Nicholas Douty Nicholas Douty

SEO

9 Ways Your Business Can Use SEO to Stay Relevant During COVID-19

The COVID-19 pandemic has created significant stress and uncertainty, not only in our daily lives but also for businesses. But some things never change, including the importance of SEO. Search Engine Optimization (SEO) is important for all companies, but it has never been more important than it is today. Pulling back or stopping SEO activity now – as a lot of companies may have considered as they reduce marketing and advertising spend – will only hurt your business in the long run. 

During the COVID-19 pandemic, your company can benefit from local SEO, updating your website, updating strategies, developing new content, and conducting keyword research. Since many of us are practicing social distancing, the internet is being used more. In fact, Forbes reported at the end of March that internet usage has jumped 50-70 percent. Take advantage of this uptick to increase your business’s online presence. 

Here’s where to start:

How to Optimize Your Digital Presence During COVID-19    

1. Optimize Your Website

A great place to begin to fine-tune your online presence is by optimizing your website design. Here are a few things to focus on: 

  • Simplify the navigation
  • Make sure content is up-to-date
  • Provide a banner or a pop-up on the homepage and other highly trafficked pages to inform your visitors of the steps your company is taking to address COVID-19 and how you’re keeping employees and customers safe. 

2. Take Advantage of a Local SEO Campaign

Local SEO is very effective when marketing your business online. Many people searching typically have local intent – which means, the searcher is looking for a business located close to him or her to either go to or buy from. Here are some local SEO tactics you can use to promote products and services locally:

  • Regularly update your Google My Business profile to help search engines recognize and understand your business. Be sure to keep your profile up-to-date so Google views your website as trustworthy and continues to serve users relevant content.
  • Consider adding posts to your Google My Business page to provide users with updated news and information, such as promotions, delivery options, and changes in business hours.

3. Update or Add Meta Descriptions and Meta Keywords

Adding meta descriptions and meta keywords to your web pages helps Google get a better understanding of your website and helps with the indexing of your pages. Taking time to do thoughtful keyword research will benefit your website tremendously. This can help your site appear in featured snippets, which are used for voice search results, thereby gaining additional visibility for your brand.

4. Know and Optimize Your Page Speed

A good page speed decreases bounce rates and increases the overall engagement on your site. Page speed is also a ranking factor for Google. 

5. Focus on Link Building

Make sure the links on your site include your target keywords. This is important because Google reads links to decide if the content is relevant. Having quality links and providing backlinks increases the value of your website. Search engines use links to find new web pages and to determine how well a website should rank in search results.

The more high-quality websites linking to your website, the more likely you will rank well in search results.

6. Utilize Email and Social Media Campaigns

Email and social media are both great channels by which to reach out to prospects and even current clients. Stay active on both to keep communication flowing. Campaigns are a great way to connect with your clients, which will also set you up for long term success. Be sure to write content to show that you understand the gravity of the current situation. Empathy goes a long way during stressful times! 

7. Review and Update Your Website Content

Update your website content regularly to maintain your relevance. Regular updates tell Google your website is trustworthy and has authority. This will help with your search rankings, as Google’s goal is to provide users with the most relevant content. Make sure the content is easy to find within your site structure and navigation and provide fresh photos. 

8. Keep Up with Ever-Changing Trends In SEO 

COVID-19 is impacting SEO trends significantly. Stay on top of what people are searching for and how they are searching. Keywords are changing every day. You can start by monitoring keyword changes more closely than you normally would. 

9. Look for Ways to Deliver Content Differently

  • Video: Take advantage of new strategies and be in “the know.” With everyone spending more time on the web, you should start developing video content. Think outside of the box to get ahead of your competitors and create entertaining original content. Since many people are inside and bored, providing fun and exciting content will help your brand stand out.
  • Blogs: If you have blog content already, consider increasing how often you post. Having a blog gives you the opportunity to create relevant and educational content. This will also increase the number of clicks throughout your website. Take advantage of linking to other parts of your site in your blog postings. 😉
  • Webinars: Webinars are a great way to reach out to clients and prospects and to provide a more personalized approach. Having a real-time conversation helps to build personal relationships. Since people are practicing social distance, seeing a face or hearing a voice can calm the anxiety and stress that many are experiencing. 

Don’t Forget to Measure

People are searching online more frequently during COVID-19, which will change Google trends. The way you measure results and data may change, too. 

Although you may see an increase in traffic to your website, this traffic may not convert into sales. Instead, consider measuring engagement with heat maps and other tools to better understand your users and to develop content that will resonate with them. Being a valued resource in a user’s time of need will help your brand long-term, even if it doesn’t result in an immediate sale.

Final Thoughts

The COVID-19 outbreak has created a dramatic change for all of us. While the internet is getting more use than ever before, take this time to focus on your SEO efforts. Make updates, do your research, collect data, keep up with the trends, and develop an SEO strategy. 

Doubling down on your SEO efforts now will not only help you weather this current challenge but will also prepare you for long term success.  The team at The AD Leaf ® Marketing Firm is here to help if you need us. Contact us today to get started on your COVID-19 SEO Campaign and stay relevant during these trying times!

Digital Marketing Strategy

Why Businesses Need Digital Marketing To Survive COVID-19

Why Businesses Need A Digital Marketing Strategy To Survive COVID-19

In the coming months, businesses of all sizes are going to become extra reliant than ever on their digital marketing strategy. Without wanting to sound too much like a killjoy, in many cases, it will be the deciding factor in whether they make it through the tough times that are ahead. 

The unparalleled, and almost-total disappearance of all channels related to live events and conferences, and the increasing barriers on face-to-face business, pose an enormous challenge to any business model. 

B2B companies, in particular, rely on the annual circuit of trade shows and exhibitions to network and build customer relations. In industries that are not digital-native, they may also be less sophisticated in their digital growth and customer relations strategies. Especially in the case of smaller businesses that are used to getting new customers strictly word-of-mouth referrals or on the strength of a hard-won reputation, their loss is going to come as a shock if it hasn’t already.

Larger companies are now finding themselves in the position of having potentially lost millions of dollars from canceled events alone. They won’t claw back the hours of time and expense spent on preparations for this year, but insurance and flexible cancellation policies are going to leave them with some marketing budget to reassign. Digital Marketing in any aspect is likely going to be the clear and obvious choice here, and companies that may not so much as had a Facebook page before will need to move into social media marketing, content marketing, SEO, and even influencer-led campaigns. 

This, of course, means there are opportunities out there for the taking and a key factor in resilience is adaptability. If it’s standard in your industry to go out and meet new customers face-to-face before you do business, adapting may mean opening new channels over web or social media platforms where introductions can be made and relationship fostered. In the coming months, you prospective clients are going to be less open to the idea of letting you walk through the door and shake their hand, and no-one really has any idea how long this will last and whether this will lead to longer-term change. 

We are going to be in some uncertain times, but with the increase of remote working and a collaborative approach, companies are going to turn to digital channels and embrace the transformation. There has already been a real spike in the last few weeks from companies wishing to create or update their websites, launch new social media channels and campaigns focused on home-workers and a real focus on using influencers and SEO to reach new audiences. 

Being confined to the office — or even the home — rather than on the road on sales visits or at events, means marketers are going to have more time to develop digital marketing strategies. This means researching where your customers can be found online, and how different approaches and tactics might impact your success. If your organization previously put minimal efforts into digital channels, now is going to be a prime time to revisit them. That could be as simple as giving your website or social media pages a refresh, or a more innovative approach. 

A key point to note is that a lot of corporate entities use up about 50-60% of their marketing budgets on events. When things go back to normal, budgets will most likely be going back to those live face-to-face events, but if organizations can see the benefits and opportunities that digital marketing can offer, they might understand the benefit of adding it to their long-term marketing strategy. 

Channels such as Facebook, Instagram, or LinkedIn Live are going to be crucial moving forward as the ability to connect with a targeted audience real-time is very beneficial, if not essential. 

It’s certainly true that the coming weeks, or months – or however long this situation lasts – will be a challenging time for any company that isn’t ready to think about how they will replace the opportunities that have been lost. 

As long as businesses can approach the shift to digital marketing strategically, there’s no reason why it should just serve as an emergency fill-in but could carry on providing long-term value when the world eventually gets back to normal. And of course, this would make companies more resilient to deal with any future pandemics. Do you need help with your Digital Marketing Strategy? Looking to take your social media or SEO to the next step? Contact the team at The AD Leaf ® Marketing Firm and learn how you can grow with us today and weather the storm that is COVID-19!

Marketing Agency

5 Reasons To Hire A Marketing Agency VS An In-House Team

Should you hire a Marketing Agency or build an in-house team?

In today’s digital landscape, there is no shortage of marketing options for businesses. From freelancers and marketing agencies to hiring your own in-house team, companies have more choices than ever before, specifically when it comes to online marketing. As your business grows, you will need to consider how your marketing will be handled, including whether to hire new employees and build an internal marketing team or empower your brand through a Marketing Agency.

While each has its own advantages, a full-service Marketing Agency provides substantial value to large, medium, and even small businesses. They strive to build cohesive and effective brands, put organizations in front of their customers and audience, and drive sales through awareness.

5 Reasons to Hire A Marketing Agency

1. Unparalleled Experience

Why piece together individual talents when you can hire an experienced Marketing Agency to handle everything for you? One of the major advantages of hiring a Marketing Agency is a professional experience. In fact, a good agency will have specific knowledge in a wide range of industries and markets, along with experience facing a diverse range of scenarios and challenges never encountered by many newer business owners. Having a knowledgeable and experienced staff at your side can produce immediate results for owners, helping to quickly get your marketing efforts off the ground.

2. Broader Skillsets

It can be difficult to locate suitable in-house employees with branding and marketing skills such as SEO and graphic design. By hiring a Marketing Agency, you’ll not only have the necessary tools to achieve your vision for success but a suite of creative services at your fingertips.

For example, a full-service Marketing Agency can assist clients in everything from rebranding their company image and website, developing their print and direct mail campaigns, and creating a social strategy to boost SEO and PPC campaigns. With a Marketing Agency, a client may choose to utilize one service or all them–whereas, with an in-house team, businesses are limited in what they can achieve.

3. Fresh Perspective & Inspiration

Another major advantage of hiring a Marketing Agency is a new perspective. A marketing team can help inject new life into marketing efforts, helping to identify unseen opportunities and enhance current campaigns. One example is social media marketing. With more companies looking to broaden their social reach through sites like Facebook, Instagram, and Twitter, a Marketing Agency can significantly enhance a brand’s approach to social media, including how they’re perceived by their audience.

4. Speed, Efficiency, and Consistency

As an up-and-coming business owner, you’ll be forced to wear several hats when getting your business off the ground. Generally speaking, this will almost include tackling aspects of the business you’re unfamiliar with, such as branding and digital marketing. With only so much time in the day, it’s important your marketing approach doesn’t suffer from time restraints or inexperience. Hiring a Marketing Agency can easily solve this dilemma.

5. More Affordable Than Hiring In-House

The cost of hiring and maintaining a team of in-house marketers can be very expensive. For smaller businesses, this expense may be too much to afford.
One of the more surprising benefits of hiring a Marketing Agency is cost-effectiveness. Along with providing a plethora of knowledge, experience, and skillset, a Marketing Agency is almost always more affordable compared to hiring a full-time marketing team. For example, after hiring a marketing manager, web designer, graphic designer, content writer, and social media manager, the total cost can reach upwards of multiple six figures a year! And that’s not even including the cost of employee benefits.

Marketing is the heart and soul of any business. At The AD Leaf ®, we’ve spent the last 25 years working with a diverse range of clients — from healthcare and technology to governmental, law enforcement and consumer goods — to perfect our approach to marketing, advertising, and branding. From strategic creative direction to engaging digital marketing, our extensive marketing team is here to handle every aspect of your business.

Want to enhance your content marketing? Looking to take your social media to the next step? Contact the team at The AD Leaf ® Marketing Firm and learn how you can grow with us today!

Digital Marketing in Melbourne FL

Digital Marketing Trends To Look For In 2020

Digital Marketing in Melbourne FL Trends For 2020

As we approach the end of the year, it’s a great time to look ahead at where we’re going and the marketing trends we’re likely to see more of in 2020. Just in the last decade, Digital Marketing in Melbourne FL has evolved so much on a strategic level so let’s dive into some more detail of the specific trends to look out for.

Technology continues to advance at a very rapid pace, so of course, some of these trends will be focused around technology. However, there’s also a pushback against the increased digitization and automation of interactions between brands and consumers, and a desire to make marketing more human again.

While technologies such as AI and data-driven marketing will certainly be big trends for 2020, the overarching focus will be on people, not technology.

Here is a list of the top 8 Digital Marketing in Melbourne FL we’re likely to see:

Customer Experience

2020 is predicted to be the year of the customer. There are massive shifts in beliefs about what marketing actually is. It’s no longer about trying to convince people to buy from or work with your company, it’s moved towards providing fantastic customer experiences that will keep people coming back for more and bringing their friends and family next time. In a sense, when you focus on building a positive business culture and providing a great service to your customers, the marketing seems to almost take care of itself.

The growth of online content has also given consumers much more power than 10 years ago. They are no longer a passive party when it comes to learning about products. They’re going out and doing their own research about your products/services, not waiting to be force-fed information.

This means you have to offer them something more than information.

Customer Experience has become a pretty popular word recently and this is not because it is some quick to leave trend. 73% of people say that customer experience is an important factor in their buying decisions, but currently, only 49% of US consumers say that today’s companies provide a good experience.

What exactly makes a great Customer Experience? Efficiency, convenience, knowledgeable and friendly service, and easy payment options are what people value most in their customer experience. But aspects more traditionally considered as marketing’s domain are cited too: up-to-date technology, personalization, and easy mobile experience, brand image, and design all add up to the overall customer experience.

Strategic Marketing Transformation

When you’re reading about up-and-coming trends in an article like this, it’s all too easy to think that being successful in marketing can be simplified to following a list of best practices and making sure you’re using the latest techniques and technology.

The business of marketing is becoming increasingly complex. For companies to succeed in 2020, they’ll have to think beyond what they’re doing and link everything back to the why of the business as a whole. Your marketing goals and objectives must align with the overall goals of your business.

Strategic marketing transformation is the term used to describe the process when a business operating without a strategic marketing plan evolves by changing its fundamental business processes and procedures.

Undergoing a marketing transformation can help companies to improve customer service and experience, boost brand awareness and reputation, and ultimately increase revenue and profits.

Businesses achieve these benefits through a combination of data collection, using modern technology, building customer relationships and engaging with customers online, publishing quality content, and improving their online presence. All of these things are part of the underlying strategy that influences every department and employee in the company, not just the marketers.

Your strategic marketing plan defines goals and determines which Digital Marketing in Melbourne FL tactics you will employ to reach your customers including content marketing, SEO, email marketing, social media, advertising, and offline marketing. It then lays out a plan for how every part of the organization will be involved in these tactics.

To put it simply, the marketing strategy is no longer only the responsibility of the chief marketer or CMO. Strategic marketing transformation recognizes this and ensures that the brand, company reputation, customer relationships, and customer experience as a whole are considered in every business activity.

Personalization

Increased data collection and advancements in technology have already had a huge impact on the level of personalization that is possible and on what consumers expect from their interactions with brands.

Today’s consumers are flooded with marketing messages from multiple channels to the point where they have started to tune them out. Traditional advertising is losing its effectiveness, so what’s the answer? Personalized marketing messages that forge a real connection between the brand and the target market.

80% of consumers now say that they’d be more likely to do business with a brand that provides a personalized experience.

For example, in the 2002 movie Minority Report, the character John Anderton, played by Tom Cruise, is bombarded by a series of personalized ads calling him by name as he walks through the city. This was obviously complete science fiction at the time, but not quite two decades later, reality has almost caught up with the marketing future of Stephen Spielberg’s imagination.

Marketing personalization is no longer limited to automatically changing the name of the person you’re addressing in your email newsletters. Improvements in technology such as AI combined with increased data collection and insights from social media and other sources have made it possible and easy to hyper-personalize everything from content to design to product recommendations and everything in-between.

SERP (Search Engine Results Pages) Position Zero & Featured Snippets

SEO will continue to be an important aspect of Digital Marketing in Melbourne FL as we move into 2020, but we’re now seeing one of the most major shifts in the SEO industry in the last decade.

With the growth of mobile and voice search, people are changing the way they use search engines like Google. Being number one in the search engine result pages or SERPS is no longer necessarily the primary goal your business should be aiming for.

You’ve probably noticed your own search and browsing behavior has changed in the last few years due to Google changes and the fact that you’re looking for the fastest information when you’re on the move.

Featured snippets and other “on SERP” information means that you don’t need to click through to a website to get the information you’re looking for anymore – it’s right there on the Google search results page.

This on-SERP information may appear in various places, but the most sought after position is right at the top of the page, before the organic listings. This position has been dubbed “position zero”. As it’s often the only information that a searcher will view, it’s highly coveted. Over 60% of search results returned by Google are now position zero search results.

Brands are still trying to figure out how to achieve position zero as it requires different SEO techniques than those employed for a normal listing in the SERPs. If you can be the first in your industry to get there, you’ll have a huge advantage over your competitors. So expect to see more SEO companies offering this service over the next year, and pay attention to the latest best practices for optimizing your content.

AI/automation

Will 2020 be the year of the rise of the robots? Maybe! Just hopefully not the type from iRobot or Terminator!

AI is one of the major technologies behind voice search and smart assistants. It’s also made chatbots possible, which are now popping up on more websites than ever before.

AI technology and automation are helping to take some of the grunt work out of marketing so brands can concentrate on strategy and crafting a fantastic customer experience.

Remember, the human aspect of marketing is still important (and really more important than ever before), so the idea is to use this technology to enhance your marketing efforts, not replace the real people behind them.

Big data, supported by AI and predictive analytics, is also helping brands to learn more about their audience and customers. It’s enabling hyper-personalization of customer experiences and marketing messages at scale.

Voice Search

Voice search shows no sign of slowing down and will continue to be a major influence on how brands create content and market themselves online.

We’re not quite at the commonly cited prediction that 50% of searches will be driven by voice in 2020 (we’re currently sitting at about 20% according to Google), but this statistic is probably not that far in the future. The smart speaker business is booming, with around a quarter of US households now owning a Google Home, Amazon Echo, or another smart speaker.

Consumers are also expecting to use voice search more in the near future – 61% of those aged 25–64 who already use a voice device intend to use it more in the future according to research by PwC.

Voice search brings with it new challenges but also exciting opportunities. Tequila brand Patròn is an example of a company that’s seen huge success from using branded skills. Smart speaker users can ask their digital assistant to “ask Patròn for a cocktail recipe.” This not only helps to increase brand awareness and visibility, but it also enables users to buy the product directly from the recipe results.

Even if your brand isn’t ready for smart speaker advertising, it’s important that your content is optimized for voice search. Voice searchers use search differently. They use longer, more conversational queries, so slanting your content to serve these queries, as well as answering questions directly, can help to make it more visible to voice searches. This has the added bonus of making your content more likely to be picked up as a featured snippet or found on position zero on Google.

Focus on Customer Retention and Loyalty / Customer Advocacy

A huge part of providing a great customer experience is making sure that CX is ongoing and focused on keeping your existing customers, rather than just attracting new ones.

Recurring customers are more valuable than new customers. It costs five times as much to attract a new customer as it does to keep a new one, so it’s definitely worth putting in the effort to keep your customers happy.

Loyal customers also help to increase the reputation and awareness of your brand as they’ll talk about your company and products with their friends and family. Happy customers make great (and free!) brand ambassadors and influencers.

Many of the above-mentioned trends and technology can be helpful for increasing customer retention rates. Personalization, for example, is certainly expected from your existing customers if not your new ones, and it gets easier to personalize communications the more interactions someone has with your brand.

Be Ready for 2020

Now is the time to start planning your 2020 marketing strategy if you haven’t already. Make sure you start the New Year with a clear plan of your goals and how you’re going to achieve them.

We can’t really call it a trend, but it goes without saying that content marketing will continue to dominate the digital marketing landscape in 2020. Most of these trends rely on content in some way. To have success in them you’ll need to have a solid base of quality content across all your marketing channels.

If you are ready to get more traffic to your site with quality content that’s consistently published, contact The AD Leaf ® Marketing Firm by filling out the form or giving us a call today! Get ahead of the curve to generate more traffic and leads for your business by taking advantage of all Digital Marketing in Melbourne FL trends.

Social Media And SEO

5 Ways Social Media and SEO Work Together

While Social Media might not impact your search ranking directly, a robust social media marketing strategy will still have a significant impact on your SEO. When utilizing the right strategies as part of your posts on social media, you can increase your search engine ranking, visibility, and make it easier for your customers to find your page. 

  1. Social Sharing – Social media allows you to spread the word about your content to a wider audience than you normally would be able to reach by means of search engines alone. When you create high-quality content, you naturally are encouraging your customers to interact with it, share it with their friends and followers, and eventually create a wide net of enhanced visibility. Over the course of time, you’ll find that your social media channels will increase your overall reach, in turn, helping boost your rankings in the search engines.
  2. Increase Brand Awareness –  The way in which your customers view your brand is vital and social media can help expand on that. When sharing information about your brand on social media you connect your brand to your industry. When interested searchers are looking for more information about the products and services you offer, they’re more likely to search for your company directly.
  3. Reaching a Mobile AudienceGoogle and other search engines recognize the importance of social media in providing the content that customers are looking for. In turn, they’re giving searchers information from Twitter, Facebook, and other social media platforms when they come looking for content. Google has even gone to the likes of partnering with Twitter to improve index searching and increase visibility for many customers. This makes your Twitter posts even more important for raising brand awareness for your company. 
  4. Online ReviewsAs we know by now, online reviews are such a critical part of building your search engine presence. Through social media, you can encourage customers to easily leave those critical reviews, increasing your brand presence. The customers of today are looking for social proof: the information from other customers online that you are as legitimate as your online presence says you are. High-quality reviews can bring more customers to your business, while poor reviews will turn customers away before they even have a chance to get to know you. 
  5. Building RelationshipsThis is one of, if not the most important aspects of this whole process. When you build a relationship with your followers through social media, they’re more likely to turn to your website for their questions and concerns. More visitors to your website will improve your search ranking. By focusing on building a relationship with your followers on social media, you can simultaneously increase brand awareness,  improve your connection to your audience and, in turn, increase your conversions. 

Your social media channels are way more than just a vehicle for directing customers to your website, it is a critical part of your SEO strategy. Working on growing both sides hand in hand makes it easier to bring in organic search results and in turn, create more satisfied customers.

If you need help with your Social Media or SEO, contact our digital marketing experts at The AD Leaf ® Marketing Firm in Melbourne FL. We have the tools and expertise necessary to help drive your business’s success by improving your search engine ranking as well as making engaging content for your social channels. Learn more about what we have to offer your business and contact us to plan out and design a marketing strategy with one of our highly skilled marketing professionals. 

Google Showing Fewer Reviews in Search Results

The statistics have come in from numerous Google Search Tracking Tools that Google’s algorithm update has been the catalyst for a drop in the number of search results that display stars under the search result snippet. Earlier this week, Google announced their update would “tighten the rules” around when a review rich result is shown for a snippet.

How much of a drop you ask? This depends on what tool you are looking at, but the drop is somewhere between 3 to 5 points in the number of times a review rich result would show. 

We should care about this change because if your pages on your site show review rich results, i.e. the stars, in the search results, then you probably want to make sure they continue to show these stars. The way to aid in the process of keeping your stars is to make sure your pages and schema markup comply with the new rules Google has laid out. You should be okay you are already following these rules. If you notice your review rich results disappear today or in the near future, just know it is likely related to this new algorithmic update. 

Luckily, there is nothing to fear if you follow the rules or have a great Marketing team on your side. If you don’t have Marketing professionals you can trust to keep your review rich results in the search results, contact the professionals at The AD Leaf ® Marketing Firm! We specialize in SEO in Melbourne FL and we have the tools and expertise necessary to help drive your business’s success by improving your search engine ranking. Learn more about what we have to offer your business and contact us to plan out and design a strategy for SEO with one of our professional and highly skilled SEO specialists.

Adjustments Are Made To Google’s Algorithm when a Real World Crisis is Occurring

In light of recent events such as earthquakes, hurricanes, as well as other crises, Google has just made it known that they have again made algorithm changes. In response to these real-life crises, Google’s algorithm can now recognize when a bad event is taking place.

When that said event is taking place, Google will increase the weight of “authority” signals in an effort to surface the most accurate information about the crisis occurring. With the rise in school shootings in the US being noted as a reason for the algorithm update it makes sense as during these times of panic, there is a lot of misinformation that spreads. Google’s motive is to slow the snowball effect of misinformation rather than to remove it from search engine results completely.

 

Pandu Nayak, a senior engineer at Google, explains that ridding the individual pages does nothing for the actual misinformation problem.

“… what we really want to do is to go down and understand why this problem occurred in the first place. Like, what was that in our algorithms that caused this problem to occur? And you get to the heart of the problem, you fix that, and now, even if you don’t solve the whole iceberg, you solve a large part of the iceberg.”

 

Moving forward, Google will serve results from the most authoritative sources as determined by its quality raters when searching for information about a crisis that is currently unfolding. For example, with the recent earthquakes that have been occurring in California, Google would boost the authoritative breaking news articles for searches related to earthquakes, as opposed to informational, evergreen articles about the subject. Once a crisis has subsided, Google’s search algorithm will return to normal.

Now that you know that your rankings didn’t take a nosedive and that you are just being pushed down the rankings because of the current natural disaster, contact the professionals at The AD Leaf ® Marketing Firm! We specialize in SEO in Melbourne FL and we have the tools and expertise necessary to help drive your business’s success by improving your search engine ranking. Learn more about what we have to offer your business and contact us to plan out and design a strategy for SEO with one of our professional and highly skilled SEO specialists.

SEO in Melbourne FL

How Firefox Privacy Updates Are Affecting Your SEO In Melbourne FL

New Updates

If you haven’t been up to date with news in the tech world, Mozilla has now updated their latest browser, Firefox, and advertisers aren’t too fond of the changes and severely affecting SEO in Melbourne FL and everywhere else. After more than a year of ratcheting up their privacy protections, Firefox now blocks website cookies that can lead advertisers to track you across the web by default. This comes after a 2018 announcement that they were going to be doing this through their enhanced tracking protection (ETP).

If you aren’t up to speed on what cookies are, they are small text files that websites store in your browser that can then be used to market and advertise to you later down the road, either by first party operators or third parties such as advertising and analytics firms.

Remember that lamp you saw on Amazon that you put in the cart and forgot about that just so happened to pop up on Facebook as you were scrolling through? Well, that’s a product of tracking cookies through web browsers. This is the type of information and experience that will be affected. Now Facebook and it’s advertising platform isn’t the only platform affected here because this change spans even to Bing, Google, and affects Google Analytics.

Privacy  

This update should come as no surprise given the Facebook privacy issues they were facing last year and that have caused them to address privacy with their latest update and plan moving forward. Privacy is becoming the topic of discussion due to the vastness of the internet and how the data that gets collected on a daily basis is being used.

Browser tracking is becoming more of a topic of discussion but even Apple’s Safari and Brave have given users the ability to block third-party cookies by default even before 2017.

Newly installed versions of Firefox will block trackers by default and if you already have it installed, it will become available in the coming months. This is an option you can choose to turn off or even opt for different levels of blocking.

Privacy has become the new browser war and given Facebook and Google are the largest powers in the internet advertising world, they are of course going to be the ones people are looking towards for direction.

What does this mean for consumers?

For consumers, this means that there will be more pressure on your search engines and websites to win you over by engaging in and caring about your privacy. They know that your information is valuable and will have to respect that or face the consequences of not being responsible with your data.

What does this mean for advertisers?

So what does this mean for advertisers? Well, to start, it is going to affect analytic reports and data tracking for websites and social network which will seem to result in less traffic when that might not be the case. Data will be non-personally identifiable which is something businesses will suffer from in the long term. While the data will be harder to decipher, tactics for marketing should progress with the times as it always has and will continue to do.There will need to be more of a respect for consumer information at the base level of it all.

 

If you are having trouble with your SEO in Melbourne FL then we are here to help! We specialize in this field and we have the tools and expertise necessary to help drive your business’s success by improving your search engine ranking. Learn more about what we have to offer your business and contact us to plan out and design a strategy for SEO in Melbourne FL.