Robyn Lee Robyn Lee

Women Driving Women Forward: How The AD Leaf is Committed to Giving a Female Voice to Marketing

Corporations acknowledge that there should be more women in leadership positions, however many don’t turn fact into action. One predominantly women-led marketing firm is working to change that. The AD Leaf is committed to promoting and cultivating strong female voices to rise and lead the next generation of marketing professionals thus giving women a voice in their industry. Women hold over 60% of their leadership roles and have earned the company the coveted “Women-Led” badge by Google. 

“We believe women in leadership is what has helped propel our organization,” said Crystal Mazuera, Vice President at The AD Leaf. “Our clients have experienced unparalleled growth during this time due to our diverse approach.”

The AD Leaf doesn’t just focus on recruitment; it aims to help women advance by providing training opportunities through live events and webinars, as well as one-on-one mentoring from experienced marketers who have been there before them. This approach has not only created a better staff environment but garnered unprecedented profits for their clients. 

Why Aren’t More Women in Leadership?

While women make up over half of the workforce in America, they only hold about 25% of leadership positions. There are numerous obstacles that hinder women’s careers in business.

Hidden Bias

Hidden biases can cause people to not even realize how much their own actions may be limiting the careers of women. One survey found that men and women were four times more likely to recommend a male candidate than an equally qualified female one for jobs despite there being no actual difference between these candidates’ abilities. Many other studies have concluded similar results which indicate hidden bias is often why women do not get ahead as quickly in business settings.

Women also struggle to gain respect from their peers as an aggressive leadership approach is considered “intimidating” whole a softer style is “weak”. These gender stereotypes create a no-win situation for women leaders, however, others with these approaches are still valued.

Mentorship

Another significant reason women do not gain leadership roles is a lack of mentorship. Men are four times more likely to have mentors, and this hurts women’s success as they often don’t develop the key skills needed for advancement such as negotiation. When women ask for what they need or want it can be seen as pushy or demanding, so even if their work speaks for itself women may still miss out on opportunities. These gender stereotypes create an unfair advantage against women leaders.

Women also typically receive less initial funding due to sexist assumptions that women aren’t serious about growing their business by failing to invest in them from the start. This causes women entrepreneurs to take longer building up capital before seeing any return on investment which makes women less likely to be considered for funding opportunities.

How The AD Leaf is Driving Women Forward 

The predominantly women-led marketing firm, The AD Leaf, is driving women forward by giving all marketers including female ones an open platform to utilize their experience to form strategic marketing plans. This approach has cultivated strong female voices that have risen to lead the next generation of marketing professionals. They accomplish this through world-class leadership training.  Most leadership positions are filled internally through mentoring new staff and cultivating dynamic leadership qualities. 

The female leaders at The AD Leaf are proud to be part of an organization that empowers all staff regardless of gender. It is important for a marketing firm to have diversity in its staff in order to represent a wide variety of clientele. Every business has a different demographic, shouldn’t your marketing team?

 

Why Do I Need Marketing?

The question that comes up most frequently with clients is, “Why do I need marketing?” Many businesses feel as though they are already established in a community and do well with minimum effort. Yet, many don’t realize that the power of marketing can boost revenue and take sales to the next level. Plus, 2020 has shown us it is crucial now more than ever to be proactive in our sales process versus reactive. 

What Is Digital Marketing?

Previously, traditional marketing consisted of billboards, brochures, print ads, and other face-to-face avenues to increase leads. However, as the world became increasingly digital, those regular marketing avenues are slowly turning obsolete. Print ads now exist on social media channels or search engines. Billboards have turned into brand recognition-focused videos. Brochures are available with email captures on a website. Digital marketing focuses on all the tools available online and harnesses them for a business’ success. This also allows all companies to be able to afford digital marketing. Previously, only the elite could afford monstrous highway billboards. Now, every business, regardless of its profit margin, has enough capital to invest in a great digital marketing strategy.

Digital Marketing Benefits

For minimal cost, many businesses within a few weeks begin to see digital marketing benefits. These benefits are dependent upon the goal. If a real estate agent wants to increase Open House visitors, the benefit of keyword advertisements, targeted email campaigns, and social ads would help the agent. However, this strategy doesn’t work for every agent. If the agent is commercial, international, etc., there needs to be a different digital marketing strategy. 

The best marketing agencies tailor their offerings to a client’s goals and target demographics. Then, a plan is created to achieve those goals. 

Digital Marketing Costs

Digital marketing is incredible, but what does it cost? Unfortunately, it is hard to give a straightforward answer as each business will have a different strategy and therefore differentiating costs. However, The AD Leaf prides itself on our willingness to help enterprises to gain the maximum marketing potential from its budget. For example, maybe it is just a single-page website with an email campaign to start, then as revenue grows, the marketing efforts can as well. Our goal is to help you be successful in any way we can.

Let’s Make Your Goals a Reality

Ready to see how we can improve your revenue? Give us a call. We will be happy to discuss your goals and work together to make them a reality. 

The AD Leaf Marketing Firm LLC. is a digital marketing firm located in Melbourne, Florida, that provides complete Digital Marketing Services for every industry. To schedule a free consultation, call us today at 321-255-0900.

Generate Leads All Year with Email Marketing

With these email marketing tips, businesses can generate leads that lead to revenue all year round. A 2015 study by the DMA found that for every $1 spent, email has an average $38 return on investment (ROI). This is huge for businesses since with just a little effort invested into a great email campaign strategy. The campaign could pay off in a big way!

Step 1: Generate an Email List

The first thing is to start gathering emails from past or potential clients. Don’t worry if a list is only a couple hundred subscribers. A healthy growing list is better than thousands of users. For example, a business that compiled a list of 150 people from networking events and clients could generate more leads and revenue than a gigantic list. This is because these people are specifically tailored to your industry. Then, don’t sell to them but educate using intelligent material like a high-quality, topical blog article. This presents you as a thought leader, which people are more inclined to reach out to for advice. This advice then turns into a sale. 

Step 2: Create a Plan

Even though your product or business could appeal to a wide variety of people, it is crucial to define an audience. Choose exactly who to reach and the best messaging to communicate with them. This helps to create personalized and targeted emails that help increase engagement and build trust. How did users sign up for emails? This signup source can help create a customer journey segmented into groups. Each group should have a different message. Also, in this plan decide the sending frequency. Sending too often, and subscribers will flee. Wait too long, and subscribers won’t have a relationship with you. It is like a memorable courtship that needs to be nurtured correctly.

Step 3: Craft an Open-Worthy Subject Line

The average person receives 121 emails per day. You need to cut through the digital clutter. The best subject lines are concise and grab your attention. Some examples are:

  • Please Touch Me! Enterprise Delight via Multitouch
  • Defense Against the Dark Arts: ESAPI
  • Do Gamers Dream of HTML5 Sheep?
  • Baby Got (Feed)Back

Another trick is using punctuation marks. Question marks and unusual punctuation offer another method for standing out. Try to avoid exclamation marks as they are over-used for attention. The best use of this is using question marks to ask your readers a question. For example, “Rough Day?” “Want to save 10%?”. Just make sure your subject line doesn’t go over 50 characters since those with less have higher open rates.

Step 4: A/B Testing

A/B Testing or Split Testing is an effective way to learn more about your audience and get the best results from an email marketing campaign. A great start is testing multiple subject lines. These are the most important and make or break a campaign.

Play with email lengths. According to Boomerang’s research, the ideal length for an email is between 50 and 125 words. Emails that fell within these two lengths netted a response rate above 50%, proving just how important it is to pay attention to your messages’ size.

Change the images. Maybe a GIF would be more engaging, or maybe an audience wants more or less of them. A/B Testing will tell that information.

Step 5: Analyze Your Campaign

When looking at how successful a campaign is, examine opens, and clicks. It is also important to compare these to other companies in an industry. Don’t just look at how a campaign did, but look at the traction to your website or e-commerce store. These are all important to conversion rates.

Need Personalized Email Marketing Lead Tips?

Do you need more help in formulating an email campaign?  Want to get more email marketing leads? Why not set-up a one-on-one call with us? During your personalized strategy session, we will walk you through everything you need to know to make a killer email marketing campaign. Contact us today.