Sessions: How long a person has spent on your web.
  • Bounce Rate: How many users leave your website immediately after arrival.
  • Pogo-sticking: How many times a user clicks the back button to go back to the search results and find another connection.

In addition to the accuracy of the content on your websites, you must ensure that the website is searchable, easy to navigate, and available to all browsers and computers.

Back links are still also a significant ranking aspect, so make sure yours comes from high-level pages.

Even More Mobile-Focused
Users Are More Likely To Purchase From A Mobile Friendly Company
Your smartphone friendliness has an effect on your conversion rate. If your platform is running well on smartphones, your customer is more likely to buy items from your service. A mobile-friendly website will help you make more conversions.

People Invest A Significant Portion of Their Time on Mobile Devices
70% of the time,  users use handheld devices to browse the internet. If users spend most of their time surfing the web using mobile devices, you need to ensure that they have a memorable experience on your platform. If you don’t adjust, you risk losing potential leads bad a poor mobile experience.

The implementation of strong, high-quality SEO on a brand’s website and digital properties will always benefit the brand and its marketing efforts. At The AD Leaf ®, we understand that not every business has the time to invest their full efforts into SEO. To learn more about how investing in SEO can bring more leads to your business, contact us via our phone number, (321) 255.0900. Or, set up a consultation by emailing us at info@theadleaf.com. We look forward to hearing from you soon!

seo for small business

SEO For Small Business

SEO will definitely boost the searchability and accessibility of your business’s website, but what other practical benefit does it offer? What is the benefit of SEO for small business? SEO can provide more value than greater viability and searchability. Small business SEO has the potential take their brand to the next level!

Organic Search Is Typically The Source of Website Traffic
Organic search is an essential part of the success of most company websites, as well as a vital aspect of the customer sales funnel, eventually bringing consumers to complete a conversion or take an action.

Google, the world’s most visited search engine, is also the world’s most popular email provider (with over 1 billion users). Thus, we know that a significant majority of the world that accesses the internet is most likely visiting Google at least once a day.

Being highly visible as a trusted resource will always work for the brand. Quality SEO and a high-quality website can bring the right customers to your brand.

Trust & Credibility
As experienced SEOs, we aim to establish a strong foundation for a website with an efficient user experience that can be easily discovered in the search process thanks to the trust and credibility of the brand and its digital properties.

There are many elements in establishing the authority for search engines. In addition to the factors mentioned above, authority is accumulated over time as a result of elements such as: positive user behavior, machine learning signals, optimized elements and content, and quality backlinks.

Remember, it’s impossible to build trust and trust overnight — just like real life. Authority and credibility is acquired and built over time.

Local SEO Can Lead To Increased Engagement, Traffic & Conversions
With the rise and increasing dominance of mobile traffic, local search has become a key part of the success of small and medium-sized enterprises.

Local SEO aims to optimize your digital properties for a specific location, so that people can find you quickly and easily, putting them one step closer to a transaction.

Local SEO marketing focuses on different cities, territories and even states, creating a competitive platform for brand advertising at the local level. We do this by enhancing a website’s content, including local quotes and backlinks, as well as local listings specific to the location and business sector of the company.

We also emphasize Google Reviews. There should also be a strong emphasis on user reviews on Google, as well as on other review sites such as Yelp, Home Advisor, and Angie’s List, depending on the industry.

SEO Can Impact The Buying Cycle
Customers are conducting their homework. The ability to research almost anything is considered to be one of the greatest benefits of the Internet, from the point of view of the consumer.

Using SEO strategies to convey the message for excellent offers, innovative goods and/or services, and the quality and value of what you sell to the customers will change the game.

Undoubtedly, this would also have a positive effect on the purchasing process when done properly. Brands must be visible in places where people need them to make a worthy connection. Local SEO enhances that visibility and enables potential customers to find answers and companies to respond.

It’s A Long Term Strategy
SEO can have a measurable effect in the first year of implementation, and all of these efforts can have an effect that lasts longer than a few years.

As the market evolves, yes, it is best to follow trends and changes closely. The more SEO time, energy, and investment is performed, the stronger and longer a website stands to be a worthy competitor in the business.

It’s no mystery that if you’re not on page 1, you are missing crucial opportunities to get traffic to your website. A recent study shows that the first three organic search ranking positions result in almost 40 percent of all click-throughs, while up to 30 percent of all results on pages 1 and 2 are not clicked at all.

What’s the significance of this? There are two things:

  1. If you’re not on page 1, you ought to be on page 1.
  2. There are far too many times where a person performs a search query and can’t locate what they’re searching for.

The implementation of strong, high-quality SEO on the brand’s website and digital properties will always benefit the brand and its marketing efforts. At The AD Leaf ®, we understand that not every business has the time to invest their full efforts into SEO. To learn more about how investing in SEO can bring more leads to your business, contact us via our phone number, (321) 255.0900. Or, set up a consultation by emailing us at info@theadleaf.com. We look forward to hearing from you soon!

organic seo search rankings

Why Organic Search Matters

4 Reasons Why Organic Search Matters

Getting traffic from paid advertising and social media, is a great thing. However, organic SEO efforts should not be neglected in the process.

We work in a different world today, a more diversified world. We’re using AdWords and Bing Ads. We build identities through social media and promote them via Twitter, Facebook, Instagram and Pinterest. Websites no longer rely solely on Google Rankings. Thus, it’s easy to see why organic rankings may be perceived as less relevant to the user experience.

We can confidently assure you that the importance of maintaining high organic ranking still matters when considering your business’s credibility, and competitive edge. Here are four reasons why organic SEO matters, and will continue to matter.

  1. Organic Is Still Relevant
    Overwhelmingly, organic search trumps other traffic generators. Organic is clearly still best suited for the delivery of necessary website traffic. The only platform that performs better in some capacity is paid search advertising, but that is for conversions only, not overall traffic delivery. We also find that by combining channels, we can outperform either channel by itself. Thus, if you are neglecting your organic listings, your Paid listing could be affected as well.
  2. Investing In Organic Gives You A Competitive Edge
    If you want to be successful, SEO is non-negotiable. Chances are, competitors are investing time and energy into their sustainable traffic. They target high-value keywords. And they’re doing everything they can to dominate the rankings. On a fundamental level, this means that you can not ignore the benefits of SEO. If you have strong search results, it’s easier to dominate your market. Imagine that your content appears on the first page of results for the top keywords in your niche. That kind of advantage is paramount. Traffic and potential customers that would’ve otherwise gone to your competitor now are being directed to you. In addition, your competitors can’t recreate the unique content experience that you use to drive organic traffic.
  3. Bring In Regular, Engaged Visitors
    This is one of the most noticeable advantages of maintaining organic rankings. If your website is ranked for a keyword, you will enjoy regular, targeted traffic. This consistent flow of traffic will open up floodgates for new leads and customers. Here’s the point about an organic audience: you have the opportunity to create a rich content experience. Additional eyes on the website are fantastic, but if you can’t get them to connect, you not converting that traffic. When users invest in your content, they’ll keep coming back, and they’ll become the fuel for your sales.
  4. An Effective Method For Building Your Brand
    Your future clients use search engines to look for information on a regular basis. Google conducts 40,000 search requests of its own per second. When your website is constantly coming up as a solution, you ‘re going to be the preeminent brand in people’s eyes. This ensures that any piece of content that leads consume that created by you, is increasing your brand’s value. Not only that, but you’re also creating multiple touchpoints, so potential customers have every opportunity to discover your business.

We know that it takes a lot to stay on top of the different ways you can improve your website SEO efforts. That is why The AD Leaf ® Marketing LLC is here to help. Our team of SEO specialists will help you determine the best course of action for your SEO strategy. Call us today at (321) 255-0900 for more information!

adwords landing pages

Why Should You Use Landing Pages For Google Ads?

A PPC landing page is a standalone web page that you plan to use in an AdWords, Bing Ads or related paid advertisement. It is a dedicated page for the user to ‘enter’ once they click on a Google Ad.

Particularly good PPC landing pages typically contain only one target or objective for a focused campaign known as a Call To Action (CTA). Their simplicity — and relevance — is what makes dedicated landing pages one of the best ways to boost your paid traffic conversions and lower the cost-per-click of your PPC campaigns.

The Benefits of Landing Pages For PPC

The game-changing value of landing pages and why they work so well with ads can boil down to the difference between organic versus paid traffic.

Your website is primarily a way to attract organic traffic. Google selects and serves links on your site that are thought to be the best match for a particular search query, and these links selected by Google are typically placed below paid ads. This organic traffic is largely why you need a search-optimized website.

In contrast, with paying ads on Google Ads or Bing Ads, you can choose where to direct visitors, as your paid ad will typically be placed towards the very top of the SERP.

For example, you can choose to link this paid traffic to the homepage of your website, but this isn’t actually your best conversion option. Generally, content on your homepage — or even other site pages — often does not match the premise of your ads, and will not always contain info or a tailored call-to-action.

As advertisers inevitably learn, paying traffic referring to common web pages does not lead to strong conversations, leading to an increase in cost-per-click. This is mainly because visitors often can’t find what they specifically searched for on the generic page and typically bounce faster (signaling to Google that the user experience was negative).

On the other hand, if visitors click on a highly relevant landing page from an ad, they will find information that reinforces the ad ‘s promise, and they will find a distinct call to action or be persuaded to take the next step. By simplifying the available options you are helping to ensure a smoother conversion path.

The Anatomy Of A Strong Landing Page

Once you have decided to lower your cost-per-click and get better ROI on your paid ad spending with PPC landing pages, it’s all about creating them.

The best PPC landing pages contain 5 key elements, based on what we typically see with our clients:

  • Strong images in context (including a ‘hero shot’ at the top of the page)
  • A headline and a subheader
  • A single, focused call to action that could either be a form or button
  • Features and benefits of your offer clearly outlined
  • Testimonials or social proof that supports your argument

AdWords Can Reward Relevant Landing Pages

Not only does a landing page allow you to present a focused, carefully selected call to action and customize your click-through experience to match the expectations set up by your ad, but if you match each PPC ad with its own hyper-relevant, standalone landing page, you could:

  • Get a higher AdWords Quality Score (in turn boost your Ad Rank and Search Impression Share, getting your ads served up more frequently)
  • Reduce cost-per-click
  • Lower cost-per-acquisition
  • Increase conversions on offers that you run with paid services

At The AD Leaf ®, we understand that not every business has the time to invest their full efforts into PPC Ads. To learn more about how investing in Google Ads can bring more leads to your business, contact us via our phone number, (321) 255.0900. Or, set up a consultation by emailing us at info@theadleaf.com. We look forward to hearing from you soon!

on page and off page seo

What Is The Difference Between On-Page and Off-Page SEO?

What Is The Difference Between On-Page & Off-Page SEO?  

To the untrained marketer or individual, all SEO items fall under one industry umbrella. However, there are two distinct divisions that should be addressed: on-page and off-page search engine optimization. Here’s a thorough overview and explanation of some best practices to help you learn more about the ins and outs of each division to ensure that your current strategy is up-to-date.

On-Page SEO

When you think of the most basic tactics for search engine optimization, such as using keywords in your copy and optimizing meta descriptionS, HTML code, title tags, and alt tags, these factors are the foundation of what is considered on-page SEO. On-page SEO refers to all measures that can be taken directly within the search rankings of your website to improve your position. This includes the basic tactics outlined above but also takes into account things such as the overall content quality, page performance, and content structure. Let’s elaborate a little more on some of these on-page factors:

On-Page Benefits

  • Keywords: keyword optimization remains today a pillar of SEO. That said, the focus has shifted to more long-tail keywords, which better fit the search patterns of current internet users. Think about your audience and the keywords they’re looking for, and try to create and optimize the content of your website around those keywords.
  • Meta Description: A meta description is a short description that appears on a search engine results page below your URL and in a social post under a headline. It should describe the content on that page in an engaging, eye-catching manner. A best practice is to include relevant keywords so that search engine crawlers can detect them. Sentences should be below 300 characters to ensure that the search results show the whole description.
  • Title tag: this refers to your web page title, or the main heading you see on the results pages of the search engine. The title tag presents another crucial opportunity to include relevant keywords and boost your page’s searchability.
  • Internal Linking: another important factor for on-page SEO is ensuring that a web page links to another related page within your website. Linking to different related web pages on your site makes it easy for search engines to index your website, while keeping users more engaged.
  • Page performance: while other on-page SEO factors deal with the quality and structure of content, the performance of your website and its pages is also a factor for on-page ranking. In the search engine results sites (SERPs), sites that take a long time to load, websites that aren’t responsive to different screen sizes, will rank lower as users get irritated and leave the website, raising the bounce rate. Search engines analyze this and use it as a page ranking metric.

Off-Page SEO

“Off-page SEO” (also known as “off-site SEO”) refers to actions taken outside your own website to impact your search engine results rankings (SERPs).

Optimizing off-site ranking criteria includes enhancing search engine awareness and understanding of the visibility, importance, trustworthiness and authority of a site. This is accomplished by linking to or promoting your website through other reputable places on the Internet (pages, sites, people, etc.) and effectively “vouching” for the quality of your content. There are three main types of links, defined by how they were earned: natural links, manually constructed links, or self-created linkages. The following elaborates on off-page factors:

Off-Page Benefits

  • Backlinks: Building backlinks forms the core of off-page SEO. Search engines use backlinks as indicators of the nature of the linked content, and a site with many high-value backlinks would typically rank higher than a site with fewer backlinks that would otherwise be comparable.
  • Natural links are given editorially by a page owner, without any action. For instance, when a food blogger adds a connection to a post referring to their favorite farm produce.
  • Manually created links are acquired through deliberate link-building activities. This includes things like getting customers to link to your website or asking influencers to share your content.
  • Self-created links include practices such as adding a backlink to an online directory, forum, blog comment signature or a press release.

Off-Page SEO Unrelated To Backlinking

While gaining links from external websites is the most frequently practiced off-page SEO strategy, almost any activity that a) takes place outside of your own website and b) helps to improve your search ranking position could be considered as “off-page SEO.”

  • Social media marketing
  • Guest blogging
  • Linked and unlinked brand mentions
  • Influencer marketing

However, it is important to note that the net result of each of these activities is to create a reference to your site from elsewhere on the web — whether it’s a reference to a link, a mention of your brand or website, or something else.

Now that you understand the differences between on-page and off-page SEO, it is time to choose a seasoned SEO service to optimize and improve your website’s ranking. If you are looking for a reputable SEO Company in Melbourne FL to improve your website’s ranking, please don’t hesitate to contact The AD Leaf ® Marketing Firm at 321-255-0900. We’d love to help you!